Tag Archives: consumer demand

The OG of Product Information Transparency: The Mason Jar

A picture is worth a thousand words. But who needs words anymore, likes and shares are where it’s at! Take for instance, a picture of an organic, plant-based lunch in a mason jar. It’s hard to beat the layered combo of seasonal veggies, whole grains, beans, nuts and seeds, all topped off with a vibrantly colored dressing.

Mason jars stepped back into the spotlight a few years ago and show no signs of overstaying their welcome. Once reserved exclusively for pickles and country-fair jams, they have become ubiquitous props of the social media set. Practically overnight, they’ve become the Instagrammer and blogger’s favorite mode of transport for every meal worth photographing.

Breakfast parfaits, gluten-free soups, cold-pressed juices and oven-baked casseroles have transformed the crafter’s favorite container into an adult lunchbox with the amazing ability to make even the simplest salad look like a work of art. The jars are inexpensive, environmentally friendly and easy to transport. It’s no coincidence that this ‘transparent’ lunch box has closely paralleled the modern food industry’s omni-channel and transparency driven market. Let’s be honest, consumers don’t only want transparency, but equally as important, an easy way to access the information from any device and the ability to purchase products from wherever they are at any time of day.

And as we’ve talked about often, consumers demand to know more about what is going into their food. That plays into this very transparent movement: people want to feel good about what they’re eating, which goes beyond just what is in a product. Information such as the country of origin, animal safety and treatment, and if the packaging is environmentally friendly have all become major factors in the purchase decision.

“People are increasingly demanding to know where their food comes from, how and where it’s grown and why certain ingredients are used. They now expect this kind of information to be accessible at the touch of a button. The question is no longer if companies should disclose the details of food ingredients, but how.” Dave Stangis Vice President, Corporate Responsibility and Sustainability at Campbell Soup Company

So while there aren’t any food labels on the iconic mason jar, you can be sure that the ingredient labels of the foods used to fill them have been dually scrutinized and given the official seal of approval.  The expansion and availability of food labels have made a real difference in providing families across the globe with the information they need in order to make healthy choices

Fortunately, resources and additional product labeling, such as the 1WorldSync SmartLabel solution, are providing consumers with many different ways to ‘see through’ the specific ingredient list, just as they can ‘see-through’ the layers of their delicious lunchtime layered taco salad. And in the spirit of sharing, we’ve included the delicious recipe. Now, what’s not to like about that?

Mason Jar Recipes (courtesy Pinterest)

The Organic (R)evolution

What may seem like a revolution has really been a slow and steady renaissance. Certainly before the 1920s, all agriculture was generally organic.  But then along came modern techniques, chemical pesticides, fertilizers and weed killers leading to the rapid dismissal of organic farming methods for many decades.

A quick fast forward to the ‘be natural’ approach of the 1960s and 1970s, and consumers were suddenly interested in health, nutrition and environmental conservation. But organic foods were still not in the mainstream (think hippies and off-the-beaten-path health food stores) and despite the audience buying, were expensive and exclusionary.  Conversely, most Americans at that time were enjoying inexpensive TV dinners, Hamburger Helper and casseroles made from canned soups.

By the 1990s, organic foods spread to the corners of specialty supermarkets and were the cornerstone of newer food emporiums, such as Whole Foods and Trader Joe’s.  Unfortunately, organic food costs were nearly double or triple their non-organic counterparts. And aside from the expense, availability was also limited.  Not every neighborhood boasted a Gelson’s or Bristol Farms. Going organic was for the few and the elite.

Today, the organic industry has moved beyond a niche market. Organic products now occupy prime shelf space in the big chain supermarkets, mainstream retailers and are much more accessible and affordable. Food giants like General Mills and Kellogg have entered the organic game and many small organic food companies have grown into large businesses. For example, ‘O – Organics’ just launched a new ad campaign with the main message being “We believe that great tasting organic food should be available to everyone and sold everywhere at a great value.”

In fact, the “booming U.S. organic industry posted new records in 2015, with total organic product sales hitting a new benchmark of $43.3 billion, up a robust 11 percent from the previous year’s record level and far outstripping the overall food market’s growth rate of 3 percent, according to the Organic Trade Association’s (OTA) 2016 Organic Industry Survey.

So clearly, it’s not just hippies and health food nuts jumping on the organic train. Today, according to the OTA, “It is the face of America. The demographics of the organic consumer are not any different than the demographics of America.”

For retailers, the growing organic market continually increases the potential for more sales. However, it can be hard to lure new customers in and keep them as your customers. Industry trends have shown that to gain more customers, providing consumers with the information they demand is the key. This begins with offering the products consumers want, which can be discovered within 1WorldSync Showcase; and requires transparency of product information in the form of an easily accessible standardized, digital label, such as the 1WorldSync SmartLabel solution.

1WorldSync keeps a pulse on all consumer and market trends so that your business can continue to thrive while maintaining the brand loyalty it has established over the years, whether it began pre- or post-organic renaissance.

A Virtual Trip Down the Grocery Aisle – How Consumer Shopping Trends are Shifting

Got the list?  Check.  Got the coupons?  Check.  Grab the kids and off you go for a thrilling ride to the local grocery store.  Up and down the aisles, comparing labels, mentally calculating totals and if you’re lucky, you’ll be unloading those groceries about 2 hours later.  Sounds like a fun Saturday.  Fortunately, for many, there’s some relief in the form of online groceries and it’s revolutionizing the way people shop.

And while technology has brought the supermarket to consumers’ fingertips online, there is also a digital wave happening within the aisles of the store, as we see mobile become part of that same shopping experience.

Really, you ask?  Take a look at some recent stats.

  • Nearly one-third of shoppers say they would use various forms of digital technology if it were offered at their grocery store. The most desired offering shoppers would like to see is an app that provides the ability to order items not available in store and the ability to scan items as they shop in order to bypass checkout.
  • Thirty-six percent of shoppers are interested in using an app or web portal to preorder prepared foods they can pick up at the store.
  • More than 40% of shoppers report buying grocery purchases online at least once a month.

Since most shoppers are never far from their smartphones, online ordering is easier. Plus, there simply are more ways to shop online for food and other household products. Certainly, digital changes are disrupting the way consumers shop and eat. Healthy living products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods are more readily available.  And just by virtue of the wide availability means that comparison shopping (prices, ingredients, etc.) is far easier.  That’s great news for consumers who are busier, pickier and far more demanding than ever.

The CPG and Foodservice industry landscapes continue to transform and grow and the demand for transparency of product information is more important than ever before. 1WorldSync solutions for transparency and compliance, such as the SmartLabel solution, can help those businesses meet these demands, regulations and ultimately, free up those crowded grocery store aisles.