We’re happy to host our all new 1WorldSync Working Group Day, September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany. This one day event, with the theme Digital Commerce, Now!, is an unique platform for attendees to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance, and Omni-Channel Commerce. It’s a fresh new format with the focus on industry specific workshops for the DIY, Healthcare, FMCG / Grocery/ Retail and Foodservice / Food sectors.
Nowadays, “going shopping” doesn’t only entail seeing a product, adding it to the shopping basket, and then checking-out.
We are actively searching for our desired product online. In order to find more comprehensive details, we compare product descriptions, read reviews, and search for pictures and videos. Our shopping universe is digital not only in our private life, but also in a B2B environment. Continue reading
The healthcare industry is evolving and the ability to control trusted quality data can be challenging.
If you manufacture or supply medical devices or pharmaceuticals, then you’ll need to comply with multiple regulations in the near future. Whether it’s for the public sector (NHS in the UK), Group Purchasing Organizations, Regulation in Europe (MDR and IVDR) or in the US (FDA GUDID) – there are strict new regulations and customer demands you must meet in order to continue to do business. Continue reading
The grocery industry is the most pedestrian of retail endeavors – customers drive to stores, pick and pack their shopping, pay and then drive home. Many have tried to e-commercialize the grocery industry, but the business model never really seemed to work. The consumers desire to touch and feel grocery products before purchasing has been a barrier to widespread adoption of online grocery.
The food industry has traditionally been based around trust and price, not technology – and Whole Foods is known for providing a high level of trust and product transparency to its consumers through detailed product information. After a short dip into e-commerce, Whole Foods has refocused on brick-and-mortar retail growing 35 fold over the last 15 years (Fortune 2017)
And now, with the acquisition of Whole Foods Amazon sends a clear message to grocers that it is ready to play and, at least partly e-commercialize the grocery game. They’ve already dipped their toes in food and grocery in the past through Amazon Fresh and Amazon Pantry, but this gives them more robust access to high-quality food and more power to delivery grocery products more immediately to customers. It is also a bold statement that Amazon is serious about brick-and-mortar and at the same time this step finally fully validates cross-channel commerce as the future of grocery.
As the lines between online and in store have blurred, Amazon has realized that location will be a key driver for commerce success. Having access to Whole Foods’ 431 existing stores, gives them valuable distribution centers to bring fresh, localized products directly to customers. Amazon was also likely motivated to reach Whole Foods’ millennial audience and develop loyalty with the younger, more quality-conscious consumer.
This generation is more particular about where they buy their food and the ingredients in it, so Amazon will be able to earn the trust of these buyers through Whole Foods’ reputation and its strong identity as a trustworthy source for organic, GMO-free, high-quality food – that consumer trust will now be transferred to Amazon.
Consumers need to be met wherever they are, whether in store or on their smartphones, but the importance here is an integrated approach. No one channel is the clear answer, but companies that stay competitive will need to more tightly integrate all of their approaches, both physical and digital.
Consumers are the key winners here, as the bar for success in the grocery industry is going to be much higher in the future. Competitive pricing, upgraded digital experiences, and more innovation will directly benefit customers.
Companies that aren’t paying attention to larger trends will lose as consumers demand for more product content; the value of an omni-channel approach to grocery; and the importance of consistent experiences across every channel.
To summarize, consumers aren’t tolerant of brands that look different online than in-store, and this is more important in the grocery market, as missing or misleading product information has the potential for serious harm.
We hope that you are as excited as we are about the 1WorldSync 2017 Annual User Group, Americas co-located with GS1 Connect, June 19th & 20th taking place in Las Vegas! With a couple weeks to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you.
It’s officially the era of trusted product content and we guarantee an amazing show in an amazing city! We will give your team the cutting edge, with sessions from the industry’s leading speakers, the hottest topics and some world-class networking.
Here are some insights around the speakers, topics and collaboration sessions that will make it all the more easier for you to make your grand entrance.
Big Questions: Why, What, How and Where?
Over the past year there has been a significant amount of discussion on these 4 main questions. Throughout the event, our speakers and sessions will help answer to these questions, and provide you best practices & direction to change the conversation within your organization. So lets get started:
The event itself spans 2 days, starting at 11 am PDT on Monday June 19th with our Master of Ceremony – Ken Yontz welcoming the audience and diving into the first question: Why. Why are we on this product content journey? Why are we being asked for and providing more content? Why are specific regulations being passed and what is behind them? Who is asking for the information and why? Why is there a growing need for Product Content?
How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions
We then will take a break for a networking lunch, and come back to a session led by Vernetta McDowell from Reynolds Consumer Products focusing on the next question, What. What has Reynolds done to address the growing need for product content and how have they partnered with 1WorldSync and others to develop a solution that enables them to scale to meet the growing content demands from their customers.
Collaboration Is Everything
The Collaboration breakouts are next. A feature from the 2016 Annual User Group, the audience will break out into 3 different groups and engage in 3 round robin topics designed around the 3rd question, How. 3 different sets of thought leaders from organizations like Dot Foods, The Kellogg Company, Smucker, Target, Tyson, and Walgreens will lead conversations on how do we get better?
How can we be more transparent in what content is available vs. what content is needed? How can organizations internally source content more effectively? How can organizations better build process and governance to deliver product content more efficiently? With the goal at the end of the conversation to be a starting point for the biggest how question: How can we as a community drive towards more efficient solutions and processes that meet the expanding content needs of the end consumers?
Teleflex: Generating Value Beyond Compliance With UDI
After a quick break we will move back into the main conference area, where Mark Hoyle from Teleflex will provide insights into how they are addressing the need within the Healthcare industry around UDI compliance and where 1WorldSync has help them meet the content need.
Win Consumers On the Path to Purchase With 1WorldSync
The last session for Day 1 focuses on the upcoming November GDSN release and how you can prepare for any changes that are coming. 1WorldSync’s own Cristina Macias will be leading this session, providing you with insight around the release, what tools and documentation is in place to help you prepare for the release, and offer insight around testing and services to help meet the changes coming on November 4th.
Day 2 Kicks off with some of the 1WorldSync Community Co-chairs sharing their insights into past activity, and their vision for where they want the groups to grow. Some of the co-chairs providing insights are Greg Zwanziger from SuperValu (Recipient Share Group Chair) and Mark Whitman from Intalere (Healthcare Industry Group Chair). We also have Eric Ginsberg from Sazerac and Tim McDaniel from Constellation Brands introducing of our latest industry group, Total Beverage Alcohol.
Our highlighted feature of the conference then follows. Harris Diamand from 1WorldSync will be hosting a tonight show style panel, where featured guests, Nick Kaufman from Kroger and Jean-Marc Klopfenstein will provide insight into where their organizations are innovating and where they see the industry moving in the coming year.
We will wrap up 2017 Annual User Group with some insights and highlights of innovation from 1WorldSync. New solutions, industry efforts 1WorldSync is innovating to support and areas we are planning on growing will be features of this session.
Stairwell to Product Content Heaven
We at 1WorldSync are looking forward to seeing you at the event, and encourage you to download the 1WorldSync App on your mobile. Please search for 1WorldSync Events in the App Store.
On it you will get up-to-date insights, speaker bios and details around the sessions. You can also provide feedback around the sessions and the event overall which we are going to use for 2018 planning. Let’s get this show on the road!
Wait, that isn’t right. Let me get this started a bit differently. What happens when an industry, like beer, wine & spirits starts to realize the item spec data and images they are utilizing throughout the sector needs to be standardized and electronically shared within the multi-tiered distribution channel to meet the digital demand for today’s world?
If you are Beam Suntory, Constellation Brands, and Sazerac, you work with a trusted industry leader, 1WorldSync, to build out an industry community group focused on evolving the digital product content model with a drive for efficiencies.
Total Beverage Alcohol (TBA) is a newly formed 1WorldSync industry group co-founded by these companies to lead modernization of how product specs and images are managed and digitally shared in the Beer, Wine & Spirits industry.
The TBA group creates value by:
- Collaborating across all aspects of the multi-tiered system to reduce duplicative work
- Creating solutions & processes that support On & Off Premise channels
- Expanding Brand Ownership models both in the US and abroad
- Leveraging Standardization to increase efficiencies in digital specs and images to promote consistency in all verticals
Who is a part of the TBA group?
Apart from the co-founders, there are brewers, controlled States, major retailers, international operators, convenience stores, major US distributors and industry associations.
Each provide unique insights into the Beer, Wine & Spirits industry. In bringing this group together, the goal is to ensure that the entire industry was represented. As we continue to evolve the group, we will be looking to expand the membership further.
What are they going to work on?
The TBA group will be working on driving consistent accurate, complete, and timely set of standard item specs & digital images that can be electronically shared which will support the item setup and maintenance process.
When does this all start?
It has been in the planning stages for roughly 6 months, and as those of you who are able to attend the 2017 Annual User Group session in Las Vegas on June 19-20, the effort is already underway!
The first major meeting of the group will be on July 20th to discuss the goals for this year and what major actions need to be taken to drive change.
In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.
Let’s Get Real! Transparency Totally Transforms Product Content
Yet product content transparency is a key component driving buyer behavior. Consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.
SmartLabel is a program that was initiated by the Grocery Manufacturers Association (GMA) and leading food & beverage companies. By enabling shoppers to scan QR codes on products for nutritional content, they have instant access to information on thousands of products instantly.
Moreover SmartLabel provides consumers with access to more than 350 product attributes including allergens, specific ingredients, usage instructions etc. By the end of 2017, an estimated 34,000 food products will disclose whether they do, may or do not contain ingredients sourced from genetically modified crops.
1WorldSync, the leading provider of product content solutions, recognizes that the SmartLabel is among a number of transparency related programs that are important to your business, including for product safety, quality and corporate social responsibility initiatives.
Our commitment stands in helping to establish and execute a comprehensive content distribution strategy across the enterprise, within a single platform. We know that sourcing the right product content to meet evolving consumer demands can be challenging.
Trusted Content Anytime = Smarter Content Everywhere
By providing rich, robust content in the palms of consumers’ hands, 1WorldSync provides a full suite of solutions to help companies evaluate, test and implement a best-practice SmartLabel™ program.
The 1WorldSync SmartLabel Solution offers a seamless and efficient way to fulfill the industry initiative requirements. We can:
- PREPARE your product content for SmartLabel compliance and distribution
- CAPTURE and aggregate your product content in compliance with SmartLabel specifications
- MANAGE product content from multiple entry points to ensure complete and accurate SmartLabel product content
- DISTRIBUTE product information via a SmartLabel-compliant landing page for consumer access and consumption
You are invited to participate in our SmartLabel™ webinar, hosted by the GMA, on Thursday, June 1 at 2 pm ET that will showcase 1WorldSync’s core competencies to help you implement SmartLabel™.
1WorldSync, the leading provider of product content solutions, recently entered into a collaborative agreement with ReedTech, a provider of data management and analytics solutions for the life sciences industry, to enable more robust product content solutions for the medical device industry.
1WorldSync™ & Reed Tech® Join Forces
Through the integration of data exchange capabilities from 1WorldSync with Reed Tech medical device product data management solutions, the two organizations together are able to offer device manufacturers a single full-service approach to device product data management.
“This collaboration will allow the medical device industry to receive expanded, customizable offerings to meet current and future challenges,” said Dan Wilkinson, Chief Commercial Officer at 1WorldSync. “Our agreement benefits customers of both companies, enabling more robust product content support to meet the continually changing mandates and regulations in healthcare.”
Ethan Eisner, VP of Global Commercial Markets at Reed Tech, also indicated his enthusiasm for the project. “Reed Tech is a leader for medical device product data management solutions, including Unique Device Identifier (UDI) regulatory filings to the FDA. Our organizations are well-aligned to offer superior value to our customers through a single solution capitalizing on the strengths and expertise of both companies. We are excited about the addition of GDSN capabilities into our medical device data management solutions.”
Generating Value Beyond Compliance
With a single, full-service solution from 1WorldSync and Reed Tech, you can feel confident in your company’s product content and rededicate your time to producing the quality products your customers and patients need.
1WorldSync and Reed Tech can help your organization manage and capitalize on the value of your product content, syndicating to trading partners to fulfill requirements of governmental authorities (such as FDA UDI and UK NHS eProcurement) and buyers (such as GPOs and influential hospital networks).
Visit 1WorldSync (booth #6) and Reed Tech (booth #20) at the UDI Conference in Baltimore June 7-8. Learn UDI implementation strategies and identify a sustainable process to successfully manage your device product content from our experts first-hand!
September 24th, 2020 for Class I UDI compliance is just a heartbeat away, particularly when evaluating the scope of the UDI initiative and the breadth of products impacting your company.
Many suppliers that have previously submitted Class III and Class II product data have already begun gathering and sending Class I data.
Key Challenges for UDI Labelers:
- Understanding the complexities of the UDI legislation as it applies to your organization’s products.
- Finding the existing data, creating data that does not exist, and organizing the data into a single point of truth for submission to the FDA GUDID.
- Setting up the proper data governance to ensure that the information is correct to meet the deadline and continues to stay up-to-date and accurate in the future.
How 1WorldSync Can Help You
- Understanding Rules – Our experts are well versed in the UDI legislation, definitions, and terminology to be able to help your organization identify attributes relevant for UDI per the legislation. Watch our latest and greatest UDI Video to see how we can set you up for success!
- Data Collection – Our organization has vast experience with previous UDI customers and can provide education and guidance around attribution. In addition, we can also leverage previous knowledge to directionally aid in the sourcing of attribution. Read our new case study to learn how Teleflex partnered with us to implement a data management solution to comply with the upcoming UDI regulation.
- Data Governance – Our team can provide the structure necessary to ensure that information stays up-to-date and accurate, integrating the data collection into day-to-day processes and reducing effort in the future.
Getting To Good Data in the GUDID With 1WorldSync
The general structure of a UDI project is very similar to a typical supplier implementation, with some key exceptions. At the end of the day, data needs to be sent by the supplier to a recipient. 1WorldSync handles this use case on a daily basis and we can provide insight as to proven best practices and strategies.
There are key differences in a UDI project that our experts are trained to guide you through. These key differences include applying for a GUDID account, testing with the FDA, and understanding FDA specific attribution.
Whether your organization relies on a HIBC or a GTIN (or you’re looking for definitions on what those terms mean), 1WorldSync offers multiple solutions to send your data to the FDA. A primary benefit of submitting data through a 1WorldSync solution is that the data collected can be easily sent to other recipients, including GPOs, distributors, and other healthcare providers.
Generating Value Beyond Compliance with 1WorldSync
The amount of time and effort to prepare for compliance with the FDA UDI regulation is frequently underestimated. Your organization may need to start sooner than you think.
If you’re like us, you like to be ahead of the game. With the 1WorldSync UDI Solution, your business can prepare and validate medical device product information before the compliance deadline, giving you more time to focus on producing the quality products your customers and patients love.
Make plans to stop by 1WorldSync (Booth # 6) at the UDI Conference taking place June 7-8 in Baltimore. Learn UDI implementation strategies and identify a sustainable process to successfully publish product content to the GUDID from our experts first-hand!
For more information around our offerings and experience, please contact us at firstname.lastname@example.org or visit http://solutions.1worldsync.com/-unique-device-identification.
The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016).
Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so too increases consumer reliance on consumable content.
EnterWorks & 1WorldSync Q&A
This week, 1WorldSync’s Director of Professional Services, Data Source Solutions, Vanessa Lin, and EnterWorks CEO Rick Chavie joined for a Q&A. Together, they discussed the drivers of cross channel commerce and how EnterWorks and 1WorldSync are joining forces to pave the path for trusted content.
How is EnterWorks seeing new regulations and data requirements changing the way businesses must manage/distribute data?
We have entered a new era of data standards. Whether it is the Google GTIN update last year which mandated that all brand-name products include the manufacturer-assigned GTIN number or the FDA regulations on nutritional content effective in May 2017, the growing insistence on data quality means online sellers including retailers, brands, and distributors must invest more in time, resources, and digital competencies to update product feeds continuously.
But the imposition of a single view of standard content across channels, while being pushed by the industry and government, pales in comparison to the role that the consumer is playing in driving the expectations for content to a new level. Fickle or not, loyal or opportunistic, the consumer is now accustomed to having content that they need regarding their preferred products at their fingertips. Correspondingly, the cost of poor and inconsistent content mounts as sellers increasingly realize that they now compete on content for share of mind and wallet.
Agreed! Competing with trusted product content consumers can rely on is critical. Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has EnterWorks observed where consumers are driving change?
This is the age of content enthusiasts. Forrester Analyst Carlton Doty recently described our post-digital world, saying “customers aren’t just empowered by digital technology – they’re actually entitled. They think they deserve something, they want it now, and if you can’t provide it, they will quickly find it somewhere else.”
Retailers, manufacturers and distributors must consider not only the effectiveness of product data, but how their content tells a story and creates differentiated experiences. Compelling, trusted product information that is consistent across channels is key. That’s where Product Information Management (PIM) and Master Data Management (MDM) solutions can help, by enabling companies to acquire, manage and transform product information into persuasive content. This content then drives higher sales and new competitive strengths through e-commerce Web, mobile, print and in-store digital channels.
Indeed, today’s shopping experience is driven by ‘I need to know’ moments for consumers. Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.
A new data study commissioned by 1WorldSync highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities. For example, over half (53 percent) of merchants and suppliers experience a knowledge gap internally when it comes to understanding the value of cross-channel capabilities.
Let’s talk about how 1WorldSync and EnterWorks are working together to provide an end-to-end solution.
The successful partnership between EnterWorks and 1WorldSync continues to hit exciting milestones, ushering in new clients, opportunities, and a powerful go-to-market strategy.
This builds on our news last year that EnterWorks received certification on Major Release 3 from 1WorldSync. The MjR3 certification expands the functionality for EnterWorks customers already connected to GDSN, and offers new users of EnterWorks’ PIM and MDM solutions the most advanced bi-directional data publishing and synchronization tools available.
Thanks, Rick! Overall, the EnterWorks/1WorldSync partnership brings enhanced access to richer, trusted product content to clients around the globe. We invite readers to learn more about the benefits of our partnership here.
1WorldSync and EnterWorks will both be exhibiting at GS1Connect on June 20-22 in Las Vegas. Visit EnterWorks booth #5 or 1WorldSync booth #17 to learn how the joint PIM solution can help your business.
Learn more about EnterWorks Enable GDSN Solution utilizing the 1WorldSync connector.