Tag Archives: digital content

Translate images into dollars

They say a picture is worth a thousand words, but, in today’s economy, it’s also worth thousands of dollars.

Understanding the importance of digital assets seems second nature.  A product’s main image is the salesman at 3:30 am when someone is shopping online.  It’s customer support in the shape of a digitized instruction manual and the differentiator during a product comparison.

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Shopping for Quality Content

Recently, I became a father and with that came a bunch of new purchases; changing tables, bath toys, strollers…this was all new to me.  Each new item brought a new set of buying requirements (mostly from my wife).  I didn’t know we needed a certain diaper type for night time, or that a stroller had to be easy to turn and collapse (that is key, actually!).  I was merely going off of the experiences of our friends, basing my buying decisions on recommendations and price.

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