Tag Archives: E-Commerce

Good Content Grows Sales – Grow Your Business With Amazon

According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”

Amazon has always understood that the consumer is king and strived to provide a seamless shopping experience. Since, consumers don’t have the liberty to physically inspect and check the products while shopping online, product content they can trust is critical in order to judge a product. Without product content, Amazon has nothing to help their customers make confident buying decisions.

1WorldSync Partners with Amazon to Improve Product Content Completeness and Quality

Did you know that Amazon commands more than half of all product searches? Their website often gets more traffic than a single brand’s website with 55 percent of online shoppers starting their product searches on Amazon. Thus, it is imperative to ensure high-quality content about your brand.

For this reason, Amazon launched their Catalog Content Capture initiative. In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to address the challenges driven by low attribute coverage, data quality and receiving an automated catalog feed from trusted sources.

1WorldSync and Amazon have made it easier for brands, manufacturers and distributors to sell products and improve product content on Amazon in three ways:

  • Automation: The partnership provides an automated process for managing and distributing product information on different Amazon channels, including Prime Pantry and Amazon Fresh.
  • Accuracy: The partnership improves the total accuracy of product content on Amazon.com by sourcing data from 1WorldSync’s trusted Product Information Cloud.
  • Comprehensiveness: Through GDSN, content on Amazon is standardized and validated through GS1 Global Standards.

Don’t Miss Out! March 1 & 5 Amazon Webinars

On March 1st at 1 pm EST or March 5th at 4 pm EST, join us for a compelling webinar with experts from Amazon’s Retail Product Management team. You will learn:

  • How Amazon’s Content Capture Initiative has driven improvements in product content quality and completeness.
  • How to provide an automated process to manage and distribute your product content to Amazon.
  • How to capitalize on Search Engine Optimization and make your product content highly discoverable.

Regulatory Compliance and Beyond

Globally, businesses are experiencing the same challenge: they need robust, trusted, accurate product information. Consumers are demanding it, trading partners are requiring it, and governments are mandating it. While meeting consumer and customer demands are certainly a driver for change, regulatory mandates with tangible repercussions for non-compliance push businesses into action.

Organizations all over the world are being driven by local, federal, and global regulations to streamline their product information distribution systems for accuracy and transparency. Its impacting multiple industries; EU1169 in the foodservice and FMCG/CPG industry, UDI in the Healthcare industry, GHS in the DIY/Hardlines industry. Organizations are being compelled to act and in the process of assessing the scope and impact, are seizing the opportunity to achieve additional benefits.

Global organizations are seeing that readying product information for regulatory compliance comes with valuable byproducts. As internal systems are evaluated and streamlined to achieve compliance, additional business benefits are being achieved; supply chains are becoming optimized for efficiency, processes for data quality and accuracy are being implemented, and e-comm initiatives are being powered and supported. Product information is becoming rich, robust, accurate and readily available to customers and consumers alike, and businesses are becoming more efficient, compliant, and transparent.

Mondelez International is a shining example of how readying product information for regulatory compliance can transform systems and enable trusted, transparent product information exchange. Their approach of implementing a single global solution across all markets not only prepared their data for EU1169 compliance, but empowered their business for critical omni-channel initiatives. Read more about how Mondelez International met their regulatory deadline and then some!

A Better Way to Find Stuff Online

Finding and comparing products online is far more frustrating than it needs to be.  Especially if you’re trying to find the online version of a product you found in the store. There is almost no correlation between the offline product world and the online product world. I can say this confidently, because I found out from personal experience recently. Continue reading

Consumers are head over heels for product information

Consumers worldwide are in love with product information. They’re using it to research and guide their purchasing decisions and they’re accessing it in various ways from multiple locations before committing to check out. The consumer electronics industry is an ever evolving industry with a constant introduction of the latest and greatest products.  The digital age is driving the way these products are introduced to retailers and, ultimately, presented to consumers.

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1WorldSync’s customers have the convenience of having a “One Stop Shop”…

Pam Hoock from Bunzl describes her experience with 1WorldSync’s Digital Asset Management capability

Supply Chains are evolving to address the pressing needs of the digital economy. Businesses must respond to the demand for the exchange of digital assets, from high quality images, eCommerce thumbnails, product safety documentations, video and other digital media.

1WorldSync offers a powerful digital asset management capability within its Product Information Cloud platform, which customers are currently taking advantage of.  Brianna Feeney, VP of Global Marketing at 1WorldSync discussed with Pam Hoock, Data Sync Administrator at Bunzl to get her experience on leveraging 1WorldSync’s Digital Asset Management capability.

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GDSN Attributes 101: A Quick Count

There are 1,100 GS1/GDSN standard product attributes.  But don’t quote me on this.  That’s because the count is approximate, and growing.  More importantly, the 1,100 calculation requires several scoping and definitional qualifiers.

A GS1/GDSN standard product attribute can be defined as a product item attribute that has been “approved” and “modeled.”  “Approved” means the attribute has been approved by industry through the GS1 Global Standards Management Process (GSMP).  “Modeled” means that the GS1 Global Office  has developed the formatting structure, data type and defined valid values, if applicable, for the attribute.  Some attributes have been approved, but not yet modeled or published in the GS1 Global Data Dictionary.

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