Tag Archives: EnterWorks

Four Keys To Unlocking Content Quality With Master Data Management

“Data is useful. High-quality, well-understood, auditable data is priceless.”~ Ted Friedman, Gartner

In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight.

Competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

Furthermore, the cost of bad content is shockingly high. In the face of critical deadlines, many individuals make corrections themselves but do not follow up with the content creator or owner. These content inaccuracies can continue to propagate, leading to lost sales, potential fines, and dissatisfied customers.

Why Is Having Good Content Quality Difficult?

  • Suppliers have multiple systems that house product content for individual departments.
  • Product content requirements change quickly and often.  
  • The disparity between GDSN and e-commerce product content leads to damaging consumer experiences

Begin Your Content Quality Journey With 1WorldSync and EnterWorks

1WorldSync and EnterWorks understand that no matter where you conduct business, trusted content and data quality are essential.

Read our joint e-book as a guide to not only better understand the cost of bad product content to your business but also validate, report and strategize for improved data quality.

You will learn:

  • why data quality is a big deal for brand owners and why having good data quality is difficult
  • what is the cost of bad product content to your business
  • the four keys to unlocking data quality ranging from data validation, data stewardship, data matching, and data governance

Getting Started with SmartLabel

Take a Cue from Coke

Are you thinking about getting started with the GMA SmartLabel™ initiative? Take a cue from Coke. The world’s largest beverage company has long encouraged consumers to “share a Coke.” Now, it’s gearing up to share a whole lot more when it comes to product information and transparency.

The company said last month that its SmartLabel Coca-Cola program is quickly ramping up. In fact, Coke has already applied Smart Label QR codes to half of its volume. And, it plans to have all of its beverage packaging SmartLabel ready by early 2018!

That’s a pretty strong message from a trend-setting, consumer-obsessed company like Coca-Cola. For manufacturers of food, beverages and consumer packaged goods (CPG), it’s time to pay very close attention to the story your product content is telling. You must be prepared to communicate product transparency, reaching the consumer in their channel of choice. SmartLabel helps you do that.

Here’s the challenge. For many companies, SmartLabel can be a significant undertaking considering the number of products they manufacture. After all, each unique item (including flavor, size, etc.) requires three components:

  • a unique Smart Label QR code
  • consumer-ready product content,
  • and a SmartLabel webpage.

The point is, getting all of your product information onto SmartLabel can be overwhelming, but with the right guidance it doesn’t have to be.

E-Book: Your SmartLabel Questions Answered by the Experts

Your product content experts EnterWorks and 1WorldSync have teamed up to produce an e-book on how you can go beyond the label with SmartLabel. Let us help you get started!

Download Now

 

Enabling Trusted Content Everytime in Every Channel

The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016).

Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so too increases consumer reliance on consumable content.

EnterWorks & 1WorldSync Q&A

This week, 1WorldSync’s Director of Professional Services, Data Source Solutions, Vanessa Lin, and EnterWorks CEO Rick Chavie joined for a Q&A. Together, they discussed the drivers of cross channel commerce and how EnterWorks and 1WorldSync are joining forces to pave the path for trusted content.

Vanessa Lin:

How is EnterWorks seeing new regulations and data requirements changing the way businesses must manage/distribute data?

Rick Chavie:

We have entered a new era of data standards. Whether it is the Google GTIN update last year which mandated that all brand-name products include the manufacturer-assigned GTIN number or the FDA regulations on nutritional content effective in May 2017, the growing insistence on data quality means online sellers including retailers, brands, and distributors must invest more in time, resources, and digital competencies to update product feeds continuously.

But the imposition of a single view of standard content across channels, while being pushed by the industry and government, pales in comparison to the role that the consumer is playing in driving the expectations for content to a new level.  Fickle or not, loyal or opportunistic, the consumer is now accustomed to having content that they need regarding their preferred products at their fingertips.  Correspondingly, the cost of poor and inconsistent content mounts as sellers increasingly realize that they now compete on content for share of mind and wallet.

Vanessa Lin:

Agreed! Competing with trusted product content consumers can rely on is critical. Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has EnterWorks observed where consumers are driving change?

Rick Chavie:

This is the age of content enthusiasts. Forrester Analyst Carlton Doty recently described our post-digital world, saying “customers aren’t just empowered by digital technology – they’re actually entitled. They think they deserve something, they want it now, and if you can’t provide it, they will quickly find it somewhere else.”  

Retailers, manufacturers and distributors must consider not only the effectiveness of product data, but how their content tells a story and creates differentiated experiences. Compelling, trusted product information that is consistent across channels is key. That’s where Product Information Management (PIM) and Master Data Management (MDM) solutions can help, by enabling companies to acquire, manage and transform product information into persuasive content. This content then drives higher sales and new competitive strengths through e-commerce Web, mobile, print and in-store digital channels.

Vanessa Lin:

Indeed, today’s shopping experience is driven by ‘I need to know’ moments for consumers. Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.

A new data study commissioned by 1WorldSync highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  For example, over half (53 percent) of merchants and suppliers experience a knowledge gap internally when it comes to understanding the value of cross-channel capabilities.

Let’s talk about how 1WorldSync and EnterWorks are working together to provide an end-to-end solution.

Rick Chavie:

The successful partnership between EnterWorks and 1WorldSync continues to hit exciting milestones, ushering in new clients, opportunities, and a powerful go-to-market strategy.

This builds on our news last year that EnterWorks received certification on Major Release 3 from 1WorldSync. The MjR3 certification expands the functionality for EnterWorks customers already connected to GDSN, and offers new users of EnterWorks’ PIM and MDM solutions the most advanced bi-directional data publishing and synchronization tools available.

Vanessa Lin:

Thanks, Rick! Overall, the EnterWorks/1WorldSync partnership brings enhanced access to richer, trusted product content to clients around the globe. We invite readers to learn more about the benefits of our partnership here.

1WorldSync and EnterWorks will both be exhibiting at GS1Connect on June 20-22 in Las Vegas. Visit EnterWorks booth #5 or 1WorldSync booth #17 to learn how the joint PIM solution can help your business.

Learn more about EnterWorks Enable GDSN Solution utilizing the 1WorldSync connector.

References

Have What It Takes To Win In A Post-Digital World? Forrester 2016 http://blogs.forrester.com/carlton_doty/16-05-04-have_what_it_takes_to_win_in_a_post_digital_world