Tag Archives: Cpg-Retail

GDSN 101

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere.

According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.”

As rich and robust product content is an integral part of the shopping experience, the availability of 1World Sync makes that far easier for customers to achieve and improve the shopping experience for consumers.

What is the GDSN?

The Global Data Synchronization Network (GDSN) enables trading
partners to globally share trusted product content. The 1WorldSync GS1 GDSN-certified data pool is the industry-leading solution for implementing data synchronization and supporting user needs over time. Companies can now get products on the shelf faster, reduce logistics costs and enhance customer relationships.

As early innovators within the GDSN, we have paved the way for the successful synchronization of standardized product content in markets all over the world. Now, consumers are empowered to make data-driven decisions on their path to purchase thanks to trusted, globally distributed product content.

1WorldSync has the largest number of items in the Global Data Synchronization Network (GDSN) with 80% of GDSN data activity enabled by the 1WorldSync Product Information Cloud supporting more than 25,000 brands and retailers in over 60 countries.

Moreover, 1WorldSync is the only GDSN Data Pool for product information services with ISO certification & applied standards and we offer global scalability – multi-lingual product and customer support services, serving the CPG-Retail, Foodservice, Healthcare and Hardlines/DIY industries.

Why Does GDSN Matter?

By enabling companies to distribute trusted product content to your customers via the GDSN and beyond, 1WorldSync empowers consumers to make data-driven decisions on their path to purchase.

Major retailers such as Kroger, Lowes, and Amazon – just to name a few. This adoption of GDSN allows companies, consumers, and retailers to benefit from automated content delivery and its rewards. It allows for efficient digital optimization, thereby lowering times for new experiences to get online and attract consumers.

Don’t waste countless hours uploading data to individual portals! Whether you are a content supplier or a recipient, read our brand new whitepaper! Learn how  GDSN can help you exchange trusted content anytime everywhere.

Label Insight and 1WorldSync Introduce LabelSync

Label Insight, the market leader for transparency, and 1WorldSync™, the leading provider of product content solutions, have introduced LabelSync™, the industry’s most comprehensive solution for product data distribution and transparency.

LabelSync pairs Label Insight’s high-order attribute data with 1WorldSync’s unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, high-quality product content.

 Research shows that consumers are looking for product transparency. Two-thirds of consumers feel product transparency should be provided by brands and manufacturers, yet only 12 percent consider brands a trusted source. With SmartLabel, an industry initiative led by the Trading Partner Alliance, brands can deliver easy and instant access to detailed product information directly to consumers.

“SmartLabel is the industry standard for increasing transparency with consumers. With LabelSync, brands can quickly and easily meet all SmartLabel-mandated requirements,” said Karin Borchert, CEO of 1WorldSync. “In our analysis, LabelSync provides twice as much product data across eight major categories than pages created by other methods. Additionally, LabelSync can provide non-mandatory classes of information, such as sustainability, health and safety and product instructions. No other solution on the market can deliver the breadth and depth of information that LabelSync does.”

LabelSync enables manufacturers to source SmartLabel content from a variety of sources, including package flat data and through the Global Data Synchronization Network (GDSN). Brands can create and onboard their data in multiple ways, then preview their SmartLabel pages and manage their attributes to ensure accuracy and consistency. LabelSync creates parsed ingredient lists with intuitive and navigable access to detailed information, such as plain language ingredient definitions — powered by Label Insight’s glossary of 300,000 ingredient definitions — that can explain to consumers what it is and why it’s included in the product. From there, 1WorldSync’s powerful Product Information Cloud allows manufacturers to distribute the product content to any of their trading partners across the globe.

“LabelSync is simply the best way for brands to expand their transparency story and move the needle on digital transformation in their business,” said Ronak Sheth, Chief Strategy Officer of Label Insight. “LabelSync unlocks more than 100 attributes for each product, maximizing SmartLabel as a brand canvas for product transparency in the palm of every shopper’s hand. This allows brands to address product features and benefits that matter to consumers, but that physical packaging can’t accommodate. Brands can also leverage SmartLabel data for other transparency initiatives, addressing consistency and completeness gaps with LabelSync’s data generation capabilities.”

By using LabelSync to manage SmartLabel, brands can ensure pages are always up to current specifications and compatible across devices — no longer worrying about software updates, testing and technology upgrades.

CPG brands can select the LabelSync package that best suits their needs. LabelSync Now is a fast and affordable option that leverages GDSN product data. LabelSync Pro offers complete transparency with the industry standard for creating, managing and publishing SmartLabel pages that include off-package and voluntary information. LabelSync Premium is the best-in-class offering that also provides a full suite of images compliant with GS1 standards.

For more information on LabelSync, click here!

1WorldSync: Trustworthy Content, Anytime, Everywhere

88% of consumers say product content is extremely important to their purchasing decision. As a result, vendors are being asked to provide accurate and complete content to trading partners in order to enhance the shopper experience.

What is the GDSN?

The Global Data Synchronization Network (GDSN) enables trading partners to globally share trusted product content.

Don’t waste countless hours uploading data to individual portals. You can benefit from:

  • Data Upload to a Single SourceEliminate duplicate efforts! You can instantly publish your data to your DIY/Hardlines, Healthcare, CPG-Retail and Foodservice industry partners across different verticals and countries.
  • Consistency via GS1 Data Standards: The GS1 data standards enable standardization and obsoletion of specific attribute profiles.
  • Central Control: Gain central control and ease over your product content updates.
  • Data Publication: Publish your data to all or specific trading partners. e.g. private labels

1WorldSync: Globally Exchange Product Content in the GDSN

1WorldSync is jointly owned by the member organizations of GS1 US and GS1 Germany, the preeminent global organization for the development of global standards, for identifying, capturing and sharing product information.

1WorldSync has the largest number of items in the Global Data Synchronization Network (GDSN) with 80% of GDSN data activity enabled by the 1WorldSync Product Information Cloud supporting more than 25,000 brands and retailers in over 60 countries.

1WorldSync is the only GDSN Data Pool for product information services with ISO certification & applied standards and we offer global scalability – multi-lingual product and customer support services, serving the CPG-Retail, Foodservice, Healthcare and Hardlines/DIY industries.

Trusted Content Matters

Do you want to learn how we enable companies to distribute trusted product content to your customers via the GDSN and beyond? 1WorldSync understands that no matter where you conduct business, trusted content matters.

Visit 1WorldSync, in Booth #310, at the 2018 50th Anniversary NETWORK Supplier Trade Show being held on April 15-18 in Las Vegas.

Empower your consumers to make data driven decisions on their path to purchase.