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The Commerce Metric That Matters

E-commerce as a sales channel for the retail industry continues to grow. Currently, e-commerce accounts for about 6% of overall retail sales, and about 11% of the top 30 product categories, according to Forrester.  The growth rate of e-commerce sales is currently estimated around 15% annually, much higher than that of traditional in store sales.

But, with that said, many look at that one metric, e-commerce sales and can be mislead because it is relatively small at 6%.  So even with good growth, it will remain a very small, niche “channel” in the minds of many retailers.

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