Tag Archives: Amazon

Amazon’s Continued Content Attribute Explosion

According to a recent report by Kenshoo, 72% of consumers visit Amazon before making a purchase. In fact, shoppers start their product research nearly 2X more often on Amazon than Google  (BloomReach 2016). 

It’s  more important than ever  your product content is highly discoverable on Amazon. Content is what connects you to your customer and,  more importantly, to  potential customers on their  critical  path to purchase.

Amazon announced it will begin sourcing attributes via the GDSN with 1WorldSync.

Amazon has invited a select group of suppliers to participate and they working closely to expand the group to include more suppliers and attributes in the near future. Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to:

  • Receive product content and changes in real time, speeding item setup from days to hours
  • Leverage brand owner GDSN core product content already available to help ensure product content accuracy, consistency and completeness
  • Leverage the GDSN rules and validations to ensure data quality

Leverage your GDSN product data to build a foundation for sending product content to Amazon!

Leveraging your GDSN product data to build a foundation for sending product content to Amazon saves time and ensures that consistent information will be sent all recipients.

Currently that content attributes ingested to Amazon’s Vendor Central are ingredient statements, nutrient type code, daily value intake percent, measurement precision code and quantity contained and UOM. The Amazon technology roadmap includes mapping more GDSN attributes, so it’s time to get started today!

Provide More Content to Amazon and Beyond

Consistent and fully populated product content allows your products to get discovered!

When you increase product content discoverability, you increase your brand awareness. It’s a fly wheel- but it starts with product content…

So why not leverage the GDSN data you have today and get it to Amazon? Ready to leverage your GDSN and get your products discovered by Amazon…..Learn more today!

References

http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf

Walmart and Google Take on Amazon!

Google and Walmart announced last week a partnership that is starting next month. Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens.

Walmart products will also be available through the Google Assistant and Google Home smart speaker, which competes with Amazon’s Echo. Walmart shoppers can link their customer accounts to Google and get personalized recommendations.

Walmart & Google: Powerful Alone. Better Together

Clearly, the two companies are combining their strengths to take on Amazon. Separately, the companies have had little success drawing shoppers aways from Amazon in the ecommerce space.

Walmart’s network of 4,700 U.S. stores and its fulfillment networks offer a competitive differentiator over Amazon offering an attractive omni-channel options including click-and-collect while Google has deeper artificial intelligence (AI) expertise and a huge pool of new data would allow them to leverage personalization through targeted ads.

Walmart and Google have combined their strengths to battle it out on the online retail market. Walmart’s huge product line will help attract shoppers and it’s the first time the world’s biggest retailer has made its product available online in the United States outside of its own website.

Are You Ready to Take on the eCommerce World?

1WorldSync has been a strategic partner of Walmart for more than a decade, facilitating product content exchange for Walmart manufacturers and supplies. Given this new announcement from Walmart, it’s obvious that they are looking to broaden their online presence and looking for more product content and product assortment.

Whether you have a single item, or hundreds of items; showcasing complete, accurate and up-to-date product content will improve your online search rankings, protect your brand,and increase your products’ visibility to consumers.

1WorldSync has been helping thousands (25,000+)  of suppliers and brands to build product content strategies to sell products to Walmart, Amazon, Google and beyond.

Whether you’re utilizing 1WorldSync to capture your GDSN data or non-GDSN data, we work with our customers to simplify product content exchange via a signal connection. The 1WorldSync Product Information Cloud (PIC) make it possible to share content anywhere, anytime, in any format, with anyone – easy.

Are you ready to get your products discovered by Walmart, Google and beyond? Learn more today!

Sell Products Successfully On Amazon Today!

Did you know that 55 percent of online shoppers start their product searches on Amazon (Recode 2016)? Amazon commands more than half of all product searches.

This stat is truly remarkable and a reason you must get your products onto the Amazon platform as they bring droves of traffic to your product listing. Even more important than traffic is a pool of buyers, ready to purchase!

Creating, managing, and syndicating product content that meet the needs of Amazon requires cross-functional collaboration and integration with key systems. 1WorldSync is the leader in product content management solutions and work with the leading retailers (including Amazon) to expediting brands ability to centralize and digitize product content.

Are you ready to get your products onto Amazon.com?

1WorldSync does the heavy lifting for you making your product content efforts more efficient expediting your speed to market on the Amazon marketplace.

The 1WorldSync Amazon App allows customers to set-up products based on Amazon.com requirements and publish directly to Amazon Vendor Central. This accelerates sellers’ ability to standardize their GDSN data.

Do you sell to Amazon today?  Do you want to learn how to leverage your GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently? Click here to learn more on how to send data to Amazon electronically!

References

55 percent of online shoppers start their product searches on Amazon https://www.recode.net/2016/9/27/13078526/amazon-online-shopping-product-search-engine

Sourcing A Single Source Of Truth For Lowe’s And Beyond

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

Did you know that you only need one solution to get your product content to Lowe’s and beyond?

Further, did you know that 1WorldSync is certified with the largest number of items in the Global Data Synchronization Network (GDSN)?  Changing data pool partners causes multiple work streams, and is time consuming and costly.

Win Consumers On Their Path To Purchase With 1WorldSync

At 1WorldSync, we’ve been reliably helping 25,000+ suppliers and brands to build product information strategies to sell products to Lowes, Amazon, Walmart and beyond!

By leveraging 1WorldSync’s technology and relationships with thousands of suppliers and brands in its network, content service platforms will always have a scalable service provider to help exchange trusted product content anytime, everywhere.

We are a dedicated partner to our customers delivering unprecedented expertise and thought leadership throughout their entire product content journey.

Exceeding Expectations and Creating Stellar Experiences

  • No Hidden Fees: Gain unlimited users and unlimited access to new recipients.
  • Save Time & Money: Save time and effort and allow your current partner to manage all of your brand and content data in the manner that Lowes would like, allowing you to keep running your business
  • Unlimited Number of Demand Side Partners: Publish product and company information to as many recipients as desired (Get your products to Lowes, Amazon, Walmart and beyond)!
  • Enhanced Data Quality: Reduce time and money in your manual processes and involve fewer systems
  • Superior Service: 1WorldSync’s Professional Services Team can help create a complete end-to­-end global product content strategy tailored to each customer specific to their industry.

Undoubtedly accurate and timely product content helps instill trust and customer loyalty in the interchangeable and complex world of retail.

1WorldSync continues to offers a one-stop location for publishing GDSN and non-GDSN data to Lowe’s.  Learn more here!

It’s Prime Time!

As a marketer, I have to give credit where credit is due. The creation of Amazon Prime Day was a brilliant move! With the third Amazon Prime Day now over, it’s clear that Amazon is trying achieve the same status as consumer calendar events like Cyber Monday and Black Friday.

Amazon said last week that their sales event was its “biggest day ever,” with sales this year surpassing its 2016 Black Friday and Cyber Monday results. Their Prime Day generated $1 billion in sales, making it the best sales day ever for the company (Bloomberg 2017).

According to Amazon, “The Prime Day 2017 event grew by more than 60 percent compared to the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher” (Businesswire 2017).

Market Domination: The Struggle For Shelf Space

Smart suppliers are going “Prime”and ensuring their products are on the Amazon marketplace shelves and differentiating themselves with in-depth product content.

Amazon’s giant footprint gives suppliers an enormous opportunity to get in front of millions of potential customers they could not hope to find alone. Amazon enables small suppliers to compete with the larger players.

Are you ready to get your products discovered by Amazon?

1WorldSync makes it easy for customers to go “prime” and set-up their products based on Amazon.com requirements and publish directly to  Amazon Vendor Central. Smart suppliers are standardizing and leveraging their GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently.

1WorldSync has partnered with Amazon enabling our customers to send data to Amazon electronically.

Learn more today!

References

  1. “Amazon’s Prime Day Generates Estimated $1 Billion in Sales” 12 July, 2017<https://www.bloomberg.com/news/articles/2017-07-12/amazon-s-prime-day-proves-to-be-biggest-shopping-day-ever>
  2. “Prime Members Enjoyed Biggest Global Shopping Event in Amazon History this Prime Day”> 12  July, 2017. <http://www.businesswire.com/news/home/20170712005745/en/>

Amazon: Prime-Time For The Grocery Industry

The grocery industry is the most pedestrian of retail endeavors – customers drive to stores, pick and pack their shopping, pay and then drive home. Many have tried to e-commercialize the grocery industry, but the business model never really seemed to work. The consumers desire to touch and feel grocery products before purchasing has been a barrier to widespread adoption of online grocery.

The food industry has traditionally been based around trust and price, not technology – and Whole Foods is known for providing a high level of trust and product transparency to its consumers through detailed product information. After a short dip into e-commerce, Whole Foods has refocused on brick-and-mortar retail growing 35 fold over the last 15 years (Fortune 2017)

And now, with the acquisition of Whole Foods Amazon sends a clear message to grocers that it is ready to play and, at least partly e-commercialize the grocery game. They’ve already dipped their toes in food and grocery in the past through Amazon Fresh and Amazon Pantry, but this gives them more robust access to high-quality food and more power to delivery grocery products more immediately to customers. It is also a bold statement that Amazon is serious about brick-and-mortar and at the same time this step finally fully validates cross-channel commerce as the future of grocery.

As the lines between online and in store have blurred, Amazon has realized that location will be a key driver for commerce success. Having access to Whole Foods’ 431 existing stores, gives them valuable distribution centers to bring fresh, localized products directly to customers. Amazon was also likely motivated to reach Whole Foods’ millennial audience and develop loyalty with the younger, more quality-conscious consumer.

This generation is more particular about where they buy their food and the ingredients in it, so Amazon will be able to earn the trust of these buyers through Whole Foods’ reputation and its strong identity as a trustworthy source for organic, GMO-free, high-quality food – that consumer trust will now be transferred to Amazon.  

Consumers need to be met wherever they are, whether in store or on their smartphones, but the importance here is an integrated approach. No one channel is the clear answer, but companies that stay competitive will need to more tightly integrate all of their approaches, both physical and digital.

Consumers are the key winners here, as the bar for success in the grocery industry is going to be much higher in the future. Competitive pricing, upgraded digital experiences, and more innovation will directly benefit customers.

Companies that aren’t paying attention to larger trends will lose as consumers demand for more product content; the value of an omni-channel approach to grocery; and the importance of consistent experiences across every channel.

To summarize, consumers aren’t tolerant of brands that look different online than in-store, and this is more important in the grocery market, as missing or misleading product information has the potential for serious harm.

Essential 2017 Omni-Channel Tips: How to Beat The Competition In The Digital Era

There is no denying it…2016 was a rough year for various brick and mortar retailers. The 2016 holiday season  wasn’t as merry as industry pundits anticipated, resulting in the following store closures:

  • Hancock Fabrics:  Filed chapter 11; all 255 stores    
  • The Limited: Filed chapter 11; all 250 stores
  • Office Depot/Office Max – Merged; closed 400 stores
  • Sears / Kmart:  Closed 142 stores (10% of its store base)
  • Sports Authority: Filed chapter 11; all 140 stores
  • Macys: Closed 100 stores
  • American Eagle: Closed 150 stores   

The ‘Amazon’ Effect Takes a Bite Out of Brick & Mortar

The root of their problems may lie with a company that isn’t even competing with them for customers at the mall: Amazon.com. Amazon has been poised for success in its pursuit of relentless innovation and a seamless blend of the warehouse processing efficiencies with the e-commerce shopping experience.  

It is estimated that Amazon makes up about 7% of the U.S. apparel market, and that figure is predicted to increase to 19% by 2020 (Barrons 2016). Moreover, the 2016 “State of Amazon” study revealed that Amazon is often involved in almost all online shopping activities (Consumer Goods Technology 2016). Approximately 9 in 10 consumers will check Amazon even if they find a product they want on another retailer’s website.

Blurred Lines & Blended Commerce – The Changing Face of Retail

Today’s consumers float freely from physical shopping to virtual experiences as traditional and modern shopping models unify  into blended commerce. Pure e-commerce retailers are evaluating retail store fronts, while traditional brick and mortar retailers are rapidly pursuing online and mobile commerce channels.

“The shift in retail to the Internet is a huge change… every retail company is trying to manage the transition. It’s not well defined or understood and there’s no road map” said Simeon Gutman, a retailing analyst for Morgan Stanley (New York Times 2015).

Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.

While Amazon is expanding its physical presence, Walmart is strengthening its ecommerce strides (eMarketer 2017).

At the beginning of 2017, Amazon announced that it will open its newest brick-and-mortar bookstore in New York City. At the same time, Jet.com – a Walmart subsidiary – announced that they purchased online footwear retailer ShoeBuy.

Achieving Operational Excellence Between Brick And Click

Clearly, today’s world of commerce requires a multi-pronged approach. Trying to match the convenience of Amazon with an integrated supply chain with personalized and trusted product content is no easy feat.

A connected commerce approach supports a harmonious model in which transactional and product data work together to optimize the supply chain process.

1WorldSync and DiCentral have set out to explore how brick & mortar retailers can develop the operational backbone that supports e-commerce investments.

Download their joint whitepaper now  and discover how to:

  • Equip your organizations with strategies that set leading digital commerce business apart
  • Connect cloud-based B2B integration with product content aggregation and syndication;
  • Achieve streamlined end-to-end digital commerce in a cost-effective and scalable manner.

References

  1. “Amazon Could Be Largest U.S. Company by 2020.” Barrons. 2 June 2016, http://www.barrons.com/articles/amazon-could-be-largest-u-s-company-by-2020-1464866783
  2. “Amazon Set to Dominate 2016 Holiday Shopping”. Consumer Goods Technology. 27 September 2016. https://consumergoods.com/amazon-set-dominate-2016-holiday-shopping
  3. “Walmart Plays Catch-Up with Amazon.” New York Times, October 22, 2015. https://www.nytimes.com/2015/10/23/business/walmart-plays-catch-up-with-amazon.html?_r=0
  4. “Omnichannel 2017: Amazon and Walmart Make Moves”. EMarketer. 9 Jan 2017. https://www.emarketer.com/Article/Omnichannel-2017-Amazon-Walmart-Make-Moves/1015000

Walmart Unleashes Bold Strategy To Take Amazon Head-On

Walmart has just issued its strongest response to the growing Amazon threat, since its acquisition of e-commerce newcomer Jet.com last summer.

Last week, Walmart announced an unlimited free delivery program offering free, two-day shipping on over 2 million items, with no need for a membership fee.

  • Walmart has done away with it’s  “ShippingPass” program that charged customers $49 a year, just about half the cost of an Amazon Prime membership.
  • Walmart said that ShippingPass customers will receive a refund on their membership, since the program is no longer required in order to take advantage of free shipping.
  • Last week, Wal-Mart announced free two-day shipping program to compete with Amazon Prime program. Wal-Mart also decreased its minimum order amount to $35 from $50, but experts think that Arkansas-headquartered retailer giant is far from denting Amazon’s business.

A new Slice Intelligence report suggests that Amazon.com, Inc. captured over 53% of total online e-commerce growth in the US in 2016, up from 40% a year earlier. Other ecommerce and retail players were battling for the rest of the 47% of the market share.

However Walmart has become agile and is now operating like a start-up reacting quickly to test ideas to capture new customers that includes this free shipping strategy.

Walmart U.S. eCommerce Marc Lore stated in a media briefing “I couldn’t be more excited. We are moving at the speed of a startup. In today’s world of e-commerce, two-day free shipping is table stakes. It no longer makes sense to charge for it.”

Battle of the Brands: David vs. Goliath – Does Size Matter?

In a crowded commerce world, it’s critical to move quick to capture new customers and drive conversion. 1WorldSync has you covered with our new eBook, ‘Battle of the Brands: David vs. Goliath’ that includes strategies on how to move quick to capture new eCommerce market share. This eBook will demonstrate that bigger doesn’t always mean better and how David can compete with Goliath all year long!

Download the eBook now

Are You Ready to Get Your Products to Walmart.com and Jet.com? Learn more

1WorldSync Product Information Cloud solutions help 25,000 global customers engage the elevated expectations of today’s omni-channel shoppers.

Further, 1WorldSync is a strategic partner of Walmart and has been facilitating product content exchange for Walmart manufacturers and suppliers for more than a decade. As a certified Content Service Provider to Walmart, we can help you get your product content to Walmart.com and Jet.com.

How Shoppable Are Your Products?

According to the National Retail Federation, 73% of back-to-school consumers plan to shop approximately a month or two before school starts. Armed with school supply lists and cranky kids, parents are beginning the annual pilgrimage for folders and number two pencils. But lists have become longer and more specific.  And certainly college-bound students have precise notions about dorm room furnishings and decorations.  A simple comforter will not do.  Enter matching sheets, pillow cases, silverware and fancy lighting.  These shoppers know what they want.

As any growing manufacturer and supplier, your products are your business.  Pure and simple, your success is predicated on getting your products onto as many shelves – and screens – as possible.  And as we’ve seen, customers determine when, where, and how they will interact with YOUR brand.   Consumers search and shop in-store and online, they expect access to richer product information to make informed decisions. To remain truly “shoppable” and competitive, suppliers must deliver on that expectation.  If not – customers will move on to someone who can.   Not convinced?  Take a look at these recent stats.

  1. 81% of consumers scour through product information online to find or verify the data about a product they are considering.
  2. Four in 10 (42%) shoppers say they’ve given up on an online purchase because they didn’t have enough information on the purchase.
  3. 88% of them say that detailed product content is extremely or very important to their purchasing decision.

Yes, product information matters – the quality, the completeness and the accuracy matters.  And as suppliers connect and partner with multiple retailers, the need for accurate, complete product information is even greater.  For example, consider Google’s 2016 mandate for GTINS (Global Trade Item Numbers which help classify and display products on Google Shopping) now needed for all products.   As of May 16, 2016, Google will disapprove relevant products that don’t meet the GTIN requirements, so it’s critical that suppliers double check that product data is correct and up to date. And according to Google, the financial implications can be significant:  “Merchants who’ve added correct GTINs to their product data have seen conversion rates increase up to 20%.”

The Google GTINS mandate demonstrates that they understand that product content (descriptions, feature bullets, images, videos, reviews) is a critical factor in driving conversion.  Consumers demand to know exactly what they are buying – and the right content makes for a great consumer experience.

At 1WorldSync, we’ve been helping thousands (21,000+ globally) of suppliers and brands to align on the product information governance strategy to apply GTIN standardization, AND implement for Google and beyond.  We work with our customers to build scalable processes to capture their product information and scale globally across the portfolio of brands in an effort to ensure the highest impact, consistency, and levels of quality.

1WorldSync’s Omni-channel solutions helps suppliers and brand owners get their products to Google, Amazon, Walmart and beyond: mobile, desktop, storefront.

How shoppable are your products? Download are latest eBook “5 ways to grow your top line by making your products #SHOPPABLE everywhere?!

Download our free eBook on Shopability today!

Summer Release Sneak Peek!

Summer Release Sneak Peek

1WorldSync will be launching our Summer release later this month. We’re excited to debut our expanded capabilities to support your Omni-Channel and Healthcare product information initiatives. The Summer Release features new apps and solutions that include:
 
  • Foodservice Product Content Marketplace that will allow foodservice manufacturers to highlight their products to the long tail of foodservice distributors.
  • Digital Catalog which allows you to take your product content in Catalog1 and create a rich online product catalog that can be used by your internal sales and customer service teams, browsed by your customers, and leveraged by your marketing teams.
  • And several new apps that allows you to get your products Google, Walmart, Amazon and beyond!

Stay tuned for more information about our Summer Release!