Tag Archives: Amazon

Happy Holidays! Tis The Season For Trusted Product Content

As Halloween passes and the smell of Pumpkin Spice surrounds you, you see Christmas decorations appearing in stores. We say it every year, “Already, it’s the beginning of November?” Stores seem to remind us earlier and earlier every year that Christmas is coming.

The shopping season has already kicked off, 30% of shoppers plan to do holiday shopping between Halloween and Thanksgiving (Forbes 2017). It is no longer a Friday & Monday sales event, but a week plus long shopping extravaganza, online and in-store.

As the Christmas decorations light up the streets and stores. We get ourselves ready for family dinners at thanksgiving. Retailers are preparing for their biggest few months of the year with what started as a single shopping day in Black Friday and has transformed into over a week of consumer frenzy shopping.

For years, the Black Friday trend was huge competition for retailers to provide the best deals to bring consumers in the store. Consumers would burn off the prior day’s feast by fighting through crowded lines, battling traffic and in many cases darting into store after to store to avoid the cold weather.

Lazy Black Friday

Why would you go through that when Siri and Alexa can do it for you? Over the past several years Cyber Monday has become the online version of Black Friday shopping. Many thought it would only be a trend, but online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US e-commerce sales for the year (Forrester 2017).

We used to wake up from our food comas at 5am in order to make it to the many stores who would open early or even open on Thanksgiving Day. With the growth of online shopping, many stores have begun the opposite trend of staying closed on Thanksgiving in-order to focus on online sales.

Consumers are no longer relying on Black Friday to get their shopping done as there are an abundance of online specials enticing them to stay at home. Online holiday sales are predicted to break the $100 billion mark in 2017 after Cyber Monday 2016 became the biggest day in the history of U.S. e-commerce and 2017 could top that with a predicted $5 billion in sales. (Adobe 2016).   

No matter if you stay in and shop online or venture into the stores this year, retailers will do everything they can to keep you shopping the entire season.

Compete With Trusted Product Content Consumers Can Count On

60% of shoppers use their phones to do research even when in store to look up product information, do price comparisons and check online reviews (Retail Dive 2017). Consumers expect rich and trusted product content on all channels: desktop to mobile. Getting accurate and detailed product information in front of consumers is crucial.

1WorldSync believes that trust and transparency are key components that account for a successful transaction.

As a leading provider of product content solutions, 1WorldSync helps brands and suppliers organize their product content and gets their products listed and in front of millions of new shoppers.

1WorldSync helps you easily publish your product content to key marketplaces such as Walmart and Amazon by:

  • Streamlining the item setup process with 100% accurate data and complying with industry standards.
  • Gaining exposure and managing all your product information via one solution.
  • Reducing operational time while increasing your online presence and penetrating new markets.

Are you prepared to get your products selling before the holidays?

It’s not too late! 1WorldSync can help you get your products on Walmart & Amazon!

Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

References

https://www.forrester.com/report/US+Holiday+2017+Outlook+Digital+Sales+Grow+Boosting+Total+Retail/-/E-RES140075

http://news.adobe.com/press-release/marketing-cloud/media-alert-adobe-data-shows-black-friday-breaks-online-sales-record-3

https://www.retaildive.com/news/how-shoppers-use-their-smartphones-in-stores/444147/

https://www.forbes.com/sites/nikkibaird/2017/11/06/positive-and-negative-factors-that-could-impact-retail-holiday-2017/#43a95bf113b9

 

Opportunity is Calling! Break into the Chinese Market with Alibaba and 1WorldSync

With China’s GDP being a 11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have little debt and a lot of cash to spend. In addition, many Western brands have proven to be very popular in the Chinese market.

10 years ago many companies had global ambitions to break into the Chinese market but often failed. However, fast-forward to 2017 and times have drastically changed.

Are you ready to boost your sales to Chinese consumers?

Alibaba has more than 450 million utilizing their platform and delivers upwards of 57 million packages per day!

While Americans are familiar with the idea that most of their consumer goods come from China, Alibaba sees an opportunity to import consumer goods from the United States!

Unlike the Amazon model that Americans are familiar with, Alibaba does not sell directly to consumers. Instead, it operates marketplaces that connect buyers and sellers. Founder of Alibaba, Jack Ma simplifies the Alibaba model saying “think of us as a virtual mall with nearly half a billion shoppers buying from sellers that operate their own online storefronts.”

Alibaba’s edge is a massive base of consumers in China, more than 450 million of which are shopping on the platform, that are more and more focused on buying high quality American products.

The Time is Now to Break Into China!

As Ma shared with 2,000 U.S. brand owners in Detroit in June this year,If you miss the opportunity of selling your products to China, you will miss the future.” It is clear: The time is now to begin selling your products to China.

Alibaba has partnered with 1WorldSync, the global source of authentic product content, to improve the accuracy and trustworthiness of product content expediting suppliers speed to market on the Alibaba marketplace. 1WorldSync helps brands and Alibaba to combat counterfeit in China.

Every brand owner can easily unlock the power behind the Alibaba marketplace and automatically distribute authentic product content to Alibaba via 1WorldSync!

In an open letter to U.S. businesses, Alibaba published a letter on its website,  to make it easy for American small business owners to “take advantage of the China opportunity.”

Are you ready to take advantage of the China opportunity? Now is the time to break into China! Learn more today!

 

To Marketplace, To Marketplace..To Buy And Sell! – Part 2

How is the Alibaba marketplace different than the Amazon marketplace?

Short version, for end consumers, there is not a huge difference.  People shop products, and there are multiple sellers who will fulfill those products.  Longer answer would focus more on the suppliers providing product and supporting them with content.  Vetting processes, agreements, reverse logistics, and commission/percentages all play factors into how suppliers/distributors/retailers collaborate to get product up on these marketplace sites.

Why has Amazon grown to be known as the best online marketplace?

  1. Much like real estate, location location locaton.  Amazon is a brand virtually everyone on the planet knows, and as such companies want to feature their products on Amazon.com.  For Amazon this results in one of the largest and richest selections of products available.
  2. End Consumers know how to interact with Amazon.  They are continuing to evolve their platform to ensure a user-friendly design [think Alexa], along with intuitive search options and multiple filters to get the end consumer to the right product.  
  3. They also provide end consumers comprehensive review system with star rating, personalized offers and recommendations to consumers, based on their shopping and browsing history and customer loyalty programs with free shipping and other goodies.

Why is it more important than ever to get your products listed on online marketplaces?

I wouldn’t say it is important to get your products listed, as they are already out there.  I would say that it is important to work with these marketplaces to ensure your brand’s integrity is maintained across all digital challenges, and be aware of how you as a manufacturer are being viewed by the global consumers.  Your products are out there, but how they are being represented might not be how you and your organization envision it.  

How Does 1WorldSync Enable You To Get Onto Marketplaces Like Amazon, Alibaba, Walmart.com & Google?

Marketplaces have the potential to help your products reach millions of new, global customers and 1WorldSync has you covered! It’s time for your products to be discovered by more buyers on the world’s largest marketplaces.

1WorldSync believes that trust and transparency are key components that account for a successful marketplace. What draws consumers to a marketplace is how the marketplace manages trust. A certain level of trust is required for any transaction to take place.

As a leading provider of product content solutions, 1WorldSync helps brands and suppliers organize their product content according to marketplace specifications and gets their products listed and in front of millions of new shoppers.

1WorldSync helps you easily publish your product content to key marketplaces such as Walmart, Alibaba, Amazon and beyond by:

  • Streamlining the item setup process with 100% accurate data and complying with industry standards.
  • Gaining exposure and managing all your product information via one solution.
  • Reducing operational time while increasing your online presence and penetrating new markets.

Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

To Marketplace, To Marketplace..To Buy And Sell! – Part 1

Today we sat down with Bert Gregory, 1WorldSync’s Community Manager to discuss the importance of marketplace and the path to purchase.

What is a marketplace?

An online marketplace is a website or app that facilitates shopping from many different sources. The operator of the marketplace does not own any inventory, their business is to present other people’s inventory to a user and facilitate a transaction. eBay is the ultimate example of an online marketplace, they sell everything to everybody. There are many other types.

What is the difference between e-commerce and a marketplace?

Well to be fair, marketplace is a component of how e-commerce is evolving.  If we look at the original model for e-commerce, the process went like this.  Supplier sold product to the e-commerce site who warehoused the items and put them up for sale to the end consumers.  Marketplace takes 2 big components out of that process, 1. The products are sold to a 3rd party [either a distributor or other ecommerce player] and 2. The product sold on the e-commerce site are supported and fulfilled by the 3rd party and not the site itself.  But marketplace is not limited to goods, Airbnb is actually a marketplace, just with temporary housing as the items being traded.

What types of marketplaces are there?

Well that depends on what is being sold or traded.  

  1. i) There are switch marketplaces – which are peer-to-peer, VRBO and Craigslist are great examples of this.
  2. ii) There are also vertical or industry specific marketplaces like Trivago and Hotels.com which offer very specific products to end consumers

iii) Then there are the retail marketplaces, also known as global.  Best examples of these are Alibaba, Amazon and Ebay.

What pros and cons do marketplaces pose for end consumers?

Data gathered from the Internet Retailer 2016 Top 500 Guide shows that, collectively, the 26 retailers that disclosed their sales from online marketplaces brought in 14.4% of their total $3.1 billion in sales in 2015. That’s up 42.9% worth of goods sold through marketplaces in 2014 for the same 26 retailers.

Marketplaces represent an opportunity for sellers to expand their reach to more consumers, both nationally and internationally. With a plethora of online marketplaces available, merchants can choose sites that make the most sense for them.

End consumers benefit a couple of ways from marketplaces, they have extended selection of goods and services, the ability to comparison shop the ecommerce site rather than leveraging search engines and also the potential for lower prices due to increased competition.  There are however some challenges for the end consumer as well.  They may not realize that the product they are buying is not actually being sold to them from their trusted site, which can complicate communication and returns.  Another challenge/con is the concern over counterfeit goods.  Marketplace sites and sellers strive for perfection with this challenge, however the sheer number of products being sold can cause items to slip through the cracks.

How have marketplaces evolved over the years?

Quite a bit actually, I remember when Amazon was just selling books, and would allow an end user to sell their used books to others hence a peer to peer system.  The same can be said for Ebay as peers were selling their goods digitally to others.  This has evolved to major retailers, etailers and distributors now selling their products via the marketplace platform.  Oh and let’s not forget that marketplace has also change how end consumers find hotels/lodging, buy airfare, shop for clothes and even go to rummage sales.  Yep, even the weekend activity of shopping other people’s stuff has turned into a digital marketplace.  Ebth.com [Everything but the house] and LetGo are perfect examples of this.

What is the difference between a gorilla and a mouse?

In short a lot.

I’m not talking about Harambe vs Ratatouille, this is about the big box stores we all grew up with vs the online shopping universe. However in the world of retail today, writers, pundits and advocates are focused on how the mouse is being agile and changing, while the gorilla is the past. It is hard to argue against this when you see the Chapter 11 filings and job cuts that have hit the retail sector. When you look at the big picture, those gorillas still generated a ton of revenue in the past 7 months, and several of them are proving to be as agile as any mouse.

Let’s for a moment look at the grocery space. Companies like Kroger, Walmart, Albertsons and Target are all “preparing for war” or “staring down the Amazon barrel”. Interesting quotes, but in truth does the Amazon machine have the footprint in place to dominate the grocery space like they did with books?

The American consumer is still spending a tremendous amount of their hard earned dollars at physical stores. Of the $611.9 billion grocery-store industry business, in 2016 Wal-Mart controlled 14% of U.S. food and grocery market share. While Kroger had 7%, Whole Foods had 1.21% and Amazon was under 1%. Many are predicting those numbers to change drastically in the next few years. (Marketwatch 2016).

There is a David and Goliath battle erupting in the retail industry where small to mid size retailers are encouraged to adopt giant-killing tactics in a bid to grow their brands. We covered a similar topic in our e-book  ‘Battle of the Brands: David vs. Goliath’ that includes strategies on how to move quick to capture new eCommerce market share.

Keeping an eye on the mouse is one thing. Calling it the victor is another.

References

http://www.marketwatch.com/story/amazon-will-be-a-top-5-grocer-in-the-us-with-whole-foods-acquisition-2017-06-16 

Alibaba’s Astounding Success In Changing The Face Of Global E-Commerce

Jack Ma, the founder of Alibaba, ranks as the world’s 18th richest man and 1st in Asia. He is worth $37.4 billion, according to the Forbes real-time billionaires list. His formula for success?

“I’m not a tech guy. I’m looking at the technology with the eyes of my customers, normal people’s eyes.”

Tapping Into New Market Potential With Alibaba…Wanna Be Startin’ Somethin’!

On Sept. 8, at the party commemorating Alibaba’s 18th birthday, the Chinese e-commerce mogul, paid an ambitious tribute to the ultimate showman – Michael Jackson.

He has a reason to celebrate his company’s 18th birthday in style. The company’s stock has endured a rally since January 2017, and its valuation recently passed the $400 billion mark—putting it just a short distance behind Amazon. Alibaba’s Taobao and Tmall e-commerce sites offer everything via distributors; from clothing and electronics to food and services on the platforms.  

“By year 2035, we will be the fifth largest economy in the world,” Jack Ma says of Alibaba.

A couple years ago, Ma outlined Alibaba’s strategy during a speech at the Economics Club of New York, according to company president Michael Evans.

“Our (Alibaba’s) U.S. strategy is not to sell products to U.S. consumers. Our U.S. strategy is to connect retailers, brands and small businesses with the Chinese consumer,” Evan said. “Our edge is a massive base of consumers in China, more than 500 million of which are on our platform. As that consumer base moves in the middle class, one thing we know, based on our data and activity on our platform today, is that they are more and more focused on buying high quality American products.”

Alibaba’s ‘New Retail’ Concept: Black Or White?

Alibaba Founder and Chairman Jack Ma coined the term “New Retail” in a letter to Alibaba’s shareholders in October last year. Ma said, “Pure e-commerce will be reduced to a traditional business and replaced by the concept of New Retail―the integration of online, offline, logistics and data across a single value chain.” We believe that this is very much how next-generation commerce will look globally, with large retailers and niche category specialists leveraging technology to provide an integrated service with the consumer at its core.

The “New Retail” concept adopts advanced cloud computing technologies, including big data and artificial intelligence (AI) to study the data generated from various aspects of the brands. This will greatly improve the online and offline buying experience for consumers.

Gain Control Over Your Product Content..Don’t Stop ‘Til You Get Enough!

You may or may not sell your products on Alibaba platforms directly but your products may be currently sold by distributors on Alibaba. This is why it’s in your utmost interest as brand owner to gain back control over the quality and comprehensiveness of the product content used by the distributors selling your products.

Alibaba and 1WorldSync Call For Trusted Content

To help Alibaba in their quest for an improved product experience driven by brand identity and quality standards, they brought 1WorldSync, the trusted global source of authentic product content, on board. The goal is to improve the accuracy and trustworthiness of product content and therefore protecting brands against counterfeiters.

Learn more about how to tap into new market potential with Alibaba!

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider.

Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, standardized product content through the data synchronization process.

Amazon leverages Global Data Synchronization Network (GDSN) product content to:

  • Improve attribute completeness and accuracy of the product data listed on the Amazon catalog
  • Reduce defects that arise as a result of inconsistent or poor quality product data
  • Decrease turnaround time for attribute changes

During the webinar, they announced that they are working initially with thirty companies to receive this information. This will act as the foundation to feed the future state when more data will be integrated.

How do you prepare to meet Amazon’s product content requirements?

  1. Commit to your product content journey and GDSN initiative.  It’s more important than ever to commit to your product content journey to ensure your product content is robust, accurate, and complete to meet the continually changing mandates and regulations and meet the needs of the end consumer.
  2. Leverage ONE solution. 1WorldSync is the only company working to feed Amazon GDSN and eCommerce data. You cannot keep up with the ever increasing demand for product content, unless you have a holistic strategy that addresses the entire project. There are many companies that are trying to address parts and pieces, but there is only one company that addresses the whole thing and addresses it on a global scale.
  3. Create a cross-functional team and work together on your product content strategy. You may be solely responsible for GDSN data, however now is your opportunity to demonstrate the value of the GDSN data. Work with your eCommerce, marketing and even Amazon team to ensure you have a strategy in place to get Amazon and other retailers the product content they’re demanding.
  4. Act now! The majority of consumers look to the Amazon Marketplace to learn more about the products they buy.  1WorldSync is working with Amazon to collect ALL product content needed to make your product discoverable.  Develop a roadmap to collect and send Amazon (and all of your other recipients) additional product content today!    

The time is now! It’s time to get your product content strategy in order now and take full advantage of 2018.

Learn more about the completeness and quality of the product content supplied via the GDSN and how you can provide an automated process to manage and distribute your product content to Amazon.

Amazon’s Continued Content Attribute Explosion

According to a recent report by Kenshoo, 72% of consumers visit Amazon before making a purchase. In fact, shoppers start their product research nearly 2X more often on Amazon than Google  (BloomReach 2016). 

It’s  more important than ever  your product content is highly discoverable on Amazon. Content is what connects you to your customer and,  more importantly, to  potential customers on their  critical  path to purchase.

Amazon announced it will begin sourcing attributes via the GDSN with 1WorldSync.

Amazon has invited a select group of suppliers to participate and they working closely to expand the group to include more suppliers and attributes in the near future. Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to:

  • Receive product content and changes in real time, speeding item setup from days to hours
  • Leverage brand owner GDSN core product content already available to help ensure product content accuracy, consistency and completeness
  • Leverage the GDSN rules and validations to ensure data quality

Leverage your GDSN product data to build a foundation for sending product content to Amazon!

Leveraging your GDSN product data to build a foundation for sending product content to Amazon saves time and ensures that consistent information will be sent all recipients.

Currently that content attributes ingested to Amazon’s Vendor Central are ingredient statements, nutrient type code, daily value intake percent, measurement precision code and quantity contained and UOM. The Amazon technology roadmap includes mapping more GDSN attributes, so it’s time to get started today!

Provide More Content to Amazon and Beyond

Consistent and fully populated product content allows your products to get discovered!

When you increase product content discoverability, you increase your brand awareness. It’s a fly wheel- but it starts with product content…

So why not leverage the GDSN data you have today and get it to Amazon? Ready to leverage your GDSN and get your products discovered by Amazon…..Learn more today!

References

http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf

Walmart and Google Take on Amazon!

Google and Walmart announced last week a partnership that is starting next month. Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens.

Walmart products will also be available through the Google Assistant and Google Home smart speaker, which competes with Amazon’s Echo. Walmart shoppers can link their customer accounts to Google and get personalized recommendations.

Walmart & Google: Powerful Alone. Better Together

Clearly, the two companies are combining their strengths to take on Amazon. Separately, the companies have had little success drawing shoppers aways from Amazon in the ecommerce space.

Walmart’s network of 4,700 U.S. stores and its fulfillment networks offer a competitive differentiator over Amazon offering an attractive omni-channel options including click-and-collect while Google has deeper artificial intelligence (AI) expertise and a huge pool of new data would allow them to leverage personalization through targeted ads.

Walmart and Google have combined their strengths to battle it out on the online retail market. Walmart’s huge product line will help attract shoppers and it’s the first time the world’s biggest retailer has made its product available online in the United States outside of its own website.

Are You Ready to Take on the eCommerce World?

1WorldSync has been a strategic partner of Walmart for more than a decade, facilitating product content exchange for Walmart manufacturers and supplies. Given this new announcement from Walmart, it’s obvious that they are looking to broaden their online presence and looking for more product content and product assortment.

Whether you have a single item, or hundreds of items; showcasing complete, accurate and up-to-date product content will improve your online search rankings, protect your brand,and increase your products’ visibility to consumers.

1WorldSync has been helping thousands (25,000+)  of suppliers and brands to build product content strategies to sell products to Walmart, Amazon, Google and beyond.

Whether you’re utilizing 1WorldSync to capture your GDSN data or non-GDSN data, we work with our customers to simplify product content exchange via a signal connection. The 1WorldSync Product Information Cloud (PIC) make it possible to share content anywhere, anytime, in any format, with anyone – easy.

Are you ready to get your products discovered by Walmart, Google and beyond? Learn more today!

Sell Products Successfully On Amazon Today!

Did you know that 55 percent of online shoppers start their product searches on Amazon (Recode 2016)? Amazon commands more than half of all product searches.

This stat is truly remarkable and a reason you must get your products onto the Amazon platform as they bring droves of traffic to your product listing. Even more important than traffic is a pool of buyers, ready to purchase!

Creating, managing, and syndicating product content that meet the needs of Amazon requires cross-functional collaboration and integration with key systems. 1WorldSync is the leader in product content management solutions and work with the leading retailers (including Amazon) to expediting brands ability to centralize and digitize product content.

Are you ready to get your products onto Amazon.com?

1WorldSync does the heavy lifting for you making your product content efforts more efficient expediting your speed to market on the Amazon marketplace.

The 1WorldSync Amazon App allows customers to set-up products based on Amazon.com requirements and publish directly to Amazon Vendor Central. This accelerates sellers’ ability to standardize their GDSN data.

Do you sell to Amazon today?  Do you want to learn how to leverage your GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently? Click here to learn more on how to send data to Amazon electronically!

References

55 percent of online shoppers start their product searches on Amazon https://www.recode.net/2016/9/27/13078526/amazon-online-shopping-product-search-engine