Over the past couple of months, we have had some pretty significant changes to the retail/e-tail landscape. From mall staples shuttering their doors, to brand divestiture and IPOs going south. It almost feels like the wild wild west. What has happened to change the landscape?
Well it depends on the organization. Some took to embracing the future too far and lost who they were. Others did not change with the times and got stuck with their core competency shrinking.
When was the last time you went to a Sears or Kmart store? The announcement earlier last year announcing the closure of 265 stores was followed this announcing an additional 43 Sears & Kmart stores closing in 2017. They are no longer the new generations go to place when you need advice around tools or appliances.
Could these challenges have been stopped? Could companies like Sears have changed course? I could say yes, but the reality is that those driving the ships were the ones to initiate the change and not course correct. Even with some recent positive news around their deal to sell their Kenmore-branded appliances on Amazon, they are just another store, where you can now get their products online from Amazon.
I have been listening to experts for years talk about the end of retail. They have changed their tune and now call retail locations as assets to the omni or multi-channel commerce experience.
1WorldSync and DiCentral set out earlier this year with a white-paper exploring how brick & mortar retailers can develop the operational backbone that supports e-commerce investments. On September 12 they will host a webinar in which we provide valuable tips for achieving operational excellence and a connected commerce approach.