Tag Archives: E-Commerce

Single and Ready to Mingle? Alibaba’s Singles Day Event Reminds United States Businesses It May Be Time to “Swipe Right” in China!

Calling all US Businesses! Are you ready to break into new and international marketplaces? It’s time to swipe right!

China marks its busiest shopping holiday on Nov. 11, Singles Day. Singles Day began as an anti-Valentine’s Day founded by college students in the 1990s, according to the Communist Party-owned People’s Daily.

Singles Day in China has become a major shopping holiday for the e-commerce giant.  This year, sales from the event have hit a new record of $25.3 Billion  (The New York Times 2017). 

During Singles Day in 2016, more items were bought on Alibaba’s platform  in that 24 hours than the entire combined Black Friday and Cyber Monday sales in the United States (CNBC 2017). It’s clear that this day and marketplace presents a huge opportunity for US Companies to drive sales.

It’s Time To Swipe Right and Get Your Products In Front of Chinese Consumers!

It’s clear, Singles Day and the Alibaba marketplace represents a great opportunity for US businesses to grow sales internationally.

It was estimated that 140,000 brands will participate in this year’s Singles Day and that 60,000 of them will be international brands (ET Retail 2017).

For US brands getting started they need to consider the drivers for Chinese shoppers’ purchases across borders which includes secure payment, payments possible in their local currency and proof of product authenticity.

Proof of product authenticity is driven by sharing reliable product content. The easiest way to accomplish this is by providing content directly to Alibaba via 1WorldSync Product Information Cloud (PIC).

Alibaba is sourcing attributes via the GDSN with their content strategy partner, 1WorldSync. Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

With 1WorldSync & Alibaba, It’s Easy to Mingle and Get Your Products in Front of Global Consumers

1WorldSync and Alibaba make it easy for US companies to mingle in global marketplace. It’s time to swipe right and get your products in front of Chinese consumers!

To learn more about mingling in the Chinese marketplace, join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

References

https://www.cnbc.com/2017/07/10/alibabas-singles-day-is-amazons-prime-day–on-steroids.html  

https://www.nytimes.com/2017/11/10/business/alibaba-singles-day.html

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/140000-brands-to-be-part-of-alibabas-shopping-fest/61194316

Upcoming Webinar: Tap into new market potential with Alibaba!

With China’s GDP being $11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have a lot of cash to spend.

Are you ready to get your products in front of the Chinese consumer?

Enter Alibaba, a popular destination for online shopping with more than 450 million utilizing their platform delivering upwards of 57 million packages per day! Alibaba has empowered everyone from entrepreneurs to established brands to grow their business in China and around the globe. 

Alibaba is excited to announce it will begin sourcing product information via the GDSN with their content strategy partner, 1WorldSync making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process. Alibaba is striving to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

Join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China

Big Ten Attributes: Optimize Your Product And Amplify Your Brand With 1WorldSync

Online purchases start with a Google or Amazon search. Most people do online research and compare different options. Actually, 73% of purchase decisions begin with research conducted on either Google or Amazon (SearchEngine Land 2016).

Today people gather information about products from multiple sources. Even though social media and Internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family.

Further, consumers expect a consistent experience across channels. Did you know that 72% of consumers value consistency in the products available across brick-and-mortar and online stores, and 69% value consistency in customer service (Infosys 2014)?

Whether your customers come into your store, visit your website, access your mobile app, or receive a mail order catalogue, email or text message, they expect the inventory and offers to be consistent.

Owning your brand on other websites is just as important than on yours!

In 2014, Jeff Bezos stated ‘Your brand is what other people say about you when you’re not in the room. Today, this statement still rings true.

Brand integrity is defined how consumers perceive your company or brand through its products, image, and reputation. And while every customer experience may not meet or exceed the brand promise, when a brand loses integrity, its meaning and value to consumers is diminished.

Brand owners should take back control of their brands by paying close attention to the quality of their web ready content and their online distribution methods.

By ensuring content is curated and distributed effectively, here are 10 attributes that support optimal eCom product page listings.

  1. Item Identification
  2. Product Description
  3. Image
  4. Product Dimensions
  5. Additional Images and Digital Assets
  6. Marketing Message (Romance Copy)
  7. Features and Benefits
  8. Ingredient Statement
  9. Preparation Instructions (Primarily for Food items)
  10. Consumer Usage Instructions (Primarily for Non Food items)

Are you only providing one or two description attributes and want to know why you should provide more? Is your brand or reputation at risk because of non-compliant or misrepresented product?

By incorporating these attributes as a fully integrated component of your retail experience as a best practice, you can effectively achieve:

  • Higher conversion rates with a clear understanding of what resonates with and retains your customers.
  • Products and experiences that boost brand loyalty and drive sales

Discover Professional Services: Experts In Product Content

One of the most common product content challenges that can slow down a consumer’s product information journey involves leveraging the data you already have in GDSN for e-commerce requirements.

Our professional services team is here to support you in getting your content ‘web-ready’!

 

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References

https://searchengineland.com/survey-amazon-beats-google-starting-point-product-search-252980

https://www.infosys.com/newsroom/press-releases/Documents/genome-research-report.pdf

Are You Prepared to Get Your Products Selling on Walmart.com Before the Holidays?

Last week, 1WorldSync held a webinar with Walmart titled ‘Get Your Products to Walmart.com Before the Holidays.’

The webinar featured JP De Villiers, Director of Content Acquisition, at Walmart, who explained that focusing on omnichannel commerce has helped Walmart remain a top competitor in the retail industry.

JP shared that brands should no longer differentiate in-store products from online products because the only difference is the physical shelf vs the digital shelf. The product itself and content supporting the product remains the same on all channels and all channels are equally important.

Walmart has been pushing to grow its online presence through its third-party site, the Walmart Marketplace. They have seen 60% year growth in eCommerce and are expecting US e-Commerce sales to grow by roughly 40% in 2019 (Bloomberg 2017).

It is clear that Walmart will continue to make investments in eCommerce to drive traffic and improve the customer value proposition.

On the webinar, JP shared that Walmart has five goals for their marketplace:

  1. Continue and expand representation of brand owner products on Walmart.com
  2. Provide a highly successful eCommerce platform to brand owners to accelerate growth
  3. Ensure brand owners are sharing quality product content
  4. Protect brand integrity
  5. Drive conversions and product assortment to increase traffic to Walmart.com

Are you prepared to get your products onto Walmart’s digital shelf?

  • Expand your reach to more consumers globally and reach 200+ million unique visitors to Walmart.com
  • Control your product content shared on digital platforms to improve online search results and product visibility
  • Speed up item setup and maintenance through automation

Enter 1WorldSync

1WorldSync, a certified Content Service Provider to Walmart, is uniquely positioned to help you house all your product data in one solution and deliver to Walmart Stores and Walmart.com.

We received a number of questions on the webinar including:

How does this differ from how we’re currently publishing to Walmart?”

If you’re already publishing product content to Walmart via the GDSN, you can leverage your investment and your content already in GDSN to send to Walmart.com with the 1WorldSync product information cloud (PIC) and top-off your data to ensure you capture the required product attributes to get your products onto Walmart’s digital shelf.

If you do not use GDSN today, you can still leverage 1WorldSync to get your product content to Walmart.com as well as any of the other trading partners you do business with today.

There are three easy steps to comply with Walmart.com to get your products selling online:

  1. Load or leverage your existing item information into 1WorldSync
  2. Select the relevant Walmart category to validate your item
  3. Resolve any issues and deliver your product data to Walmart.com

1WorldSync has been a strategic content provider of Walmart’s for over 10 years and we are the only solution that provides a single source to feed product content to brick and mortar and digital channels.

Are you prepared to tap into Walmart’s incredible eCommerce growth and publish your data to Walmart.com utilizing the 1WorldSync Walmart.com App?

Take the first step today and follow these steps or simply contact us to get set-up!

 

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References

https://www.bloomberg.com/news/articles/2017-10-10/wal-mart-expects-online-sales-to-grow-40-as-it-chases-amazon

Spooky Halloween Trends Throw Retailers Financial Treats

Trick or treat, smell my feet, give me something transparent to eat! Halloween is creeping up on us as an abundance of candy, costumes, and décor flood websites and local convenience and retail stores with endless Halloween specials.

For a majority of candy companies, Halloween is their highest revenue earning time of the year. 2017 is projected to reach a 5.5% increase in Halloween candy sales, making it the strongest rise since 2011. In fact, sales are estimated to reach $9.1 billion, according to the National Retail Federation (USA Today, 2017).

When, where, and what are consumers buying this Halloween?

Of the 179 million celebrants expected to participate in Halloween this year, 43.6% of people are going to begin shopping in the first two weeks of October (NRF, 2017). That means retailers and especially candy companies should begin setting up their Halloween discounts and value bundles to successfully hit their sales numbers.

Approximately 65% of people will find their treats online or in-store; spending the most on costumes. $3.4 billion will be spent on costumes followed by $2.7 billion on candy and decorations (NRF, 2017).

Whether or not they’re in the mood for a sweet tooth, consumers each Halloween attempt to source out the cheapest way to participate by finding the best deals. Retailers and conveniences stores like Walmart, Five Below, or the Dollar Tree are going to be the most visited stores because they focus on offering consumers the best value with the best prices.

What does this mean for retailers this holiday season?

Consumers are looking for the best deals where they can get a big bang for their buck. A survey found that 47% of buyers are planning to attend discount stores and speciality stores to find what they need (USA Today, 2017). As a retailer, start preparing those markdown offerings because consumers are going to be on the look-out for those early bird promotions.

The sales retailers make this Halloween season will set a precedent for how they will do this holiday season. Forrester Research projects that online sales will reach an astounding 12% increase making this holiday season look optimistic for companies who have struggled during this spooky season in previous years (USA Today, 2017).

So you must be thinking, what is causing Halloween sales to reach an all new high?

The success in the economy recently has played an influential factor in why consumers are willing to spend a little more than previous years. The decrease in gasoline prices and unemployment as well as wage increase are the leading economic factors into why consumers are indulging in the Halloween spirit this year (Forbes, 2016).

Double, Double Toil and Trouble: Happy Halloween From 1WorldSync!

Are you haunted by the idea of distributing complete, accurate and useful product content to all your recipients that are demanding it? Fear not! 1WorldSync, the leading provider of product content solutions, enables more than 25,000 global companies in over 60 countries to share authentic, trusted content with customers and consumers, empowering intelligent choices for purchases, wellness, and lifestyle decisions.

 

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References

  1. https://www.usatoday.com/story/money/2017/09/21/halloween-sales-candy-and-costumes-expected-break-record/689153001/
  2. https://www.forbes.com/sites/michelinemaynard/2016/10/30/halloween-candy-sales-are-booming-dentists-and-confectioners-rejoice/#7420193d6f72
  3. https://nrf.com/resources/consumer-research-and-data/holiday-spending/halloween-headquarters

 

Are You Prepared to Tap Into Walmart’s Incredible E-Commerce Growth?

This year, Walmart posted an impressive 60% year-over-year e-commerce growth and they expect U.S. e-commerce sales to surge 40 percent in the next fiscal year.

The company also plans to add 1,000 online-grocery locations which help fill orders from customers buying their food on Walmart.com. Walmart’s is driving impressive digital growth and results.

Their eCommerce strategy is tied to the Walmart Marketplace that continues to expand its number of sellers and SKUs. Walmart has to increase variety and options on Walmart.com growing the marketplace to 67 million products online this year.

E-commerce retailers can enhance sales and awareness of their own products and offerings by participating in large marketplaces like Amazon and Walmart.

How are you prepared to tap into Walmart’s incredible eCommerce growth?

There are three things you need to do to tap into Walmart’s remarkable eCommerce growth: Learn, clean and connect.  

  1. Learn:

The first step we recommend you take is to understand Walmart’s requirements to get your products onto their marketplaces. We have a couple resources we encourage you to take advantage of:

i) Watch the recorded webinar ‘Get Your Products to Walmart.com Before the Holidays’

ii) Walmart & Sam’s Club Ask the Expert (LIVE)

  1. Clean (Data Quality Services):                                                                   

In order to tap into Walmart’s eCommerce success you must take control of your data to ensure you’re sending Walmart.com accurate and complete product content. 1WorldSync has you covered so taking advantage of our data quality services

i) Our professional services team invites you to receive your customized data quality report based on your existing items and take part in a 30 minute tailored consultation on your Consistency and Completeness against several key data quality performance indicators. This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality. 

3. Connect

i) Leverage Walmart GDSN product content and eCommerce attribute requirements to create complete and accurate product content records.

ii) Reduce manual steps to submit product content and use the 1WorldSync API to get your product content delivered successfully.

iii) Enable your product’s discovery listed on the Walmart.com marketplace.

1WorldSync 2017 Working Group Day in Review

We’re happy to say that our 1WorldSync Working Group Day on September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany was a total success.

80 attendees from 9 different countries represented 52 different companies in America and Europe to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance, and Omni-Channel Commerce.

Continue reading

What is the difference between a gorilla and a mouse?

In short a lot.

I’m not talking about Harambe vs Ratatouille, this is about the big box stores we all grew up with vs the online shopping universe. However in the world of retail today, writers, pundits and advocates are focused on how the mouse is being agile and changing, while the gorilla is the past. It is hard to argue against this when you see the Chapter 11 filings and job cuts that have hit the retail sector. When you look at the big picture, those gorillas still generated a ton of revenue in the past 7 months, and several of them are proving to be as agile as any mouse.

Let’s for a moment look at the grocery space. Companies like Kroger, Walmart, Albertsons and Target are all “preparing for war” or “staring down the Amazon barrel”. Interesting quotes, but in truth does the Amazon machine have the footprint in place to dominate the grocery space like they did with books?

The American consumer is still spending a tremendous amount of their hard earned dollars at physical stores. Of the $611.9 billion grocery-store industry business, in 2016 Wal-Mart controlled 14% of U.S. food and grocery market share. While Kroger had 7%, Whole Foods had 1.21% and Amazon was under 1%. Many are predicting those numbers to change drastically in the next few years. (Marketwatch 2016).

There is a David and Goliath battle erupting in the retail industry where small to mid size retailers are encouraged to adopt giant-killing tactics in a bid to grow their brands. We covered a similar topic in our e-book  ‘Battle of the Brands: David vs. Goliath’ that includes strategies on how to move quick to capture new eCommerce market share.

Keeping an eye on the mouse is one thing. Calling it the victor is another.

References

http://www.marketwatch.com/story/amazon-will-be-a-top-5-grocer-in-the-us-with-whole-foods-acquisition-2017-06-16 

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider.

Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, standardized product content through the data synchronization process.

Amazon leverages Global Data Synchronization Network (GDSN) product content to:

  • Improve attribute completeness and accuracy of the product data listed on the Amazon catalog
  • Reduce defects that arise as a result of inconsistent or poor quality product data
  • Decrease turnaround time for attribute changes

During the webinar, they announced that they are working initially with thirty companies to receive this information. This will act as the foundation to feed the future state when more data will be integrated.

How do you prepare to meet Amazon’s product content requirements?

  1. Commit to your product content journey and GDSN initiative.  It’s more important than ever to commit to your product content journey to ensure your product content is robust, accurate, and complete to meet the continually changing mandates and regulations and meet the needs of the end consumer.
  2. Leverage ONE solution. 1WorldSync is the only company working to feed Amazon GDSN and eCommerce data. You cannot keep up with the ever increasing demand for product content, unless you have a holistic strategy that addresses the entire project. There are many companies that are trying to address parts and pieces, but there is only one company that addresses the whole thing and addresses it on a global scale.
  3. Create a cross-functional team and work together on your product content strategy. You may be solely responsible for GDSN data, however now is your opportunity to demonstrate the value of the GDSN data. Work with your eCommerce, marketing and even Amazon team to ensure you have a strategy in place to get Amazon and other retailers the product content they’re demanding.
  4. Act now! The majority of consumers look to the Amazon Marketplace to learn more about the products they buy.  1WorldSync is working with Amazon to collect ALL product content needed to make your product discoverable.  Develop a roadmap to collect and send Amazon (and all of your other recipients) additional product content today!    

The time is now! It’s time to get your product content strategy in order now and take full advantage of 2018.

Learn more about the completeness and quality of the product content supplied via the GDSN and how you can provide an automated process to manage and distribute your product content to Amazon.

Connecting the Label to E-Commerce

Think about how you shop.  Chances are, you’re online.  And you’re not alone.  Now, in order to establish a successful packaging and labeling strategy, companies have to understand the multiple product data distribution channels they have at their disposal.

Product content transparency is critical in the path to purchase from discovery to delight.  Today’s consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

They report social media, mobile apps, and other digital sources are key components of their purchasing behaviors.  They rely on this product data to give them visibility into and information about how a product aligns with their preferences.

BLUE Software  & 1WorldSync: Powerful Alone, Better Together

So, for next month, BLUE and 1WorldSync have packaged up (pun intended) everything you need to know about product data transparency – learning what it means, understanding its implications, and taking a look at the tools you have at your disposal to ensure product data accuracy and distribute product data through multiple consumer communication channels.   We’ll explore how companies can present up-to-date, accurate product images and information including item descriptions, nutritional information, ingredients, marketing claims, and warnings to maintain consumer confidence and encourage a purchase decision.

BLUE Software, the leading provider of label and artwork management (LAM) solutions, and 1WorldSync, the leading multi-enterprise product information network, have partnered to deliver turnkey solutions to address the growing demands of e-commerce to their large customer base.

 BLUE’s advanced Label and Artwork Management solution stores the final, approved and audited digital file with all product information required for e-commerce, retailers and customers alike. 1WorldSync, the worldwide leader in product data syndication, pulls this product information from BLUE, and distributes it across all of your company’s trading networks.

The end result? When a shopper scans a QR code on a package or searches for their product online, he or she is presented with up-to-date, accurate product images and information including item descriptions, nutritional information, ingredients, marketing claims and warnings.

We’ll also showcase real world business cases and discuss how these companies have leveraged technology solutions to deliver product content data across multiple platforms – ultimately meeting product revenue objectives.

Learn More! Register For Our Webinar

Join BLUE’s Chief Product Officer, Stephen Kaufman, and 1WorldSync’s Vice President of Professional Services, Tammy O’Donnell, on Wednesday, October 4, when they’ll discuss how to:

  • Deliver rich, robust product content directly from the package to the palms of consumers’ hands
  • Synchronize real time consumer messages and accurate product information including ingredients, marketing claims, item descriptions, etc.
  • Leverage cutting edge, digital platforms to maintain consumer confidence and encourage a purchasing decision

Click here to learn more and save your spot.