Tag Archives: GDSN

Label Insight and 1WorldSync Introduce LabelSync

Label Insight, the market leader for transparency, and 1WorldSync™, the leading provider of product content solutions, have introduced LabelSync™, the industry’s most comprehensive solution for product data distribution and transparency.

LabelSync pairs Label Insight’s high-order attribute data with 1WorldSync’s unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, high-quality product content.

 Research shows that consumers are looking for product transparency. Two-thirds of consumers feel product transparency should be provided by brands and manufacturers, yet only 12 percent consider brands a trusted source. With SmartLabel, an industry initiative led by the Trading Partner Alliance, brands can deliver easy and instant access to detailed product information directly to consumers.

“SmartLabel is the industry standard for increasing transparency with consumers. With LabelSync, brands can quickly and easily meet all SmartLabel-mandated requirements,” said Karin Borchert, CEO of 1WorldSync. “In our analysis, LabelSync provides twice as much product data across eight major categories than pages created by other methods. Additionally, LabelSync can provide non-mandatory classes of information, such as sustainability, health and safety and product instructions. No other solution on the market can deliver the breadth and depth of information that LabelSync does.”

LabelSync enables manufacturers to source SmartLabel content from a variety of sources, including package flat data and through the Global Data Synchronization Network (GDSN). Brands can create and onboard their data in multiple ways, then preview their SmartLabel pages and manage their attributes to ensure accuracy and consistency. LabelSync creates parsed ingredient lists with intuitive and navigable access to detailed information, such as plain language ingredient definitions — powered by Label Insight’s glossary of 300,000 ingredient definitions — that can explain to consumers what it is and why it’s included in the product. From there, 1WorldSync’s powerful Product Information Cloud allows manufacturers to distribute the product content to any of their trading partners across the globe.

“LabelSync is simply the best way for brands to expand their transparency story and move the needle on digital transformation in their business,” said Ronak Sheth, Chief Strategy Officer of Label Insight. “LabelSync unlocks more than 100 attributes for each product, maximizing SmartLabel as a brand canvas for product transparency in the palm of every shopper’s hand. This allows brands to address product features and benefits that matter to consumers, but that physical packaging can’t accommodate. Brands can also leverage SmartLabel data for other transparency initiatives, addressing consistency and completeness gaps with LabelSync’s data generation capabilities.”

By using LabelSync to manage SmartLabel, brands can ensure pages are always up to current specifications and compatible across devices — no longer worrying about software updates, testing and technology upgrades.

CPG brands can select the LabelSync package that best suits their needs. LabelSync Now is a fast and affordable option that leverages GDSN product data. LabelSync Pro offers complete transparency with the industry standard for creating, managing and publishing SmartLabel pages that include off-package and voluntary information. LabelSync Premium is the best-in-class offering that also provides a full suite of images compliant with GS1 standards.

For more information on LabelSync, click here!

Begin Your Data Quality Journey With 1WorldSync

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

Why Is Data Quality A Big Deal For Brand Owners?

  • Recipients drive eCommerce: Do you want your recipients to substitute or scrub your product content? Take back control of your brand message.
  • Volume is everything: Recipients require maximum product content input to drive traffic, optimize search return and boost revenue.
  • Consequences of incomplete product content: Some suppliers face financial penalties due to poor product content management.

Why Is Having Good Data Quality Difficult?

  • Suppliers have multiple systems that house product content for individual departments.
  • Product content requirements change quickly and often.  
  • The disparity between GDSN and e-commerce product content leads to damaging consumer experiences

Win Consumers On The Path To Purchase With 1WorldSync

Enabling more than 25,000 global brands in 60+ countries, 1WorldSync understands that no matter where you conduct business, trusted content and data quality are essential.

The 1WorldSync Professional Services team will help improve your product content quality and accuracy levels. Here are some ways in which we can help:

Our professional services team invites you to receive a customized data quality report based on a sample of your published data.

This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality.

Please visit http://solutions.1worldsync.com/data-quality-report

1WorldSync 2018 Annual User Group: Unleash The Power Of Your Product Content!

We hope that you are as excited as we are about the 1WorldSync 2018 Annual User Group at GS1 Connect, taking place on June 4 in Phoenix! With a little over a month to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you.

This year, we will show you how you can unleash the power of your product content! Glean creative insights and engage in peer lead topic breakout groups that cover data quality, web ready content, digital commerce and so much more.

We have speakers from C&S Wholesale Grocers, Coke, Kroger, TOPCO and Walmart sharing insights on how they are using content beyond just publication.  

Here are some insights around the speakers, topics and collaboration sessions that will make it all the more easier for you to make your grand entrance.

11:00 – 11:15 am | Welcome

Karin Borchert, CEO of 1WorldSync, will kick off the 2018 Annual User Group with a warm welcome to all attendees, discuss hot topics on the agenda, and highlight renowned speakers.

11:15 – 11:45 am | Information in the Digital World – The Need for Web Ready Content is Now

Technology now penetrates nearly every aspect of our lives and the industry continues to shift in major ways as consumers demand more information faster. We take a deep dive into the world of today’s consumer, the evolving e-commerce landscape and game-changing industry trends that are shaping 2018.

11:45 am – Noon | 1WorldSync End to End Partner Ecosystem

This session will challenge how you think about content creation, aggregation and curation. Discover our current partnerships that will enable a seamless end-to-end content process.

Noon – 1:00 pm | Lunch

1:00 – 1:45 pm | Keynote: C & S Wholesale Grocers

Learn more about who C&S is, and how they are leveraging content coming in through the network to drive innovation with increased accuracy and efficiency.

1:45 – 2:15 pm | Keynote: Coca Cola

Gain insights into the product content journey that Coca-Cola has experienced over the past few years. Learn how they are leveraging unique processes to ensure accuracy and demonstrate the downstream impacts of content quality within their systems and processes.

2:15 – 2:30 pm | Networking Break

2:30 – 3:30 pm |  User Breakouts

We will be splitting the audience into 2 main groups.  Machine-to-Machine and GUI users. In each group we will highlight specifics around data quality, new functionality and impact to those using the systems.  

3:30 – 4:15 pm |  Panel: The Evolving World of Digital Commerce  

Are you leveraging your GDSN investment in the ever expanding and evolving world of digital commerce? Join us for this impactful and must-attend session where you can hear first-hand from our renowned practitioners on:

  • How they compete with trusted content that their consumers can count on
  • How they connect their current GDSN investments with the new requirements of e-commerce and the cloud
  • What actions they are taking to stay connected to their end consumers

4:15 pm – 4:45 pm | 1WorldSync Product Vision: Where We Are Today & Where We Are Going

Do you have the essential knowledge and skills needed to empower the success of your data sync initiatives? Review 1WorldSync’s robust capabilities and the upcoming functionalities based on the company’s roadmap. Explore where the 1WorldSync Global Platform is going and how it relates to your Web Ready Product Content.

4:45 pm – 5:00 pm | Closing Remarks

1WorldSync wraps up the 2018 Annual User Group!  Provides a recap of insights from the day with lessons learned and lasting best practices that will drive tomorrow’s results.

Are you ready to witness world class experts share their expertise in engaging consumers on the path to purchase with trusted product content anytime, anywhere? Register today and we will see you in Phoenix very soon!

The Devil Is In The Product Content Details

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere.

In fact, 1 in 3 consumers have bought from a brand other than their preferred choice because of the information they received while shopping online. Consumers demand accurate and robust product content on the path to purchase.

The devil is truly in the product content details. From discovery to decision making, product content is the driver of every shopper’s journey. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees loyalty.

The long and winding path to purchase

The path to purchase is no longer linear! Don’t lose your way. Consumers find information about products via social media, apps, internet research, in-store visits, and online purchases, in no particular order. Shoppers expect consistent product content along their individual paths to purchase as they are constantly shifting between the online and physical world. There are blurred lines between blended commerce.

As a result, product content, which has always been important for trading partners, is also important for the consumers. For this reason, product content management should no longer be the exclusive purview of IT and supply chain executives. All business domains—especially  marketing, merchandising, sales and customer service—have critical dependencies on product content and complete for the best customer experience.

Win consumers on the path to purchase with 1WorldSync

Best-in-class retailers such as Kroger, Lidl and Walmart partner with 1WorldSync to ensure they receive the product attributes that give customers better visibility about the products they are buying. These retailers are clearly outlining what content they want from brands and how they want it delivered. They leverage the 1WorldSync Product Information Cloud (PIC) to prepare, capture, validate, transform and deliver the product content.

A key ingredient to both successfully growing as a company and mastering e-commerce trends lies in strong product content management. 1WorldSync can help in this regard.

Are you ready to go further in your product content journey?

  • GO DIGITAL: Centralize and digitize Product Content for Omni-Channel (GDSN & NON)
  • SELL EVERYWHERE: Showcase and promote more products on any channel  
  • DELIVER CONTENT EFFICIENTLY: Engage and integrate product information with Omni-Channel customers

Request a consultation to learn more

1WorldSync: Trustworthy Content, Anytime, Everywhere

88% of consumers say product content is extremely important to their purchasing decision. As a result, vendors are being asked to provide accurate and complete content to trading partners in order to enhance the shopper experience.

What is the GDSN?

The Global Data Synchronization Network (GDSN) enables trading partners to globally share trusted product content.

Don’t waste countless hours uploading data to individual portals. You can benefit from:

  • Data Upload to a Single SourceEliminate duplicate efforts! You can instantly publish your data to your DIY/Hardlines, Healthcare, CPG-Retail and Foodservice industry partners across different verticals and countries.
  • Consistency via GS1 Data Standards: The GS1 data standards enable standardization and obsoletion of specific attribute profiles.
  • Central Control: Gain central control and ease over your product content updates.
  • Data Publication: Publish your data to all or specific trading partners. e.g. private labels

1WorldSync: Globally Exchange Product Content in the GDSN

1WorldSync is jointly owned by the member organizations of GS1 US and GS1 Germany, the preeminent global organization for the development of global standards, for identifying, capturing and sharing product information.

1WorldSync has the largest number of items in the Global Data Synchronization Network (GDSN) with 80% of GDSN data activity enabled by the 1WorldSync Product Information Cloud supporting more than 25,000 brands and retailers in over 60 countries.

1WorldSync is the only GDSN Data Pool for product information services with ISO certification & applied standards and we offer global scalability – multi-lingual product and customer support services, serving the CPG-Retail, Foodservice, Healthcare and Hardlines/DIY industries.

Trusted Content Matters

Do you want to learn how we enable companies to distribute trusted product content to your customers via the GDSN and beyond? 1WorldSync understands that no matter where you conduct business, trusted content matters.

Visit 1WorldSync, in Booth #310, at the 2018 50th Anniversary NETWORK Supplier Trade Show being held on April 15-18 in Las Vegas.

Empower your consumers to make data driven decisions on their path to purchase.

 

No Mercy For Bad Data

For many years, product master data has been exchanged between suppliers and recipients to support automation of backend processes. There was a significant focus on B2B aspects of data, information, and structured data. Data was exchanged between suppliers and recipients to support automation of backend processes.

What’s the Big Deal About Data Quality?

Today digitalization drives a much stronger form and rigid level of automation for retailers’ backend systems. Automated sales and procurement forecasting systems are now a commodity for all major retailer and e-tailer backends. Plus process costs must be kept at the lowest levels possible to beat competition.

Clean and accurate data is the prerequisite for all aspects of digitalization in retail backend systems. Because of the high degree of automation and real-time requirements in digitalized backend processes, the negative consequences of inaccurate data range from loss of customers to declining revenue.

Enter 1WorldSync: Trusted Content, Everytime, Everywhere

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

Enabling more than 25,000 global brands in 60+ countries, 1WorldSync understands that no matter where you conduct business, trusted content and data quality are essential.

Here are some ways in which we can help:

  1. New User Interfaces: 1WorldSync invests in new user interfaces to drive the do-it-right-first-time (DRIFT) value proposition to avoid errors while typing data in the User Interaface.
  2. Data Quality Standards: Global data quality programs support the definition of data quality standards for communities or industry initiatives. The Global Data Synchronization Network (GDSN) is a great foundation for data quality standards because it standardizes formats, syntax and semantics. In Germany alone, over 300 new validation rules have been integrated to the 1WorldSync systems to assess product data.
  3. Machine Learning: 1WorldSync is developing state of the art components using machine learning methods to detect data outliers. These outliers ensure that data that passes all validation rules will be inspected with smart methods and minimal efforts. Initial results have been extremely promising and already prove that machine learning can take product data quality to new levels.

For more information on 1WorldSync Data Quality Solutions, please visit http://solutions.1worldsync.com/data-quality-report

Good Content Grows Sales – Grow Your Business With Amazon

According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”

Amazon has always understood that the consumer is king and strived to provide a seamless shopping experience. Since, consumers don’t have the liberty to physically inspect and check the products while shopping online, product content they can trust is critical in order to judge a product. Without product content, Amazon has nothing to help their customers make confident buying decisions.

1WorldSync Partners with Amazon to Improve Product Content Completeness and Quality

Did you know that Amazon commands more than half of all product searches? Their website often gets more traffic than a single brand’s website with 55 percent of online shoppers starting their product searches on Amazon. Thus, it is imperative to ensure high-quality content about your brand.

For this reason, Amazon launched their Catalog Content Capture initiative. In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to address the challenges driven by low attribute coverage, data quality and receiving an automated catalog feed from trusted sources.

1WorldSync and Amazon have made it easier for brands, manufacturers and distributors to sell products and improve product content on Amazon in three ways:

  • Automation: The partnership provides an automated process for managing and distributing product information on different Amazon channels, including Prime Pantry and Amazon Fresh.
  • Accuracy: The partnership improves the total accuracy of product content on Amazon.com by sourcing data from 1WorldSync’s trusted Product Information Cloud.
  • Comprehensiveness: Through GDSN, content on Amazon is standardized and validated through GS1 Global Standards.

Don’t Miss Out! March 1 & 5 Amazon Webinars

On March 1st at 1 pm EST or March 5th at 4 pm EST, join us for a compelling webinar with experts from Amazon’s Retail Product Management team. You will learn:

  • How Amazon’s Content Capture Initiative has driven improvements in product content quality and completeness.
  • How to provide an automated process to manage and distribute your product content to Amazon.
  • How to capitalize on Search Engine Optimization and make your product content highly discoverable.

Throwback Thursday: Let’s Take It Back to Anatomy Class

According to a recent Shotfarm report, 30% of abandoned carts were due to bad product descriptions.

Examine Your Product Descriptions

Your company’s main goal is to sell your product; in order to do that you must give your customers a thorough and accurate of the product they are scoping out. And how do you do this, you ask? You can start with focusing on your product description attributes. Adopting this best practice will allow you to set your product apart within the flooded world of Ecommerce, ultimately maximizing the opportunity in increase sales.

It is no surprise that the ecommerce marketplace is the #1 way that consumers research and shop for products. And guess what? Even your products that are not sold on within a virtual space are often still represented on web. So no matter what your product intentions are, your product descriptions can be the difference between success and failure.

That being said, it is time to get schooled! To help, we are hosting a webinar on Wednesday, January 31st at 10am CST.

The Anatomy of an Effective Product Description that Boosts E-Commerce

Do your users or recipients complain they can not find your products? Have you ever wondered why there are so many description attributes in the GDSN and if they apply to your company or products? Do you know if the descriptions provided are even what the recipients were expecting?

This webinar will educate you on how to make your product more discoverable and avoid costly data quality errors. Topics will include:

  • The Cost of Bad Search Results
  • GDSN Descriptions Breakdown & Best Practices
  • Steps to Launch a Successful Data Governance Program

Tap Into The Power Of The Amazon Effect With 1WorldSync

The Amazon effect is a catchy phrase to describe the ongoing evolution in how Amazon has influenced people’s shopping experience. It also sums up the resulting disruption in the retail market for both online and physical outlets.

Did you know that over half of US shoppers begin their product searches on Amazon.com? Regardless of where the end-consumer decides to make their final purchase, their access to information about the product (which 50% of the time is supplied by Amazon) influences their decision to purchase.

According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”

Have you ever searched for one of your products on Amazon.com? Are your products represented correctly? Does the product content support the product you are trying to sell?

What does the ‘Amazon Effect’ and desire for more product information mean for brands, manufacturers, and distributors?

The Amazon GDSN Product Content Initiative with 1WorldSync

Brand owners should be proud of the products they sell and ensure they are represented appropriately on Amazon.com. By taking control of your product content, you have a huge opportunity to drive incremental revenue and capture new customers.

In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to:

  1. Provide an automated process to manage and distribute product information to Amazon including Prime Pantry, Amazon Fresh etc..
  2. Improve the accuracy of the product content listed on Amazon.com.
  3. Understand the completeness and quality of the product content supplied via the GDSN.

Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to receive product content and changes in real time.

Utilizing the 1WorldSync Product Information Cloud (PIC), not only can brands easily improve their product completeness and accuracy of the products listed on Amazon.com, but also enable fast turnaround time on attribute changes in order for optimized product listings.

Amazon Improves Product Quality and Completeness 

Since launching their Catalog Content Capture Initiative and receiving product content via the 1WorldSync GDSN connection, Amazon has improved their attribute coverage from 71.5 to 97.9% and data quality has improved from 59.7 to 90%. This serves as a testament to the importance of sharing your GDSN data via the 1WorldSync Product Information Cloud! 

Are You Ready To Tap Into The Power Of The Amazon Effect?

inRiver and 1WorldSync Align To Increase Customer Trust In Product Information Worldwide

inRiver, the foremost provider of multi-tenant SaaS-based product information management solutions, and 1WorldSync, the leading provider of product content solutions, are partnering to empower informed consumer purchase decisions through easier access to authentic. trusted content.

1WorldSync and inRiver are deploying a standardized PIM connector that expands their joint capability for customers to exchange relevant and needed product data. Customers that are using inRiver PIM will be able to easily send and receive data to 1WorldSync in an automated fashion. 1WorldSync will then aggregate and distribute that data between trading partners for more consistent information and efficient supply chains.

Consumers and business customers alike rely on product information to seek, discover, and purchase products. To make informed decisions throughout this process, customers must trust the product information they are finding both online and on store shelves. 1WorldSync works with brands globally in industries such as CPG, retail, food service, and hardlines, to ensure that their customer experience is built on trusted product information.

In turn, inRiver provides product information management solutions that enable merchandisers and product marketers of both B2B and B2C enterprises to assemble, enrich, and disseminate consistent and relevant product information to downstream partners and end-user customers.

“inRiver is excited to announce our intention to certify our updated, out-of-the-box connector, with the latest release of 1WorldSync’s GDSN standard datapool solution (3.1.x),” stated Joe Golemba, Vice President of Alliances and Services at inRiver. “Regardless of industry, 1WorldSync aggregates, stores, and circulates trusted product data for thousands of companies across the world. This certified connector will help inRiver’s current and future customers go to market more rapidly and instill even greater trust and confidence for their customers.”

“The 1WorldSync Product Information Cloud platform is designed for organizations to exchange authentic and enriched product information and digital content, creating a mission-critical foundation for connected commerce. With this connector between inRiver and 1WorldSync, customers will be confident that the information they are accessing is high-quality, accurate, and complete,” commented Dan Wilkinson, Chief Commercial Officer at 1WorldSync.