Just as the leaves are turning from green to auburn brown this Fall, our attention turns to the holiday season. The time of the year when consumers are getting ready to spend for the Holidays. The leaves aren’t the only thing changing, however, shopping habits have been immeasurably impacted by conscious consumers and smart mobile devices. According to Andreessen Horowitz:
By 2020 over 80% of adults on earth will have a smartphone, and most of them preferring to conveniently discover and purchase products from their laps or the palm of their hand.
They say a picture is worth a thousand words, but, in today’s economy, it’s also worth thousands of dollars.
Understanding the importance of digital assets seems second nature. A product’s main image is the salesman at 3:30 am when someone is shopping online. It’s customer support in the shape of a digitized instruction manual and the differentiator during a product comparison.
The need for product information is on the rise; everyone wants it and everyone needs it. From your procurement officer to your end consumer, product information is impacting your business’s bottom line. Whether that impact is positive or negative is greatly dependent on the quality of your product information. Enabling your business to deliver high quality product information sets your business up for success in today’s market place. As the global leader in enabling trusted product information exchange, 1WorldSync has identified 4 key steps to delivering quality product information to trading partners:
- Understand what information is needed to support your products
a. Discover what information is needed to register your items within the Global Data Synchronization Network (GDSN)
i. Some required information needed to register your items in the Global Registry includes:
1. Global Location Number (GLN)
2. Global Trade Item Numbers (GTIN), make sure to follow the GTIN allocation rules
3. Understanding how to build Product Hierarchies
b. Visit the Landing pages of the Recipients you wish to publish data to in order to understand the specific content requirements each recipient is looking for on your products.
i. Understand what Top-off attributes are needed to ensure a complete item record is published to your recipients. These may or may not be part of a standard GDSN attribute set.
ii. Some of the Recipients have provided a portal for you to see their entire requirements. An example of this is Kroger’s VIP Portal access.
iii. Utilize tools like The Attribute Graph (TAG) to gain further insight into the requirements across multiple recipients at one time.
- Build up a process for information gathering and governance to ensure you product records meet the information needs of your recipients.
a. Gather the needed information or attributes of your product discovered during step 1. These attributes may be stored in several locations across your organization.
i. GDSN Core
ii. Recipient Core
iii. Recipient Extended information sets
iv. Digital Assets
b. Instituting a foundation of Data Governance at the start
i. Understanding who owns the information or attributes and values within your organization
ii. Is there a cleanup processed needed on your information to ensure it meets all requirements discovered in Step 1?
- Determine the right distribution method to get your content to your recipients through GDSN
a. Automated information uploads and publications utilizing XML
b. Manual Portal entry
c. Select a data loading service
- Maintain and Support your product information. Once you synchronize your information to the recipient, the process has not finished. There may be specific clarifications or inconsistencies that you need to address. Also recipients are continuing to expand their need for information on your products.
a. Review Data Accuracy Score Cards provided by recipients to highlight information challenges.
b. Stay up to date on the latest recipient requirements
i. Landing Pages
c. Utilize the business and governance processes put into place during step 2.
i. Information is constantly changing as marketing and brand owners continue to customize and position their products towards specific end consumers. These changes in information need to flow to your recipients to ensure the highest level of customer satisfaction for your products.
ii. Digital Assets are the face of your product in a digital world. If there are changes to the package, a new image is needed.
Read more about how global industry leaders are leveraging 1WorldSync to enable their businesses for trusted product information exchange. Click here to learn more.
Thank you to everyone who attended the 1WorldSync Annual User Group and GS1 Connect 2014. The week was a great success!
This year we gathered in San Diego, California with over 260 1WorldSync community members from the CPG/General Merchandise, Foodservice, Hardlines and Healthcare industries for the 1WorldSync Annual User Group. This full day of community collaboration included Workgroup breakout sessions, customer presentations and panel discussions.
Did you know that *over $272,000 is spent online every minute and **72% of people are influenced socially through ratings, reviews and recommendations? Shopping behavior has changed significantly due to the multitude of online channels with information that is easily accessible to consumers to help make smart purchase decisions. Traditionally purchase decisions were influenced through advertisements and promotions directly from the brand owner or retailer. This trend is changing significantly and today’s shoppers increasingly leverage information from multiple online channels provided through mobile devices and social networks to enrich their shopping experience.