Tag Archives: GS1 Connect

What is the cost of bad product content to your organization?

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile.

Common product content challenges that can slow down consumers’ product information journey include:

  • determining your data quality and how this positively impacts your business
  • leveraging the data you already have in GDSN for e-commerce and omni-channel purposes
  • global transparency initiatives

Now let’s hone in on the first product content challenge: data quality. No matter where you are on your product content journey, 1WorldSync Professional Services can help improve your data quality levels.

Data quality issues…the struggle is real

We hear the same challenges from all of our customers.

  • Suppliers have a large number of separate information stores and systems as well as other manual sources that house data for individual departments. It is difficult and expensive to integrate those connections.  With data replicated across the enterprise it is very challenging to align on ownership and establish data standards.
  • Data requirements change very quickly and can be hard to keep up with.  These changes can come from multiple places. They can be internally, market or recipient driven.  
  • A large amount of the 1WorldSync Supplier community is treating GDSN data separately from e-commerce data. This segregation can cause inconsistent or even conflicting consumer experiences for the same attributes, and ultimately cause harm to a brand.   

What’s the big deal around data quality?

Data quality is important for many reasons.  Some of the most popular reasons include:

  • Recipients are using the data you send them to drive their multi areas of their business as well as their e-commerce channels.  Do you, as a brand owner, want your recipients to clean your data and potentially impact your brand’s identity?
  • E-commerce recipients are requiring more and more data in order to sell on their websites.
  • Some e-commerce recipients are factoring in completeness and accuracy of data in search ranking and returns of your products.  Other recipients are applying penalties for suppliers who consistently underperform from a data quality perspective.    

Countdown to the Cosmo: Trusted Content, Anytime, Everywhere

1WorldSync is excited to join more than 1,000 partners in Las Vegas at GS1 Connect . For companies looking to upgrade their data quality capabilities, be sure to stop by the 1WorldSync booth (#17,18)!

Our professional services team invites you to receive your customized data quality report based on your existing items and take part in a 30 minute tailored consultation on your Consistency and Completeness against several key data quality performance indicators.

This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality.

Sign up here for a 30 minute consultation during GS1 Connect!

It’s Time to Cash In With 1WorldSync At GS1 Connect!

Did you know that 53% of retailers and suppliers experience a knowledge gap within their organization when it comes to understanding the eCommerce landscape (1WorldSync)?

Don’t leave money on the table!

Channel readiness is a significant struggle throughout the value chain as e-commerce continues to evolve. In the dynamic world of digital commerce, retailers and suppliers are facing significant issues capitalizing on the opportunities within different channels.

1WorldSync is excited to join more than 1,000 partners in Las Vegas at GS1 Connect . We will demonstrate how our Product Information Cloud can deliver turnkey solutions to share and promote product content, ensure data accuracy, and optimize operational processes in today’s cross-channel world.

For companies looking to upgrade their e-commerce capabilities, be sure to stop by the 1WorldSync booth (#17,18) where we’ll be showcasing how you can connect, empower and build trust everytime, everywhere!

We’ll be hosting ‘Appy Hours’ where we’ll be demoing:

    • Customer Distribution Apps: Distribute content to specific recipient retailers, e-tailers or app providers. Each app includes the ‘Playlist’ of attribution expected by the merchant, the validation rules and the integration capability for distributing catalog in a compliant format to the merchant/app developer….
      • We’ll be highlighting our apps that enable access to adhere to Walmart, Kroger, Lidl, Alibaba & Amazon content & data specifications.
    • Compliance and Transparency Apps: Sell and trade in any geography, while meeting local regulatory mandates or consumer transparency expectations.
      • We’ll be highlight our capabilities for SmartLabel and Unique Device Identifier (UDI) compliance.
    • Enterprise Enablement Apps: Helping Sales, CRM and supply chain teams to engage customers and sell more.
      • We’ll be highlighting our capabilities  that enables easy creation of selling sheets, catalogs, slicks and other digital sales aids to help drive global sales.

Appy Hour Schedule:

Customer Distribution Apps June, 20th 12 – 1pm

June, 20th 6 – 7 pm

Compliance and Transparency Apps June, 20th 1-2 pm

June, 21st – 12 -1 pm

Enterprise Enablement Apps June, 20th 5 – 6 pm

June, 21st 1pm – 2pm

 

We invite you to stop by our booth # 17 & 18 and learn how we can help you ensure you’re not losing or leaving money on the table!

It’s time to cash out at GS1 Connect. We look forward to seeing you in Las Vegas.

References:

Charting Course for Global Commerce by 1WorldSync

1WorldSync Exclusive Community Benefits – Get the most out of DC

As 1WorldSync’s self-proclaimed community enabler, I am beyond excited to offer the 1WorldSync Community exclusive access to industry innovators who are excelling in today’s digital world. We invite you to to meet experts from Walgreen’s, Tyson, Kellogg’s, Johnson & Johnson and more!

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Top 5 Reasons to attend 1WorldSync 2016 Annual User Group, Americas

#RoadtoAUG

At 1WorldSync, we are dedicated to providing our community with collaborative platforms for open engagement and industry alignment. Input from the 1WorldSync community drives our efforts to provide collaborative platforms that deliver information and interactions that benefit our customers. The WorldSync 2016 Annual User Group, Americas provides this platform for our customers to engage, interact and share best practices, community needs and encourage user-lead information sharing. Below are my personal Top 5 Reasons to attend this year’s Annual User Group, Americas.
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Transparency – The New Consumer and Corporate Social Mandate

For some time now we have been living in an era of Transparency. Transparency in our policies and procedures, transparency in the business practices we operate, and transparency in the products and services we buy in business and in our daily lives. The transparent manner in which consumers expect to discover, buy and express opinions about products or services is the new norm for any business that expects to flourish in the mobile social economy.

Product information is in demand throughout the entire discover-to-review lifecycle, and at virtually every touch point of the consumer experience. Understanding the importance and value of product information transparency and its accessibility is simple, however, delivering it efficiently and seamlessly is anything but simple. Businesses must revisit the manner in which product information is created, exploded, standardized, quality assured and syndicated to all parties that enable the consumer experience.

Consumer demand for transparency and accountability is forcing businesses and entire industries to revisit the way product information is sourced, aggregated, distributed and labeled. Years ago, the seller was in control as purchase decisions were based on the availability, convenience and brand. The paradigm has shifted, and with an abundance of choice in front of them, consumers are making selections not simply on brand or availability, but on the attributes about the product. 

Compounding this even further, a plethora of global legal and regulatory mandates have been put into place, requiring Brand Owners and Sellers to comply with product information centric regulations. For example, EU Food Regulation 1169 or FDA’s Unique Device Identification. Such regulations are another compelling force for companies all around the globe to take a closer look at the digital information chain that accompanies their products as they pass along transitional and new Omni-channels to market.

For 1WorldSync, product information transparency gets to the heart of everything we do. Our mission is to empower global businesses and consumers with trusted product information that enables improved decision making, efficiency, health and well-being.

Our Product Information Cloud platform purpose was built to deliver syndicated product information solutions and services to customers around the globe that rely on product information to power their businesses. For many of our 16,000 customers, the ability to mobilize a product information transparency program is a logical next step on top of the solid product information management foundations they have built with us over the last decade or more.

Every industry we operate in is actively investing in software and processes transformation that enables transparency. From the product development, to aggregation and management of product data at the manufacturer to setting up an item for sale at a retail or online store, to presenting that information to the consumer.

It is such a hot topic this year that we have made it the focus of our annual customer user conferences in both the USA at GS1 Connect, and in our EMEA customer event alongside ECR Europe this year. 

1WorldSync Annual User Group

Thank you to everyone who attended the 1WorldSync Annual User Group and GS1 Connect 2014. The week was a great success!

This year we gathered in San Diego, California with over 260 1WorldSync community members from the CPG/General Merchandise, Foodservice, Hardlines and Healthcare industries for the 1WorldSync Annual User Group. This full day of community collaboration included Workgroup breakout sessions, customer presentations and panel discussions.

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#1WorldSyncSelfie Scavenger Hunt Makes a Big Impression!

The first ever social media scavenger hunt was a huge hit at GS1Connect! Over 100 photos were uploaded or retweeted throughout the week! Thank you to all who took part in highlighting 1WorldSync and our exciting events! Lori Bigler from Smucker’s became our first #1WorldSyncSelfie contest winner! Congratulations Lori!

selfiecontest

We appreciate everyone’s involvement and hope that we were able to add a level of excitement and fun to your GS1Connect experience. You can check out some of the photos below and on Twitter by searching the hashtag #1WorldSyncSelfie. Don’t forget to continue posting “Selfies” at upcoming 1WorldSync events using the hashtag #1WorldSyncSelfie on Twitter and Instagram.

1WorldSync Social Media Scavenger Hunt

Welcome to 1WorldSync’s Annual User Group at GS1 Connect 2014…but first “let me take a Selfie!”

As always, 1WorldSync has an exciting line up of events, sessions, and ceremonies for our customer community. This year, we are bringing you an interactive #1WorldSyncSelfie Scavenger Hunt as a way for you to get involved with other attendees and participate in all that we have to offer! The rules are simple, and more importantly, a surefire way to make the most of your conference experience!

1WorldSync contest for blog  Continue reading