Tag Archives: Alibaba

Upcoming Webinar: Tap into new market potential with Alibaba!

With China’s GDP being $11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have a lot of cash to spend.

Are you ready to get your products in front of the Chinese consumer?

Enter Alibaba, a popular destination for online shopping with more than 450 million utilizing their platform delivering upwards of 57 million packages per day! Alibaba has empowered everyone from entrepreneurs to established brands to grow their business in China and around the globe. 

Alibaba is excited to announce it will begin sourcing product information via the GDSN with their content strategy partner, 1WorldSync making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process. Alibaba is striving to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

Join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China

Boost Sales and Break Into the Chinese Marketplace with Alibaba and 1WorldSync

Alibaba is a popular destination for online shopping, in the world’s fastest growing e-commerce market. Transactions on its online sites totaled $248 billion last year, more than those of eBay and Amazon.com combined.

Through its partnership with 1WorldSync, the global source of authentic product content, Alibaba is ramping up efforts to bring US brands to its home country, China.

Are you ready to ramp up your efforts and get your products onto the Alibaba marketplace?

Alibaba’s partnership with 1WorldSync is a testament to ensuring a product’s brand integrity. Through this partnership, they will leverage the 1WorldSync product information cloud and global data synchronization network (GDSN) standards to ensure brand identity and source authentic and trusted product content. The goal is to improve the accuracy and trustworthiness of product content.

Alibaba will begin sourcing attributes via the GDSN making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process.

Join us for an upcoming webinar to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China.

 

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To Marketplace, To Marketplace..To Buy And Sell! – Part 2

How is the Alibaba marketplace different than the Amazon marketplace?

Short version, for end consumers, there is not a huge difference.  People shop products, and there are multiple sellers who will fulfill those products.  Longer answer would focus more on the suppliers providing product and supporting them with content.  Vetting processes, agreements, reverse logistics, and commission/percentages all play factors into how suppliers/distributors/retailers collaborate to get product up on these marketplace sites.

Why has Amazon grown to be known as the best online marketplace?

  1. Much like real estate, location location locaton.  Amazon is a brand virtually everyone on the planet knows, and as such companies want to feature their products on Amazon.com.  For Amazon this results in one of the largest and richest selections of products available.
  2. End Consumers know how to interact with Amazon.  They are continuing to evolve their platform to ensure a user-friendly design [think Alexa], along with intuitive search options and multiple filters to get the end consumer to the right product.  
  3. They also provide end consumers comprehensive review system with star rating, personalized offers and recommendations to consumers, based on their shopping and browsing history and customer loyalty programs with free shipping and other goodies.

Why is it more important than ever to get your products listed on online marketplaces?

I wouldn’t say it is important to get your products listed, as they are already out there.  I would say that it is important to work with these marketplaces to ensure your brand’s integrity is maintained across all digital challenges, and be aware of how you as a manufacturer are being viewed by the global consumers.  Your products are out there, but how they are being represented might not be how you and your organization envision it.  

How Does 1WorldSync Enable You To Get Onto Marketplaces Like Amazon, Alibaba, Walmart.com & Google?

Marketplaces have the potential to help your products reach millions of new, global customers and 1WorldSync has you covered! It’s time for your products to be discovered by more buyers on the world’s largest marketplaces.

1WorldSync believes that trust and transparency are key components that account for a successful marketplace. What draws consumers to a marketplace is how the marketplace manages trust. A certain level of trust is required for any transaction to take place.

As a leading provider of product content solutions, 1WorldSync helps brands and suppliers organize their product content according to marketplace specifications and gets their products listed and in front of millions of new shoppers.

1WorldSync helps you easily publish your product content to key marketplaces such as Walmart, Alibaba, Amazon and beyond by:

  • Streamlining the item setup process with 100% accurate data and complying with industry standards.
  • Gaining exposure and managing all your product information via one solution.
  • Reducing operational time while increasing your online presence and penetrating new markets.

Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

To Marketplace, To Marketplace..To Buy And Sell! – Part 1

Today we sat down with Bert Gregory, 1WorldSync’s Community Manager to discuss the importance of marketplace and the path to purchase.

What is a marketplace?

An online marketplace is a website or app that facilitates shopping from many different sources. The operator of the marketplace does not own any inventory, their business is to present other people’s inventory to a user and facilitate a transaction. eBay is the ultimate example of an online marketplace, they sell everything to everybody. There are many other types.

What is the difference between e-commerce and a marketplace?

Well to be fair, marketplace is a component of how e-commerce is evolving.  If we look at the original model for e-commerce, the process went like this.  Supplier sold product to the e-commerce site who warehoused the items and put them up for sale to the end consumers.  Marketplace takes 2 big components out of that process, 1. The products are sold to a 3rd party [either a distributor or other ecommerce player] and 2. The product sold on the e-commerce site are supported and fulfilled by the 3rd party and not the site itself.  But marketplace is not limited to goods, Airbnb is actually a marketplace, just with temporary housing as the items being traded.

What types of marketplaces are there?

Well that depends on what is being sold or traded.  

  1. i) There are switch marketplaces – which are peer-to-peer, VRBO and Craigslist are great examples of this.
  2. ii) There are also vertical or industry specific marketplaces like Trivago and Hotels.com which offer very specific products to end consumers

iii) Then there are the retail marketplaces, also known as global.  Best examples of these are Alibaba, Amazon and Ebay.

What pros and cons do marketplaces pose for end consumers?

Data gathered from the Internet Retailer 2016 Top 500 Guide shows that, collectively, the 26 retailers that disclosed their sales from online marketplaces brought in 14.4% of their total $3.1 billion in sales in 2015. That’s up 42.9% worth of goods sold through marketplaces in 2014 for the same 26 retailers.

Marketplaces represent an opportunity for sellers to expand their reach to more consumers, both nationally and internationally. With a plethora of online marketplaces available, merchants can choose sites that make the most sense for them.

End consumers benefit a couple of ways from marketplaces, they have extended selection of goods and services, the ability to comparison shop the ecommerce site rather than leveraging search engines and also the potential for lower prices due to increased competition.  There are however some challenges for the end consumer as well.  They may not realize that the product they are buying is not actually being sold to them from their trusted site, which can complicate communication and returns.  Another challenge/con is the concern over counterfeit goods.  Marketplace sites and sellers strive for perfection with this challenge, however the sheer number of products being sold can cause items to slip through the cracks.

How have marketplaces evolved over the years?

Quite a bit actually, I remember when Amazon was just selling books, and would allow an end user to sell their used books to others hence a peer to peer system.  The same can be said for Ebay as peers were selling their goods digitally to others.  This has evolved to major retailers, etailers and distributors now selling their products via the marketplace platform.  Oh and let’s not forget that marketplace has also change how end consumers find hotels/lodging, buy airfare, shop for clothes and even go to rummage sales.  Yep, even the weekend activity of shopping other people’s stuff has turned into a digital marketplace.  Ebth.com [Everything but the house] and LetGo are perfect examples of this.