Tag Archives: E-Commerce

1WorldSync 2018 Annual User Group: Unleash The Power Of Your Product Content!

We hope that you are as excited as we are about the 1WorldSync 2018 Annual User Group at GS1 Connect, taking place on June 4 in Phoenix! With a little over a month to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you.

This year, we will show you how you can unleash the power of your product content! Glean creative insights and engage in peer lead topic breakout groups that cover data quality, web ready content, digital commerce and so much more.

We have speakers from C&S Wholesale Grocers, Coke, Kroger, TOPCO and Walmart sharing insights on how they are using content beyond just publication.  

Here are some insights around the speakers, topics and collaboration sessions that will make it all the more easier for you to make your grand entrance.

11:00 – 11:15 am | Welcome

Karin Borchert, CEO of 1WorldSync, will kick off the 2018 Annual User Group with a warm welcome to all attendees, discuss hot topics on the agenda, and highlight renowned speakers.

11:15 – 11:45 am | Information in the Digital World – The Need for Web Ready Content is Now

Technology now penetrates nearly every aspect of our lives and the industry continues to shift in major ways as consumers demand more information faster. We take a deep dive into the world of today’s consumer, the evolving e-commerce landscape and game-changing industry trends that are shaping 2018.

11:45 am – Noon | 1WorldSync End to End Partner Ecosystem

This session will challenge how you think about content creation, aggregation and curation. Discover our current partnerships that will enable a seamless end-to-end content process.

Noon – 1:00 pm | Lunch

1:00 – 1:45 pm | Keynote: C & S Wholesale Grocers

Learn more about who C&S is, and how they are leveraging content coming in through the network to drive innovation with increased accuracy and efficiency.

1:45 – 2:15 pm | Keynote: Coca Cola

Gain insights into the product content journey that Coca-Cola has experienced over the past few years. Learn how they are leveraging unique processes to ensure accuracy and demonstrate the downstream impacts of content quality within their systems and processes.

2:15 – 2:30 pm | Networking Break

2:30 – 3:30 pm |  User Breakouts

We will be splitting the audience into 2 main groups.  Machine-to-Machine and GUI users. In each group we will highlight specifics around data quality, new functionality and impact to those using the systems.  

3:30 – 4:15 pm |  Panel: The Evolving World of Digital Commerce  

Are you leveraging your GDSN investment in the ever expanding and evolving world of digital commerce? Join us for this impactful and must-attend session where you can hear first-hand from our renowned practitioners on:

  • How they compete with trusted content that their consumers can count on
  • How they connect their current GDSN investments with the new requirements of e-commerce and the cloud
  • What actions they are taking to stay connected to their end consumers

4:15 pm – 4:45 pm | 1WorldSync Product Vision: Where We Are Today & Where We Are Going

Do you have the essential knowledge and skills needed to empower the success of your data sync initiatives? Review 1WorldSync’s robust capabilities and the upcoming functionalities based on the company’s roadmap. Explore where the 1WorldSync Global Platform is going and how it relates to your Web Ready Product Content.

4:45 pm – 5:00 pm | Closing Remarks

1WorldSync wraps up the 2018 Annual User Group!  Provides a recap of insights from the day with lessons learned and lasting best practices that will drive tomorrow’s results.

Are you ready to witness world class experts share their expertise in engaging consumers on the path to purchase with trusted product content anytime, anywhere? Register today and we will see you in Phoenix very soon!

How a Low-Cost PIM Strategy is a Winning Strategy

Managing product content across the e-commerce landscape has never been easy, but the highly competitive nature of today’s market and the complexity of global product sourcing doesn’t help.

Accurate and timely product information helps instill trust and customer loyalty in the interchangeable and complex world of retail. Therefore, competing with trusted product content consumers can rely on is critical.

PIM Is Uniquely Positioned To Be Your Product Insights Hub

As a result, most large suppliers invest in a PIM (Product Information Management) system.  PIM systems are mission critical to create a single “source of truth” to aggregate, validate, maintain, and syndicate product data. The result is high-quality data, efficient data governance processes, and automated data syndication.  

But if you are a small or medium sized supplier, how do you stack up against the big guys?

1WorldSync & Innovit: Introducing PIM Lite for Product Content Syndication

Long-time partners, 1WorldSync and Innovit, recently joined forces to introduce PIM Lite.  PIM Lite is a pre-configured, entry-level PIM system for:

  • Small to medium suppliers (revenues under $1B) – Organizations that do not have the budget to afford a complex, highly-configured PIM system
  • Large suppliers where budget is gone – Organizations with limited funds left in the current budget cycle
  • Suppliers that prefer OpEx vs. CapEx – Organizations that desire a lower cost software subscription model with predictable cash flows

For more details on PIM Lite, click here!

Say Hello To “PIM Lite” – A PIM System For Suppliers With A $100k Budget

Join us for a compelling webinar on April 24 at 11 am EST, hosted by 1WorldSync & Innovit, where we will discuss how creating a three-pronged PIM strategy can help a small to mid-sized supplier address evolving consumer expectations, scale growth opportunities, and deliver cost efficiencies in a dynamic digital world.

Key takeaways include:

  • Investing in systems that help you excel at accelerating innovative products to market through different channels without compromising data quality.
  • Scaling online presence with rich product content does not mean stretching your budget for PIM systems to match what large enterprises spend.
  • Focusing on cost-effective solutions and time to value.
  • Achieving compliance at low cost with flexible PIM solutions that support both omni-channel commerce and regulatory initiatives.

Cash In And Sell More On Global Marketplaces Like Alibaba!

Are you fed up with your business, products and brands being undiscovered? Online global marketplaces might be your solution.

The opportunity to grow your product sales on marketplaces is even greater now. Brands and retailers have multiple marketplace options such as Walmart.com and Alibaba. While multiple choices can be a good thing, retailers must pay close attention to:

  • which marketplaces they opt to sell on
  • the products they sell
  • how the financials of the marketplace work for their companies.

In 2016, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research.

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers.

Alibaba’s Astounding Success In Changing The Face Of Global E-Commerce

Did you know that China’s e-commerce giant, Alibaba, has more than 580 million shoppers utilizing their platform and delivers upwards of 57 million packages per day?

Are you ready to unlock the power behind the Alibaba marketplace and automatically distribute authentic product content to Alibaba via 1WorldSync?

On Wednesday, April 18 at 10:00 am CT, join us for an interactive webinar with leaders from Alibaba and 1WorldSync! You will learn about:

  • The basics of marketplaces and how they benefit both sellers and buyers
  • Why Alibaba has grown to be known as a top retailer
  • How does Alibaba embrace US businesses and encourage them to get their product listed on Alibaba

The Devil Is In The Product Content Details

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere.

In fact, 1 in 3 consumers have bought from a brand other than their preferred choice because of the information they received while shopping online. Consumers demand accurate and robust product content on the path to purchase.

The devil is truly in the product content details. From discovery to decision making, product content is the driver of every shopper’s journey. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees loyalty.

The long and winding path to purchase

The path to purchase is no longer linear! Don’t lose your way. Consumers find information about products via social media, apps, internet research, in-store visits, and online purchases, in no particular order. Shoppers expect consistent product content along their individual paths to purchase as they are constantly shifting between the online and physical world. There are blurred lines between blended commerce.

As a result, product content, which has always been important for trading partners, is also important for the consumers. For this reason, product content management should no longer be the exclusive purview of IT and supply chain executives. All business domains—especially  marketing, merchandising, sales and customer service—have critical dependencies on product content and complete for the best customer experience.

Win consumers on the path to purchase with 1WorldSync

Best-in-class retailers such as Kroger, Lidl and Walmart partner with 1WorldSync to ensure they receive the product attributes that give customers better visibility about the products they are buying. These retailers are clearly outlining what content they want from brands and how they want it delivered. They leverage the 1WorldSync Product Information Cloud (PIC) to prepare, capture, validate, transform and deliver the product content.

A key ingredient to both successfully growing as a company and mastering e-commerce trends lies in strong product content management. 1WorldSync can help in this regard.

Are you ready to go further in your product content journey?

  • GO DIGITAL: Centralize and digitize Product Content for Omni-Channel (GDSN & NON)
  • SELL EVERYWHERE: Showcase and promote more products on any channel  
  • DELIVER CONTENT EFFICIENTLY: Engage and integrate product information with Omni-Channel customers

Request a consultation to learn more

Top 6 Reasons to Attend 1WorldSync 2018 Annual User Group

Every year, 1WorldSync hosts a collaborative event that provides this platform for our customers to engage, interact and share best practices, community needs, and encourage user-lead information sharing.

We are delighted to announce that registration is now open for 1WorldSync 2018 Annual User Group (AUG), co-located with GS1 Connect*.

This highly anticipated event will be held on June 4 in Phoenix.

Who Should Attend?

This event is exclusive to 1WorldSync customers. We invite attendees that hold the following job titles and specializations to participate:

Executives, Directors, Managers, Project Leads & Analysts in:

  • Data Standards/Synchronization
  • Information Technology
  • E-Commerce/Omni-Channel
  • Marketing/Sales
  • Operations & Quality/Safety/Compliance
  • Supply Chain Management

Why Attend?

In preparation for this worthy event, below are my personal top 6 reasons to attend.

  1. Amazing City. Amazing Show Witness world class experts share their expertise in engaging consumers on the path to purchase with trusted product content anytime, anywhere in Phoenix: Valley of the Sun.
  2. World Renowned Speakers Learn hot topics and trends from prominent industry leaders (past speakers include Kroger, Target, The Kellogg Company, Walgreens).
  3. Big Commitment. Bigger Benefits It is officially the era of trusted product content! Gain knowledge on critical implementation practices and developments from the best and brightest organizations.
  4. Best Practices Glean creative insights and engage in peer-led topic breakout groups that cover data quality, web ready content, digital commerce, and so much more.
  5. Networking Ninja Each year, more than 250 community members from the CPG/Grocery, Healthcare, Hardlines and Foodservice industry come together to network, discuss industry trends and share best practices.
  6. Return To The Office Rejuvenated Are you ready to jump start new programs and initiatives? We distill highlights from the event of all sessions with integrated slides which will be made available to all attendees post event.

For more information, contact us at events@1worldsync.com.

Early Bird Discount

Register by March 30 to save 15% off your GS1 Connect conference badge and use our discount code 18EXH10-AA-1 to receive an additional 10% off.

*Registration is in conjunction with purchasing a GS1 Connect conference pass.

2018: The Year of the Omni-Channel Brand

According to Aberdeen, companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies.

Today many shoppers begin their product searches online and are discovering, researching, and buying products. Digital marketplaces like Amazon, Alibaba and Walmart rely on product content to drive every touchpoint across the customer journey.

It’s An Omni-Channel World After All!

Consumers now demand an “omni-channel” or seamless shopping experience across channels. They demand complete and accurate product content that builds trust, drives sales and ultimately  guarantees consumer loyalty.

By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium.

Get Discovered, Grow Sales and Optimize Your Content to Walmart & Beyond!

Are you ready to take control of your product’s brand by understanding how Walmart and other leading marketplace use your product content?

On February 28, at 12 pm CST, join 1WorldSync for an interactive webinar with Walmart to learn how leading brands are adopting strategies in to ensure their online presence is optimized.

You will learn about:

  • Today’s largest eCommerce players and how they are using your product content with a spotlight on Walmart.
  • How to control your brand message and protect your brand’s integrity.
  • How to avoid common pitfalls in product content strategy.
  • The digital shelf effect and what this means to product content collection.
  • How to take control of your product content on every step of the product content journey.

Take Control Of Your Product’s Experience On The Path To Purchase

Are you at risk of losing share of the $1.915 Trillion of eCommerce sales this year?

Today’s consumers have more choices and are more informed than ever before. The road to product domination is fierce both online and in-store and the roads blend together because it’s an omni-channel world!

Thus, it’s more important than ever to take control of the product experience the entire path to purchase.

Initial product awareness often begins online. In fact, according to Deloitte 76% of consumers interacting with products online long before stepping into a brick-and-mortar store and over half of US shoppers begin their product searches on Amazon.com. Regardless of where the end-consumer decides to make their final purchase, their access to information about the product influences their decision to purchase.

Ecommerce is clearly far from being an online-only affair. Both online and offline channels are effective in creating consumer awareness and demand, especially when they are used together.

The fuel pushing the consumer down the path to purchase is content. According to Forbes, 88% of shoppers characterize detailed product content as being extremely important on the path to purchase. Sharing compelling, engaging and consistent product content with customers will maximize sales, minimize returns, optimize speed to market and enhance brand equity.

Those who fail to take control of their product’s experience every step of the journey risk damaging customer perception of the brands and businesses at hand. So, what are the challenges in going cross channel?

Download our latest Infographic: The Common Roadblock on the Path to Purchase, to learn the statistics and habits behind shoppers’ clicks.

 

Why Kroger Loves Trusted Product Content

Roses are red, violets are blue! With Valentine’s Day quickly approaching, Kroger will bring flowers, sweets, and cards to consumers.

Are you making sure your products bring convenience, and accurate product content to your consumers?  If product descriptions fall to the bottom of your content priority list, this could be the heart of your marketing and sales problems.

That is why Kroger vendors and brand owners have emphasized improving customer-facing product content will make or break you this Valentine’s day.

It may seem obvious, but some brand owners put themselves at a competitive disadvantage by not providing some rather essential product content to Kroger and thus their potential customers.

According to a recent Stanford University Study, the more strategic keywords a product description contained the better the product sold. This proves again that product content and descriptions are critical determinants of sales!

Obviously Kroger wants your product content– good product content. But what product content is important for Kroger?

  • High quality and visually stimulating product images in a variety of formats, resolutions, and angles so that customers know they will be satisfied with their Valentine’s day goodies.
  • Packaging and product attributes, including dimensions, weights, ingredients, and nutritional values, usually necessary for any purchase!
  • Product highlights and romance copy so that customers know who you are as a supplier and brand and if that meets their needs for Valentine’s day this year.

Satisfying this growing consumers’ need for timely and accurate information about the products they buy, as well as regulatory compliances, are significant challenges. Don’t miss out on understanding how Kroger is meeting current and future customer demands and visit http://www.1worldsync.com/customer-page/kroger/

Best of 2017: Top 3 1WorldSync Webinars

Is it just me or is anyone else not ready to say goodbye to 2017 just yet? If you feel like you couldn’t keep up with all the webinars that 1WorldSync had to offer last year, no worries!

We have put together our top 3 webinars recordings for you to catch up on our trusted content that matters anytime, anywhere!

Win Consumers On Their Path To Purchase With Trusted Product Content

Did you know that nearly half of all merchants and suppliers (49%) do not use a third-party content provider?

Are you ready for a deep dive into the product content journey?

1WorldSync and Reynolds Consumer Products led a compelling webinar around why and how:

  • 1WorldSync stresses the importance of providing complete and consistent product content despite multiple channels.
  • Reynolds new Product Information Management technology cultivates trust in data and decisions.
  • authentic experiences are paramount in the age of the connected and ever-changing consumer, transparent commerce, and blurred lines between brick and click.

Managing The Product Content Explosion: Defining Data Quality

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile. What is the cost of bad product content to your organization?

1WorldSync led a webinar around how to:

  • determine your data quality and how this positively impacts your business.
  • leverage the data you already have in GDSN for e-commerce and omni-channel purposes.
  • start global transparency initiatives

Product Content Management in Your Rearview: A Look Back And A Look Forward

A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched SmartLabel initiatives and so much more.

1WorldSync has been your product content partner committed to connecting your product content to consumers.

Are you committed to your product content journey that will drive tomorrow’s results?

1WorldSync led a webinar around how to:

  • Leverage your investment in GDSN to build a strong base and then top off the additional attributes needed to meet eCommerce needs.
  • Save time to ensure you’re providing the same information across all recipients.
  • Take advantage of new capabilities and solutions 1WorldSync rolled out in 2017.
  • Get a glimpse of the high-impact trends that will likely drive 2018 forward.

Best of 2017: Top 1WorldSync News Stories

2017 was a big year for news stories spanning all the industries we serve, and 2018 is sure to bring plenty of stories that will continue to shape the world of commerce globally and across all verticals.

Extra extra…read all about it! Here are a few highlights we wanted to make sure you didn’t miss:

Amazon Purchases Whole Foods

We would be amiss if we didn’t lead with this story as it is definitely one of the biggest stories of the year for not only CPG/retail and grocery, but ultimately a foundational shift in how consumers will shop in years to come.  In USA Today’s Article, Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, provides commentary on what this means for the e-commerce giant.

3 Ways to Improve Your Omnichannel Commerce Strategy

Nick Manzo, 1WorldSync’s Global Omni-Channel Lead, provides important insight into how organizations can improve their Omni-Channel Commerce Strategy in this article in Total Retail.  The article highlights the importance of rich and consistent content across all commerce platforms,  providing transparency across the entire supply chain is essential in order to meet the needs of today’s consumer, and how investing in a cloud-based solution allows organizations to adapt to new challenges.

Amazon Announces Its Entry into Healthcare

Internet Health Management published an article on how Amazon’s healthcare plans impact existing healthcare players. It provides insight from 1WorldSync around how Amazon’s entry into the healthcare industry will impact the big players in an already accelerated industry.  Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, describes the need for disruption that only Amazon can provide, “This venture is a logical next step as Amazon continues to involve itself in every facet of consumers’ lives and wallets.”

Home Depot Nails DIY Omnichannel Experience

This year has proven that consumers want a seamless experience from a retailer, whether they are visiting a brick and mortar store, or buying on their phone or tablet. Creating this environment for consumers proves challenging for most, but Home Depot has made great strides this year with what they call their “interconnected retail” initiative.  Nick Manzo, 1WorldSync’s Global Omni-Channel Lead, comments on how this DIY/Hardlines giant is not differentiating when it comes to omnichannel in this article from Supply Chain Executive.

Name Brands Aren’t Immune to the Demands of Today’s Consumers

Campbell’s Soup is a household name that brings a feeling of nostalgia to most, but that does not make them immune to the demands of today’s consumers in their need for an experience and not just a product. Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, speaks to how Campbell’s has confronted this reality head on in this piece Campbell’s shifts their focus from product to experience for the Institute’s of Food Technologists (IFT).

How SmartLabel Delivers Product Transparency To Build Consumer Trust

Initiatives like the Grocery Manufacturing Associations’(GMA) SmartLabel, highlight the common theme across all industries, that especially with foods, consumers want the most accurate and up-to-date information available.  Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, highlights how getting started with SmartLabel is the stepping stone to building consumer trust for your products in Food Manufacturing Magazine.

These few stories are just the tip of the iceberg when it comes to all of the exciting things that are happening globally that impact the future of commerce and product consumption.

To stay up-to-date on the latest news from us, be sure to follow us on Twitter, LinkedIn and Facebook.