Tag Archives: complete product content

Upcoming Webinar: Tap into new market potential with Alibaba!

With China’s GDP being $11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have a lot of cash to spend.

Are you ready to get your products in front of the Chinese consumer?

Enter Alibaba, a popular destination for online shopping with more than 450 million utilizing their platform delivering upwards of 57 million packages per day! Alibaba has empowered everyone from entrepreneurs to established brands to grow their business in China and around the globe. 

Alibaba is excited to announce it will begin sourcing product information via the GDSN with their content strategy partner, 1WorldSync making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process. Alibaba is striving to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

Join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China

DCI AG Enters Extensive Partnership with 1WorldSync to Enhance Product Content for Brands and Retailers

DCI AG, a leading German provider of database services, has secured an extensive partnership agreement with 1WorldSync, the leading provider of product content solutions to supercharge product content for both brand and retailer customers.

DCI’s proprietary asset and document management tools will manage and enhance the product data manufacturers and suppliers distribute to trading partners through the 1WorldSync solution. DCI will optimize content through 1WorldSync’s entire range of available data services, including unique SEO texts, product pictures and relevant attributes to make data more versatile and easier to use. Together, their deep commerce, industry expertise and robust tools and databases will create a strong value proposition for all companies who need reliable and rich product data.

DCI’s content factory is a fast and cost-efficient system to provide extra value for all kinds of product and commerce data in a multitude of languages. Structured workflows enable DCI’s content factory to quickly react and scale based on the client or industry requirements. Supported by 1WorldSync’s market-leading aggregation and syndication platform and expert services, customers will gain access to the robust, authentic product content they need to drive revenue and consumer loyalty.

“We are honored to have been chosen to play an important role in enhancing the service landscape of 1WorldSync,” says Sascha Neubacher, Chief Sales Officer of DCI AG. “Omnichannel trade offers sellers the opportunity to increase sales as well as brand awareness and loyalty. The basis for this is complete digital product information as an essential touchpoint of the customer journey. Our partnership enhances our joint portfolio in key European and North American markets.”

“Complete, consistent product content is mission critical in today’s omnichannel world,” says Dan Wilkinson, CCO of 1WorldSync. “1WorldSync provides brands and retailers an end-to-end solution for consistent product content throughout the supply chain, ensuring data is accurate at every touchpoint, whether it’s online, in store or on a mobile device. We are excited to partner with DCI to enhance the abilities of brands and retailers to meet consumer needs for authentic product content.”

For more information about DCI’s content services, visit www.dci.de/services-and-products/content-services/. For more information about 1WorldSync’s supply chain enablement services, visit www.1worldsync.com/supply-chain/.

Product Content and the Impact on Nutrition

1WorldSync’s Senior Manager, Community Enablement, Payal Patel discusses the importance of product content and the impact on nutrition with Robert Howell Vice President, Merchandising, from Sysco.

1WorldSync: What would you tell your suppliers who are currently not synchronizing product content with Sysco?

Sysco: The foodservice industry has made the adoption and implementation of GS1 Standards a top priority in an effort to improve the completeness, accuracy and availability of product information for foodservice operators and consumers. One aspect of this adoption is active participation in the Global Data Synchronization Network (GDSN). With this renewed emphasis on supplier participation, Sysco is requiring suppliers to begin synchronizing product information via the GDSN.

1WorldSync: Before leveraging GDSN to capture product attribute data, what did your environment look like in regards to capturing and updating your suppliers’ product content?

Sysco: Prior to leveraging GDSN to obtain data from suppliers, Sysco utilized a process called Request for Data (RFD). This process involved a manual population of data attributes into an Excel Spreadsheet. This process also lacked enriched data such as nutritional, marketing, and image information.

1WorldSync:  What is the risk when lacking accessible, accurate, timely product content from Suppliers?

Sysco: Not having access to complete and accurate content may lead to several issues including:

  • Lost Sales
  • Impact on brand image
  • Compliance and regulatory challenges
  • Profitability

1WorldSync: What is Sysco doing with this content?

Sysco: Sysco is using the content we receive via the GDSN to feed the master product catalog, which consists of items sold to our customers. Our customers include restaurants, healthcare and educational facilities, lodging establishments and other customers who consume meals prepared away from home.

Sysco also uses the content received from manufacturers via the GDSN for our customer-facing ecommerce applications, as well as our Marketing Associates sales systems. The data, including product images, is particularly important when it comes to being able to effectively market and sell to customers using web-based order entry platforms.

Our buyers utilize the GDSN information to look up the items they want to source for our customers, and therefore, it is important for us to have complete and accurate product information to support sales. Again, images and nutritional information is of critical significance to enable customers to make more informed buying decisions.

1WorldSync: How would you describe your relationship with 1WorldSync and the onboarding process?

Sysco: Sysco partnered with 1WorldSync to drive participation among our supplier community. 1WorldSync is assisting in on-boarding our suppliers via communication, training & education, supplier outreach and program awareness activities.

1WorldSync: How would you describe the results that you have achieved in working with us?

Sysco: 1WorldSync has assisted in the coordination of onboarding suppliers, as well as building the supplier relationship with GDSN and Sysco by providing outreach and assistance to the supplier community.

1WorldSync can help you address your product content challenges and get engaged. Contact businessdevelopment@1worldsync.com to get started today!