Tag Archives: data synchronization

Out of Sight, Out of Mind..Does Your Brand Leave A Lasting Impression?

The strategy of getting product content from one place to another is pretty easy. Executing against that strategy is where it gets tricky.

It seems simple enough. Take the information that is shown on TV, Digital ads, social media posts, on the package and pass it on. Everybody sees the content daily so it must be in a place that is easy to share, oh and while we are at it, let’s send all the good info that helps an item get from point A [the manufacturer’s end of the production line] to Point B [a warehouse] to point C [The store or digital shelf]. In today’s digital age, you would think that this would be easy as pie.

Product Content Is King

Turns out it is a bit trickier than that. First off, you need to make sure that all the information is in a format that the organization you are sending it to can process and display in their systems and online. Not so bad you say?  

What about a picture of the product? You want the best light, studio quality pictures to perfectly represent your product in advertising and on your website right? The picture should also be a exact representation of what someone could buy today. The question is why does that not apply when you setup a product for a retailer? I am guessing it is because the images are not available at the time of setup or it is assumed that the retailer/e-tailer/operator can get those images elsewhere. Feels like there is something missing right? Retailers think that too.

Can you imagine how drastically different our purchasing decisions would be if product content wasn’t as detailed as it is today?

How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions

If we examine a use case, Reynolds Consumer Products Company was faced with the challenge of decommissioning an existing Product Information Management (PIM) solution that would no longer be supported.

To implement the solution seamlessly, Reynolds enlisted the help of product content experts, the 1WorldSync Professional Services team, whose best-in-class product content management strategy solution consolidated product information from multiple, disparate sources, offering a “single source of truth” for all product attributes and allowed synchronization of product information to trading partners directly. Download our case study to learn more!

Amazon’s Continued Content Attribute Explosion

According to a recent report by Kenshoo, 72% of consumers visit Amazon before making a purchase. In fact, shoppers start their product research nearly 2X more often on Amazon than Google  (BloomReach 2016). 

It’s  more important than ever  your product content is highly discoverable on Amazon. Content is what connects you to your customer and,  more importantly, to  potential customers on their  critical  path to purchase.

Amazon announced it will begin sourcing attributes via the GDSN with 1WorldSync.

Amazon has invited a select group of suppliers to participate and they working closely to expand the group to include more suppliers and attributes in the near future. Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to:

  • Receive product content and changes in real time, speeding item setup from days to hours
  • Leverage brand owner GDSN core product content already available to help ensure product content accuracy, consistency and completeness
  • Leverage the GDSN rules and validations to ensure data quality

Leverage your GDSN product data to build a foundation for sending product content to Amazon!

Leveraging your GDSN product data to build a foundation for sending product content to Amazon saves time and ensures that consistent information will be sent all recipients.

Currently that content attributes ingested to Amazon’s Vendor Central are ingredient statements, nutrient type code, daily value intake percent, measurement precision code and quantity contained and UOM. The Amazon technology roadmap includes mapping more GDSN attributes, so it’s time to get started today!

Provide More Content to Amazon and Beyond

Consistent and fully populated product content allows your products to get discovered!

When you increase product content discoverability, you increase your brand awareness. It’s a fly wheel- but it starts with product content…

So why not leverage the GDSN data you have today and get it to Amazon? Ready to leverage your GDSN and get your products discovered by Amazon…..Learn more today!

References

http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf