Consumers continually demand a seamless shopping experience across all platforms. So, the flip side of course is that if a customer can’t find the right product online, it becomes a source of frustration and likely a loss sale. The quest for omni-channel supremacy continues for retailers across the board. Mega retailers, such as Walmart, are investing heavily in e-commerce (think Jet.com acquisition).
A recent headline: “Out of whack weather, gluttonous inventories and changing consumer spending patterns have shouldered much of the blame for sluggish retail sales.” Sluggish? Well, we tend to agree with Mark Twain on this. The reports of retail’s death are indeed greatly exaggerated. In fact, most retailers — including some large ones — are finding plenty of growth.
Picture this. You’re in line at the airport, waiting to board that 6am flight to Atlanta. You look to your left and notice the perfect smart carry-on luggage. You try to look more closely to capture the brand. As you board the plane, you take out your smartphone and Google the item name. You scroll for the product specs – the size, the color. A moment later, as you buckle your seatbelt, you hit ‘Add Item to Cart.’ The passenger sitting next to you pulls out the latest headphones du jour. Is it compatible with your laptop? You take out your smartphone again. What’s the show he’s streaming? Who’s that actor? Take out your smartphone and find out. They’re serving breakfast now and you wonder what’s healthier – the bagel & cream cheese or the poppy seed scone? No need to wonder, just check your smartphone one more time.
Silos: an insular management system incapable of reciprocal operation with other, related information systems.
No matter your company size, it’s quite likely you’ve seen “silos” in action. Or maybe you’re struggling with this right now. The power struggles, the lack of collaboration and the loss of productivity. Ultimately, your business, your ability to sell and market better will suffer.
Chances are that you know what it looks like – various isolated groups, with little incentive to the team and little information sharing. You might see leaders focused on their own agendas and the inevitable result is poor productivity and missed opportunities. For example, many retail organizations have IT systems that are a decade or more old. In many cases, the technology infrastructure that supports the channels of online, mobile, catalog and in-store operate in silos which result in a huge problem. Data silos, by virtue of their inherent characteristics, breed data distrust. One group owns branding, the other product specs or nutritional info, so if they aren’t talking, the data (product information) will not be optimized.
We know that consumers don’t view these as different channels, they expect (and assume) that their experience will be the same, no matter how they are choosing to shop. Unfortunately, with silo’d technologies, the inconsistencies may proliferate across channels. It’s a key reason why products may not look the same to consumers; from the store, to the circular, the website, or the mobile app. Consider the consumer journey. The nature of marketing, selling and customer onboarding today will likely mean a journey through a dozen different touchpoints and business systems. In order to overcome these challenges, retailers must remove the silos, and implement integrated technology and information strategies.
It starts with infrastructure – systems, process and content. All of these have to be in place, and must work seamlessly across your organization for different channels to be supported. Omni-channel leadership requires a mastery of detailed, relevant and trusted product information. This is exactly where the 1WorldSync Omni-Channel Product Information Cloud can help.
1WorldSync helps to remove roadblocks to Omni-channel victory by enabling suppliers and retailers to deliver rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium.
This Summer, we announced several value-added apps including merchandising and sales tools including a sales kit, merchant kit, and a universal content feed solution for all customers. This release includes significant benefits for our customers that are organizing for Omni-Channel sales growth and making their products digital, discoverable and highly shoppable. New apps in this release include information and syndication capabilities to sell products through Walmart and other global retailers, and eCommerce providers.
The 1WorldSync Product Information Cloud enables businesses to move beyond foundational product content management, to drive sales and merchandising efforts while aiding in distribution, customer integration, consumer product transparency and regulatory compliance.
Interested in finding out more about Common Roadblocks to Omni Channel? Check out our newest Infographic.
Join us for 1WorldSync 2016 Annual User Group, Europe taking place September 19 & 20 in the heart of Berlin!
You will have the opportunity to engage with industry peers and trading partners and learn the emerging trends and developments surrounding omni-channel commerce. You will also hear success stories from Europe’s industry trailblazers from EHI Retail Institute, METRO Group, Nestlé Purina Petcare Deutschland, PSIORI, Salesforce and more!
If your role involves a focus in Consumer Transparency, Omni-Channel Commerce or Data Quality, then this is a must-attend event!
As a registered attendee, you will have admission to the annual Power of 1 Awards Networking Reception, on September 19, at Berlin’s chic Gendarmerie Hauptstadtrestaurant. This year’s reception dinner will honor leading companies that have made outstanding advances in innovation and community engagement in the global product content aggregation and distribution space. The night will conclude with plenty of networking opportunities and great entertainment.
On September 20, the 1WorldSync Annual User Group Europe will be located at the new Titanic Chaussee Hotel with special opening remarks by 1WorldSync’s CEO, Nihat Arkan. The day’s agenda is filled with power packed and thought-provoking sessions, including an exciting industry panel touching on the enhancements and implications of digital supply chain in Europe. Later on, there will be dedicated industry workshops focused on insights in Healthcare, DIY, FMCG & Foodservice sectors.
Don’t wait! Register your participation for this year’s 1WorldSync Annual User Group Europe! Be a part of this exciting event that is tailored-made to address your needs into the next phase of product database and supply chain management in Europe.
To view the full Agenda of the power packed event, please visit our Annual User Group, Europe website.
For more information or questions, contact us at email@example.com.
According to the National Retail Federation, 73% of back-to-school consumers plan to shop approximately a month or two before school starts. Armed with school supply lists and cranky kids, parents are beginning the annual pilgrimage for folders and number two pencils. But lists have become longer and more specific. And certainly college-bound students have precise notions about dorm room furnishings and decorations. A simple comforter will not do. Enter matching sheets, pillow cases, silverware and fancy lighting. These shoppers know what they want.
As any growing manufacturer and supplier, your products are your business. Pure and simple, your success is predicated on getting your products onto as many shelves – and screens – as possible. And as we’ve seen, customers determine when, where, and how they will interact with YOUR brand. Consumers search and shop in-store and online, they expect access to richer product information to make informed decisions. To remain truly “shoppable” and competitive, suppliers must deliver on that expectation. If not – customers will move on to someone who can. Not convinced? Take a look at these recent stats.
- 81% of consumers scour through product information online to find or verify the data about a product they are considering.
- Four in 10 (42%) shoppers say they’ve given up on an online purchase because they didn’t have enough information on the purchase.
- 88% of them say that detailed product content is extremely or very important to their purchasing decision.
Yes, product information matters – the quality, the completeness and the accuracy matters. And as suppliers connect and partner with multiple retailers, the need for accurate, complete product information is even greater. For example, consider Google’s 2016 mandate for GTINS (Global Trade Item Numbers which help classify and display products on Google Shopping) now needed for all products. As of May 16, 2016, Google will disapprove relevant products that don’t meet the GTIN requirements, so it’s critical that suppliers double check that product data is correct and up to date. And according to Google, the financial implications can be significant: “Merchants who’ve added correct GTINs to their product data have seen conversion rates increase up to 20%.”
The Google GTINS mandate demonstrates that they understand that product content (descriptions, feature bullets, images, videos, reviews) is a critical factor in driving conversion. Consumers demand to know exactly what they are buying – and the right content makes for a great consumer experience.
At 1WorldSync, we’ve been helping thousands (21,000+ globally) of suppliers and brands to align on the product information governance strategy to apply GTIN standardization, AND implement for Google and beyond. We work with our customers to build scalable processes to capture their product information and scale globally across the portfolio of brands in an effort to ensure the highest impact, consistency, and levels of quality.
1WorldSync’s Omni-channel solutions helps suppliers and brand owners get their products to Google, Amazon, Walmart and beyond: mobile, desktop, storefront.
How shoppable are your products? Download are latest eBook “5 ways to grow your top line by making your products #SHOPPABLE everywhere?!
The sunscreen bottles are nearly empty. The luggage is stored in the garage (and if you’re lucky, the in-laws safely on their way back home). We’ve binged watched every show in our queue and eaten the last of the season’s crop of good peaches. Summer is this close to being in the rear view mirror.
Yes, and right around this time of year, as we vacuum out the beach sand, crushed potato chips and summer-old food wrappers from the inside of our cars, we are officially in ‘back to school’ mode. For some it’s cause for cheering, (the kids go back to school after all), for others it’s a reminder of the long list of upcoming to-dos and calendar commitments (think soccer practice, school plays and scout meetings). And aside from the obvious back to school prep work of clothes, books and school supplies, there’s the added chore of the daily lunch routine.
Are you going to stock up on lunch box supplies or will your kids buy lunch? Chances are that you’ll be one of approximate 60% of parents who opt for their school’s lunch program. After all, parents are busy, kids are picky. But fortunately, school lunches have become tastier and healthier. In fact, a good deal healthier. Most school districts now offer healthier food and beverages in vending machines, school stores, and a la carte cafeteria lines. Fruits, vegetables, water, and hundreds of nutritious snack products now fill these venues instead of the candy, sodas, and other unhealthy items that were commonplace less than a decade ago, mostly because of consumer demand and updated regulations.
Of course, that same demand is driving a level of clarity and transparency into what their kids are eating. They ask questions and read labels. So what exactly are parents looking for?
- Hidden Trans Fats
Over the next couple of years, food companies must phase out partially hydrogenated oils – a major source of artery-clogging trans fats – under a recent directive from the Food and Drug Administration. Until then, consumers are checking food labels for the word “hydrogenated.” If an ingredient list includes this kind of oil, but the trans fat amount reads zero, watch out.
- Genetically Modified Organisms (GMOs)
Over 64 countries now require GMO labeling. Though studies have not determined that GMOs are harmful to eat, many consumers are concerned: limited research into their safety, a rise in “superweeds” that resist the herbicides used on GMOs, and, consequently, more overall pesticide use. So consumers are voraciously reading labels and looking for ‘USDA-certified organic’ or the “Non-GMO Project Verified” seal on the label.
- Wood pulp
That is not a typo. Wood pulp is often lumped under the heading of ‘added fiber.’ So again, consumers are combing food labels for “cellulose” and “cellulose powder”.
Studies show that 16%–18% of children with food allergies have had a reaction from accidentally eating food allergens while at school. More than 170 foods are known to cause IgE mediated food allergies. In the US alone, eight of these foods or food groups account for 90% of serious allergic reactions: milk, eggs, fish, crustacean shellfish, wheat, soy, peanuts, and tree nuts. Fortunately, federal law requires food labels to clearly identify the food allergen source of all foods and ingredients.
School organizations such as North Carolina Department of Public Instruction (NCDPI) are beginning to leverage the increased amount of available product information as well as detailed nutrition labels to mitigate the risk of allergic reactions among students. By utilizing the 1WorldSync Digital Catalog of product information, updated straight from the source, NCDPI is able to comply with USDA federal regulation for meal pattern requirements and easily distribute it this information to parents, students, and even healthcare professionals upon request.
Whether or not students choose to pack or bring their lunch this year, one thing is for certain: their decision will depend on the amount of available product information. It is clear that consumer demand for transparency far exceeds just the Consumer Packaged Goods and Grocery industries, but also extends to any organization that distributes and sells their products to schools.
Click here to learn more about how 1WorldSync solutions can help the Foodservice industry provide product information transparency.
One of the main value adds we bring to our customers is the ability to provide our community with collaborative platforms for open engagement and industry alignment. 1WorldSync Annual User Groups ensures opportunity for community engagement and encourages user-led information sharing.
Driven by 1WorldSync experts coupled with leadership and guidance from our valued customers, 1WorldSync has a series of usergroups to capture the community needs and develop roadmaps towards industry betterment.
During the week of May 31- June 3, 1WorldSync held its Annual User Group, Americas and Joint Industry Council meetings in co-location with GS1 Connect in Washington DC. This event and all associated activities and workshops were very well organized and ushered remarkable customer attendance from the US/Canada to Germany, UK and Japan. Having such a diverse community, along with GDSN’s post Major Release 3 excitement, initiated very interesting discussions around today’s demand for omni-channel requirements and product content management.
I received many positive comments around 1WorldSync’s User Group workshops where many of our customers (Sam’s Club and The Kroger Co. to Target and Kellogg’s) shared their experiences, opportunities and best practices. I was particularly pleased to see how well 1WorldSync customers eCommerce content acquisition strategy is aligned with 1WorldSync’s omni-channel strategy (linking GDSN to Digital Commerce requirements).
As a global organization, 1WorldSync hosts various community activities throughout the year. In fact, building on the momentum and success of 1WorldSync Annual User Group, Americas, we are in the final planning stages of 1WorldSync Annual User Group, Europe scheduled for September 19 – 20 in Berlin, Germany.
This is 1WorldSync’s largest event in Europe with over 200 community members from CPG, Retail, Foodservice, Healthcare and DIY industries discussing strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance and Omni-Channel Commerce.
We will keep you fully engaged and informed on all our community events and will continue to invest in global community enablement and engagement. In the meantime, I would like to thank 1WorldSync customers and partners for openly sharing their experiences and insight with the community. We all look forward to seeing you soon at our upcoming European event.
1WorldSync 2016 Annual User Group, Europe associated with GS1 Germany ECR Tag is right around the corner!
1WorldSync Annual User Group season kicked off with great success at the 1WorldSync 2016 Annual User Group, Americas in Washington D.C. As we build off the momentum, we are excited to see the community at the 1WorldSync 2016 Annual User Group, Europe on September 19 – 20 at the Titanic Chaussee Hotel in the beautiful city of Berlin!
Every year more than 200 community members, decision makers and industry experts from CPG, Retail, FMCG & Foodservice, Healthcare and DIY industries discuss strategies on Data Quality, Transparency & Compliance, Supply Chain Enablement and Omni-Channel Commerce and more!
This event brings together community members from around the world for networking, collaborative industry workshops, plenary sessions, keynote speakers discussing insights and best practices.
Key Topics include:
- How to increase supply chain efficiency
- Comply with regulatory demands
- Make products digital, discoverable and shop-able across all channels
CONNECT. TRUST. EMPOWER.
These three important words represent this year’s Annual User Group theme and demonstrate that product information and content is key for a sustainable growth and competitive advantage in an Omni-Channel world.
Don’t miss this exclusive and exciting event, held on September 19 – 20, at the Titanic Chaussee Hotel in Berlin, Germany.
We look forward to welcoming you there!
To register, please visit the event website.
Summer Release Sneak Peek
- Foodservice Product Content Marketplace that will allow foodservice manufacturers to highlight their products to the long tail of foodservice distributors.
- Digital Catalog which allows you to take your product content in Catalog1 and create a rich online product catalog that can be used by your internal sales and customer service teams, browsed by your customers, and leveraged by your marketing teams.
- And several new apps that allows you to get your products Google, Walmart, Amazon and beyond!
Stay tuned for more information about our Summer Release!