Tag Archives: featured

UDI: One Cost for Compliance. Advanced Readiness

1WorldSync, the leading provider of product content solutions, recently entered into a collaborative agreement with ReedTech, a provider of data management and analytics solutions for the life sciences industry, to enable more robust product content solutions for the medical device industry.

1WorldSync™ & Reed Tech® Join Forces

Through the integration of data exchange capabilities from 1WorldSync with Reed Tech medical device product data management solutions, the two organizations together are able to offer device manufacturers a single full-service approach to device product data management.

“This collaboration will allow the medical device industry to receive expanded, customizable offerings to meet current and future challenges,” said Dan Wilkinson, Chief Commercial Officer at 1WorldSync. “Our agreement benefits customers of both companies, enabling more robust product content support to meet the continually changing mandates and regulations in healthcare.”

Ethan Eisner, VP of Global Commercial Markets at Reed Tech, also indicated his enthusiasm for the project. “Reed Tech is a leader for medical device product data management solutions, including Unique Device Identifier (UDI) regulatory filings to the FDA. Our organizations are well-aligned to offer superior value to our customers through a single solution capitalizing on the strengths and expertise of both companies. We are excited about the addition of GDSN capabilities into our medical device data management solutions.”

Generating Value Beyond Compliance

With a single, full-service solution from 1WorldSync and Reed Tech, you can feel confident in your company’s product content and rededicate your time to producing the quality products your customers and patients need.

1WorldSync and Reed Tech can help your organization manage and capitalize on the value of your product content, syndicating to trading partners to fulfill requirements of governmental authorities (such as FDA UDI and UK NHS eProcurement) and buyers (such as GPOs and influential hospital networks).

Visit 1WorldSync (booth #6) and Reed Tech (booth #20) at the UDI Conference in Baltimore June 7-8. Learn UDI implementation strategies and identify a sustainable process to successfully manage your device product content from our experts first-hand!

On May 23, Reed Tech and 1WorldSync will co-present a free webinar for industry members on how to meet the UK NHS eProcurement deadline and provide product data to buyers. Register now!

UDI for 2018: Why You Should Start Now!

September 24th, 2018 for Class I UDI compliance is just a heartbeat away, particularly when evaluating the scope of the UDI initiative and the breadth of products impacting your company.

Many suppliers that have previously submitted Class III and Class II product data have already begun gathering and sending Class I data.

Key Challenges for UDI Labelers:

  1. Understanding the complexities of the UDI legislation as it applies to your organization’s products.
  2. Finding the existing data, creating data that does not exist, and organizing the data into a single point of truth for submission to the FDA GUDID.
  3. Setting up the proper data governance to ensure that the information is correct to meet the deadline and continues to stay up-to-date and accurate in the future.

How 1WorldSync Can Help You

  1. Understanding Rules – Our experts are well versed in the UDI legislation, definitions, and terminology to be able to help your organization identify attributes relevant for UDI per the legislation. Watch our latest and greatest UDI Video to see how we can set you up for success!
  2. Data Collection – Our organization has vast experience with previous UDI customers and can provide education and guidance around attribution. In addition, we can also leverage previous knowledge to directionally aid in the sourcing of attribution. Read our new case study to learn how Teleflex partnered with us to implement a data management solution to comply with the upcoming UDI regulation.
  3. Data Governance – Our team can provide the structure necessary to ensure that information stays up-to-date and accurate, integrating the data collection into day-to-day processes and reducing effort in the future.

Getting To Good Data in the GUDID With 1WorldSync

The general structure of a UDI project is very similar to a typical supplier implementation, with some key exceptions. At the end of the day, data needs to be sent by the supplier to a recipient. 1WorldSync handles this use case on a daily basis and we can provide insight as to proven best practices and strategies.

There are key differences in a UDI project that our experts are trained to guide you through. These key differences include applying for a GUDID account, testing with the FDA, and understanding FDA specific attribution.

Whether your organization relies on a HIBC or a GTIN (or you’re looking for definitions on what those terms mean), 1WorldSync offers multiple solutions to send your data to the FDA. A primary benefit of submitting data through a 1WorldSync solution is that the data collected can be easily sent to other recipients, including GPOs, distributors, and other healthcare providers.

Generating Value Beyond Compliance with 1WorldSync

The amount of time and effort to prepare for compliance with the FDA UDI regulation is frequently underestimated. Your organization may need to start sooner than you think.

If you’re like us, you like to be ahead of the game. With the 1WorldSync UDI Solution, your business can prepare and validate medical device product information before the compliance deadline, giving you more time to focus on producing the quality products your customers and patients love.

Make plans to stop by 1WorldSync (Booth # 6) at the UDI Conference taking place June 7-8 in Baltimore. Learn UDI implementation strategies and identify a sustainable process to successfully publish product content to the GUDID from our experts first-hand!

For more information around our offerings and experience, please contact us at healthcare@1worldsync.com or visit http://solutions.1worldsync.com/-unique-device-identification.

Enabling Trusted Content Everytime in Every Channel

The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016).

Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so too increases consumer reliance on consumable content.

EnterWorks & 1WorldSync Q&A

This week, 1WorldSync’s Director of Professional Services, Data Source Solutions, Vanessa Lin, and EnterWorks CEO Rick Chavie joined for a Q&A. Together, they discussed the drivers of cross channel commerce and how EnterWorks and 1WorldSync are joining forces to pave the path for trusted content.

Vanessa Lin:

How is EnterWorks seeing new regulations and data requirements changing the way businesses must manage/distribute data?

Rick Chavie:

We have entered a new era of data standards. Whether it is the Google GTIN update last year which mandated that all brand-name products include the manufacturer-assigned GTIN number or the FDA regulations on nutritional content effective in May 2017, the growing insistence on data quality means online sellers including retailers, brands, and distributors must invest more in time, resources, and digital competencies to update product feeds continuously.

But the imposition of a single view of standard content across channels, while being pushed by the industry and government, pales in comparison to the role that the consumer is playing in driving the expectations for content to a new level.  Fickle or not, loyal or opportunistic, the consumer is now accustomed to having content that they need regarding their preferred products at their fingertips.  Correspondingly, the cost of poor and inconsistent content mounts as sellers increasingly realize that they now compete on content for share of mind and wallet.

Vanessa Lin:

Agreed! Competing with trusted product content consumers can rely on is critical. Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has EnterWorks observed where consumers are driving change?

Rick Chavie:

This is the age of content enthusiasts. Forrester Analyst Carlton Doty recently described our post-digital world, saying “customers aren’t just empowered by digital technology – they’re actually entitled. They think they deserve something, they want it now, and if you can’t provide it, they will quickly find it somewhere else.”  

Retailers, manufacturers and distributors must consider not only the effectiveness of product data, but how their content tells a story and creates differentiated experiences. Compelling, trusted product information that is consistent across channels is key. That’s where Product Information Management (PIM) and Master Data Management (MDM) solutions can help, by enabling companies to acquire, manage and transform product information into persuasive content. This content then drives higher sales and new competitive strengths through e-commerce Web, mobile, print and in-store digital channels.

Vanessa Lin:

Indeed, today’s shopping experience is driven by ‘I need to know’ moments for consumers. Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.

A new data study commissioned by 1WorldSync highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  For example, over half (53 percent) of merchants and suppliers experience a knowledge gap internally when it comes to understanding the value of cross-channel capabilities.

Let’s talk about how 1WorldSync and EnterWorks are working together to provide an end-to-end solution.

Rick Chavie:

The successful partnership between EnterWorks and 1WorldSync continues to hit exciting milestones, ushering in new clients, opportunities, and a powerful go-to-market strategy.

This builds on our news last year that EnterWorks received certification on Major Release 3 from 1WorldSync. The MjR3 certification expands the functionality for EnterWorks customers already connected to GDSN, and offers new users of EnterWorks’ PIM and MDM solutions the most advanced bi-directional data publishing and synchronization tools available.

Vanessa Lin:

Thanks, Rick! Overall, the EnterWorks/1WorldSync partnership brings enhanced access to richer, trusted product content to clients around the globe. We invite readers to learn more about the benefits of our partnership here.

1WorldSync and EnterWorks will both be exhibiting at GS1Connect on June 20-22 in Las Vegas. Visit EnterWorks booth #5 or 1WorldSync booth #17 to learn how the joint PIM solution can help your business.

Learn more about EnterWorks Enable GDSN Solution utilizing the 1WorldSync connector.

References

Have What It Takes To Win In A Post-Digital World? Forrester 2016 http://blogs.forrester.com/carlton_doty/16-05-04-have_what_it_takes_to_win_in_a_post_digital_world

 

A Connected Lifestyle for 2017

We are all living a Connected Life in 2017.

Connected and mobile commerce is a way of life for us all and businesses are striving to leverage this connectivity to improve consumer safety, the customer experience and increased market penetration.   The growth of cross-channel commerce is a core component of every business plan, regardless of industry or geography.

Global market leaders embrace product content as vital to their engagement with business partners and customers.  Trusted content turns that engagement level into commitment.  Every business leader knows that more content is better, but what we have all learned is that trustworthy information is often the difference between loyal, repeat consumers and lost sales; or worse injury from lack of available product information.

The Smart Label initiative for consumer goods and EUDAMED and the FDA UDI regulations for medical device labeling initiatives, provide guidance for companies on which content is needed to aid patient safety and provide consumers with information to make health and wellness decisions.  However, in the absence of regulations, what content is needed, which channels, and how frequently?  These are problems many companies are challenged with in 2017.  Digital content is a requirement, not a luxury; and the proliferation of the content consistently remains obstacles to be overcome for all industries globally.

In the 1WorldSync data study launching in April, Charting the Course for Global Commerce, over 400 global respondents reported thirty-nine percent of merchants cannot support mobile commerce, and 68 percent have yet to integrate product information management capabilities across web, mobile apps and in store.  Establishing a connected commerce platform remains elusive for many companies.

The 1WorldSync Product Information Cloud solutions continue to evolve and leverage both industry best practices and best in breed technologies to assist our community in overcoming many of the connected commerce challenges: from UDI and Healthcare solutions in Asia, Europe & the Americas to Hazmat solutions and retail apps for increased sales and market penetration.

The Connected Life is a reality for consumers, patients, brands, suppliers, hospitals, governments, retailers and distributors….Everywhere, Every Day.

March Madness Hangover

So it’s April… but at 1WorldSync, we are experiencing nostalgia or better yet a March Madness Hangover!

March Madness is all about constantly checking your bracket, placing bets, arguing with friends, and of course now believing you can now play in the NBA. The American Gaming Association predicts that more than 40 million Americans wager $10.4 billion on March Madness, a 13 percent increase over 2016. They also predict the madness will cost employers $2.1 billion in lost productivity (American Gaming Association 2017).

Brands and retailers, while taking advantage of the consumer’s need for related product, battle the loss of productivity. In effect, they create their own strange connection to the tournament.  Many historic brands are not having their best year ( Macy’s, Sears, KMart, Sports Authority) and even simply the old mom and pop store) are falling off our bracket.

March Madness = Marketing Magic

March is a slow time in the sports advertising world with little competition, creating a retail season of its own. Tapping into the fans’ feelings and providing a personalized experience will help produce brand loyalty.

Not only are consumers socially active via mobile, they show high engagement with the companies that speak to them during the games. Food and beverage are obviously big buyers for advertising in the tournament. Yahoo Data showed that in 2016 ad purchases paid off heavily (Yahoo Data, 2017):

  • Wing orders were up 24%
  • Pizza orders were up 17%
  • Sponsored apparel site searches were up 33%

Generating this excitement can be easy for companies of all sizes. There is enough room for smaller players as well.  Thinking local, social and timely can help revolutionize your customer experience, turning fans, into customers.

Win Consumers on Their Path To Purchase With 1WorldSync

Clearly, today’s world of commerce is ever changing and there is no perfect bracket. Why else would Warren Buffet give up $1 million to anyone who had one?

Similarly, trying to match the convenience and needs of consumers with personalized and trusted product content is no easy feat.

Looking for a whitepaper to help equip your organization with strategies that set you apart? 

Download our latest whitepaper to learn more about connected commerce and see how your organization can develop an operational backbone to support your e-commerce investments.

March Madness has become an annual event all consumers and retailers get caught up in. Whether it is the gut wrenching emotional pull,  money on the line, the right for office bragging rights or the excitement of seeing a Cinderella story,  it has created a month of madness that cannot be missed!

 

References

March Madness Betting to Top $10 Billion. March 13, 2017. https://www.americangaming.org/newsroom/press-releasess/march-madness-betting-top-10-billion

How bracket time can be a slam dunk for marketers. Feb 17, 2017.
https://advertising.yahoo.com/insights/how-bracket-time-can-be-slam-dunk-marketers?soc_src=mail&soc_trk=ma

Omni-Channel Starter Kit for GS1 Member Organizations – The Launch

Digital Product Content is now as strategically important for any company as the product itself. It’s become key for brands and retailers to seamlessly connect all of their online and offline sales channels creating an “cross- commerce” shopping experience, requires clearing multiple hurdles before brands will find success. A cross-commerce shopping experience  is about the virtual world coming together with the physical world seamlessly so that the consumer or contractor’s experience is frictionless. Continue reading

1WorldSync Announces Improved User Interface (UI) Available to WS|Publishing Users

You Asked, We Listened! 

At 1WorldSync, we’ve always valued the voice of our customers and over the past four years, we’ve implemented new functionality to meet the ever increasing demands of suppliers and retailers.

We’ve heard from our customers that their User Experience needed improvement and this year we’re excited to announce we’re delivering on our promise.

I sat down with Stefan Schweikart, CIO at 1WorldSync to understand what went into the new User Interface and how we partnered with our customers to increase the efficiency and user-friendliness of our solutions.

What can our customers expect with the new User Interface?

What you will see is the culmination of months of dedication from the 1WorldSync design and engineering teams who were obsessed with delivering a platform that would allow our customers to work faster and more efficiently, and strengthen their client relationships.

The new UI offers improved navigation, a new dashboard that allows for quicker interactions, new design of item editor and simpler creation and maintenance of packaging hierarchies.

In addition, the new, intelligent GPC-service offers you suggestions for the correct product classification based on the product name. The result is an intuitive, easy-to-use tool that vastly simplifies the user experience.

How did 1WorldSync partner with our clients to gather and implement their feedback?

With our customer centric heritage, we continued to listen to our customers and proactively engaged with them every step of the way in this project. We analyzed our customers’ individual behaviors to determine ways to improve and simplify their user experience.

Measuring user experience is not an easy task, as it’s all about what users think and feel thus for this reason we also utilized the System Usability Scale (SUS), giving a global view of subjective assessments of usability. We collected metrics based on quantitative data collected during user testing sessions and contextual interviews.

They SUS was very valuable in helping us source quantitative information. We collected as much data as we could so that we could have a clear picture on what improvements must be rolled out.

To improve the usability we also followed the ISO standards 9241 with significant tools like:

  • Definition of user groups and personas
  • Contextual interviews in each of the defined user groups
  • Usage tests with thinking aloud
  • Prototyping and immediate testing
  • An open testing period in a separate beta environment with over 230 test users performing more than 400 various tests

When will the improvements be available?

The improvements were made available Friday, March 3rd for all WS|Publishing users starting. To find out more about the list of improvements visit here.

NHS continues with GDSN implementation plans

The NHS (National Health Service England) announced in their January 2017 Case Study they will continue with their Global Data Synchronization Network™ (GDSN) roll-out now.

The Case Study confirms that GDSN is the right process to deploy for manufacturers to send all their product content to 154 trusts in the UK; with official implementations deadlines as early as September 2017 for the initial product categories.  Continue reading

Discover the 1WorldSync Professional Services Team

Recent research indicates that the product information management (PIM) market will be worth $15.78 billion by 2021 (Whatech 2017). The rising demand compliance and verification and need for operational excellence and data quality are driving the PIM market.

“Online retailers that offer compelling, engaging, and complete content to shoppers will be rewarded by repeat purchases, lower levels of returns, and long-term loyalty” says Nihat Arkan, CEO of 1WorldSync.

Compete With Trusted Product Content Your Customers Can Rely On

88% of consumers say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016). 

Accurate and timely product information is critical in the path to purchase from discovery to delight. It helps instill trust and customer loyalty in the interchangeable and complex world of retail.

Think about it! Can you imagine how drastically different our purchasing decisions would be if product content wasn’t as detailed as it is today?! Society relies heavily on the importance of obtaining detailed content…it would take us forever to get what we need and let’s face it, we aren’t getting any younger!

Common product content challenges that can slow down consumers’ product information journey include:

  • Identification of data quality issues that inhibit complete, consistent, usable, high quality product content for internal and external use
  • Demand of evolving cross-channel needs to aggregate and manage product data in one centralized location.
  • Inability to deliver expected transparency into products and related attributes.

Discover 1WorldSync Services Experts in Product Content Management

1WorldSync Professional Services Team can address these challenges while building a partnerships that will outlast the initial engagement.

  • We are global. Helping more than 25,000 global brands in 60 countries, the 1WorldSync Professional Services understands that no matter where you conduct business, trusted content matters.
  • We know our stuff. Leading organizations put their faith in our hands because we bring over a decade of experience and offer a full spectrum of best-in-class product information strategies and services to support customer vision and growth.
  • We’ve got your back. We understand your business, understand the toughest product content challenges you face and can deliver valuable services to address these challenges.  
  • We take you places. Then we can build the right blend of service offerings to help you share authentic, trusted content with your customers and move your business forward with decisions that you want – and confidence that you need.

 

Let’s get you set up for success today

 

 

References

  1. “Recent Research: Product information management market growing worth 15.78 billion USD by 2021”. Whatech 2017. https://www.whatech.com/market-research/it/260447-product-information-management-market-growing-worth-15-78-billion-usd-by-2021
  2. ‘Seven Steps To Successful Customer Experience Measurement’. Forrester 2016. Programs https://go.forrester.com/wp-content/uploads/Forrester-Seven-Steps-To-Successful-Customer-Experience.pdf

Essential 2017 Omni-Channel Tips: How to Beat The Competition In The Digital Era

There is no denying it…2016 was a rough year for various brick and mortar retailers. The 2016 holiday season  wasn’t as merry as industry pundits anticipated, resulting in the following store closures:

  • Hancock Fabrics:  Filed chapter 11; all 255 stores    
  • The Limited: Filed chapter 11; all 250 stores
  • Office Depot/Office Max – Merged; closed 400 stores
  • Sears / Kmart:  Closed 142 stores (10% of its store base)
  • Sports Authority: Filed chapter 11; all 140 stores
  • Macys: Closed 100 stores
  • American Eagle: Closed 150 stores   

The ‘Amazon’ Effect Takes a Bite Out of Brick & Mortar

The root of their problems may lie with a company that isn’t even competing with them for customers at the mall: Amazon.com. Amazon has been poised for success in its pursuit of relentless innovation and a seamless blend of the warehouse processing efficiencies with the e-commerce shopping experience.  

It is estimated that Amazon makes up about 7% of the U.S. apparel market, and that figure is predicted to increase to 19% by 2020 (Barrons 2016). Moreover, the 2016 “State of Amazon” study revealed that Amazon is often involved in almost all online shopping activities (Consumer Goods Technology 2016). Approximately 9 in 10 consumers will check Amazon even if they find a product they want on another retailer’s website.

Blurred Lines & Blended Commerce – The Changing Face of Retail

Today’s consumers float freely from physical shopping to virtual experiences as traditional and modern shopping models unify  into blended commerce. Pure e-commerce retailers are evaluating retail store fronts, while traditional brick and mortar retailers are rapidly pursuing online and mobile commerce channels.

“The shift in retail to the Internet is a huge change… every retail company is trying to manage the transition. It’s not well defined or understood and there’s no road map” said Simeon Gutman, a retailing analyst for Morgan Stanley (New York Times 2015).

Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.

While Amazon is expanding its physical presence, Walmart is strengthening its ecommerce strides (eMarketer 2017).

At the beginning of 2017, Amazon announced that it will open its newest brick-and-mortar bookstore in New York City. At the same time, Jet.com – a Walmart subsidiary – announced that they purchased online footwear retailer ShoeBuy.

Achieving Operational Excellence Between Brick And Click

Clearly, today’s world of commerce requires a multi-pronged approach. Trying to match the convenience of Amazon with an integrated supply chain with personalized and trusted product content is no easy feat.

A connected commerce approach supports a harmonious model in which transactional and product data work together to optimize the supply chain process.

1WorldSync and DiCentral have set out to explore how brick & mortar retailers can develop the operational backbone that supports e-commerce investments.

Download their joint whitepaper now  and discover how to:

  • Equip your organizations with strategies that set leading digital commerce business apart
  • Connect cloud-based B2B integration with product content aggregation and syndication;
  • Achieve streamlined end-to-end digital commerce in a cost-effective and scalable manner.

References

  1. “Amazon Could Be Largest U.S. Company by 2020.” Barrons. 2 June 2016, http://www.barrons.com/articles/amazon-could-be-largest-u-s-company-by-2020-1464866783
  2. “Amazon Set to Dominate 2016 Holiday Shopping”. Consumer Goods Technology. 27 September 2016. https://consumergoods.com/amazon-set-dominate-2016-holiday-shopping
  3. “Walmart Plays Catch-Up with Amazon.” New York Times, October 22, 2015. https://www.nytimes.com/2015/10/23/business/walmart-plays-catch-up-with-amazon.html?_r=0
  4. “Omnichannel 2017: Amazon and Walmart Make Moves”. EMarketer. 9 Jan 2017. https://www.emarketer.com/Article/Omnichannel-2017-Amazon-Walmart-Make-Moves/1015000