According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”
Amazon has always understood that the consumer is king and strived to provide a seamless shopping experience. Since, consumers don’t have the liberty to physically inspect and check the products while shopping online, product content they can trust is critical in order to judge a product. Without product content, Amazon has nothing to help their customers make confident buying decisions.
1WorldSync Partners with Amazon to Improve Product Content Completeness and Quality
Did you know that Amazon commands more than half of all product searches? Their website often gets more traffic than a single brand’s website with 55 percent of online shoppers starting their product searches on Amazon. Thus, it is imperative to ensure high-quality content about your brand.
For this reason, Amazon launched their Catalog Content Capture initiative. In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to address the challenges driven by low attribute coverage, data quality and receiving an automated catalog feed from trusted sources.
1WorldSync and Amazon have made it easier for brands, manufacturers and distributors to sell products and improve product content on Amazon in three ways:
Automation: The partnership provides an automated process for managing and distributing product information on different Amazon channels, including Prime Pantry and Amazon Fresh.
Accuracy: The partnership improves the total accuracy of product content on Amazon.com by sourcing data from 1WorldSync’s trusted Product Information Cloud.
Comprehensiveness: Through GDSN, content on Amazon is standardized and validated through GS1 Global Standards.
Don’t Miss Out! March 1 & 5 Amazon Webinars
On March 1st at 1 pm EST or March 5th at 4 pm EST, join us for a compelling webinar with experts from Amazon’s Retail Product Management team. You will learn:
How Amazon’s Content Capture Initiative has driven improvements in product content quality and completeness.
How to provide an automated process to manage and distribute your product content to Amazon.
How to capitalize on Search Engine Optimization and make your product content highly discoverable.
According to a recent Shotfarm report, 30% of abandoned carts were due to bad product descriptions.
Examine Your Product Descriptions
Your company’s main goal is to sell your product; in order to do that you must give your customers a thorough and accurate of the product they are scoping out. And how do you do this, you ask? You can start with focusing on your product description attributes. Adopting this best practice will allow you to set your product apart within the flooded world of Ecommerce, ultimately maximizing the opportunity in increase sales.
It is no surprise that the ecommerce marketplace is the #1 way that consumers research and shop for products. And guess what? Even your products that are not sold on within a virtual space are often still represented on web. So no matter what your product intentions are, your product descriptions can be the difference between success and failure.
That being said, it is time to get schooled! To help, we are hosting a webinar on Wednesday, January 31st at 10am CST.
The Anatomy of an Effective Product Description that Boosts E-Commerce
Do your users or recipients complain they can not find your products? Have you ever wondered why there are so many description attributes in the GDSN and if they apply to your company or products? Do you know if the descriptions provided are even what the recipients were expecting?
This webinar will educate you on how to make your product more discoverable and avoid costly data quality errors. Topics will include:
The Cost of Bad Search Results
GDSN Descriptions Breakdown & Best Practices
Steps to Launch a Successful Data Governance Program
The Amazon effect is a catchy phrase to describe the ongoing evolution in how Amazon has influenced people’s shopping experience. It also sums up the resulting disruption in the retail market for both online and physical outlets.
According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”
Have you ever searched for one of your products on Amazon.com? Are your products represented correctly? Does the product content support the product you are trying to sell?
What does the ‘Amazon Effect’ and desire for more product information mean for brands, manufacturers, and distributors?
The Amazon GDSN Product Content Initiative with 1WorldSync
Brand owners should be proud of the products they sell and ensure they are represented appropriately on Amazon.com. By taking control of your product content, you have a huge opportunity to drive incremental revenue and capture new customers.
In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to:
Provide an automated process to manage and distribute product information to Amazon including Prime Pantry, Amazon Fresh etc..
Improve the accuracy of the product content listed on Amazon.com.
Understand the completeness and quality of the product content supplied via the GDSN.
Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to receive product content and changes in real time.
Utilizing the 1WorldSync Product Information Cloud (PIC), not only can brands easily improve their product completeness and accuracy of the products listed on Amazon.com, but also enable fast turnaround time on attribute changes in order for optimized product listings.
Amazon Improves Product Quality and Completeness
Since launching their Catalog Content Capture Initiative and receiving product content via the 1WorldSync GDSN connection, Amazon has improved their attribute coverage from 71.5 to 97.9% and data quality has improved from 59.7 to 90%. This serves as a testament to the importance of sharing your GDSN data via the 1WorldSync Product Information Cloud!
Are You Ready To Tap Into The Power Of The Amazon Effect?
inRiver, the foremost provider of multi-tenant SaaS-based product information management solutions, and 1WorldSync, the leading provider of product content solutions, are partnering to empower informed consumer purchase decisions through easier access to authentic. trusted content.
1WorldSync and inRiver are deploying a standardized PIM connector that expands their joint capability for customers to exchange relevant and needed product data. Customers that are using inRiver PIM will be able to easily send and receive data to 1WorldSync in an automated fashion. 1WorldSync will then aggregate and distribute that data between trading partners for more consistent information and efficient supply chains.
Consumers and business customers alike rely on product information to seek, discover, and purchase products. To make informed decisions throughout this process, customers must trust the product information they are finding both online and on store shelves. 1WorldSync works with brands globally in industries such as CPG, retail, food service, and hardlines, to ensure that their customer experience is built on trusted product information.
In turn, inRiver provides product information management solutions that enable merchandisers and product marketers of both B2B and B2C enterprises to assemble, enrich, and disseminate consistent and relevant product information to downstream partners and end-user customers.
“inRiver is excited to announce our intention to certify our updated, out-of-the-box connector, with the latest release of 1WorldSync’s GDSN standard datapool solution (3.1.x),” stated Joe Golemba, Vice President of Alliances and Services at inRiver. “Regardless of industry, 1WorldSync aggregates, stores, and circulates trusted product data for thousands of companies across the world. This certified connector will help inRiver’s current and future customers go to market more rapidly and instill even greater trust and confidence for their customers.”
“The 1WorldSync Product Information Cloud platform is designed for organizations to exchange authentic and enriched product information and digital content, creating a mission-critical foundation for connected commerce. With this connector between inRiver and 1WorldSync, customers will be confident that the information they are accessing is high-quality, accurate, and complete,” commented Dan Wilkinson, Chief Commercial Officer at 1WorldSync.
Medical device professionals face an ever-growing list of demands for their product data from downstream users all over the world. Some of these demands are regulatory, such as FDA’s Unique Device Identification (UDI) submission mandate.
Others are commercial, such as hospital networks needing access to device product data electronically through the Global Data Synchronization Network (GDSN) in order to maintain a current product catalog. Still other requests may come from a governmental body, not as a regulatory mandate, but as prerequisites for doing business with that agency, such as the NHS eProcurement initiative in the U.K.
These ends users require unique, but overlapping, datasets for every device product. But treating each data submission type as a separate project and ensuring changes and updates get passed along to each recipient can quickly become an unmanageable task.
Together, Reed Tech and 1WorldSync offer device manufacturers a solution to meet the challenges of securely managing all of this data, ensuring it is accurate and up-to-date, and sharing it with the downstream users who need it.
A combined solution from Reed Tech and 1WorldSync brings individual organizational strengths into a single, comprehensive solution bringing you benefits you wouldn’t reap from working with just one of the providers:
Secure, centralized storage of your product data in a fully validated Reed Tech environment built just for device manufacturers and conforming to 21 CFR Part 11 requirements.
Transparent control over the state of each record with instant reports and a complete audit trail.
Access to the GDSN through 1WorldSync, the leading provider of product content solutions and largest certified data pool provider.
Support by experts from both organizations, through a single point of contact at Reed Tech.
Straightforward, competitive pricing and a combined agreement for an easier purchasing process.
Peace of mind with a global roadmap to meet upcoming requirements, including the UDI requirements of EU MDR.
Whether it’s the FDA, NHS in the U.K., GPOs or hospital networks, you can know that the information about your product reaching the recipient is accurate and current.
No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase.
However, it’s clear that having a clearly defined omni-channel strategy is key. The word ‘omni-channel’ has been a buzzword the past few years, but what does it actually mean?
According to the dictionary omni-channel denotes or relates to a type of retail that integrates the different methods of shopping available to consumers (e.g., online, in a physical store, or by phone).
HubSpot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”
Key to Omni-Channel Success: Product Content
Regardless of your definition, the key to success in omni-channel retailing is product content. Consumers rely on access to information about products they are considering purchases. Thus, the way businesses inform, educate and engage customers and consumers using product information must be robust and accurate.
Trusted product content is king when is comes to delivering a consistent experience across channels. The quality of a product matters less to a consumer than the quality of the product content.
Product content that includes images, information, and data about the product is playing a larger role in brands’ omni-channel effectiveness. Today, consumers are leveraging product content across the path to purchase for informed data driven decision-making.
To satisfy a consumer’s quest for information, brands must ensure that the right product content is available across channels, including online, mobile, and in-store. To master omni-channel commerce, retailers must create and distribute product content across channels.
Product content includes:
Product images (including a variety of formats, resolutions and angles)
Product highlights (romance copy, directions, warnings and marketing claims)
The role product content plays in a brand’s omni-channel effectiveness is rather straight-forward:
Product images and information are necessary to engage with consumers across the path to purchase.
Product content is essential to meet retailers’ requirements so they can market and sell products across channels.
Product data is used to automate and feed internal systems (e.g. warehousing, transportation, ordering, etc.) to ensure operations can meet demand profitably.
The Struggle is Real for Omni-Channel Retailing
However, the struggle is real when it comes to success with omni-channel commerce. According to 1WorldSync’s report ‘Charting a Course for Global Commerce’ found that 80% of merchants struggle to aggregate and distribute complete, consistent and trusted product information across all channels.
The increasing detail required for product content is not the only factor adding to the complexity.
Brands owners’ challenge in providing this content – quickly and cost-effectively – is made more difficult by the internal silos in most companies. In any given organization, product images might be managed by Marketing, product dimensions by Category Management or Logistics, ingredients by R&D and other details by yet other departments.
To transform product content from an obstacle to an omni-channel advantage, brands can follow these best practices.
Break Down Organizational Silos: In many companies, online stores are operated by a specific “digital” team, while physical stores are run by yet another operations team. Further, there may be another team responsible for GDSN data. This siloed structure inside an organization can result in a fragmented customer experience. Silos must be broken down. There is no longer such thing as in-store merchandise vs online merchandise. The channel is different, however the product content supporting the product remains the same. Thus it’s more important than ever to have a holistic strategy for consolidating and distributing product content across the organization.
Leverage 1 Solution to Enable Omni-Channel Retailing: You cannot keep up with the ever increasing demand for product content, unless you have a holistic strategy that addresses the entire project. By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium.1WorldSync’s Omni-Channel solutions helps leading retailers capitalize on product information to drive conversion. 1WorldSync works exclusively to feed companies like Amazon and Walmart GDSN and eCommerce data. Additionally, 1WorldSync customers can publish and make updates to their 1WorldSync data pool product information and enrich their product information for cross-channel commerce, enabling global content distribution and syndication for all your product information.
Watch our video below and learn how you can organize for cross-channel sales growth!
Calling all US Businesses! Are you ready to break into new and international marketplaces? It’s time to swipe right!
China marks its busiest shopping holiday on Nov. 11, Singles Day. Singles Day began as an anti-Valentine’s Day founded by college students in the 1990s, according to the Communist Party-owned People’s Daily.
Singles Day in China has become a major shopping holiday for the e-commerce giant. This year, sales from the event have hit a new record of $25.3 Billion (The New York Times 2017).
During Singles Day in 2016, more items were bought on Alibaba’s platform in that 24 hours than the entire combined Black Friday and Cyber Monday sales in the United States (CNBC 2017). It’s clear that this day and marketplace presents a huge opportunity for US Companies to drive sales.
It’s Time To Swipe Right and Get Your Products In Front of Chinese Consumers!
It’s clear, Singles Day and the Alibaba marketplace represents a great opportunity for US businesses to grow sales internationally.
It was estimated that 140,000 brands will participate in this year’s Singles Day and that 60,000 of them will be international brands (ET Retail 2017).
For US brands getting started they need to consider the drivers for Chinese shoppers’ purchases across borders which includes secure payment, payments possible in their local currency and proof of product authenticity.
Proof of product authenticity is driven by sharing reliable product content. The easiest way to accomplish this is by providing content directly to Alibaba via 1WorldSync Product Information Cloud (PIC).
Alibaba is sourcing attributes via the GDSN with their content strategy partner, 1WorldSync. Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.
With 1WorldSync & Alibaba, It’s Easy to Mingle and Get Your Products in Front of Global Consumers
1WorldSync and Alibaba make it easy for US companies to mingle in global marketplace. It’s time to swipe right and get your products in front of Chinese consumers!
To learn more about mingling in the Chinese marketplace, join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.
With China’s GDP being $11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have a lot of cash to spend.
Are you ready to get your products in front of the Chinese consumer?
Enter Alibaba, a popular destination for online shopping with more than 450 million utilizing their platform delivering upwards of 57 million packages per day! Alibaba has empowered everyone from entrepreneurs to established brands to grow their business in China and around the globe.
Alibaba is excited to announce it will begin sourcing product information via the GDSN with their content strategy partner, 1WorldSync making it easier for US suppliers to get their products listed on their marketplace.
Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process. Alibaba is striving to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.
Join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.
In this webinar, you will learn how:
Alibaba’s platform works and why you should be doing business on this platform
1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
To increase sales on the Alibaba platform
To leverage your GDSN product content and get your products published and selling in China
Online purchases start with a Google or Amazon search. Most people do online research and compare different options. Actually, 73% of purchase decisions begin with research conducted on either Google or Amazon (SearchEngine Land 2016).
Today people gather information about products from multiple sources. Even though social media and Internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family.
Further, consumers expect a consistent experience across channels. Did you know that 72% of consumers value consistency in the products available across brick-and-mortar and online stores, and 69% value consistency in customer service (Infosys 2014)?
Whether your customers come into your store, visit your website, access your mobile app, or receive a mail order catalogue, email or text message, they expect the inventory and offers to be consistent.
Owning your brand on other websites is just as important than on yours!
In 2014, Jeff Bezos stated ‘Your brand is what other people say about you when you’re not in the room. Today, this statement still rings true.
Brand integrity is defined how consumers perceive your company or brand through its products, image, and reputation. And while every customer experience may not meet or exceed the brand promise, when a brand loses integrity, its meaning and value to consumers is diminished.
Brand owners should take back control of their brands by paying close attention to the quality of their web ready content and their online distribution methods.
By ensuring content is curated and distributed effectively, here are 10 attributes that support optimal eCom product page listings.
Additional Images and Digital Assets
Marketing Message (Romance Copy)
Features and Benefits
Preparation Instructions (Primarily for Food items)
Consumer Usage Instructions (Primarily for Non Food items)
Are you only providing one or two description attributes and want to know why you should provide more? Is your brand or reputation at risk because of non-compliant or misrepresented product?
By incorporating these attributes as a fully integrated component of your retail experience as a best practice, you can effectively achieve:
Higher conversion rates with a clear understanding of what resonates with and retains your customers.
Products and experiences that boost brand loyalty and drive sales
Discover Professional Services: Experts In Product Content
One of the most common product content challenges that can slow down a consumer’s product information journey involves leveraging the data you already have in GDSN for e-commerce requirements.
The webinar featured JP De Villiers, Director of Content Acquisition, at Walmart, who explained that focusing on omnichannel commerce has helped Walmart remain a top competitor in the retail industry.
JP shared that brands should no longer differentiate in-store products from online products because the only difference is the physical shelf vs the digital shelf. The product itself and content supporting the product remains the same on all channels and all channels are equally important.
Walmart has been pushing to grow its online presence through its third-party site, the Walmart Marketplace. They have seen 60% year growth in eCommerce and are expecting US e-Commerce sales to grow by roughly 40% in 2019 (Bloomberg 2017).
It is clear that Walmart will continue to make investments in eCommerce to drive traffic and improve the customer value proposition.
On the webinar, JP shared that Walmart has five goals for their marketplace:
Continue and expand representation of brand owner products on Walmart.com
Provide a highly successful eCommerce platform to brand owners to accelerate growth
Ensure brand owners are sharing quality product content
Protect brand integrity
Drive conversions and product assortment to increase traffic to Walmart.com
Are you prepared to get your products onto Walmart’s digital shelf?
Expand your reach to more consumers globally and reach 200+ million unique visitors to Walmart.com
Control your product content shared on digital platforms to improve online search results and product visibility
Speed up item setup and maintenance through automation
1WorldSync, a certified Content Service Provider to Walmart, is uniquely positioned to help you house all your product data in one solution and deliver to Walmart Stores and Walmart.com.
We received a number of questions on the webinar including:
“How does this differ from how we’re currently publishing to Walmart?”
If you’re already publishing product content to Walmart via the GDSN, you can leverage your investment and your content already in GDSN to send to Walmart.com with the 1WorldSync product information cloud (PIC) and top-off your data to ensure you capture the required product attributes to get your products onto Walmart’s digital shelf.
If you do not use GDSN today, you can still leverage 1WorldSync to get your product content to Walmart.com as well as any of the other trading partners you do business with today.
There are three easy steps to comply with Walmart.com to get your products selling online:
Load or leverage your existing item information into 1WorldSync
Select the relevant Walmart category to validate your item
Resolve any issues and deliver your product data to Walmart.com
1WorldSync has been a strategic content provider of Walmart’s for over 10 years and we are the only solution that provides a single source to feed product content to brick and mortar and digital channels.
Are you prepared to tap into Walmart’s incredible eCommerce growth and publish your data to Walmart.com utilizing the 1WorldSync Walmart.com App?