The demand on brand owners for accurate product information continues to grow – consumers want to have confidence in the information for food & other products, such as ingredients and allergens. Retailers want to understand accurate dimensions of products for shelf planning and supply chain purposes. When it comes to new products that have not yet been produced, the initial set of information is desired well before the final product is ever produced so that buying decisions can be made between the merchant and the brand owner. Continue reading
Now, more than ever, global supply chains are under pressure to be agile and transparent, in the face of renewed consumer demand and the massive rise of Omni-channel commerce. In today’s digital world, your product information is one of your most valuable assets. Before your customers and trading partners ever see the physical product, they will have access to the digital information representing it. With the explosion of product information in the marketplace, the demand for quality, accurate product data has grown exponentially.