Tag Archives: E-Commerce

Are You Prepared to Tap Into Walmart’s Incredible E-Commerce Growth?

This year, Walmart posted an impressive 60% year-over-year e-commerce growth and they expect U.S. e-commerce sales to surge 40 percent in the next fiscal year.

The company also plans to add 1,000 online-grocery locations which help fill orders from customers buying their food on Walmart.com. Walmart’s is driving impressive digital growth and results.

Their eCommerce strategy is tied to the Walmart Marketplace that continues to expand its number of sellers and SKUs. Walmart has to increase variety and options on Walmart.com growing the marketplace to 67 million products online this year.

E-commerce retailers can enhance sales and awareness of their own products and offerings by participating in large marketplaces like Amazon and Walmart.

How are you prepared to tap into Walmart’s incredible eCommerce growth?

There are three things you need to do to tap into Walmart’s remarkable eCommerce growth: Learn, clean and connect.  

  1. Learn:

The first step we recommend you take is to understand Walmart’s requirements to get your products onto their marketplaces. We have a couple resources we encourage you to take advantage of:

i) Watch the recorded webinar ‘Get Your Products to Walmart.com Before the Holidays’

ii) Walmart & Sam’s Club Ask the Expert (LIVE)

  1. Clean (Data Quality Services):                                                                   

In order to tap into Walmart’s eCommerce success you must take control of your data to ensure you’re sending Walmart.com accurate and complete product content. 1WorldSync has you covered so taking advantage of our data quality services

i) Our professional services team invites you to receive your customized data quality report based on your existing items and take part in a 30 minute tailored consultation on your Consistency and Completeness against several key data quality performance indicators. This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality. 

3. Connect

i) Leverage Walmart GDSN product content and eCommerce attribute requirements to create complete and accurate product content records.

ii) Reduce manual steps to submit product content and use the 1WorldSync API to get your product content delivered successfully.

iii) Enable your product’s discovery listed on the Walmart.com marketplace.

1WorldSync 2017 Working Group Day in Review

We’re happy to say that our 1WorldSync Working Group Day on September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany was a total success.

80 attendees from 9 different countries represented 52 different companies in America and Europe to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance, and Omni-Channel Commerce.

Continue reading

What is the difference between a gorilla and a mouse?

In short a lot.

I’m not talking about Harambe vs Ratatouille, this is about the big box stores we all grew up with vs the online shopping universe. However in the world of retail today, writers, pundits and advocates are focused on how the mouse is being agile and changing, while the gorilla is the past. It is hard to argue against this when you see the Chapter 11 filings and job cuts that have hit the retail sector. When you look at the big picture, those gorillas still generated a ton of revenue in the past 7 months, and several of them are proving to be as agile as any mouse.

Let’s for a moment look at the grocery space. Companies like Kroger, Walmart, Albertsons and Target are all “preparing for war” or “staring down the Amazon barrel”. Interesting quotes, but in truth does the Amazon machine have the footprint in place to dominate the grocery space like they did with books?

The American consumer is still spending a tremendous amount of their hard earned dollars at physical stores. Of the $611.9 billion grocery-store industry business, in 2016 Wal-Mart controlled 14% of U.S. food and grocery market share. While Kroger had 7%, Whole Foods had 1.21% and Amazon was under 1%. Many are predicting those numbers to change drastically in the next few years. (Marketwatch 2016).

There is a David and Goliath battle erupting in the retail industry where small to mid size retailers are encouraged to adopt giant-killing tactics in a bid to grow their brands. We covered a similar topic in our e-book  ‘Battle of the Brands: David vs. Goliath’ that includes strategies on how to move quick to capture new eCommerce market share.

Keeping an eye on the mouse is one thing. Calling it the victor is another.

References

http://www.marketwatch.com/story/amazon-will-be-a-top-5-grocer-in-the-us-with-whole-foods-acquisition-2017-06-16 

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider.

Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, standardized product content through the data synchronization process.

Amazon leverages Global Data Synchronization Network (GDSN) product content to:

  • Improve attribute completeness and accuracy of the product data listed on the Amazon catalog
  • Reduce defects that arise as a result of inconsistent or poor quality product data
  • Decrease turnaround time for attribute changes

During the webinar, they announced that they are working initially with thirty companies to receive this information. This will act as the foundation to feed the future state when more data will be integrated.

How do you prepare to meet Amazon’s product content requirements?

  1. Commit to your product content journey and GDSN initiative.  It’s more important than ever to commit to your product content journey to ensure your product content is robust, accurate, and complete to meet the continually changing mandates and regulations and meet the needs of the end consumer.
  2. Leverage ONE solution. 1WorldSync is the only company working to feed Amazon GDSN and eCommerce data. You cannot keep up with the ever increasing demand for product content, unless you have a holistic strategy that addresses the entire project. There are many companies that are trying to address parts and pieces, but there is only one company that addresses the whole thing and addresses it on a global scale.
  3. Create a cross-functional team and work together on your product content strategy. You may be solely responsible for GDSN data, however now is your opportunity to demonstrate the value of the GDSN data. Work with your eCommerce, marketing and even Amazon team to ensure you have a strategy in place to get Amazon and other retailers the product content they’re demanding.
  4. Act now! The majority of consumers look to the Amazon Marketplace to learn more about the products they buy.  1WorldSync is working with Amazon to collect ALL product content needed to make your product discoverable.  Develop a roadmap to collect and send Amazon (and all of your other recipients) additional product content today!    

The time is now! It’s time to get your product content strategy in order now and take full advantage of 2018.

Learn more about the completeness and quality of the product content supplied via the GDSN and how you can provide an automated process to manage and distribute your product content to Amazon.

Connecting the Label to E-Commerce

Think about how you shop.  Chances are, you’re online.  And you’re not alone.  Now, in order to establish a successful packaging and labeling strategy, companies have to understand the multiple product data distribution channels they have at their disposal.

Product content transparency is critical in the path to purchase from discovery to delight.  Today’s consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

They report social media, mobile apps, and other digital sources are key components of their purchasing behaviors.  They rely on this product data to give them visibility into and information about how a product aligns with their preferences.

BLUE Software  & 1WorldSync: Powerful Alone, Better Together

So, for next month, BLUE and 1WorldSync have packaged up (pun intended) everything you need to know about product data transparency – learning what it means, understanding its implications, and taking a look at the tools you have at your disposal to ensure product data accuracy and distribute product data through multiple consumer communication channels.   We’ll explore how companies can present up-to-date, accurate product images and information including item descriptions, nutritional information, ingredients, marketing claims, and warnings to maintain consumer confidence and encourage a purchase decision.

BLUE Software, the leading provider of label and artwork management (LAM) solutions, and 1WorldSync, the leading multi-enterprise product information network, have partnered to deliver turnkey solutions to address the growing demands of e-commerce to their large customer base.

 BLUE’s advanced Label and Artwork Management solution stores the final, approved and audited digital file with all product information required for e-commerce, retailers and customers alike. 1WorldSync, the worldwide leader in product data syndication, pulls this product information from BLUE, and distributes it across all of your company’s trading networks.

The end result? When a shopper scans a QR code on a package or searches for their product online, he or she is presented with up-to-date, accurate product images and information including item descriptions, nutritional information, ingredients, marketing claims and warnings.

We’ll also showcase real world business cases and discuss how these companies have leveraged technology solutions to deliver product content data across multiple platforms – ultimately meeting product revenue objectives.

Learn More! Register For Our Webinar

Join BLUE’s Chief Product Officer, Stephen Kaufman, and 1WorldSync’s Vice President of Professional Services, Tammy O’Donnell, on Wednesday, October 4, when they’ll discuss how to:

  • Deliver rich, robust product content directly from the package to the palms of consumers’ hands
  • Synchronize real time consumer messages and accurate product information including ingredients, marketing claims, item descriptions, etc.
  • Leverage cutting edge, digital platforms to maintain consumer confidence and encourage a purchasing decision

Click here to learn more and save your spot.

How Real-World Retailers Can Better Compete With Ecommerce

With an influx of consumer purchasing decisions driving ecommerce today, retail stores are struggling to find innovative ways to keep consumers walking through their doors. Small businesses must take action in order to survive the digital evolution. Fortunately, by targeting the right consumers there are optimal ways brick-and-mortar retailers can thrive.

The Power of Touch

Stores definitely have the upper hand when it comes to physical interaction with a product. No matter how advanced ecommerce sites become with 360 degree visualization and high resolutions images, nothing compares to a consumer’s ability to touch, feel, and have a full hands-on experience with the products they are interested in buying. A majority of average shoppers, approximately 78 percent worldwide, prefer the initial engagement with the product rather than a virtual one (Retail Customer Experience, 2017).

But Retailer, I Want It Now!

We all have those Veruca Salt tendencies where we want things NOW! Brick-and-mortar stores definitely excel in that aspect. Take the Hema Supermarkets owned by Alibaba, for example. They’ve redefined the shopper’s experience by integrating online and offline shopping, deeming it “New Retail” (Alizila, 2017).

As part of the shopping experience, everything is powered by their mobile app. They can seamlessly order their groceries, check to see if it’s available in store, find detailed product content by scanning a barcode, and get everything they need within seconds. If retailers continue to incorporate consumer efficiency into their path of purchase, they will continue to have buyers walking through their doors.

The Comeback

As ecommerce businesses like Amazon continue to set the bar high in terms of availability, delivery, and speed, that doesn’t mean all other shopping experiences like in-store are doomed. In fact, many predict a comeback with 54 percent of shoppers confirming they still prefer it (Future of Retail, 2017).

Amazon may impress consumers with drone and same-day grocery delivery. However, the new generation of shoppers who grew up as millennials crave authentic experiences. A more personalized shopping experience is achievable in traditional brick-and-mortar stores in a similar analytical fashion as online retailers. Retailers that feature both in-store and online shopping experiences are now tracking behavioral purchasing patterns from online all the way to the door.

For example, Sephora, a major cosmetics company inhibits both aspects. The consumer is tracked via a Beauty Insider card that the consumer provides each time they make a purchase whether it’s in-store or online. If they are purchasing online, once they log into their Beauty Insider and begin buying makeup, it automatically tracks the type of makeup they like to buy. Once you arrive at the store, it pulls that buying history from your account and begins offering recommendations via Sephora’s Visual Artist, which is an in-store augmented reality 3D facial recognition program.

The Future of Retail

In the not-so-distant future, we may even be able to expect same-day drone delivery, robot customer service and more. One thing is for certain…Companies will only continue to develop ways to intrigue consumers via a connected commerce approach.

 

References

 

Walmart and Google Take on Amazon!

Google and Walmart announced last week a partnership that is starting next month. Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens.

Walmart products will also be available through the Google Assistant and Google Home smart speaker, which competes with Amazon’s Echo. Walmart shoppers can link their customer accounts to Google and get personalized recommendations.

Walmart & Google: Powerful Alone. Better Together

Clearly, the two companies are combining their strengths to take on Amazon. Separately, the companies have had little success drawing shoppers aways from Amazon in the ecommerce space.

Walmart’s network of 4,700 U.S. stores and its fulfillment networks offer a competitive differentiator over Amazon offering an attractive omni-channel options including click-and-collect while Google has deeper artificial intelligence (AI) expertise and a huge pool of new data would allow them to leverage personalization through targeted ads.

Walmart and Google have combined their strengths to battle it out on the online retail market. Walmart’s huge product line will help attract shoppers and it’s the first time the world’s biggest retailer has made its product available online in the United States outside of its own website.

Are You Ready to Take on the eCommerce World?

1WorldSync has been a strategic partner of Walmart for more than a decade, facilitating product content exchange for Walmart manufacturers and supplies. Given this new announcement from Walmart, it’s obvious that they are looking to broaden their online presence and looking for more product content and product assortment.

Whether you have a single item, or hundreds of items; showcasing complete, accurate and up-to-date product content will improve your online search rankings, protect your brand,and increase your products’ visibility to consumers.

1WorldSync has been helping thousands (25,000+)  of suppliers and brands to build product content strategies to sell products to Walmart, Amazon, Google and beyond.

Whether you’re utilizing 1WorldSync to capture your GDSN data or non-GDSN data, we work with our customers to simplify product content exchange via a signal connection. The 1WorldSync Product Information Cloud (PIC) make it possible to share content anywhere, anytime, in any format, with anyone – easy.

Are you ready to get your products discovered by Walmart, Google and beyond? Learn more today!

Retail + Boxing: When Worlds Collide (Part 2)

The build up and preparation to a fight, for a fighter is the hardest, the fight being the fun part. Not sure if a retailer would agree, their fight can go much longer that 12 rounds.

In part 1, we discussed the link between boxing and retail. Let’s get back on track!

The preparation for stores to hook a customer is preparing a consumer’s mind to think of their service first, no matter online or at a store. These stats speak for themselves (IC Real Estate 2017).

  • The probability of selling to a new customer is between 5 and 20%.
  • The probability of selling to an existing customer is between 60 and 70%.
  • 96% US adults shop online yet…
  • 94% of total retail sales are still generated in brick & mortar stores.

Those numbers calculated with the speculated number of eyes for this PPV, early estimates speculate the fight almost double what Mayweather vs Pacquiao did. With fans from both sides tuning in, the probability of getting new customers and keeping existing fans hooked, the potential revenue will be well worth it. Customers from every end of the spectrum will tune in to not just cheer on one side, but continue the view of their own path to purchase.

Tale of the Tape

Everyone digests the newest technology to make their personal shopping experience more convenient. Technology has started blurring the lines of every industry from retail, healthcare and food service and forever changed the path a consumer takes on their path to purchase.

The bout will be UFC star McGregor’s first boxing match – and against a legend who retired with a 49-0 record.

Technology takes the ease of online pay to stores with simpler ways to pay.  71% of shoppers believe they will get a better deal online than in stores (Digiday 2013). This leads everyone from restaurants to retail stores to rely on new tech trends to entice consumers from their phone and tablets using things like Groupon to bring consumers in by capturing them online. Instead of going and waiting at a doctor’s office, you can now facetime a doctor from your phone. Thus making it easier for a busy mom with a sick kid, to taking pressure off of doctors offices in need of dealing with more extreme situations. Food service now makes delivery easier, Uber first transformed the way we moved, now they are transforming the way we order food with Uber Eats. Amazon is continuing to tease their new technology that will bring grocery shopping to once that of as “something from the future”.  

In response, many brick-and-mortar retailers have started to use omni-channel fulfillment methods that leverage their store locations and in-store inventory in order to better compete in e-commerce. These omnichannel services, including ship-from-store and click-and-collect, can help retailers manage the transition to digital by: Increasing online sales by offering cheaper, more convenient delivery options for online shoppers.

No one channel is the clear answer, but companies that stay competitive will need to more tightly integrate all of their approaches, both physical and digital. Embracing the meeting of the two worlds seems like a much easier decision that the head to head collision, but come Aug. 26 everyone will be watching the two worlds collide. No matter your side, your interest level, sit back and watch history unfold before your eyes, because this truly is history in the making!

References

“13 Alarming Stats About Retail In Digital – DigiDay” 19 May, 2013.  https://digiday.com/marketing/13-alarming-stats-about-retail-in-digital/

“Online -vs- Brick and Mortar Retail Shopping: The Statistics – IC Real Estate” 15 March, 2017. https://icrealestate.com/2017/03/online-vs-brick-mortar-retail-shopping-statistics/ 

“Floyd Mayweather Jr. Vs. Conor McGregor Total Revenue Should Surpass Pacquiao Fight – Forbes” 28 June, 2017.https://www.forbes.com/sites/brianmazique/2017/06/28/floyd-mayweather-jr-vs-conor-mcgregor-total-revenue-should-surpass-mayweather-vs-manny-pacquiao/#42cb85615c21

Sell Products Successfully On Amazon Today!

Did you know that 55 percent of online shoppers start their product searches on Amazon (Recode 2016)? Amazon commands more than half of all product searches.

This stat is truly remarkable and a reason you must get your products onto the Amazon platform as they bring droves of traffic to your product listing. Even more important than traffic is a pool of buyers, ready to purchase!

Creating, managing, and syndicating product content that meet the needs of Amazon requires cross-functional collaboration and integration with key systems. 1WorldSync is the leader in product content management solutions and work with the leading retailers (including Amazon) to expediting brands ability to centralize and digitize product content.

Are you ready to get your products onto Amazon.com?

1WorldSync does the heavy lifting for you making your product content efforts more efficient expediting your speed to market on the Amazon marketplace.

The 1WorldSync Amazon App allows customers to set-up products based on Amazon.com requirements and publish directly to Amazon Vendor Central. This accelerates sellers’ ability to standardize their GDSN data.

Do you sell to Amazon today?  Do you want to learn how to leverage your GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently? Click here to learn more on how to send data to Amazon electronically!

References

55 percent of online shoppers start their product searches on Amazon https://www.recode.net/2016/9/27/13078526/amazon-online-shopping-product-search-engine

Retail + Boxing: When Worlds Collide (Part 1)

When Floyd Mayweather welcomes UFC Champion Conor McGregor inside the boxing ring, it is expected to be the biggest fighting spectacle of this generation, if not ever. On August 26, 2017 viewers will witness, for the first time, the sports version of when two worlds collide.

Boxing has long been the staple in the combat sports world, until Mixed Martial Arts (MMA) became the fastest growing sport in the world and captured newer audiences. Today many view it as the old vs. new age, one seems to be on a meteoric rise and the other struggling to stay relevant.

Brick and mortar retail stores are following the same traditional format that we all grew up with. Mayweather, while flashy and controversial, represents a sport that gets the same headlines as brick and mortar stores; “Boxing is dead” or “Boxing is a dying sport”. You can replace brick and mortar in any of those headlines and find thousands of results on Google. This superfight, not only brings both sports to a height neither has seen in some time, but will create a new blended party for audiences.

Lines continue to blur between traditional brick and mortar shopping and e-commerce. Shoppers care more about bottom lines price and will go wherever that leads them, online or in store. These two worlds collide and coexist to consumers everyday while brands continue to struggle.

The $1.9 trillion e-commerce world shows no signs of slowing down, companies are facing more challenges managing product content across channels, and are losing revenue as a result.

A New Hybrid  

Thanks to e-commerce, online sales have scaled new heights, winning a growing percentage of the market every year. The Irishman, McGregor has made his own emergence from obscurity, much like MMA and e-commerce. The UFC Champion was said to be living out of his car just a few years ago. Now he is on the verge of a multi-million dollar pay day, bringing MMA into its largest spotlight to date. Regardless of who wins, audiences will fill the arena and create a new hybrid of both sports, leaving room for only growth.

An estimated  8,640 brick-and-mortar stores will close their doors in 2017, more than 2008 in the great recession (Zero Hedge 2017). Each retailer must look to online sales to keep consumers and both sides must concentrate on what the consumer wants/needs more than thinking of winning them for their side. This will not be a Blockbuster vs Netflix, we all know how that turned out, this battle is all about placement and willingness to adapt.

We have seen past dual sport athletes, Michael Jordan, Bo Jackson and Deion Sanders did it first by showing the cross over appeal. Now athletes like Tim Tebow and Brock Lesnar bring a different appeal to dual sports by sole mass appeal to the media. But this is not playing two sports separately, this is a head-to-head battle of two becoming one.

Weighing In

The weigh ins for a fighter are as mentally tough as they are physical. Today with regulations becoming stricter and heavier regulated in order to keep transparency and safety for fighters health, there is very little room for error.

Missing weight by 1 pound can result in losing millions of dollars from their fight purse, sponsors and overall brand loyalty. New industry regulations like UDI and SmartLabel have put pressure on companies to be more transparent in order to help consumers be more aware of the ingredients and processes used everyday. Bad data or ignoring consumer and federal guidelines can result in heavy profit loss, it would be as bad as not paying taxes ;)

Product information is becoming rich, robust, accurate and readily available to customers and consumers alike, and businesses are becoming more efficient, compliant, and transparent. Consumers want to know more about the products they buy and are basing purchasing decisions on the information available to them.

Companies that aren’t paying attention to larger trends will lose customers trust; the value of a cross channel approach is becoming a must in order to maintain trust loyalty and consistent experiences across every channel.

Follow us to know when part 2 drops next week…

References

“The Retail Bubble Has Now Burst: A Record 8,640 Stores Are Closing In 2017 – ZeroHedge” 22 April, 2017.  http://www.zerohedge.com/news/2017-04-22/retail-bubble-has-now-burst-record-8640-stores-are-closing-2017

“Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year – E-Marketer” 22 August, 2016.  https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369