Consumers worldwide are in love with product information. They’re using it to research and guide their purchasing decisions and they’re accessing it in various ways from multiple locations before committing to check out. The consumer electronics industry is an ever evolving industry with a constant introduction of the latest and greatest products. The digital age is driving the way these products are introduced to retailers and, ultimately, presented to consumers.
The Mobile Product Information Gap
Online sales in the U.S. totaled $263 billion dollars in 2013, an increase of almost 17% from 2012 according to the US Census. According to research firm Javelin, mobile commerce accounted for almost $60 billion, representing 188% growth from 2012. While this impressive growth in mobile commerce represents a tremendous opportunity for the retail industry, it also represents a huge challenge.