Tag Archives: GMA

Getting Started with SmartLabel

Take a Cue from Coke

Are you thinking about getting started with the GMA SmartLabel™ initiative? Take a cue from Coke. The world’s largest beverage company has long encouraged consumers to “share a Coke.” Now, it’s gearing up to share a whole lot more when it comes to product information and transparency.

The company said last month that its SmartLabel Coca-Cola program is quickly ramping up. In fact, Coke has already applied Smart Label QR codes to half of its volume. And, it plans to have all of its beverage packaging SmartLabel ready by early 2018!

That’s a pretty strong message from a trend-setting, consumer-obsessed company like Coca-Cola. For manufacturers of food, beverages and consumer packaged goods (CPG), it’s time to pay very close attention to the story your product content is telling. You must be prepared to communicate product transparency, reaching the consumer in their channel of choice. SmartLabel helps you do that.

Here’s the challenge. For many companies, SmartLabel can be a significant undertaking considering the number of products they manufacture. After all, each unique item (including flavor, size, etc.) requires three components:

  • a unique Smart Label QR code
  • consumer-ready product content,
  • and a SmartLabel webpage.

The point is, getting all of your product information onto SmartLabel can be overwhelming, but with the right guidance it doesn’t have to be.

E-Book: Your SmartLabel Questions Answered by the Experts

Your product content experts EnterWorks and 1WorldSync have teamed up to produce an e-book on how you can go beyond the label with SmartLabel. Let us help you get started!

Download Now

 

Take Advantage of the 1WorldSync Expanded Offerings to Improve Global Cross-Channel Commerce Capabilities this Summer!

Success in the retail space is challenging. Grabbing a competitive edge is a must. The best suppliers move quickly to get their products onto new shelves and improve product transparency…which in turn drives sales!

Are You Ready to Sizzle This Summer?

1WorldSync is excited to announce that we’ve enhanced our Product Information Cloud® Platform to help our customers syndicate content more efficiently and improve global compliance and product transparency to drive sales.

This summer, we have launched five new apps and features to enhance customers’ ability to grow global cross-channel sales.

The new capabilities enable more efficient content syndication and improved compliance and product transparency offerings to simplify content aggregation and exchange between trading partners.

Suppliers can now take advantage of the 1WorldSync expanded product suite:

  • The Amazon App allows customers to set up products based on Amazon.com requirements and publish directly to Amazon Vendor Central. This accelerates sellers’ ability to standardize their GDSN data. Do you sell to Amazon today?  Do you want to learn how to leverage your GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently? Learn more on how you can connect to Amazon today.
  • The Walmart App provides users a ‘Content Service Provider (CSP)’ API connection to Walmart Store Assortment Online (SAO), simplifying and accelerating product sellers’ ability to list products on Walmart.com. The app eliminates the extra step of having to top off data in the Walmart vendor portal.
  • The Lidl App enables suppliers to publish product data in the format consistent with category-specific playlists that adhere to Lidl product information requirements.
  • SmartLabel enhancements meet the updated requirements by the Grocery Manufacturers Association (GMA). 1WorldSync customers will benefit from a new layout of the Nutrition Fact Panel, upgraded design and improved format for a more consumer-friendly experience.
  • The Recipient Catalog enables buyers to accept items from manufacturers and publish to their own digital storefronts, including products from many brands or suppliers organizing products by category or type as desired.

As the demands of global commerce and consumers have evolved, so have the 1WorldSync product solutions. It’s time to sizzle this Summer! Take action and request a strategy to learn more about our expanded capabilities and new Apps request one today.

Go Beyond The Label With SmartLabel

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

Let’s Get Real! Transparency Totally Transforms Product Content

Yet product content transparency is a key component driving buyer behavior. Consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

SmartLabel is a program that was initiated by the Grocery Manufacturers Association (GMA) and leading food & beverage companies. By enabling shoppers to scan QR codes on products for nutritional content, they have instant access to information on thousands of products instantly.

Moreover SmartLabel provides consumers with access to more than 350 product attributes including allergens, specific ingredients, usage instructions etc.  By the end of 2017, an estimated 34,000 food products will disclose whether they do, may or do not contain ingredients sourced from genetically modified crops.

Enter 1WorldSync

1WorldSync, the leading provider of product content solutions, recognizes that the SmartLabel is among a number of transparency related programs that are important to your business, including for product safety, quality and corporate social responsibility initiatives. 

Our commitment stands in helping to establish and execute a comprehensive content distribution strategy across the enterprise, within a single platform. We know that sourcing the right product content to meet evolving consumer demands can be challenging.

Trusted Content Anytime = Smarter Content Everywhere

By providing rich, robust content in the palms of consumers’ hands, 1WorldSync provides a full suite of solutions to help companies evaluate, test and implement a best-practice SmartLabelprogram.

The 1WorldSync SmartLabel Solution offers a seamless and efficient way to fulfill the industry initiative requirements. We can:

  • PREPARE your product content for SmartLabel compliance and distribution
  • CAPTURE and aggregate your product content in compliance with SmartLabel specifications
  • MANAGE product content from multiple entry points to ensure complete and accurate SmartLabel product content
  • DISTRIBUTE product information via a SmartLabel-compliant landing page for consumer access and consumption  

You are invited to participate in our SmartLabel™ webinar, hosted by the GMA, on Thursday, June 1 at 2 pm ET that will showcase 1WorldSync’s core competencies to help you implement SmartLabel™.

SmartLabel: Turning Technology and Transparency into Trust

Product transparency has been an ongoing conversation with manufacturers and brands as consumers are becoming more savvy, more connected, and more socially and environmentally conscience of their everyday food, beverage or household purchases. According a study from Bonfire Marketing, 63 percent of customers would buy from an authentic brand (Vision Critical 2016).

To Be, or Not To Be Transparent  – What’s the Bottom Line?

As Paul Norman, President & CEO, Kellogg’s stated in a release on GMO labelling last year, the focus on consumer trust is more important than ever before: “At our core, Kellogg’s believes in transparency and that people should know what’s in their food and where it comes from (Kellogg Company Newsroom 2016).” The promise to deliver product information to the general public is becoming less than a question of why, but now part of an overall strategy to ensure confidence and assurance to shoppers, especially brand loyalists. With legislative and regulatory policies enacted in past years, particularly regarding food safely (i.e. Food Safety Modernization Act (FSMA) of 2011), major manufacturers are moving to the forefront to support and empower the infomed consumer.

Product transparency also dismantles unreliable, third-party sources floating in the land of social media and the internet. By shutting down the ‘alternative facts’ of product composition and restoring company reputation, manufacturers are now taking back the control to compete for consumer attention and buying power –  by being upfront and honest.

The SmartLabel™ Revolution and How It’s Changing Shopper Knowledgeability

At the end of 2015, Grocery Manufacturers Association (GMA) announced the launch of SmartLabel™ –  a technological initiative in form of highly detailed, online landing pages to provide easy access to a plethora of information consisting of nutrition, ingredient, and other compelling facts on thousands of food, beverage and consumer products. With over 30 major companies taking part, the goal is simple: provide accurate product information for all to access in one place.

1WorldSync had the pleasure of partnering with Progressive Grocer and GMA to raise the torch and carry on the dialog with an insightful and informative webcast titled, SmartLabel: Turning Technology and Transparency into Trust – now available for on-demand viewing.

The webcast featured industry experts from Albertsons Companies and The Coca-Cola Co. as they thoroughly explained their full support and participation in the SmartLabel™ movement.

The webcast touched on the following:

  • Why transparency matters – shoppers are more inquisitive about their product choices resulting in a demand for full disclosure to fit personal lifestyle needs and wants.
  • How SmartLabel™ works, the criteria behind it, and the many ways users can access it
  • What manufacturers are doing to promote brand loyalty and trust by using real-time technology to share information (i.e. Coca-Cola’s QR coding) and understand customer purchase decisions.

Here’s the Real Deal…

As the SmartLabel™ portfolio continues to expand and gain serious traction this year (GMA projects 34,000 products to be available to consumers by the end of 2017), so will shoppers continue to pay close attention to what’s beyond the packaging label. With an unprecedented amount of brands vying for shoppers’ attention, the opportunity is vital to build loyalty from products that consumers know they can trust, and are safe. Let’s face it! Brand transparency isn’t going away anytime soon. Don’t take our word for it, just watch the webcast!

At 1WorldSync, our expertise is enabling brands and retailers to deliver trusted content to consumers. As a dependable partner to more than 25,000 brands and retailers, our SmartLabel Solutions is specifically designed to assist our customers deliver and distribute industry initiative requirements seamlessly and efficiently via the 1WorldSync Product Information Cloud. To learn more, click here.

 

References:

  1. Vision Critical, 2016. ‘13 stunning stats on brand trust and authenticity.’ https://www.visioncritical.com/authenticity-stats/
  2. Kellogg Company Newsroom, March 23, 2016.  ‘Statement from Paul Norman, President, Kellogg North America, on GMO Labeling.’ http://newsroom.kelloggcompany.com/news-releases?item=131647

Go beyond the label with the 1WorldSync SmartLabel solution

Transparency and trust are critical in today’s shifting marketing place.  Consumers are making smarter purchasing decisions on the spot by using their smartphones to access information about the products they buy. *  Connect consumers with your products and deliver an empowering consumer experience.

Adopting SmartLabel for your products is an easy and efficient way to demonstrate your commitment to your consumers and stand out from your competitors.

SmartLabel goes beyond the label, bringing extended attributes right into the palm of your consumer’s hands. As transparency becomes more critical to your consumers, your ability to provide trusted product information to your consumers is a strategic differentiator.

At 1WorldSync we understand how important this initiative is to brands, that’s why we made an easy and efficient way for you to add a SmartLabel solution to your existing subscription. Learn more about the 1WorldSync SmartLabel solution or contact your account manager to get started today!

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*Source: http://fortune.com/2015/10/13/food-revolution-millennials/

Roses are red, violets are blue, I love chocolate but I’m allergic to glu (ten)

‘Tis the season. You romantics might know it as Valentine’s Day, but for us chocolate lovers, its chocolate month. It’s everywhere you look. Giant and small, in heart-shaped and square boxes, accompanied by various t-shirt wearing stuffed animals, and in weird and wonderful shapes (I’m looking at you chocolate heart-shaped key). For a chocolate lover like me, this has always been the most wonderful time of the year…until this year. When I found out that I have an intolerance to gluten, I was afraid it was going to put a bit of a damper on my ability to indulge in the libations of the season. Lucky for me, the U.S. FDA has a law requiring gluten-free products to be labeled, so I know exactly which chocolate heart-shaped keys I can happily enjoy, and those that I can’t. This got me thinking about my beloved chocolate, and labels, and what ingredients are in the products I know and love.

Continue reading

Halloween is coming soon… What’s in your basket?

It’s that time of year again…costumes are littering the house, pumpkins on the porch, and the kids are asking “what candy are we giving out this year?!”  This used to be a straight-forward question, but now we as  parents are left asking “what can we give out?!”  With thoughts in our heads of: what is nut-free, gluten-free, vegan, healthy and “cool”?  What’s fun but also a healthy alternative to the sugar-filled, fatty options?

Our kids’ school is not a “nut-free” zone, but the school does designate certain tables as nut-free.  At the same time, they are serving cookies at the lunch window, along with certain sugary beverages. So while, we’ve made strides to keep our kids safer and healthier, there are still many areas to work on.

Strides:

  • According to the USDA Smart Snack Final Rule, acceptable food items must have ≤ 35% calories from total fat as served and ≤ 35% of weight from total sugar as served. *
  • At least 39 states currently have some kind of competitive foods standard already in place.**

Slides:

  • Between 1977 and 1996, the number of calories that children consumed from snacks increased by 120 calories per day.***
  • There are still no federal requirements for Childhood Nutrition Labeling
  • Poor nutrition  effects a child’s ability to learn****

Since there are still no federal regulations forcing schools to label the food served, we as consumers and parents must gather as much knowledge as possible to help our children make the best and safest decisions when it comes to what they eat at school. Whether it’s evaluating gluten content, allergens, or ingredients, we want the information at our fingertips. Literally, whether I search online or I am shopping at my local grocery store, I want to be able to quickly and easily evaluate the food items I am putting in my physical or online shopping cart.

Thankfully, organizations like the Grocery Manufacturers Association are introducing new initiatives like SmartLabel, which seeks to standardize nutrition information available to consumers so they can make informed decisions – for our own kids and the ones that will knock at our door at the end of the month.

For Halloween…I’ve decided to give out pencils…really.  Unless a child eats one, I should be safe, right?!

Authors:

  • Kelly Kucera, Sr. Director, Industry & Commercial Marketing
  • Krista Gervon, Americas Marketing Manager

*http://www.fns.usda.gov/sites/default/files/allfoods_summarychart.pdf

**http://www.fns.usda.gov/sites/default/files/allfoods_QandA.pdf

***http://cspinet.org/nutritionpolicy/healthy_school_snacks.html

****http://www.publicschoolreview.com/blog/how-diet-and-nutrition-impact-a-childs-learning-ability