Tag Archives: complete product content

1 Solution for Trusted Product Content: 1WorldSync

The increased demand for complete product content is no longer a “nice to have” but  “a must have.”

Win Consumers On The Path to Purchase With 1WorldSync

The same company that brought you solutions for supply chain enablement, now brings you the power of one solution to support multi-channel commerce.

1WorldSync is the single source of accurate, rich and robust product content that your business needs to engage consumers at every touchpoint.

    • Drive cross-channel sales with a single source for trusted product content to support both supply chain and eCommerce
    • Expedite speed to market by unleashing existing supply chain product content across multiple channels
    • Leverage one solution to eliminate internal silos and reduce costs
    • Improve accuracy and completeness  by leveraging industry, regulatory and global standard validations.
    • Enrich, transform, and deliver product content to any channel in any format

1WorldSync has you covered in every step of the product content journey, today and tomorrow. Watch our video below and learn more about how to drive sales with product content!  

 

 

Begin Your Data Quality Journey With 1WorldSync

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

Why Is Data Quality A Big Deal For Brand Owners?

  • Recipients drive eCommerce: Do you want your recipients to substitute or scrub your product content? Take back control of your brand message.
  • Volume is everything: Recipients require maximum product content input to drive traffic, optimize search return and boost revenue.
  • Consequences of incomplete product content: Some suppliers face financial penalties due to poor product content management.

Why Is Having Good Data Quality Difficult?

  • Suppliers have multiple systems that house product content for individual departments.
  • Product content requirements change quickly and often.  
  • The disparity between GDSN and e-commerce product content leads to damaging consumer experiences

Win Consumers On The Path To Purchase With 1WorldSync

Enabling more than 25,000 global brands in 60+ countries, 1WorldSync understands that no matter where you conduct business, trusted content and data quality are essential.

The 1WorldSync Professional Services team will help improve your product content quality and accuracy levels. Here are some ways in which we can help:

Our professional services team invites you to receive a customized data quality report based on a sample of your published data.

This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality.

Please visit http://solutions.1worldsync.com/data-quality-report

1WorldSync: Trustworthy Content, Anytime, Everywhere

88% of consumers say product content is extremely important to their purchasing decision. As a result, vendors are being asked to provide accurate and complete content to trading partners in order to enhance the shopper experience.

What is the GDSN?

The Global Data Synchronization Network (GDSN) enables trading partners to globally share trusted product content.

Don’t waste countless hours uploading data to individual portals. You can benefit from:

  • Data Upload to a Single SourceEliminate duplicate efforts! You can instantly publish your data to your DIY/Hardlines, Healthcare, CPG-Retail and Foodservice industry partners across different verticals and countries.
  • Consistency via GS1 Data Standards: The GS1 data standards enable standardization and obsoletion of specific attribute profiles.
  • Central Control: Gain central control and ease over your product content updates.
  • Data Publication: Publish your data to all or specific trading partners. e.g. private labels

1WorldSync: Globally Exchange Product Content in the GDSN

1WorldSync is jointly owned by the member organizations of GS1 US and GS1 Germany, the preeminent global organization for the development of global standards, for identifying, capturing and sharing product information.

1WorldSync has the largest number of items in the Global Data Synchronization Network (GDSN) with 80% of GDSN data activity enabled by the 1WorldSync Product Information Cloud supporting more than 25,000 brands and retailers in over 60 countries.

1WorldSync is the only GDSN Data Pool for product information services with ISO certification & applied standards and we offer global scalability – multi-lingual product and customer support services, serving the CPG-Retail, Foodservice, Healthcare and Hardlines/DIY industries.

Trusted Content Matters

Do you want to learn how we enable companies to distribute trusted product content to your customers via the GDSN and beyond? 1WorldSync understands that no matter where you conduct business, trusted content matters.

Visit 1WorldSync, in Booth #310, at the 2018 50th Anniversary NETWORK Supplier Trade Show being held on April 15-18 in Las Vegas.

Empower your consumers to make data driven decisions on their path to purchase.

 

Good Content Grows Sales – Grow Your Business With Amazon

According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”

Amazon has always understood that the consumer is king and strived to provide a seamless shopping experience. Since, consumers don’t have the liberty to physically inspect and check the products while shopping online, product content they can trust is critical in order to judge a product. Without product content, Amazon has nothing to help their customers make confident buying decisions.

1WorldSync Partners with Amazon to Improve Product Content Completeness and Quality

Did you know that Amazon commands more than half of all product searches? Their website often gets more traffic than a single brand’s website with 55 percent of online shoppers starting their product searches on Amazon. Thus, it is imperative to ensure high-quality content about your brand.

For this reason, Amazon launched their Catalog Content Capture initiative. In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to address the challenges driven by low attribute coverage, data quality and receiving an automated catalog feed from trusted sources.

1WorldSync and Amazon have made it easier for brands, manufacturers and distributors to sell products and improve product content on Amazon in three ways:

  • Automation: The partnership provides an automated process for managing and distributing product information on different Amazon channels, including Prime Pantry and Amazon Fresh.
  • Accuracy: The partnership improves the total accuracy of product content on Amazon.com by sourcing data from 1WorldSync’s trusted Product Information Cloud.
  • Comprehensiveness: Through GDSN, content on Amazon is standardized and validated through GS1 Global Standards.

Don’t Miss Out! March 1 & 5 Amazon Webinars

On March 1st at 1 pm EST or March 5th at 4 pm EST, join us for a compelling webinar with experts from Amazon’s Retail Product Management team. You will learn:

  • How Amazon’s Content Capture Initiative has driven improvements in product content quality and completeness.
  • How to provide an automated process to manage and distribute your product content to Amazon.
  • How to capitalize on Search Engine Optimization and make your product content highly discoverable.

2018: The Year of the Omni-Channel Brand

According to Aberdeen, companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies.

Today many shoppers begin their product searches online and are discovering, researching, and buying products. Digital marketplaces like Amazon, Alibaba and Walmart rely on product content to drive every touchpoint across the customer journey.

It’s An Omni-Channel World After All!

Consumers now demand an “omni-channel” or seamless shopping experience across channels. They demand complete and accurate product content that builds trust, drives sales and ultimately  guarantees consumer loyalty.

By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium.

Get Discovered, Grow Sales and Optimize Your Content to Walmart & Beyond!

Are you ready to take control of your product’s brand by understanding how Walmart and other leading marketplace use your product content?

On February 28, at 12 pm CST, join 1WorldSync for an interactive webinar with Walmart to learn how leading brands are adopting strategies in to ensure their online presence is optimized.

You will learn about:

  • Today’s largest eCommerce players and how they are using your product content with a spotlight on Walmart.
  • How to control your brand message and protect your brand’s integrity.
  • How to avoid common pitfalls in product content strategy.
  • The digital shelf effect and what this means to product content collection.
  • How to take control of your product content on every step of the product content journey.

Why Kroger Loves Trusted Product Content

Roses are red, violets are blue! With Valentine’s Day quickly approaching, Kroger will bring flowers, sweets, and cards to consumers.

Are you making sure your products bring convenience, and accurate product content to your consumers?  If product descriptions fall to the bottom of your content priority list, this could be the heart of your marketing and sales problems.

That is why Kroger vendors and brand owners have emphasized improving customer-facing product content will make or break you this Valentine’s day.

It may seem obvious, but some brand owners put themselves at a competitive disadvantage by not providing some rather essential product content to Kroger and thus their potential customers.

According to a recent Stanford University Study, the more strategic keywords a product description contained the better the product sold. This proves again that product content and descriptions are critical determinants of sales!

Obviously Kroger wants your product content– good product content. But what product content is important for Kroger?

  • High quality and visually stimulating product images in a variety of formats, resolutions, and angles so that customers know they will be satisfied with their Valentine’s day goodies.
  • Packaging and product attributes, including dimensions, weights, ingredients, and nutritional values, usually necessary for any purchase!
  • Product highlights and romance copy so that customers know who you are as a supplier and brand and if that meets their needs for Valentine’s day this year.

Satisfying this growing consumers’ need for timely and accurate information about the products they buy, as well as regulatory compliances, are significant challenges. Don’t miss out on understanding how Kroger is meeting current and future customer demands and visit http://www.1worldsync.com/customer-page/kroger/

Best of 2017: Top 3 1WorldSync Webinars

Is it just me or is anyone else not ready to say goodbye to 2017 just yet? If you feel like you couldn’t keep up with all the webinars that 1WorldSync had to offer last year, no worries!

We have put together our top 3 webinars recordings for you to catch up on our trusted content that matters anytime, anywhere!

Win Consumers On Their Path To Purchase With Trusted Product Content

Did you know that nearly half of all merchants and suppliers (49%) do not use a third-party content provider?

Are you ready for a deep dive into the product content journey?

1WorldSync and Reynolds Consumer Products led a compelling webinar around why and how:

  • 1WorldSync stresses the importance of providing complete and consistent product content despite multiple channels.
  • Reynolds new Product Information Management technology cultivates trust in data and decisions.
  • authentic experiences are paramount in the age of the connected and ever-changing consumer, transparent commerce, and blurred lines between brick and click.

Managing The Product Content Explosion: Defining Data Quality

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile. What is the cost of bad product content to your organization?

1WorldSync led a webinar around how to:

  • determine your data quality and how this positively impacts your business.
  • leverage the data you already have in GDSN for e-commerce and omni-channel purposes.
  • start global transparency initiatives

Product Content Management in Your Rearview: A Look Back And A Look Forward

A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched SmartLabel initiatives and so much more.

1WorldSync has been your product content partner committed to connecting your product content to consumers.

Are you committed to your product content journey that will drive tomorrow’s results?

1WorldSync led a webinar around how to:

  • Leverage your investment in GDSN to build a strong base and then top off the additional attributes needed to meet eCommerce needs.
  • Save time to ensure you’re providing the same information across all recipients.
  • Take advantage of new capabilities and solutions 1WorldSync rolled out in 2017.
  • Get a glimpse of the high-impact trends that will likely drive 2018 forward.

Upcoming Webinar: Tap into new market potential with Alibaba!

With China’s GDP being $11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have a lot of cash to spend.

Are you ready to get your products in front of the Chinese consumer?

Enter Alibaba, a popular destination for online shopping with more than 450 million utilizing their platform delivering upwards of 57 million packages per day! Alibaba has empowered everyone from entrepreneurs to established brands to grow their business in China and around the globe. 

Alibaba is excited to announce it will begin sourcing product information via the GDSN with their content strategy partner, 1WorldSync making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process. Alibaba is striving to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

Join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China

DCI AG Enters Extensive Partnership with 1WorldSync to Enhance Product Content for Brands and Retailers

DCI AG, a leading German provider of database services, has secured an extensive partnership agreement with 1WorldSync, the leading provider of product content solutions to supercharge product content for both brand and retailer customers.

DCI’s proprietary asset and document management tools will manage and enhance the product data manufacturers and suppliers distribute to trading partners through the 1WorldSync solution. DCI will optimize content through 1WorldSync’s entire range of available data services, including unique SEO texts, product pictures and relevant attributes to make data more versatile and easier to use. Together, their deep commerce, industry expertise and robust tools and databases will create a strong value proposition for all companies who need reliable and rich product data.

DCI’s content factory is a fast and cost-efficient system to provide extra value for all kinds of product and commerce data in a multitude of languages. Structured workflows enable DCI’s content factory to quickly react and scale based on the client or industry requirements. Supported by 1WorldSync’s market-leading aggregation and syndication platform and expert services, customers will gain access to the robust, authentic product content they need to drive revenue and consumer loyalty.

“We are honored to have been chosen to play an important role in enhancing the service landscape of 1WorldSync,” says Sascha Neubacher, Chief Sales Officer of DCI AG. “Omnichannel trade offers sellers the opportunity to increase sales as well as brand awareness and loyalty. The basis for this is complete digital product information as an essential touchpoint of the customer journey. Our partnership enhances our joint portfolio in key European and North American markets.”

“Complete, consistent product content is mission critical in today’s omnichannel world,” says Dan Wilkinson, CCO of 1WorldSync. “1WorldSync provides brands and retailers an end-to-end solution for consistent product content throughout the supply chain, ensuring data is accurate at every touchpoint, whether it’s online, in store or on a mobile device. We are excited to partner with DCI to enhance the abilities of brands and retailers to meet consumer needs for authentic product content.”

For more information about DCI’s content services, visit www.dci.de/services-and-products/content-services/. For more information about 1WorldSync’s supply chain enablement services, visit www.1worldsync.com/supply-chain/.

Product Content and the Impact on Nutrition

1WorldSync’s Senior Manager, Community Enablement, Payal Patel discusses the importance of product content and the impact on nutrition with Robert Howell Vice President, Merchandising, from Sysco.

1WorldSync: What would you tell your suppliers who are currently not synchronizing product content with Sysco?

Sysco: The foodservice industry has made the adoption and implementation of GS1 Standards a top priority in an effort to improve the completeness, accuracy and availability of product information for foodservice operators and consumers. One aspect of this adoption is active participation in the Global Data Synchronization Network (GDSN). With this renewed emphasis on supplier participation, Sysco is requiring suppliers to begin synchronizing product information via the GDSN.

1WorldSync: Before leveraging GDSN to capture product attribute data, what did your environment look like in regards to capturing and updating your suppliers’ product content?

Sysco: Prior to leveraging GDSN to obtain data from suppliers, Sysco utilized a process called Request for Data (RFD). This process involved a manual population of data attributes into an Excel Spreadsheet. This process also lacked enriched data such as nutritional, marketing, and image information.

1WorldSync:  What is the risk when lacking accessible, accurate, timely product content from Suppliers?

Sysco: Not having access to complete and accurate content may lead to several issues including:

  • Lost Sales
  • Impact on brand image
  • Compliance and regulatory challenges
  • Profitability

1WorldSync: What is Sysco doing with this content?

Sysco: Sysco is using the content we receive via the GDSN to feed the master product catalog, which consists of items sold to our customers. Our customers include restaurants, healthcare and educational facilities, lodging establishments and other customers who consume meals prepared away from home.

Sysco also uses the content received from manufacturers via the GDSN for our customer-facing ecommerce applications, as well as our Marketing Associates sales systems. The data, including product images, is particularly important when it comes to being able to effectively market and sell to customers using web-based order entry platforms.

Our buyers utilize the GDSN information to look up the items they want to source for our customers, and therefore, it is important for us to have complete and accurate product information to support sales. Again, images and nutritional information is of critical significance to enable customers to make more informed buying decisions.

1WorldSync: How would you describe your relationship with 1WorldSync and the onboarding process?

Sysco: Sysco partnered with 1WorldSync to drive participation among our supplier community. 1WorldSync is assisting in on-boarding our suppliers via communication, training & education, supplier outreach and program awareness activities.

1WorldSync: How would you describe the results that you have achieved in working with us?

Sysco: 1WorldSync has assisted in the coordination of onboarding suppliers, as well as building the supplier relationship with GDSN and Sysco by providing outreach and assistance to the supplier community.

1WorldSync can help you address your product content challenges and get engaged. Contact businessdevelopment@1worldsync.com to get started today!