Throughout time, grandiose aspirations have seemingly convoluted processes and procedures. What exactly do I mean by this? The Foodservice Industry has been struggling with this balancing act for a number of years now. The balance between reaching an Ultimate Goal vs. Ability to Execute towards that goal. That balancing act has never been more tested than with the concept of Data Quality. On a daily basis, I’m constantly having conversations with some of the largest Foodservice manufacturers and they all have the same aspirations around Data Quality: be Complete (be seen as 100% “phase 2” attribute requirements across their entire product offerings) and Accurate (provide the most accurate product information as possible).