Tag Archives: 1WorldSync

1WorldSync: Trustworthy Content, Anytime, Everywhere

88% of consumers say product content is extremely important to their purchasing decision. As a result, vendors are being asked to provide accurate and complete content to trading partners in order to enhance the shopper experience.

What is the GDSN?

The Global Data Synchronization Network (GDSN) enables trading partners to globally share trusted product content.

Don’t waste countless hours uploading data to individual portals. You can benefit from:

  • Data Upload to a Single SourceEliminate duplicate efforts! You can instantly publish your data to your DIY/Hardlines, Healthcare, CPG-Retail and Foodservice industry partners across different verticals and countries.
  • Consistency via GS1 Data Standards: The GS1 data standards enable standardization and obsoletion of specific attribute profiles.
  • Central Control: Gain central control and ease over your product content updates.
  • Data Publication: Publish your data to all or specific trading partners. e.g. private labels

1WorldSync: Globally Exchange Product Content in the GDSN

1WorldSync is jointly owned by the member organizations of GS1 US and GS1 Germany, the preeminent global organization for the development of global standards, for identifying, capturing and sharing product information.

1WorldSync has the largest number of items in the Global Data Synchronization Network (GDSN) with 80% of GDSN data activity enabled by the 1WorldSync Product Information Cloud supporting more than 25,000 brands and retailers in over 60 countries.

1WorldSync is the only GDSN Data Pool for product information services with ISO certification & applied standards and we offer global scalability – multi-lingual product and customer support services, serving the CPG-Retail, Foodservice, Healthcare and Hardlines/DIY industries.

Trusted Content Matters

Do you want to learn how we enable companies to distribute trusted product content to your customers via the GDSN and beyond? 1WorldSync understands that no matter where you conduct business, trusted content matters.

Visit 1WorldSync, in Booth #310, at the 2018 50th Anniversary NETWORK Supplier Trade Show being held on April 15-18 in Las Vegas.

Empower your consumers to make data driven decisions on their path to purchase.

 

How Kellogg Has Stayed Ahead of the Demand for Product Content Transparency

Accurate, rich and timely product content is critical in the path to purchase from discovery to delight. Today’s consumers immediately turn to their mobile devices when contemplating making a purchase.

A wealth of information is a mere tap away via our smartphone apps and a poor experience can be easily replaced with another viable option a click away.

No one understands this evolution more than the Kellogg Company, who has been producing nutritious and delicious food products across the globe for decades.

Kellogg Delivers Rich Trusted Product Content Anytime, Everywhere

Since 2001, Kellogg has worked with 1WorldSync to help synchronize product content to retailers, ensuring accurate information and efficient item setup so that consumers could purchase the products they desired.

In more recent years, this partnership has strengthened as the organizations work together to meet the increasing consumer demand for product information and transparency

“Transparency is important for Kellogg. Thanks to 1WorldSync, we can deliver product information to our customers and consumers in a reliable and useful way. With this information, we are able to engage in more meaningful conversations with our consumers and delight them with the information they desire,” said Todd Hufford, Director, Global Digital Operations and Enablement, Kellogg Company.

Read our recent case study which shares how the LANSA and 1WorldSync’s partnership helped Kellogg provide richer product content, meet the growing retail and consumer demands, and support industry-specific functionality for transparency.

No Mercy For Bad Data

For many years, product master data has been exchanged between suppliers and recipients to support automation of backend processes. There was a significant focus on B2B aspects of data, information, and structured data. Data was exchanged between suppliers and recipients to support automation of backend processes.

What’s the Big Deal About Data Quality?

Today digitalization drives a much stronger form and rigid level of automation for retailers’ backend systems. Automated sales and procurement forecasting systems are now a commodity for all major retailer and e-tailer backends. Plus process costs must be kept at the lowest levels possible to beat competition.

Clean and accurate data is the prerequisite for all aspects of digitalization in retail backend systems. Because of the high degree of automation and real-time requirements in digitalized backend processes, the negative consequences of inaccurate data range from loss of customers to declining revenue.

Enter 1WorldSync: Trusted Content, Everytime, Everywhere

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

Enabling more than 25,000 global brands in 60+ countries, 1WorldSync understands that no matter where you conduct business, trusted content and data quality are essential.

Here are some ways in which we can help:

  1. New User Interfaces: 1WorldSync invests in new user interfaces to drive the do-it-right-first-time (DRIFT) value proposition to avoid errors while typing data in the User Interaface.
  2. Data Quality Standards: Global data quality programs support the definition of data quality standards for communities or industry initiatives. The Global Data Synchronization Network (GDSN) is a great foundation for data quality standards because it standardizes formats, syntax and semantics. In Germany alone, over 300 new validation rules have been integrated to the 1WorldSync systems to assess product data.
  3. Machine Learning: 1WorldSync is developing state of the art components using machine learning methods to detect data outliers. These outliers ensure that data that passes all validation rules will be inspected with smart methods and minimal efforts. Initial results have been extremely promising and already prove that machine learning can take product data quality to new levels.

For more information on 1WorldSync Data Quality Solutions, please visit http://solutions.1worldsync.com/data-quality-report

In Cart We Trust

Over the past few years, there have been several technological advances pushing the Omni-Channel expansion into brick & mortar stalwarts.

One of the last frontiers has been grocery.  But times are changing…Amazon Fresh and Walmart have been making major plays to move your weekly trip from the grocery store to your living room couch.

Just last week, Walmart announced that they will expand their online grocery delivery services to 100 metropolitan areas and 800 stores nationwide by the end of the year. They are contracting drivers through Uber, Deliv and other delivery platforms.

What about the relinquishing of choice?  

If I go to the store, I make a decision about which apples to select from the bin, what steaks to get from the counter, which milk has the best expiration date etc.  In the digital space, that choice is in the hands of the person designated to pull my order and deliver it to me. Will he/she have the same eye for quality and will take the care to select the right product for me? That is a tall order and without the right product content, my expectations as a consumer will not be met.

In store, I can see, touch and sometimes taste the food before I commit to buying. If I make the wrong choice, be it due to variety or dietary needs, then it is on me.  When we shift to the digital space, the only choice I make is by the touch of my mobile screen. All the activities I performed in store were limited to just one sense – sight. So my trust has now narrowed into two areas: a) what I can see and b) who is bringing my groceries to the door.

Because the delivery is entirely in the hands of the merchant, I have trust that Walmart [recently rolling out grocery delivery] is going to make the best selection from the products on their shelves for me.

Seems like information on that product better be complete and correct to ensure that my decision is the right one.

How does your content look?

Could it use a check-up? 1WorldSync, the leading provider in product content solutions,  can help.  With our Data Quality offerings, we  provide the right content to the biggest Omni Channel merchants and offer insight for end consumers so that they are making the right visual decisions.

No St Patty’s Day Luck Needed: Improve Sales with Kroger in 5 Steps!

According to a survey by the National Retail Federation, Americans plan to spend a record $5.9 billion to celebrate St. Patrick’s Day this year.  Did you know that this is the highest figure in the survey’s entire 14 year history and has risen from last year’s previous record of $5.3 billion? How much of that market share is your company capturing?

Kroger has implemented a series of initiatives, covered in our previous blog, that sets up suppliers to easily compete in this cut-throat market. This week, Kroger announced that it is expanding its partnership with Instacart to increase its customer delivery coverage area in 2018. Kroger customers can access this on the company’s website and app. Product content featured here offers customers a seamless shopping experience.

Enter 1WorldSync

So are your products listed? Is your product content up to par? All this can be overwhelming and it can also be difficult to know where to focus your resources and attention.

We are here to make it simple! All you have to do to be in line for Kroger’s initiatives, like the one above, is ensure your submissions are complete in the Kroger Item MDM before the end of March 2018 deadline.

Steps for Submitting to the Kroger Item MDM

  1. Complete the Kroger Trading Partner Form found at www.1worldsync.com/kroger
  2. Publish all your item hierarchies to the Kroger Co. GLN: 0011110000019 from the 1WorldSync Item Management (IM) solution if access is attainable.
  3. Log into VIP at https://productintro.1worldsync.com/ or via 1worldsync.com > Login > Product Introduction (Log into Prod)
  4. Complete and validate each of your items available in VIP and submit them to Kroger MDM
  5. Contact KrogerSupport@1worldsync.com or call 866.280.4013 Option 8 for any assistance needed or to request your list of missing items

Again, are you overwhelmed? Are you unsure or do you still have questions?

  • Are you confused about who your trading partner contact should be for the the trading partner form? Ask Kroger on March 22nd!
  • How do you know if you or if you should have access to 1WorldSync Item Management (IM)? And how do you get access to and use Kroger VIP? Let us show you!
  • Is there a faster way to fill out all the requested product content information? Hint: Yes, there is.

Kroger breaks down these steps and offers further insight in the Kroger Item MDM Supplier Webinars. If you have not yet submitted your product content to Kroger Item MDM and/or still have questions, we highly recommend you register today for the final webinar on Thursday, March 22, 2018 2:00 pm EST.

The same National Retail Federation survey found that over 149 million U.S. adults plan to celebrate the March 17 Irish holiday, up from last year’s approximate 139 million. That’s an additional 10 million U.S. adults who are looking to buy products from you or your competitor.

You don’t need the luck of the Irish, a four leaved clover, or a pot of gold at the rainbow’s end to measure up – just get in line with Kroger Initiatives!

Top 6 Reasons to Attend 1WorldSync 2018 Annual User Group

Every year, 1WorldSync hosts a collaborative event that provides this platform for our customers to engage, interact and share best practices, community needs, and encourage user-lead information sharing.

We are delighted to announce that registration is now open for 1WorldSync 2018 Annual User Group (AUG), co-located with GS1 Connect*.

This highly anticipated event will be held on June 4 in Phoenix.

Who Should Attend?

This event is exclusive to 1WorldSync customers. We invite attendees that hold the following job titles and specializations to participate:

Executives, Directors, Managers, Project Leads & Analysts in:

  • Data Standards/Synchronization
  • Information Technology
  • E-Commerce/Omni-Channel
  • Marketing/Sales
  • Operations & Quality/Safety/Compliance
  • Supply Chain Management

Why Attend?

In preparation for this worthy event, below are my personal top 6 reasons to attend.

  1. Amazing City. Amazing Show Witness world class experts share their expertise in engaging consumers on the path to purchase with trusted product content anytime, anywhere in Phoenix: Valley of the Sun.
  2. World Renowned Speakers Learn hot topics and trends from prominent industry leaders (past speakers include Kroger, Target, The Kellogg Company, Walgreens).
  3. Big Commitment. Bigger Benefits It is officially the era of trusted product content! Gain knowledge on critical implementation practices and developments from the best and brightest organizations.
  4. Best Practices Glean creative insights and engage in peer-led topic breakout groups that cover data quality, web ready content, digital commerce, and so much more.
  5. Networking Ninja Each year, more than 250 community members from the CPG/Grocery, Healthcare, Hardlines and Foodservice industry come together to network, discuss industry trends and share best practices.
  6. Return To The Office Rejuvenated Are you ready to jump start new programs and initiatives? We distill highlights from the event of all sessions with integrated slides which will be made available to all attendees post event.

For more information, contact us at events@1worldsync.com.

Early Bird Discount

Register by March 30 to save 15% off your GS1 Connect conference badge and use our discount code 18EXH10-AA-1 to receive an additional 10% off.

*Registration is in conjunction with purchasing a GS1 Connect conference pass.

Good Content Grows Sales – Grow Your Business With Amazon

According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”

Amazon has always understood that the consumer is king and strived to provide a seamless shopping experience. Since, consumers don’t have the liberty to physically inspect and check the products while shopping online, product content they can trust is critical in order to judge a product. Without product content, Amazon has nothing to help their customers make confident buying decisions.

1WorldSync Partners with Amazon to Improve Product Content Completeness and Quality

Did you know that Amazon commands more than half of all product searches? Their website often gets more traffic than a single brand’s website with 55 percent of online shoppers starting their product searches on Amazon. Thus, it is imperative to ensure high-quality content about your brand.

For this reason, Amazon launched their Catalog Content Capture initiative. In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to address the challenges driven by low attribute coverage, data quality and receiving an automated catalog feed from trusted sources.

1WorldSync and Amazon have made it easier for brands, manufacturers and distributors to sell products and improve product content on Amazon in three ways:

  • Automation: The partnership provides an automated process for managing and distributing product information on different Amazon channels, including Prime Pantry and Amazon Fresh.
  • Accuracy: The partnership improves the total accuracy of product content on Amazon.com by sourcing data from 1WorldSync’s trusted Product Information Cloud.
  • Comprehensiveness: Through GDSN, content on Amazon is standardized and validated through GS1 Global Standards.

Don’t Miss Out! March 1 & 5 Amazon Webinars

On March 1st at 1 pm EST or March 5th at 4 pm EST, join us for a compelling webinar with experts from Amazon’s Retail Product Management team. You will learn:

  • How Amazon’s Content Capture Initiative has driven improvements in product content quality and completeness.
  • How to provide an automated process to manage and distribute your product content to Amazon.
  • How to capitalize on Search Engine Optimization and make your product content highly discoverable.

2018: The Year of the Omni-Channel Brand

According to Aberdeen, companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies.

Today many shoppers begin their product searches online and are discovering, researching, and buying products. Digital marketplaces like Amazon, Alibaba and Walmart rely on product content to drive every touchpoint across the customer journey.

It’s An Omni-Channel World After All!

Consumers now demand an “omni-channel” or seamless shopping experience across channels. They demand complete and accurate product content that builds trust, drives sales and ultimately  guarantees consumer loyalty.

By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium.

Get Discovered, Grow Sales and Optimize Your Content to Walmart & Beyond!

Are you ready to take control of your product’s brand by understanding how Walmart and other leading marketplace use your product content?

On February 28, at 12 pm CST, join 1WorldSync for an interactive webinar with Walmart to learn how leading brands are adopting strategies in to ensure their online presence is optimized.

You will learn about:

  • Today’s largest eCommerce players and how they are using your product content with a spotlight on Walmart.
  • How to control your brand message and protect your brand’s integrity.
  • How to avoid common pitfalls in product content strategy.
  • The digital shelf effect and what this means to product content collection.
  • How to take control of your product content on every step of the product content journey.

What Did You Miss During Our Kroger Item MDM Supplier Webinar?

Are you a supplier who struggles with sales volume? Are you lost on how to get your product content on the new high tech digital shelving seen now at select grocery stores? Do you know what images are needed by retailers that sell your products via ecommerce or new initiatives like Clicklist?

Kroger, in conjunction with 1WorldSync, has held two Kroger Item MDM Supplier Webinars on February 8th and 13th, 2018 specifically designed to answer these questions.

Ultimately the Kroger Item MDM Supplier Webinars are centered on the product content submitted by Kroger suppliers. This product content provides information critical to consumers who are making purchase decisions. Meeting Kroger’s product content requirements allows suppliers and brands to participate in Kroger initiatives like Clicklist.

What Initiatives Are Kroger Piloting?

  • The Clicklist initiative allows consumers to buy online and pick up their items curbside at stores. Kroger has established over 1000 clicklist locations in select US markets this past December. Items that meet Kroger’s product content requirements then become available on Clicklist and generate +7% more sales volume.
  • Currently a Kroger pilot lets select customers to ship directly to their house.
  • A separate initiative, available in 400 stores this year, allows Kroger customers to scan items for product content information using a handheld device available through the store or their smartphone.
  • High tech digital shelf edges, already available at over 150 stores, will also alert consumers to products that factor into their purchase decisions. For example, if you are looking for products that are gluten free or high in protein, a green line will appear on the digital shelf to indicate products that meet this requirement.

So how can you increase your sales volume and participate in these Kroger initiatives?

The Kroger Item MDM Supplier Webinars cover the steps and best practices for validating and submitting items and attributes (information that describes the product – images, size, ingredients and nutrient info) to Kroger Item MDM.

This puts your products in queue to participate in the above mentioned Kroger initiatives. Suppliers who would like to participate should submit their items before end of March 2018.

What can we do if we missed the Webinar?

For those who were unable to attend our two prior webinars, the Kroger landing page offers resources and the information necessary to ensure compliance to the Kroger MDM Complete initiative by the March 2018 deadline.

If you still have questions or are seeking additional resources – not to worry! Kroger is offering two additional webinars on the below dates – Register Today!

Tuesday, March 13, 2018 2:00 pm EST

Thursday, March 22, 2018 2:00 pm EST

Take Control Of Your Product’s Experience On The Path To Purchase

Are you at risk of losing share of the $1.915 Trillion of eCommerce sales this year?

Today’s consumers have more choices and are more informed than ever before. The road to product domination is fierce both online and in-store and the roads blend together because it’s an omni-channel world!

Thus, it’s more important than ever to take control of the product experience the entire path to purchase.

Initial product awareness often begins online. In fact, according to Deloitte 76% of consumers interacting with products online long before stepping into a brick-and-mortar store and over half of US shoppers begin their product searches on Amazon.com. Regardless of where the end-consumer decides to make their final purchase, their access to information about the product influences their decision to purchase.

Ecommerce is clearly far from being an online-only affair. Both online and offline channels are effective in creating consumer awareness and demand, especially when they are used together.

The fuel pushing the consumer down the path to purchase is content. According to Forbes, 88% of shoppers characterize detailed product content as being extremely important on the path to purchase. Sharing compelling, engaging and consistent product content with customers will maximize sales, minimize returns, optimize speed to market and enhance brand equity.

Those who fail to take control of their product’s experience every step of the journey risk damaging customer perception of the brands and businesses at hand. So, what are the challenges in going cross channel?

Download our latest Infographic: The Common Roadblock on the Path to Purchase, to learn the statistics and habits behind shoppers’ clicks.