Tag Archives: Alibaba

Maximize Your Investment with 1WorldSync: Item Management 8.4 Release

With total retail e-commerce sales having reached $453.5 billion in 2017 alone, it’s never been more important for brands and retailers to provide quality, trusted and robust product content across their multiple sales channels.

1WorldSync is continually innovating its product portfolio to ensure customers around the globe can continue to meet the needs of the market. We have expanded your ability to optimize cross-channel commerce sales through product content syndication.

With the IM 8.4 release, we bring you an all-in-one solution that provides accurate content, anytime, anywhere, in any format needed to support both your supply chain and eCommerce use-cases.

1 Solution for Trusted Product

Join us for a webinar on Wednesday, May 30th, 12:00 pm ET, to learn more about these new enhancements that include:

  • Improved eCommerce Solutions- Quickly and easily understand requirements of largest eCommerce platforms and facilitate the delivery of product content in the exact format required by the recipients simplify and accelerate product sellers’ ability to list products on Walmart.com, Amazon.com and Alibaba
  • Expanded data validation capabilities – New 1WorldSync Playlists simplify the process for suppliers to provide the complete, accurate data their recipients require. Customized playlists for retailers and marketplaces ensure data is accurate before being sent to recipients.
  • Digital Catalog – Enhancements to the Digital Catalog simplify brands’ ability to create a visual representation of their product content. Brands can easily create selling sheets, product catalogs and digital slicks for consistent content across trading partners.
  • Digital Asset Management (DAM) – Brands can now capture, manage and syndicate all their digital assets (images, videos, documents, etc.) and import third-party images to share with trading partners.

These enhancements make it easier than ever to syndicate product content across multiple recipients, expediting speed to market and driving increased sales. The all-in-one solution allows brands to more easily understand retailers’ content requirements and visualize missing information, empowering them to aggregate and syndicate authentic, complete product content to support both supply chain and e-commerce channels.

Are you ready to go further in your product content journey and MAXIMIZE your investment with 1WorldSync?

To learn more about these capabilities and request more information visit here.

Best of 2017: Top 3 1WorldSync Webinars

Is it just me or is anyone else not ready to say goodbye to 2017 just yet? If you feel like you couldn’t keep up with all the webinars that 1WorldSync had to offer last year, no worries!

We have put together our top 3 webinars recordings for you to catch up on our trusted content that matters anytime, anywhere!

Win Consumers On Their Path To Purchase With Trusted Product Content

Did you know that nearly half of all merchants and suppliers (49%) do not use a third-party content provider?

Are you ready for a deep dive into the product content journey?

1WorldSync and Reynolds Consumer Products led a compelling webinar around why and how:

  • 1WorldSync stresses the importance of providing complete and consistent product content despite multiple channels.
  • Reynolds new Product Information Management technology cultivates trust in data and decisions.
  • authentic experiences are paramount in the age of the connected and ever-changing consumer, transparent commerce, and blurred lines between brick and click.

Managing The Product Content Explosion: Defining Data Quality

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile. What is the cost of bad product content to your organization?

1WorldSync led a webinar around how to:

  • determine your data quality and how this positively impacts your business.
  • leverage the data you already have in GDSN for e-commerce and omni-channel purposes.
  • start global transparency initiatives

Product Content Management in Your Rearview: A Look Back And A Look Forward

A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched SmartLabel initiatives and so much more.

1WorldSync has been your product content partner committed to connecting your product content to consumers.

Are you committed to your product content journey that will drive tomorrow’s results?

1WorldSync led a webinar around how to:

  • Leverage your investment in GDSN to build a strong base and then top off the additional attributes needed to meet eCommerce needs.
  • Save time to ensure you’re providing the same information across all recipients.
  • Take advantage of new capabilities and solutions 1WorldSync rolled out in 2017.
  • Get a glimpse of the high-impact trends that will likely drive 2018 forward.

Product Content Management In Your Rearview: A Look Back And A Look Forward

Hide your stocking stuffers and savor those sips of eggnog..2018 is almost here! A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched SmartLabel initiatives and so much more.

Technology now penetrates nearly every aspect of our lives and the industry continues to shift  in major ways as consumers demand more information faster. Despite uncertainties, this year in commerce shattered records, giving retailers reason to rejoice.

In order to look forward, it’s important to look back at the past year. And in this case, we’re reflecting on 2017 key events that took place that will likely shape 2018.

  1. Amazon: Prime-Time For The Grocery Industry

With the acquisition of Whole Foods Amazon sends a clear message to grocers that it is ready to play and, at least partly e-commercialize the grocery game. They’ve already dipped their toes in food and grocery in the past through Amazon Fresh and Amazon Pantry, but this gives them more robust access to high-quality food and more power to delivery grocery products more immediately to customers. It is also a bold statement that Amazon is serious about brick-and-mortar and at the same time this step finally fully validates cross-channel commerce as the future of grocery.

As the lines between online and in store have blurred, Amazon has realized that location will be a key driver for commerce success. Having access to Whole Foods’ 431 existing stores, gives them valuable distribution centers to bring fresh, localized products directly to customers. Amazon was also likely motivated to reach Whole Foods’ millennial audience and develop loyalty with the younger, more quality-conscious consumer.

If you want to get your products discovered by Google and Amazon, learn more at http://solutions.1worldsync.com/ProductstoAmazon.

  1. To Marketplace, To Marketplace

Last year, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research (RetailDive 2017).

At the heart of this surge to online purchasing are marketplaces, such as Amazon,  Alibaba, Google and Walmart.com which are creating a new era of many-to-many shopping opportunities for the B2B  and B2C market.

“We look at marketplaces as the new retail battleground,” Jenn Markey, Vice President of Marketing at retail strategy firm 360pi. “For the retailers that embrace them, it creates an endless aisle online without the traditional costs. But even Amazon is experiencing that it can be the Wild Wild West. The challenge is that some vendors are more legitimate than others.” (Retail Dive 2017).

Marketplaces have the potential to help your products reach millions of new, global customers and 1WorldSync has you covered! It’s time for your products to be discovered by more buyers on the world’s largest marketplaces.

The 1WorldSync Product Information Cloud helps customers seamlessly list, manage and optimize product content necessary to sell on marketplaces. Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

  1. Walmart and Google Partner To Make Shopping Easier

Google and Walmart recently announced a new partnership whereby Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens (Walmart 2017).

Walmart products will also be available through the Google Assistant and Google Home smart speaker, which competes with Amazon’s Echo. Walmart’s network of 4,700 U.S. stores and its fulfillment networks offer a competitive differentiator over Amazon offering  attractive omni-channel options including click-and-collect while Google has deeper artificial intelligence (AI) expertise and a huge pool of new data which would allow them to leverage personalization through targeted ads.

A Look Back & A Look Forward

Are you committed to your product journey that will drive tomorrow’s results? On December 6th, join industry leaders from 1WorldSync for a compelling webinar and catch-up on industry trends and game-changing events that occurred in 2017 and get a preview of what you need to do to be ready to drive sales and top-line growth in 2018.

 

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References

  1. “Forrester: Half of online sales occur on marketplaces.” 14 Sept, 2017 <http://www.retaildive.com/news/forrester-half-of-online-sales-occur-on-marketplaces/504913/>
  2. “Walmart and Google Partner to make shopping even easier.” 23 Aug, 2017 <https://blog.walmart.com/innovation/20170823/walmart-google-partner-to-make-shopping-even-easier-heres-how>

How Modern Marketplaces Like Amazon and Alibaba Use Trust to Build Growth

The Internet has clearly changed the way we do business and by 2020, global online business-to-business retail sales will be more than double that of consumer retail, according to growth experts Frost & Sullivan, accounting for $6.7tn of revenue (The Drum 2016).

At the heart of this surge to online purchasing are marketplaces, such as Amazon,  Alibaba, Google and Walmart.com which are creating a new era of many-to-many shopping opportunities for the B2B  and B2C market.

In fact, last year, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research (RetailDive 2017).

Trust & Transparency Determines a Marketplace’s Success

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers and there are many advantages of marketplace platforms.

However, marketplaces are only successful if they are able to build connections and create experiences between sellers and buyers. Trust is the fuel behind the fire, ultimately determining the success of marketplaces.

1WorldSync believes that trust and transparency are key components that account for a successful marketplace. What draws consumers to a marketplace is how the marketplace manages trust. A certain level of trust is required for any transaction to take place.

As a leading provider of product content solutions, 1WorldSync helps brands and suppliers organize their product content according to marketplace specifications and gets their products listed and in front of millions of new shoppers.

To Marketplace, To Marketplace: A Definitive Guide to Understanding Marketplaces

Marketplaces are dynamically changing in real-time, thus it is important than ever to understand their nuances. Download our brand new e-book and learn more about:

  • The basics of marketplaces
  • How have marketplaces evolved
  • The importance of marketplaces & how they benefit both sellers and buyers
  • How can marketplaces succeed
  • How 1WorldSync showcases your presence in marketplaces

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References

  1. “Forrester: Half of online sales occur on marketplaces.” 14 Sept, 2017 <http://www.retaildive.com/news/forrester-half-of-online-sales-occur-on-marketplaces/504913/>
  2. “B2B’s biggest battle: How Amazon and Alibaba are revolutionising B2B commerce.” 2 March, 2016. <http://www.thedrum.com/news/2016/03/02/b2bs-biggest-battle-how-amazon-and-alibaba-are-revolutionising-b2b-commerce>

Upcoming Webinar: Tap into new market potential with Alibaba!

With China’s GDP being $11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have a lot of cash to spend.

Are you ready to get your products in front of the Chinese consumer?

Enter Alibaba, a popular destination for online shopping with more than 450 million utilizing their platform delivering upwards of 57 million packages per day! Alibaba has empowered everyone from entrepreneurs to established brands to grow their business in China and around the globe. 

Alibaba is excited to announce it will begin sourcing product information via the GDSN with their content strategy partner, 1WorldSync making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process. Alibaba is striving to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

Join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China

Boost Sales and Break Into the Chinese Marketplace with Alibaba and 1WorldSync

Alibaba is a popular destination for online shopping, in the world’s fastest growing e-commerce market. Transactions on its online sites totaled $248 billion last year, more than those of eBay and Amazon.com combined.

Through its partnership with 1WorldSync, the global source of authentic product content, Alibaba is ramping up efforts to bring US brands to its home country, China.

Are you ready to ramp up your efforts and get your products onto the Alibaba marketplace?

Alibaba’s partnership with 1WorldSync is a testament to ensuring a product’s brand integrity. Through this partnership, they will leverage the 1WorldSync product information cloud and global data synchronization network (GDSN) standards to ensure brand identity and source authentic and trusted product content. The goal is to improve the accuracy and trustworthiness of product content.

Alibaba will begin sourcing attributes via the GDSN making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process.

Join us for an upcoming webinar to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China.

 

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To Marketplace, To Marketplace..To Buy And Sell! – Part 2

How is the Alibaba marketplace different than the Amazon marketplace?

Short version, for end consumers, there is not a huge difference.  People shop products, and there are multiple sellers who will fulfill those products.  Longer answer would focus more on the suppliers providing product and supporting them with content.  Vetting processes, agreements, reverse logistics, and commission/percentages all play factors into how suppliers/distributors/retailers collaborate to get product up on these marketplace sites.

Why has Amazon grown to be known as the best online marketplace?

  1. Much like real estate, location location locaton.  Amazon is a brand virtually everyone on the planet knows, and as such companies want to feature their products on Amazon.com.  For Amazon this results in one of the largest and richest selections of products available.
  2. End Consumers know how to interact with Amazon.  They are continuing to evolve their platform to ensure a user-friendly design [think Alexa], along with intuitive search options and multiple filters to get the end consumer to the right product.  
  3. They also provide end consumers comprehensive review system with star rating, personalized offers and recommendations to consumers, based on their shopping and browsing history and customer loyalty programs with free shipping and other goodies.

Why is it more important than ever to get your products listed on online marketplaces?

I wouldn’t say it is important to get your products listed, as they are already out there.  I would say that it is important to work with these marketplaces to ensure your brand’s integrity is maintained across all digital challenges, and be aware of how you as a manufacturer are being viewed by the global consumers.  Your products are out there, but how they are being represented might not be how you and your organization envision it.  

How Does 1WorldSync Enable You To Get Onto Marketplaces Like Amazon, Alibaba, Walmart.com & Google?

Marketplaces have the potential to help your products reach millions of new, global customers and 1WorldSync has you covered! It’s time for your products to be discovered by more buyers on the world’s largest marketplaces.

1WorldSync believes that trust and transparency are key components that account for a successful marketplace. What draws consumers to a marketplace is how the marketplace manages trust. A certain level of trust is required for any transaction to take place.

As a leading provider of product content solutions, 1WorldSync helps brands and suppliers organize their product content according to marketplace specifications and gets their products listed and in front of millions of new shoppers.

1WorldSync helps you easily publish your product content to key marketplaces such as Walmart, Alibaba, Amazon and beyond by:

  • Streamlining the item setup process with 100% accurate data and complying with industry standards.
  • Gaining exposure and managing all your product information via one solution.
  • Reducing operational time while increasing your online presence and penetrating new markets.

Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

To Marketplace, To Marketplace..To Buy And Sell! – Part 1

Today we sat down with Bert Gregory, 1WorldSync’s Community Manager to discuss the importance of marketplace and the path to purchase.

What is a marketplace?

An online marketplace is a website or app that facilitates shopping from many different sources. The operator of the marketplace does not own any inventory, their business is to present other people’s inventory to a user and facilitate a transaction. eBay is the ultimate example of an online marketplace, they sell everything to everybody. There are many other types.

What is the difference between e-commerce and a marketplace?

Well to be fair, marketplace is a component of how e-commerce is evolving.  If we look at the original model for e-commerce, the process went like this.  Supplier sold product to the e-commerce site who warehoused the items and put them up for sale to the end consumers.  Marketplace takes 2 big components out of that process, 1. The products are sold to a 3rd party [either a distributor or other ecommerce player] and 2. The product sold on the e-commerce site are supported and fulfilled by the 3rd party and not the site itself.  But marketplace is not limited to goods, Airbnb is actually a marketplace, just with temporary housing as the items being traded.

What types of marketplaces are there?

Well that depends on what is being sold or traded.  

  1. i) There are switch marketplaces – which are peer-to-peer, VRBO and Craigslist are great examples of this.
  2. ii) There are also vertical or industry specific marketplaces like Trivago and Hotels.com which offer very specific products to end consumers

iii) Then there are the retail marketplaces, also known as global.  Best examples of these are Alibaba, Amazon and Ebay.

What pros and cons do marketplaces pose for end consumers?

Data gathered from the Internet Retailer 2016 Top 500 Guide shows that, collectively, the 26 retailers that disclosed their sales from online marketplaces brought in 14.4% of their total $3.1 billion in sales in 2015. That’s up 42.9% worth of goods sold through marketplaces in 2014 for the same 26 retailers.

Marketplaces represent an opportunity for sellers to expand their reach to more consumers, both nationally and internationally. With a plethora of online marketplaces available, merchants can choose sites that make the most sense for them.

End consumers benefit a couple of ways from marketplaces, they have extended selection of goods and services, the ability to comparison shop the ecommerce site rather than leveraging search engines and also the potential for lower prices due to increased competition.  There are however some challenges for the end consumer as well.  They may not realize that the product they are buying is not actually being sold to them from their trusted site, which can complicate communication and returns.  Another challenge/con is the concern over counterfeit goods.  Marketplace sites and sellers strive for perfection with this challenge, however the sheer number of products being sold can cause items to slip through the cracks.

How have marketplaces evolved over the years?

Quite a bit actually, I remember when Amazon was just selling books, and would allow an end user to sell their used books to others hence a peer to peer system.  The same can be said for Ebay as peers were selling their goods digitally to others.  This has evolved to major retailers, etailers and distributors now selling their products via the marketplace platform.  Oh and let’s not forget that marketplace has also change how end consumers find hotels/lodging, buy airfare, shop for clothes and even go to rummage sales.  Yep, even the weekend activity of shopping other people’s stuff has turned into a digital marketplace.  Ebth.com [Everything but the house] and LetGo are perfect examples of this.