It’s December 2015 and Black Friday is behind us. I mean that in a literal sense (2 weeks have now passed) but also in the sense of The End of an Era.
Per retail analysis firm Shopper Track, Black Friday 2015 showed a 10.4% drop year-over-year in physical store sales since 2014. This drop is unprecedented, and is attributed to consumers shopping over a longer span of time and taking advantage of the convenience (and safety!) of the online marketplace.
Meanwhile, Cyber Monday was reported by Adobe Digital Index to be the largest online sales day ever in the US, up 16% from 2014 to top $3 Billion.