Tag Archives: E-Commerce

But First…Accurate Product Content

According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.”

It is critical when selling products because it explains a products benefits and uses, attracting the shoppers’ attention. Customers need to know a product’s features, benefits and whether it solves their problems before purchasing. Product content  lets them see your products and provides useful information so your customers make informed buying decisions.

Additionally, product content provides major benefits for your company, including but not limited to:

  1. helping the sales team make their quotas
  2. boosting brand reputation
  3. driving product discovery.

Is your product content e-commerce ready? In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

Win Consumers On The Path To Purchase With Trusted Product Content And Analytics

Gain product content visibility for your company across all platforms in a more effective and efficient way with 1WorldSync and Content Analytics!

1WorldSync and Content Analytics are industry changing partners who know and understand the importance of delivering and analyzing product information. Sign up for our compelling webinar on September 27th. You will:

  • Learn how analytics & reporting can help you to drive more sales
  • Grasp why competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical
  • Learn how to unleash the power of product content to drive discovery, conversion and loyalty
  • Take a deep dive into how Content Analytics and 1WorldSync help brands and retailers drive online sales with best-in-class analytics and content solutions
  • Get actionable insights into how your content is performing relative to competitors via custom reports and dashboards

Customer Experience is the King of E-Commerce

Customer Experience is the King of E-Commerce

In the age of instant gratification, customer experience is everything! A personalized, engaging customer experience is critical for the success of any marketing initiative in the modern landscape.

A Walker Sands study found that 86% of buyers will pay more for a better customer experience. By 2020, customer experience will overtake price and production as the key brand differentiator.

Why is Customer Experience Important to Your Company?

According to Esteban Kolsky, if the customers are not satisfied, 13% of them will tell to 15 or even more people that they are unhappy. On the other hand, 72% of customers will share a positive experience with 6 or more people. Positive customer experience directly increases your company’s revenue and success.

Big data and analytics enable marketers to formulate these enriched experiences for more effective lead generation, nurturing, and eventually conversion as prospects reach the end of the buyer’s journey.

When you think about interacting with your customers when you’re asking them for feedback you cross the questions of, Are you doing it on their time, in a way that they would want to provide feedback? Are you asking for feedback in a short and concise way, as to not waste their time? Would YOU take the survey on your own time?

1WorldSync Customer Experience is World Class

It is a mission of 1WorldSync to continuously enhance the customer experience, and as a result, we’ve made some improvements with you in mind:

  • Customer Support Ticketing System
    • A new customer support ticketing system provides efficient, timely, and high quality responses to inquiries.
    • Every customer receives a satisfaction survey when ticket is closed.
  • Service Desk Improvements
    • Increased speed of answering incoming calls and decreased abandoned call rates
    • 80%+ of tickets resolved same day
    • 95% of tickets resolved within 3 days
  • Customer Satisfaction and Call Quality Statistics
    • Customer satisfaction – 4.7 / 5 star rating (94%)
  • You Talked, We Listened – Actions taken from past survey feedback
    • New and easier process for ‘password reset’
    • Contact and enhancement request forms have been added to commercial applications and the Solution Center
    • System Usability Survey (SUS) administered to all core users
  • Coming Soon:
    • An annual comprehensive customer satisfaction survey will be released later this year.

Thank you for your business with 1WorldSync. You have our unwavering commitment to continue to grow and improve how we serve you!

 

Four Keys To Unlocking Content Quality With Master Data Management

“Data is useful. High-quality, well-understood, auditable data is priceless.”~ Ted Friedman, Gartner

In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight.

Competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

Furthermore, the cost of bad content is shockingly high. In the face of critical deadlines, many individuals make corrections themselves but do not follow up with the content creator or owner. These content inaccuracies can continue to propagate, leading to lost sales, potential fines, and dissatisfied customers.

Why Is Having Good Content Quality Difficult?

  • Suppliers have multiple systems that house product content for individual departments.
  • Product content requirements change quickly and often.  
  • The disparity between GDSN and e-commerce product content leads to damaging consumer experiences

Begin Your Content Quality Journey With 1WorldSync and EnterWorks

1WorldSync and EnterWorks understand that no matter where you conduct business, trusted content and data quality are essential.

Read our joint e-book as a guide to not only better understand the cost of bad product content to your business but also validate, report and strategize for improved data quality.

You will learn:

  • why data quality is a big deal for brand owners and why having good data quality is difficult
  • what is the cost of bad product content to your business
  • the four keys to unlocking data quality ranging from data validation, data stewardship, data matching, and data governance

Back To School: A+ For Efficiency

As we pack away our flip flops, sunscreen, and beach chairs, and reminisce about the hot summer weather and sunshine, it’s now time to come back to reality and face what we’ve all been dreading: Back to School.

Teachers, parents, students, and faculty are prepping for the essentials they’ll need for the school year and hitting online and in-store retailers for the cheapest deals. With domestic back-to-school spending projected to reach $27.6 billion this year or $510 per household, people are scouting every avenue to get the best bang for their buck (Multi-Channel Merchant, 2018)!

This guy knows what I’m talking about!

Beat Back to School Blues!

Thanks to Amazon, back to school shopping is already in full effect with Amazon Prime Day. Prime Days not only deliver a massive revenue bump, with an estimated $3.4 billion alone on their previous July event, but it’s an imperative marketing strategy to lure new customers in and showcase their own products through their subscription program (CNN Money, 2018). Amazon Prime Days have effectively proven year after year why they manage to stay on top ahead of other retailers. Amazon is paving the way of how retailers should be targeting their consumers.

Here are a few reasons why people love them:

  • Astounding deals
  • A central location
  • Free shipping
  • Convenience
  • Most importantly: Efficiency!

3 Ways Retailers Can Better Compete With the King of E-Commerce

Retailers such as Walmart, JCPenney, and Kohl’s have already begun to take notice and started releasing their own back-to-school initiatives including 3D shopping experiences to visualize what an item will look like in a student’s dorm and even exclusive partnerships on back-to-school clothing (Market Watch, 2018).

1. Price Matching and Bundle Offers

The best way brands and retailers are going to be able to compete with companies like Amazon are by offering the customers with the best price options. Offer as many cost-effective deals as allows especially for back-to-school shopping because consumers are looking to get more bounce to the ounce!

2. Fast Delivery

Amazon offers Free Delivery with the Prime subscription program on qualifying items. Ironically, consumers are turned off even with shipping costs as low as $5, so it’s music to one’s ears when they hear free shipping on items. This tiny detail of convenience can exponentially impact positive results in sales.

3. Make Checkout Easier

Many reasons why Amazon has excelled in the eCommerce business is because they offer the convenience of not having to leave your home. The last thing people want to do is wait in line at the store. “Buy online, pick up in store” and advanced mobile app purchase methods are forcing retailers like Walmart and Kroger to push the envelope and recognize these on-the-go tendencies. These new and innovative ways for shopping convenience will popularize your brand and encourage future growth.

It’s Time To Get Schooled

It is no surprise that the e-commerce marketplace is the #1 way that consumers research and shop for products. Wherever students shop for school supplies this year, one thing is for certain: their decision will depend on the quantity and quality of available product content.

In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

1WorldSync enables more than 25,000 global companies in over 60 countries to share authentic, trusted product content that paves the way for a better customer experience and fuels the path to purchase.

Learn more!

Unleash the Power of Product Content to Drive Conversion – Part 2

Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and encourages brand loyalty.

This week, 1WorldSync’s Head of Global Partnerships, Tom Dillon, and Content Analytics CEO, David Feinleib, continue their conversation around the drivers of e-commerce and how Content Analytics and 1WorldSync are joining forces to pave the path for trusted content.

Tom Dillon: You’ve written a book, Bricks to Clicks, about how leading brands are navigating the transition from in-store to online. Sri Rajagopolan at J&J recommended it as one of three must-read books about e-commerce. Tell us more about what we can learn from the book.

David Feinleib:

First, leading brands are doing a lot of hard work–and doing that work quickly–in order to grow their eCommerce businesses. They see that shoppers are changing how they make purchase decisions and how they connect with new products. Even if a shopper makes a purchase online, they start the purchase process, the research, and the information gathering online. That makes it absolutely critical to get product content right, make sure products are in-stock, and make sure you’re monitoring reviews and other key metrics. If a shopper reads a few bad reviews, or can’t see what a product looks like due to poor imagery posted online, they’re not going to buy your product.

Second, leading brands are transforming their organizations through technology and training. They’re bringing in new tools to help them keep pace with the fast-moving algorithms that retailers are now using, and they’re training their people on the latest E-Commerce practices.

Third, they’re constantly experimenting. We work with one company that was founded over a hundred years ago. You might expect that they would have a ton of process to navigate and yet it’s the exact opposite. They’ve created a dedicated E-Commerce group and they’re one of our fastest moving clients.

Tom Dillon: Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has Content Analytics observed where consumers are driving change?

David Feinleib:

Consumer expectations of the quality of product content have increased dramatically. My smartphone has a 12 megapixel camera built into it and takes ultra high resolution photos. Consumers are expecting that same high quality in terms of imagery, product descriptions and video when they shop for or research products online. Brands that don’t have high quality product content not only seem out of date, but are creating unnecessary friction in the purchase process.

What’s more–with free shipping on almost everything these days, great product content is a great way to ensure that fewer products are returned. If you can see what you’re buying and the product description is accurate, what you receive in the mail is more likely to match what you thought you were buying.  

Tom Dillon: An as organization, we are thrilled to partner with Content Analytics. Together we hope to analyze content performance on eCommerce sites and pinpoint specific areas of strength and opportunity to improve content for suppliers, retailers and distributors. What excites you personally about our partnership?

David Feinleib: This partnership is exciting for us because 1WorldSync is the market leading Data Pool and provides technology and support to thousands of manufacturers. This reach will provide our industry leading eCommerce capabilities to a wide range of manufacturers and retailers to help them make the leap to digital success. We look forward to growing the partnership and working with the many brands and retailers in the 1WorldSync ecosystem. Learn more at http://solutions.1worldsync.com/content-analytics-partnership

Missed Part 1?

Unleash the Power of Product Content to Drive Conversion – Part 1

 

Unleash the Power of Product Content to Drive Conversion – Part 1

In today’s digital age, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight.

This week, 1WorldSync’s Head of Global Partnerships, Tom Dillon, and Content Analytics CEO, David Feinleib, joined for a Q&A. Together, they discussed the drivers of e-commerce and how Content Analytics and 1WorldSync are joining forces to pave the path for trusted content.

Tom Dillon: As a brand in today’s e-commerce-driven world, how do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

David Feinleib: No one understands this shift better than Content Analytics & 1WorldSync, industry-changing partners who are bringing together best-in-class analytics and content solutions to enable brands to drive more sales online. E-commerce is now the fastest growing part of the business for most brands. And it’s not just hardliness goods like electronics. Nearly half of Americans now buy groceries online.

Selling online requires companies to operate faster to stay ahead of the rapidly changing dynamics of the e-commerce market. That in turn requires more tools and technology, and experts who can help put those tools and technology to work–that’s where brands can really leverage the strengths of Content Analytics and 1WorldSync.

Tom Dillon: Let’s talk about the 1WorldSync and Content Analytics partnership. What should suppliers expect and what are the main benefits?

David Feinleib: Our # 1 goal is to optimize retail conversion and sales. We’re starting off by offering a core set of reports that tell brands how they’re doing online and what they can do to optimize their sales quickly. 1WorldSync will generate and share the reports with customers–to make it easy, brands don’t need to learn any new software to get started. We’ve seen these reports make a huge difference for leading brands like PepsiCo, P&G, Mattel and many others, and that’s why we wanted to open them up to the thousands of suppliers in the 1WorldSync ecosystem.

Suppliers can benefit from reports covering:

  • Item Content Quality: Since many online retailers merge change data to make it presentable, this helps a brand understand how their data is presented to the consumers and measured against industry best practice KPI’s.
  • Page 1 & 2 Share of Search: This is a great way to enhance content to be more discoverable. The only way to do this without a service is a tedious, manual search on retailer websites.
  • Out of Stock + Price Change Reports: These reports let you know when the retailer changes an item that could impact a brand’s bottom line, which in turn protects margin.
  • Review Reports: These reports tell a brand when a new review or question comes in so they can take action quickly, which helps ensure brand reputation stays intact.

Check out Part 2!

Unleash the Power of Product Content to Drive Conversion – Part 2

How E-Commerce Ready Is Your Product Content?

Most people do online research and compare different options and start their product searches online, with over 65% of consumers conducting online product research before stepping foot in a store. The need for optimized, accurate and complete product content on the digital shelf is critical to driving sales and protecting brand equity with consumers and partners.

Consumers expect rich and trusted product content from discovery to decision making on all channels to compare choices. If product content is incomplete, they ultimately will lose the confidence to make a purchase.

Big Ten Attributes: Optimize Your Product And Amplify Your Brand With 1WorldSync

In collaboration with leading international e-tailers, (such as Walmart and Kroger) and data analysts, we identified the top 10 B2C attributes that make the difference in online-sales. Those key attributes make your products more discoverable, increase your conversion rates and achieve better brand loyalty.

Top Ten Attributes
# Name Definition
1. Item Identification (GTIN) Global Trade Item Number (GTIN), the GS1 key used for the identification of trade items.
2. Product Description (Title) An understandable and usable description of a trade item using brand and other descriptors.

This attribute is filled with as little abbreviation as possible while keeping to a reasonable length.

Field length is 178 characters. This should be a meaningful description of the trade item with full spelling to facilitate message processing. Retailers can use this description as the base to fully understand the brand, flavour, scent etc. of the specific GTIN in order to accurately create a product description as needed for their internal systems or web shops.

3. Product Dimensions (height, width and depth) The height, width and depth of the trade item, as measured according to the GDSN Package Measurement Rules.
4. Preparation or Usage Instructions Preparation: Code specifying the type of preparation method the nutrient information applies to for example boil or fry. Or a code specifying the technique used to make the product ready for consumption. For example: baking, boiling.

Usage: Expresses in text the consumer usage instructions of a product which are normally held on the label or accompanying the product. This information may or may not be labeled on the pack. Instructions may refer to the how the consumer is to use the product, This does not include storage, food preparations, and drug dosage and preparation instructions.

5. Feature and Benefits Element for consumer facing marketing content to describe the key features or benefits of the style suitable for display purposes. Not repeatable for language. Attribute is repeatable with a field length of 250 characters.
6. Ingredient Statements Information on the constituent ingredient makeup of the product specified as one string for food and non-food items. Attribute is repeatable and has a field length of 5000 characters.
7. Marketing Message (Romance Copy) Marketing message associated to the Trade item. It is a formatted description with a field length of 4000 characters.
8. Key Words
9. Product Images The type of file that is being referenced for example product image. In case of a product image possible links would be:

  • PRODUCT_IMAGE
  • 360_DEGREE_IMAGE
  • MOBILE_DEVICE_IMAGE
10. Additional Images and Digital Assets The type of file that is being referenced for. Examples would be:

  • SAFETY_DATA_SHEET
  • VIDEO
  • WARRANTY_INFORMATION
  • ZOOM_VIEW

 

In order to create a meaningful product description, the data from attributes such as brand name, sub-brand, variant, functional name and net content can be easily adopted and combined in a specified sequence.

In the example below, the product description is composed out of the brand name “Kelly’s”, the sub-brand “Sunland Farm”, the variant “salted”, the functional name “Potato Chips” and the net content “10 OZ”.

Product description with high data quality Product description with low data quality
Kelly’s Sunland Farm salted Potato Chips 10 OZ Kelly Sun S. 100 OZ P. Chips

 

Three of the five attributes (brand name, functional name and the net content) in GDSN are mandatory attributes and should be already available in the supplier’s system. The brand name isn’t maintained correctly and abbreviations are used. Only the net content seems to be correct but is not in the right place of order.

Want to learn more about the relevance of these big 10 attributes or fill out any missing attributes? 

Future of Retail: “Alexa…What is the Weather Today?”

The consumer is changing again, and retail is now about much more than just online shopping. Technology like connected home devices, virtual reality, streaming television services, voice ordering, augmented reality, and drones have made digital shopping easier and more integrated into everyday life.

In today’s digital age, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

How do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

How Technology is Expanding the Scope of Online Commerce Beyond Retail

The Walker Sands Future of Retail 2018 study surveyed 1,600 consumers across the United States on their shopping habits, preferences and views on emerging retail technology. It’s findings inform and open new doors to the future of retail.

Did you know that of the consumers who own a voice controlled device, 64 percent use it at least once a week? Fifty percent have made a voice-controlled purchase in the past year. Many homes are inhabited by voice assistants and automated bots such as Apple’s Siri and Amazon’s Alexa.

Key findings from the study indicate that:

  • Consumers are more comfortable using voice controlled devices to shop.
  • Fast delivery is no longer optional. It’s a must.
  • Amazon’s dominance forces competing retailers to evolve.
  • The popularity of connected devices has skyrocketed.
  • Politics plays a leading role in commerce.

Unleash the Power of Product Content: Drive Conversion with 1WorldSync

The future of online commerce is much bigger than just retail. As the lines between retail and other industries blur, brands and retailers need to transform the commerce experience into a more integrated part of the consumer lifestyle.

An endless supply of product content makes it easier for businesses to connect with consumers at every touchpoint. The key to success will be for brands and retailers to use this data to power more immersive experiences — without compromising consumer trust.

Competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical. Compelling product page content sells products, strengthen your brand loyalty, and maximizes the customer experience.

With a customer base representing over 26,000 of the largest global retailers, 1WorldSync understands the requirements of some of the world’s largest eCommerce platforms. By ensuring product content is accurate, complete and fully optimized, retailers can unleash the power of one solution that distributes the content into the format required by eTailers and turns it into a consistent experience regardless of provider or medium.

Webinar Recap: Maximize Your Investment with 1WorldSync

Last week, we held a webinar, ‘Maximize Your Investment with 1WorldSync,’ that highlighted new capabilities now available within the 1WorldSync Omni-Channel Platform that make it easier for our customers to win consumers on the path to purchase.

Today’s connected consumers have more choices than ever before and the key to the omni-channel consumer experience is content that fully and accurately represents products.

In response to the ever changing digital world, 1WorldSync has risen to these challenges unveiling new capabilities to:

  1. validate our customers’ trust in us to manage their digital content.
  2. satisfy retailer manatees and industry regulations.

The webinar highlighted that our customers now have the opportunity to go further in their product content journey with 1WorldSync!

The new capabilities give our customers the ability to unleash their investment in global standards to grow global cross-channel sales, drive efficient global content syndication and enable global compliance and product transparency.

The new capabilities and solutions highlighted on the webinar included:

  • Improved eCommerce Solutions give our customers the ability to more easily aggregate and syndicate accurate product content to support digital channels. 1WorldSync Connectors enable brands to understand the requirements of some of the world’s largest retailers including Walmart, Gebr. Heinemann, Amazon and Alibaba in order to bring their products to market faster and seamlessly deliver product content in the exact format required by the recipient. This gives brands the ability to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.
  • Expanded Digital Asset Management (DAM) gives brands the ability to capture, manage and syndicate all their digital assets (images, videos, documents, etc.) and import third-party images to share with trading partners. Further, 1WorldSync content creation services include product imaging services (360 degree image capture creates a spinning appearance), weight and dimension data capture services and mass uploading of digital assets.
  • Digital Catalog provides brand owners the ability to render their own product catalogs, mobilizing product content and enables seamless creation of sell sheets, catalogs, slicks and create a visual representation of your product content to help drive global sales.
  • LabelSync Solution gives brands the ability to publish product content that can be used to provide transparency to consumers, participate in industry and government initiatives, and create a more connected omni-channel experiences via SmartLabel pages

To learn more about these expanded capabilities and solutions visit http://solutions.1worldsync.com/omni-all-in-one

To view the webinar recording view here.

Expedite Speed to Market with 1WorldSync Connectors

With total retail e-commerce sales having reached $453.5 billion in 2017 alone, it’s never been more important for brands and retailers to provide quality, trusted and robust product content across their multiple sales channels.

The Problem

In order to reach a wide-range of consumers, it is pertinent that you to connect with a vast amount of retailer and eTailers. Each retailer you connect with requires various product attributes and want that information provided to them in unique formats.

Understanding and collecting the required product content by retailers requires a tremendous amount of manual labor and coordination. This can result in distributing incorrect product content that can result in lost sales and strained relationships with retail partners.

Are you ready to unleash your product content with retailers to drive more sales?

Respond Rapidly To Content Delivery Requirements of the Largest E-Commerce Platforms

1WorldSync understands the challenges for managing product content across disparate channels and our customers leverage our all-in-one solution to ensure their product content is accurate, complete and optimized to ensure it engages and drives shopper purchases.

1WorldSync Connectors empower brands with the ability to understand the requirements of some of the world’s largest eCommerce platforms to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.

By leveraging a 1WorldSync Connector, brands can easily aggregate and syndicate authentic, complete product content to effectively drive and influence sales on digital channels through connectors for Walmart, Gebr. Heinemann, Amazon and Alibaba.

1WorldSync connectors provide brands the ability to distribute content effortlessly to retailers and eTailers with their required attributes, format, quality and communication protocol.

Benefits

  • Improved data quality: Simplify the process to provide the complete, accurate data recipients require and leverage industry, regulatory and global standard validations which ensure data is accurate before being sent to recipients.
  • Speed to market: Understand the requirements of some of the world’s largest eCommerce platforms and load data from anywhere, transform it quickly and publish it in the exact format required by the recipient.
  • Keep Up with Today’s Market Demands: Keep up with the requirements of hundred of retailers ever changing product content demands and get the business intelligence to ensure you’re providing what they demand.

To learn more about 1WorldSync expanded capabilities to drive eCommerce sales sign-up for our upcoming webinar on July 18th at 12 pm ET.