Tag Archives: consumers

Sourcing A Single Source Of Truth For Lowe’s And Beyond

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

Did you know that you only need one solution to get your product content to Lowe’s and beyond?

Further, did you know that 1WorldSync is certified with the largest number of items in the Global Data Synchronization Network (GDSN)?  Changing data pool partners causes multiple work streams, and is time consuming and costly.

Win Consumers On Their Path To Purchase With 1WorldSync

At 1WorldSync, we’ve been reliably helping 25,000+ suppliers and brands to build product information strategies to sell products to Lowes, Amazon, Walmart and beyond!

By leveraging 1WorldSync’s technology and relationships with thousands of suppliers and brands in its network, content service platforms will always have a scalable service provider to help exchange trusted product content anytime, everywhere.

We are a dedicated partner to our customers delivering unprecedented expertise and thought leadership throughout their entire product content journey.

Exceeding Expectations and Creating Stellar Experiences

  • No Hidden Fees: Gain unlimited users and unlimited access to new recipients.
  • Save Time & Money: Save time and effort and allow your current partner to manage all of your brand and content data in the manner that Lowes would like, allowing you to keep running your business
  • Unlimited Number of Demand Side Partners: Publish product and company information to as many recipients as desired (Get your products to Lowes, Amazon, Walmart and beyond)!
  • Enhanced Data Quality: Reduce time and money in your manual processes and involve fewer systems
  • Superior Service: 1WorldSync’s Professional Services Team can help create a complete end-to­-end global product content strategy tailored to each customer specific to their industry.

Undoubtedly accurate and timely product content helps instill trust and customer loyalty in the interchangeable and complex world of retail.

1WorldSync continues to offers a one-stop location for publishing GDSN and non-GDSN data to Lowe’s.  Learn more here!

Getting Smart About Sustainability and the SmartLabel™ Initiative

Last week, I attended the Global Sustainability Summit and listened to a panel where Jim Flannery, Senior Executive Vice President of GMA and a panel of experts, including our very own Chris Lemmond, discussed SmartLabel™ & Sustainability.

The panelists discussed how consumers think about things like a brand’s sustainability contribution, how ingredients are sourced and how brands can leverage SmartLabel™ pages to tell their story around sustainability delivering trust and transparency to the end consumer.  

We all know that consumers have become more conscientious about what they buy and want to be informed about what is inside the products they purchase. The SmartLabel™ initiative, a program that was initiated by the Grocery Manufacturers Association (GMA), allows brands to communicate fact-based information about their products to consumers meeting shoppers expectations for accessing all types of information in new and practical ways.

While a nutrition facts label provides insight into what ingredients are in an item, it only scratches the surface as these labels have limited real estate on the package. SmartLabel™ pages allows brands to share in-depth product information empowering consumers to make better, more informed choices.

Are your ready to differentiate your brand?

The SmartLabel™ initiative offers brands the opportunity to own their product content online and share out fact-based product data via SmartLabel™ pages. Companies investing in sustainability best-practices have the opportunity to tell their story to the end consumer and present it via SmartLabel™ pages diversifying their product. Each product participating in SmartLabel has a specifically formatted landing page, which can be accessed through a web search, and QR code on their smart phones.

Transparency isn’t just about disclosure…It can be about a more complete picture of the details of how the product is created and what sustainable best-practices the brand is putting in place to manufacture the product. These details can support a brand’s promise and give consumer more reason to love this brand.

Are you ready to take control of your product content and meet transparency demands?

1WorldSync has a longstanding partnership with brand manufacturers and retailers to manage product content and distribute it to consumers. Our customers can now leverage their investment in GDSN to go further and push their product content onto SmartLabel™ pages giving customers clear access to information about the product.

Learn more today!

Go beyond the label with the 1WorldSync SmartLabel solution

Transparency and trust are critical in today’s shifting marketing place.  Consumers are making smarter purchasing decisions on the spot by using their smartphones to access information about the products they buy. *  Connect consumers with your products and deliver an empowering consumer experience.

Adopting SmartLabel for your products is an easy and efficient way to demonstrate your commitment to your consumers and stand out from your competitors.

SmartLabel goes beyond the label, bringing extended attributes right into the palm of your consumer’s hands. As transparency becomes more critical to your consumers, your ability to provide trusted product information to your consumers is a strategic differentiator.

At 1WorldSync we understand how important this initiative is to brands, that’s why we made an easy and efficient way for you to add a SmartLabel solution to your existing subscription. Learn more about the 1WorldSync SmartLabel solution or contact your account manager to get started today!

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*Source: http://fortune.com/2015/10/13/food-revolution-millennials/

Shopping for Quality Content

Recently, I became a father and with that came a bunch of new purchases; changing tables, bath toys, strollers…this was all new to me.  Each new item brought a new set of buying requirements (mostly from my wife).  I didn’t know we needed a certain diaper type for night time, or that a stroller had to be easy to turn and collapse (that is key, actually!).  I was merely going off of the experiences of our friends, basing my buying decisions on recommendations and price.

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Regulatory Compliance and Beyond

Globally, businesses are experiencing the same challenge: they need robust, trusted, accurate product information. Consumers are demanding it, trading partners are requiring it, and governments are mandating it. While meeting consumer and customer demands are certainly a driver for change, regulatory mandates with tangible repercussions for non-compliance push businesses into action.

Organizations all over the world are being driven by local, federal, and global regulations to streamline their product information distribution systems for accuracy and transparency. Its impacting multiple industries; EU1169 in the foodservice and FMCG/CPG industry, UDI in the Healthcare industry, GHS in the DIY/Hardlines industry. Organizations are being compelled to act and in the process of assessing the scope and impact, are seizing the opportunity to achieve additional benefits.

Global organizations are seeing that readying product information for regulatory compliance comes with valuable byproducts. As internal systems are evaluated and streamlined to achieve compliance, additional business benefits are being achieved; supply chains are becoming optimized for efficiency, processes for data quality and accuracy are being implemented, and e-comm initiatives are being powered and supported. Product information is becoming rich, robust, accurate and readily available to customers and consumers alike, and businesses are becoming more efficient, compliant, and transparent.

Mondelez International is a shining example of how readying product information for regulatory compliance can transform systems and enable trusted, transparent product information exchange. Their approach of implementing a single global solution across all markets not only prepared their data for EU1169 compliance, but empowered their business for critical omni-channel initiatives. Read more about how Mondelez International met their regulatory deadline and then some!

Consumers are head over heels for product information

Consumers worldwide are in love with product information. They’re using it to research and guide their purchasing decisions and they’re accessing it in various ways from multiple locations before committing to check out. The consumer electronics industry is an ever evolving industry with a constant introduction of the latest and greatest products.  The digital age is driving the way these products are introduced to retailers and, ultimately, presented to consumers.

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The Mobile Product Information Gap

The Mobile Product Information Gap

Online sales in the U.S. totaled $263 billion dollars in 2013, an increase of almost 17% from 2012 according to the US Census. According to research firm Javelin, mobile commerce accounted for almost $60 billion, representing 188% growth from 2012. While this impressive growth in mobile commerce represents a tremendous opportunity for the retail industry, it also represents a huge challenge.

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