Tag Archives: featured

Begin Your Data Quality Journey With 1WorldSync

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

Why Is Data Quality A Big Deal For Brand Owners?

  • Recipients drive eCommerce: Do you want your recipients to substitute or scrub your product content? Take back control of your brand message.
  • Volume is everything: Recipients require maximum product content input to drive traffic, optimize search return and boost revenue.
  • Consequences of incomplete product content: Some suppliers face financial penalties due to poor product content management.

Why Is Having Good Data Quality Difficult?

  • Suppliers have multiple systems that house product content for individual departments.
  • Product content requirements change quickly and often.  
  • The disparity between GDSN and e-commerce product content leads to damaging consumer experiences

Win Consumers On The Path To Purchase With 1WorldSync

Enabling more than 25,000 global brands in 60+ countries, 1WorldSync understands that no matter where you conduct business, trusted content and data quality are essential.

The 1WorldSync Professional Services team will help improve your product content quality and accuracy levels. Here are some ways in which we can help:

Our professional services team invites you to receive a customized data quality report based on a sample of your published data.

This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality.

Please visit http://solutions.1worldsync.com/data-quality-report

Unleash the Power of Product Content to Drive Conversion

It’s no secret that transparency totally transforms product content and shapes the path to purchase. 83 percent say they would find value in having access to more in-depth product information*.

In today’s e-commerce-driven world, as a brand, how do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

Building Transparency Through Trust

No one understands this shift more than Label Insight & 1WorldSync: industry-changing partners who have reacted to the fact that product content transparency is critical in the path to purchase from discovery to delight.

Label Insight™, the market leader for transparency and digital transformation, and 1WorldSync™, the leading provider of product content solutions, recently joined forces to create a comprehensive solution for product data distribution and transparency.

Trusted Content Anytime = Smarter Content Everywhere

Join us for a compelling webinar with 1WorldSync and Label Insight on Thursday, May 3rd at 11 am EST. Learn how:

  • Why transparency – and shoppers’ demand for products to fit their lifestyles – matters.
  • How 1WorldSync and Label Insight help brands create, manage, and deliver high-quality and high-powered content in the new digital world. These capabilities include data loading maintenance, data curation, digital asset management, and more.
  • How your organization can implement a LabelSync™ for SmartLabel™ program to offer rich, robust content in the palms of consumers’ hands.

*Label Insight Food Revolution Study 2016

1WorldSync 2018 Annual User Group: Unleash The Power Of Your Product Content!

We hope that you are as excited as we are about the 1WorldSync 2018 Annual User Group at GS1 Connect, taking place on June 4 in Phoenix! With a little over a month to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you.

This year, we will show you how you can unleash the power of your product content! Glean creative insights and engage in peer lead topic breakout groups that cover data quality, web ready content, digital commerce and so much more.

We have speakers from C&S Wholesale Grocers, Coke, Kroger, TOPCO and Walmart sharing insights on how they are using content beyond just publication.  

Here are some insights around the speakers, topics and collaboration sessions that will make it all the more easier for you to make your grand entrance.

11:00 – 11:15 am | Welcome

Karin Borchert, CEO of 1WorldSync, will kick off the 2018 Annual User Group with a warm welcome to all attendees, discuss hot topics on the agenda, and highlight renowned speakers.

11:15 – 11:45 am | Information in the Digital World – The Need for Web Ready Content is Now

Technology now penetrates nearly every aspect of our lives and the industry continues to shift in major ways as consumers demand more information faster. We take a deep dive into the world of today’s consumer, the evolving e-commerce landscape and game-changing industry trends that are shaping 2018.

11:45 am – Noon | 1WorldSync End to End Partner Ecosystem

This session will challenge how you think about content creation, aggregation and curation. Discover our current partnerships that will enable a seamless end-to-end content process.

Noon – 1:00 pm | Lunch

1:00 – 1:45 pm | Keynote: C & S Wholesale Grocers

Learn more about who C&S is, and how they are leveraging content coming in through the network to drive innovation with increased accuracy and efficiency.

1:45 – 2:15 pm | Keynote: Coca Cola

Gain insights into the product content journey that Coca-Cola has experienced over the past few years. Learn how they are leveraging unique processes to ensure accuracy and demonstrate the downstream impacts of content quality within their systems and processes.

2:15 – 2:30 pm | Networking Break

2:30 – 3:30 pm |  User Breakouts

We will be splitting the audience into 2 main groups.  Machine-to-Machine and GUI users. In each group we will highlight specifics around data quality, new functionality and impact to those using the systems.  

3:30 – 4:15 pm |  Panel: The Evolving World of Digital Commerce  

Are you leveraging your GDSN investment in the ever expanding and evolving world of digital commerce? Join us for this impactful and must-attend session where you can hear first-hand from our renowned practitioners on:

  • How they compete with trusted content that their consumers can count on
  • How they connect their current GDSN investments with the new requirements of e-commerce and the cloud
  • What actions they are taking to stay connected to their end consumers

4:15 pm – 4:45 pm | 1WorldSync Product Vision: Where We Are Today & Where We Are Going

Do you have the essential knowledge and skills needed to empower the success of your data sync initiatives? Review 1WorldSync’s robust capabilities and the upcoming functionalities based on the company’s roadmap. Explore where the 1WorldSync Global Platform is going and how it relates to your Web Ready Product Content.

4:45 pm – 5:00 pm | Closing Remarks

1WorldSync wraps up the 2018 Annual User Group!  Provides a recap of insights from the day with lessons learned and lasting best practices that will drive tomorrow’s results.

Are you ready to witness world class experts share their expertise in engaging consumers on the path to purchase with trusted product content anytime, anywhere? Register today and we will see you in Phoenix very soon!

How a Low-Cost PIM Strategy is a Winning Strategy

Managing product content across the e-commerce landscape has never been easy, but the highly competitive nature of today’s market and the complexity of global product sourcing doesn’t help.

Accurate and timely product information helps instill trust and customer loyalty in the interchangeable and complex world of retail. Therefore, competing with trusted product content consumers can rely on is critical.

PIM Is Uniquely Positioned To Be Your Product Insights Hub

As a result, most large suppliers invest in a PIM (Product Information Management) system.  PIM systems are mission critical to create a single “source of truth” to aggregate, validate, maintain, and syndicate product data. The result is high-quality data, efficient data governance processes, and automated data syndication.  

But if you are a small or medium sized supplier, how do you stack up against the big guys?

1WorldSync & Innovit: Introducing PIM Lite for Product Content Syndication

Long-time partners, 1WorldSync and Innovit, recently joined forces to introduce PIM Lite.  PIM Lite is a pre-configured, entry-level PIM system for:

  • Small to medium suppliers (revenues under $1B) – Organizations that do not have the budget to afford a complex, highly-configured PIM system
  • Large suppliers where budget is gone – Organizations with limited funds left in the current budget cycle
  • Suppliers that prefer OpEx vs. CapEx – Organizations that desire a lower cost software subscription model with predictable cash flows

For more details on PIM Lite, click here!

Say Hello To “PIM Lite” – A PIM System For Suppliers With A $100k Budget

Join us for a compelling webinar on April 24 at 11 am EST, hosted by 1WorldSync & Innovit, where we will discuss how creating a three-pronged PIM strategy can help a small to mid-sized supplier address evolving consumer expectations, scale growth opportunities, and deliver cost efficiencies in a dynamic digital world.

Key takeaways include:

  • Investing in systems that help you excel at accelerating innovative products to market through different channels without compromising data quality.
  • Scaling online presence with rich product content does not mean stretching your budget for PIM systems to match what large enterprises spend.
  • Focusing on cost-effective solutions and time to value.
  • Achieving compliance at low cost with flexible PIM solutions that support both omni-channel commerce and regulatory initiatives.

Cash In And Sell More On Global Marketplaces Like Alibaba!

Are you fed up with your business, products and brands being undiscovered? Online global marketplaces might be your solution.

The opportunity to grow your product sales on marketplaces is even greater now. Brands and retailers have multiple marketplace options such as Walmart.com and Alibaba. While multiple choices can be a good thing, retailers must pay close attention to:

  • which marketplaces they opt to sell on
  • the products they sell
  • how the financials of the marketplace work for their companies.

In 2016, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research.

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers.

Alibaba’s Astounding Success In Changing The Face Of Global E-Commerce

Did you know that China’s e-commerce giant, Alibaba, has more than 580 million shoppers utilizing their platform and delivers upwards of 57 million packages per day?

Are you ready to unlock the power behind the Alibaba marketplace and automatically distribute authentic product content to Alibaba via 1WorldSync?

On Wednesday, April 18 at 10:00 am CT, join us for an interactive webinar with leaders from Alibaba and 1WorldSync! You will learn about:

  • The basics of marketplaces and how they benefit both sellers and buyers
  • Why Alibaba has grown to be known as a top retailer
  • How does Alibaba embrace US businesses and encourage them to get their product listed on Alibaba

The Devil Is In The Product Content Details

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere.

In fact, 1 in 3 consumers have bought from a brand other than their preferred choice because of the information they received while shopping online. Consumers demand accurate and robust product content on the path to purchase.

The devil is truly in the product content details. From discovery to decision making, product content is the driver of every shopper’s journey. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees loyalty.

The long and winding path to purchase

The path to purchase is no longer linear! Don’t lose your way. Consumers find information about products via social media, apps, internet research, in-store visits, and online purchases, in no particular order. Shoppers expect consistent product content along their individual paths to purchase as they are constantly shifting between the online and physical world. There are blurred lines between blended commerce.

As a result, product content, which has always been important for trading partners, is also important for the consumers. For this reason, product content management should no longer be the exclusive purview of IT and supply chain executives. All business domains—especially  marketing, merchandising, sales and customer service—have critical dependencies on product content and complete for the best customer experience.

Win consumers on the path to purchase with 1WorldSync

Best-in-class retailers such as Kroger, Lidl and Walmart partner with 1WorldSync to ensure they receive the product attributes that give customers better visibility about the products they are buying. These retailers are clearly outlining what content they want from brands and how they want it delivered. They leverage the 1WorldSync Product Information Cloud (PIC) to prepare, capture, validate, transform and deliver the product content.

A key ingredient to both successfully growing as a company and mastering e-commerce trends lies in strong product content management. 1WorldSync can help in this regard.

Are you ready to go further in your product content journey?

  • GO DIGITAL: Centralize and digitize Product Content for Omni-Channel (GDSN & NON)
  • SELL EVERYWHERE: Showcase and promote more products on any channel  
  • DELIVER CONTENT EFFICIENTLY: Engage and integrate product information with Omni-Channel customers

Request a consultation to learn more

1WorldSync: Trustworthy Content, Anytime, Everywhere

88% of consumers say product content is extremely important to their purchasing decision. As a result, vendors are being asked to provide accurate and complete content to trading partners in order to enhance the shopper experience.

What is the GDSN?

The Global Data Synchronization Network (GDSN) enables trading partners to globally share trusted product content.

Don’t waste countless hours uploading data to individual portals. You can benefit from:

  • Data Upload to a Single SourceEliminate duplicate efforts! You can instantly publish your data to your DIY/Hardlines, Healthcare, CPG-Retail and Foodservice industry partners across different verticals and countries.
  • Consistency via GS1 Data Standards: The GS1 data standards enable standardization and obsoletion of specific attribute profiles.
  • Central Control: Gain central control and ease over your product content updates.
  • Data Publication: Publish your data to all or specific trading partners. e.g. private labels

1WorldSync: Globally Exchange Product Content in the GDSN

1WorldSync is jointly owned by the member organizations of GS1 US and GS1 Germany, the preeminent global organization for the development of global standards, for identifying, capturing and sharing product information.

1WorldSync has the largest number of items in the Global Data Synchronization Network (GDSN) with 80% of GDSN data activity enabled by the 1WorldSync Product Information Cloud supporting more than 25,000 brands and retailers in over 60 countries.

1WorldSync is the only GDSN Data Pool for product information services with ISO certification & applied standards and we offer global scalability – multi-lingual product and customer support services, serving the CPG-Retail, Foodservice, Healthcare and Hardlines/DIY industries.

Trusted Content Matters

Do you want to learn how we enable companies to distribute trusted product content to your customers via the GDSN and beyond? 1WorldSync understands that no matter where you conduct business, trusted content matters.

Visit 1WorldSync, in Booth #310, at the 2018 50th Anniversary NETWORK Supplier Trade Show being held on April 15-18 in Las Vegas.

Empower your consumers to make data driven decisions on their path to purchase.

 

How Kellogg Has Stayed Ahead of the Demand for Product Content Transparency

Accurate, rich and timely product content is critical in the path to purchase from discovery to delight. Today’s consumers immediately turn to their mobile devices when contemplating making a purchase.

A wealth of information is a mere tap away via our smartphone apps and a poor experience can be easily replaced with another viable option a click away.

No one understands this evolution more than the Kellogg Company, who has been producing nutritious and delicious food products across the globe for decades.

Kellogg Delivers Rich Trusted Product Content Anytime, Everywhere

Since 2001, Kellogg has worked with 1WorldSync to help synchronize product content to retailers, ensuring accurate information and efficient item setup so that consumers could purchase the products they desired.

In more recent years, this partnership has strengthened as the organizations work together to meet the increasing consumer demand for product information and transparency

“Transparency is important for Kellogg. Thanks to 1WorldSync, we can deliver product information to our customers and consumers in a reliable and useful way. With this information, we are able to engage in more meaningful conversations with our consumers and delight them with the information they desire,” said Todd Hufford, Director, Global Digital Operations and Enablement, Kellogg Company.

Read our recent case study which shares how the LANSA and 1WorldSync’s partnership helped Kellogg provide richer product content, meet the growing retail and consumer demands, and support industry-specific functionality for transparency.

No Mercy For Bad Data

For many years, product master data has been exchanged between suppliers and recipients to support automation of backend processes. There was a significant focus on B2B aspects of data, information, and structured data. Data was exchanged between suppliers and recipients to support automation of backend processes.

What’s the Big Deal About Data Quality?

Today digitalization drives a much stronger form and rigid level of automation for retailers’ backend systems. Automated sales and procurement forecasting systems are now a commodity for all major retailer and e-tailer backends. Plus process costs must be kept at the lowest levels possible to beat competition.

Clean and accurate data is the prerequisite for all aspects of digitalization in retail backend systems. Because of the high degree of automation and real-time requirements in digitalized backend processes, the negative consequences of inaccurate data range from loss of customers to declining revenue.

Enter 1WorldSync: Trusted Content, Everytime, Everywhere

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

Enabling more than 25,000 global brands in 60+ countries, 1WorldSync understands that no matter where you conduct business, trusted content and data quality are essential.

Here are some ways in which we can help:

  1. New User Interfaces: 1WorldSync invests in new user interfaces to drive the do-it-right-first-time (DRIFT) value proposition to avoid errors while typing data in the User Interaface.
  2. Data Quality Standards: Global data quality programs support the definition of data quality standards for communities or industry initiatives. The Global Data Synchronization Network (GDSN) is a great foundation for data quality standards because it standardizes formats, syntax and semantics. In Germany alone, over 300 new validation rules have been integrated to the 1WorldSync systems to assess product data.
  3. Machine Learning: 1WorldSync is developing state of the art components using machine learning methods to detect data outliers. These outliers ensure that data that passes all validation rules will be inspected with smart methods and minimal efforts. Initial results have been extremely promising and already prove that machine learning can take product data quality to new levels.

For more information on 1WorldSync Data Quality Solutions, please visit http://solutions.1worldsync.com/data-quality-report

In Cart We Trust

Over the past few years, there have been several technological advances pushing the Omni-Channel expansion into brick & mortar stalwarts.

One of the last frontiers has been grocery.  But times are changing…Amazon Fresh and Walmart have been making major plays to move your weekly trip from the grocery store to your living room couch.

Just last week, Walmart announced that they will expand their online grocery delivery services to 100 metropolitan areas and 800 stores nationwide by the end of the year. They are contracting drivers through Uber, Deliv and other delivery platforms.

What about the relinquishing of choice?  

If I go to the store, I make a decision about which apples to select from the bin, what steaks to get from the counter, which milk has the best expiration date etc.  In the digital space, that choice is in the hands of the person designated to pull my order and deliver it to me. Will he/she have the same eye for quality and will take the care to select the right product for me? That is a tall order and without the right product content, my expectations as a consumer will not be met.

In store, I can see, touch and sometimes taste the food before I commit to buying. If I make the wrong choice, be it due to variety or dietary needs, then it is on me.  When we shift to the digital space, the only choice I make is by the touch of my mobile screen. All the activities I performed in store were limited to just one sense – sight. So my trust has now narrowed into two areas: a) what I can see and b) who is bringing my groceries to the door.

Because the delivery is entirely in the hands of the merchant, I have trust that Walmart [recently rolling out grocery delivery] is going to make the best selection from the products on their shelves for me.

Seems like information on that product better be complete and correct to ensure that my decision is the right one.

How does your content look?

Could it use a check-up? 1WorldSync, the leading provider in product content solutions,  can help.  With our Data Quality offerings, we  provide the right content to the biggest Omni Channel merchants and offer insight for end consumers so that they are making the right visual decisions.