They say a picture is worth a thousand words, but, in today’s economy, it’s also worth thousands of dollars.
Understanding the importance of digital assets seems second nature. A product’s main image is the salesman at 3:30 am when someone is shopping online. It’s customer support in the shape of a digitized instruction manual and the differentiator during a product comparison.
Recently, I became a father and with that came a bunch of new purchases; changing tables, bath toys, strollers…this was all new to me. Each new item brought a new set of buying requirements (mostly from my wife). I didn’t know we needed a certain diaper type for night time, or that a stroller had to be easy to turn and collapse (that is key, actually!). I was merely going off of the experiences of our friends, basing my buying decisions on recommendations and price.