Tag Archives: accurate product content

1WorldSync 2017 Working Group Day in Review

We’re happy to say that our 1WorldSync Working Group Day on September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany was a total success.

80 attendees from 9 different countries represented 52 different companies in America and Europe to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance, and Omni-Channel Commerce.

Continue reading

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider.

Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, standardized product content through the data synchronization process.

Amazon leverages Global Data Synchronization Network (GDSN) product content to:

  • Improve attribute completeness and accuracy of the product data listed on the Amazon catalog
  • Reduce defects that arise as a result of inconsistent or poor quality product data
  • Decrease turnaround time for attribute changes

During the webinar, they announced that they are working initially with thirty companies to receive this information. This will act as the foundation to feed the future state when more data will be integrated.

How do you prepare to meet Amazon’s product content requirements?

  1. Commit to your product content journey and GDSN initiative.  It’s more important than ever to commit to your product content journey to ensure your product content is robust, accurate, and complete to meet the continually changing mandates and regulations and meet the needs of the end consumer.
  2. Leverage ONE solution. 1WorldSync is the only company working to feed Amazon GDSN and eCommerce data. You cannot keep up with the ever increasing demand for product content, unless you have a holistic strategy that addresses the entire project. There are many companies that are trying to address parts and pieces, but there is only one company that addresses the whole thing and addresses it on a global scale.
  3. Create a cross-functional team and work together on your product content strategy. You may be solely responsible for GDSN data, however now is your opportunity to demonstrate the value of the GDSN data. Work with your eCommerce, marketing and even Amazon team to ensure you have a strategy in place to get Amazon and other retailers the product content they’re demanding.
  4. Act now! The majority of consumers look to the Amazon Marketplace to learn more about the products they buy.  1WorldSync is working with Amazon to collect ALL product content needed to make your product discoverable.  Develop a roadmap to collect and send Amazon (and all of your other recipients) additional product content today!    

The time is now! It’s time to get your product content strategy in order now and take full advantage of 2018.

Learn more about the completeness and quality of the product content supplied via the GDSN and how you can provide an automated process to manage and distribute your product content to Amazon.

Out of Sight, Out of Mind..Does Your Brand Leave A Lasting Impression?

The strategy of getting product content from one place to another is pretty easy. Executing against that strategy is where it gets tricky.

It seems simple enough. Take the information that is shown on TV, Digital ads, social media posts, on the package and pass it on. Everybody sees the content daily so it must be in a place that is easy to share, oh and while we are at it, let’s send all the good info that helps an item get from point A [the manufacturer’s end of the production line] to Point B [a warehouse] to point C [The store or digital shelf]. In today’s digital age, you would think that this would be easy as pie.

Product Content Is King

Turns out it is a bit trickier than that. First off, you need to make sure that all the information is in a format that the organization you are sending it to can process and display in their systems and online. Not so bad you say?  

What about a picture of the product? You want the best light, studio quality pictures to perfectly represent your product in advertising and on your website right? The picture should also be a exact representation of what someone could buy today. The question is why does that not apply when you setup a product for a retailer? I am guessing it is because the images are not available at the time of setup or it is assumed that the retailer/e-tailer/operator can get those images elsewhere. Feels like there is something missing right? Retailers think that too.

Can you imagine how drastically different our purchasing decisions would be if product content wasn’t as detailed as it is today?

How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions

If we examine a use case, Reynolds Consumer Products Company was faced with the challenge of decommissioning an existing Product Information Management (PIM) solution that would no longer be supported.

To implement the solution seamlessly, Reynolds enlisted the help of product content experts, the 1WorldSync Professional Services team, whose best-in-class product content management strategy solution consolidated product information from multiple, disparate sources, offering a “single source of truth” for all product attributes and allowed synchronization of product information to trading partners directly. Download our case study to learn more!

Walmart and Google Take on Amazon!

Google and Walmart announced last week a partnership that is starting next month. Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens.

Walmart products will also be available through the Google Assistant and Google Home smart speaker, which competes with Amazon’s Echo. Walmart shoppers can link their customer accounts to Google and get personalized recommendations.

Walmart & Google: Powerful Alone. Better Together

Clearly, the two companies are combining their strengths to take on Amazon. Separately, the companies have had little success drawing shoppers aways from Amazon in the ecommerce space.

Walmart’s network of 4,700 U.S. stores and its fulfillment networks offer a competitive differentiator over Amazon offering an attractive omni-channel options including click-and-collect while Google has deeper artificial intelligence (AI) expertise and a huge pool of new data would allow them to leverage personalization through targeted ads.

Walmart and Google have combined their strengths to battle it out on the online retail market. Walmart’s huge product line will help attract shoppers and it’s the first time the world’s biggest retailer has made its product available online in the United States outside of its own website.

Are You Ready to Take on the eCommerce World?

1WorldSync has been a strategic partner of Walmart for more than a decade, facilitating product content exchange for Walmart manufacturers and supplies. Given this new announcement from Walmart, it’s obvious that they are looking to broaden their online presence and looking for more product content and product assortment.

Whether you have a single item, or hundreds of items; showcasing complete, accurate and up-to-date product content will improve your online search rankings, protect your brand,and increase your products’ visibility to consumers.

1WorldSync has been helping thousands (25,000+)  of suppliers and brands to build product content strategies to sell products to Walmart, Amazon, Google and beyond.

Whether you’re utilizing 1WorldSync to capture your GDSN data or non-GDSN data, we work with our customers to simplify product content exchange via a signal connection. The 1WorldSync Product Information Cloud (PIC) make it possible to share content anywhere, anytime, in any format, with anyone – easy.

Are you ready to get your products discovered by Walmart, Google and beyond? Learn more today!

Sell Products Successfully On Amazon Today!

Did you know that 55 percent of online shoppers start their product searches on Amazon (Recode 2016)? Amazon commands more than half of all product searches.

This stat is truly remarkable and a reason you must get your products onto the Amazon platform as they bring droves of traffic to your product listing. Even more important than traffic is a pool of buyers, ready to purchase!

Creating, managing, and syndicating product content that meet the needs of Amazon requires cross-functional collaboration and integration with key systems. 1WorldSync is the leader in product content management solutions and work with the leading retailers (including Amazon) to expediting brands ability to centralize and digitize product content.

Are you ready to get your products onto Amazon.com?

1WorldSync does the heavy lifting for you making your product content efforts more efficient expediting your speed to market on the Amazon marketplace.

The 1WorldSync Amazon App allows customers to set-up products based on Amazon.com requirements and publish directly to Amazon Vendor Central. This accelerates sellers’ ability to standardize their GDSN data.

Do you sell to Amazon today?  Do you want to learn how to leverage your GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently? Click here to learn more on how to send data to Amazon electronically!

References

55 percent of online shoppers start their product searches on Amazon https://www.recode.net/2016/9/27/13078526/amazon-online-shopping-product-search-engine

Sourcing A Single Source Of Truth For Lowe’s And Beyond

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

Did you know that you only need one solution to get your product content to Lowe’s and beyond?

Further, did you know that 1WorldSync is certified with the largest number of items in the Global Data Synchronization Network (GDSN)?  Changing data pool partners causes multiple work streams, and is time consuming and costly.

Win Consumers On Their Path To Purchase With 1WorldSync

At 1WorldSync, we’ve been reliably helping 25,000+ suppliers and brands to build product information strategies to sell products to Lowes, Amazon, Walmart and beyond!

By leveraging 1WorldSync’s technology and relationships with thousands of suppliers and brands in its network, content service platforms will always have a scalable service provider to help exchange trusted product content anytime, everywhere.

We are a dedicated partner to our customers delivering unprecedented expertise and thought leadership throughout their entire product content journey.

Exceeding Expectations and Creating Stellar Experiences

  • No Hidden Fees: Gain unlimited users and unlimited access to new recipients.
  • Save Time & Money: Save time and effort and allow your current partner to manage all of your brand and content data in the manner that Lowes would like, allowing you to keep running your business
  • Unlimited Number of Demand Side Partners: Publish product and company information to as many recipients as desired (Get your products to Lowes, Amazon, Walmart and beyond)!
  • Enhanced Data Quality: Reduce time and money in your manual processes and involve fewer systems
  • Superior Service: 1WorldSync’s Professional Services Team can help create a complete end-to­-end global product content strategy tailored to each customer specific to their industry.

Undoubtedly accurate and timely product content helps instill trust and customer loyalty in the interchangeable and complex world of retail.

1WorldSync continues to offers a one-stop location for publishing GDSN and non-GDSN data to Lowe’s.  Learn more here!

Product Content and the Impact on Nutrition

1WorldSync’s Senior Manager, Community Enablement, Payal Patel discusses the importance of product content and the impact on nutrition with Robert Howell Vice President, Merchandising, from Sysco.

1WorldSync: What would you tell your suppliers who are currently not synchronizing product content with Sysco?

Sysco: The foodservice industry has made the adoption and implementation of GS1 Standards a top priority in an effort to improve the completeness, accuracy and availability of product information for foodservice operators and consumers. One aspect of this adoption is active participation in the Global Data Synchronization Network (GDSN). With this renewed emphasis on supplier participation, Sysco is requiring suppliers to begin synchronizing product information via the GDSN.

1WorldSync: Before leveraging GDSN to capture product attribute data, what did your environment look like in regards to capturing and updating your suppliers’ product content?

Sysco: Prior to leveraging GDSN to obtain data from suppliers, Sysco utilized a process called Request for Data (RFD). This process involved a manual population of data attributes into an Excel Spreadsheet. This process also lacked enriched data such as nutritional, marketing, and image information.

1WorldSync:  What is the risk when lacking accessible, accurate, timely product content from Suppliers?

Sysco: Not having access to complete and accurate content may lead to several issues including:

  • Lost Sales
  • Impact on brand image
  • Compliance and regulatory challenges
  • Profitability

1WorldSync: What is Sysco doing with this content?

Sysco: Sysco is using the content we receive via the GDSN to feed the master product catalog, which consists of items sold to our customers. Our customers include restaurants, healthcare and educational facilities, lodging establishments and other customers who consume meals prepared away from home.

Sysco also uses the content received from manufacturers via the GDSN for our customer-facing ecommerce applications, as well as our Marketing Associates sales systems. The data, including product images, is particularly important when it comes to being able to effectively market and sell to customers using web-based order entry platforms.

Our buyers utilize the GDSN information to look up the items they want to source for our customers, and therefore, it is important for us to have complete and accurate product information to support sales. Again, images and nutritional information is of critical significance to enable customers to make more informed buying decisions.

1WorldSync: How would you describe your relationship with 1WorldSync and the onboarding process?

Sysco: Sysco partnered with 1WorldSync to drive participation among our supplier community. 1WorldSync is assisting in on-boarding our suppliers via communication, training & education, supplier outreach and program awareness activities.

1WorldSync: How would you describe the results that you have achieved in working with us?

Sysco: 1WorldSync has assisted in the coordination of onboarding suppliers, as well as building the supplier relationship with GDSN and Sysco by providing outreach and assistance to the supplier community.

1WorldSync can help you address your product content challenges and get engaged. Contact businessdevelopment@1worldsync.com to get started today!