Tag Archives: Content Analytics

But First…Accurate Product Content

According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.”

It is critical when selling products because it explains a products benefits and uses, attracting the shoppers’ attention. Customers need to know a product’s features, benefits and whether it solves their problems before purchasing. Product content  lets them see your products and provides useful information so your customers make informed buying decisions.

Additionally, product content provides major benefits for your company, including but not limited to:

  1. helping the sales team make their quotas
  2. boosting brand reputation
  3. driving product discovery.

Is your product content e-commerce ready? In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

Win Consumers On The Path To Purchase With Trusted Product Content And Analytics

Gain product content visibility for your company across all platforms in a more effective and efficient way with 1WorldSync and Content Analytics!

1WorldSync and Content Analytics are industry changing partners who know and understand the importance of delivering and analyzing product information. Sign up for our compelling webinar on September 27th. You will:

  • Learn how analytics & reporting can help you to drive more sales
  • Grasp why competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical
  • Learn how to unleash the power of product content to drive discovery, conversion and loyalty
  • Take a deep dive into how Content Analytics and 1WorldSync help brands and retailers drive online sales with best-in-class analytics and content solutions
  • Get actionable insights into how your content is performing relative to competitors via custom reports and dashboards

Unleash the Power of Product Content to Drive Conversion – Part 2

Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and encourages brand loyalty.

This week, 1WorldSync’s Head of Global Partnerships, Tom Dillon, and Content Analytics CEO, David Feinleib, continue their conversation around the drivers of e-commerce and how Content Analytics and 1WorldSync are joining forces to pave the path for trusted content.

Tom Dillon: You’ve written a book, Bricks to Clicks, about how leading brands are navigating the transition from in-store to online. Sri Rajagopolan at J&J recommended it as one of three must-read books about e-commerce. Tell us more about what we can learn from the book.

David Feinleib:

First, leading brands are doing a lot of hard work–and doing that work quickly–in order to grow their eCommerce businesses. They see that shoppers are changing how they make purchase decisions and how they connect with new products. Even if a shopper makes a purchase online, they start the purchase process, the research, and the information gathering online. That makes it absolutely critical to get product content right, make sure products are in-stock, and make sure you’re monitoring reviews and other key metrics. If a shopper reads a few bad reviews, or can’t see what a product looks like due to poor imagery posted online, they’re not going to buy your product.

Second, leading brands are transforming their organizations through technology and training. They’re bringing in new tools to help them keep pace with the fast-moving algorithms that retailers are now using, and they’re training their people on the latest E-Commerce practices.

Third, they’re constantly experimenting. We work with one company that was founded over a hundred years ago. You might expect that they would have a ton of process to navigate and yet it’s the exact opposite. They’ve created a dedicated E-Commerce group and they’re one of our fastest moving clients.

Tom Dillon: Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has Content Analytics observed where consumers are driving change?

David Feinleib:

Consumer expectations of the quality of product content have increased dramatically. My smartphone has a 12 megapixel camera built into it and takes ultra high resolution photos. Consumers are expecting that same high quality in terms of imagery, product descriptions and video when they shop for or research products online. Brands that don’t have high quality product content not only seem out of date, but are creating unnecessary friction in the purchase process.

What’s more–with free shipping on almost everything these days, great product content is a great way to ensure that fewer products are returned. If you can see what you’re buying and the product description is accurate, what you receive in the mail is more likely to match what you thought you were buying.  

Tom Dillon: An as organization, we are thrilled to partner with Content Analytics. Together we hope to analyze content performance on eCommerce sites and pinpoint specific areas of strength and opportunity to improve content for suppliers, retailers and distributors. What excites you personally about our partnership?

David Feinleib: This partnership is exciting for us because 1WorldSync is the market leading Data Pool and provides technology and support to thousands of manufacturers. This reach will provide our industry leading eCommerce capabilities to a wide range of manufacturers and retailers to help them make the leap to digital success. We look forward to growing the partnership and working with the many brands and retailers in the 1WorldSync ecosystem. Learn more at http://solutions.1worldsync.com/content-analytics-partnership

Missed Part 1?

Unleash the Power of Product Content to Drive Conversion – Part 1

 

Unleash the Power of Product Content to Drive Conversion – Part 1

In today’s digital age, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight.

This week, 1WorldSync’s Head of Global Partnerships, Tom Dillon, and Content Analytics CEO, David Feinleib, joined for a Q&A. Together, they discussed the drivers of e-commerce and how Content Analytics and 1WorldSync are joining forces to pave the path for trusted content.

Tom Dillon: As a brand in today’s e-commerce-driven world, how do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

David Feinleib: No one understands this shift better than Content Analytics & 1WorldSync, industry-changing partners who are bringing together best-in-class analytics and content solutions to enable brands to drive more sales online. E-commerce is now the fastest growing part of the business for most brands. And it’s not just hardliness goods like electronics. Nearly half of Americans now buy groceries online.

Selling online requires companies to operate faster to stay ahead of the rapidly changing dynamics of the e-commerce market. That in turn requires more tools and technology, and experts who can help put those tools and technology to work–that’s where brands can really leverage the strengths of Content Analytics and 1WorldSync.

Tom Dillon: Let’s talk about the 1WorldSync and Content Analytics partnership. What should suppliers expect and what are the main benefits?

David Feinleib: Our # 1 goal is to optimize retail conversion and sales. We’re starting off by offering a core set of reports that tell brands how they’re doing online and what they can do to optimize their sales quickly. 1WorldSync will generate and share the reports with customers–to make it easy, brands don’t need to learn any new software to get started. We’ve seen these reports make a huge difference for leading brands like PepsiCo, P&G, Mattel and many others, and that’s why we wanted to open them up to the thousands of suppliers in the 1WorldSync ecosystem.

Suppliers can benefit from reports covering:

  • Item Content Quality: Since many online retailers merge change data to make it presentable, this helps a brand understand how their data is presented to the consumers and measured against industry best practice KPI’s.
  • Page 1 & 2 Share of Search: This is a great way to enhance content to be more discoverable. The only way to do this without a service is a tedious, manual search on retailer websites.
  • Out of Stock + Price Change Reports: These reports let you know when the retailer changes an item that could impact a brand’s bottom line, which in turn protects margin.
  • Review Reports: These reports tell a brand when a new review or question comes in so they can take action quickly, which helps ensure brand reputation stays intact.

Check out Part 2!

Unleash the Power of Product Content to Drive Conversion – Part 2

Content Analytics and 1WorldSync Finalize Collaborative Agreement to Optimize Retail Conversion and Sales

Content Analytics, Inc., the Control Center for eCommerce, and 1WorldSync, the world’s leading provider of content solutions, have partnered to bring together 1WorldSync’s product content expertise with Content Analytics reporting, management, and analytics capabilities.

The ecommerce industry relies on trusted, quality product content for its continued growth, and the partnership allows 1WorldSync and Content Analytics’ customers to leverage both companies’ solutions as they manage, distribute, and analyze product content.

Through the partnership, 1WorldSync customers have access to new capabilities including content health measurement, out of stock alerting, search engine optimization, rating and review monitoring, and price tracking. In tandem with 1WorldSync’s upgraded Product Information Cloud, with these analytics capabilities, brands are able to optimize their presence on retail eCommerce sites in order to drive increased traffic, conversion, and sales.

“We are thrilled to be partnering with Content Analytics, an organization that supports our goal of optimizing product content in today’s world of connected commerce,” said Karin Borchert, CEO of 1WorldSync. “Together we hope to analyze content performance on eCommerce sites and pinpoint specific areas of strength and opportunity to improve content for suppliers, retailers and distributors.”

To learn more, visit http://solutions.1worldsync.com/content-analytics-partnership.

“Partnering with 1WorldSync is exciting for us because they are the market leading Data Pool and provide technology and support to thousands of manufacturers,” said David Feinleib, Founder & CEO of Content Analytics. “This reach will provide our industry leading eCommerce capabilities to a wide range of manufacturers and retailers to help them make the leap to digital success.”

About Content Analytics
Content Analytics is the Control Center for eCommerce. Content Analytics is the world’s only end-to-end eCommerce solution combining a full suite of Analytics and Reporting capabilities with a best-in-class content management platform. The Content Analytics team brings deep domain expertise from Amazon, Target and Walmart to help simplify the complexity of eCommerce. The Content Analytics platform includes everything brands and retailers need to manage their eCommerce products and increase revenue. For more information, visit https://www.contentanalyticsinc.com/.