Blog originally featured in Supply & Demand Chain Executive business magazine on July 7, 2015.
Information flows quicker and easier than it ever did before. Long gone are the days when we heard about yesterday’s news in the morning paper. Asking someone for directions seems like a quaint ritual of our parents. Asking a hotel concierge for dining recommendations feels like a chore.
I think it is fair to say that commerce has always been a very social activity. Marketplaces have been a gathering place for people for thousands of years and word of mouth has always been a huge influence on what people buy. But as more and more people engage in social networking activities and platforms (1.3 billion people use Facebook every month), there is a new opportunity to provide commerce as part of people’s interactions in social networking activity.