Sell Products Successfully On Amazon Today!

Did you know that 55 percent of online shoppers start their product searches on Amazon (Recode 2016)? Amazon commands more than half of all product searches.

This stat is truly remarkable and a reason you must get your products onto the Amazon platform as they bring droves of traffic to your product listing. Even more important than traffic is a pool of buyers, ready to purchase!

Creating, managing, and syndicating product content that meet the needs of Amazon requires cross-functional collaboration and integration with key systems. 1WorldSync is the leader in product content management solutions and work with the leading retailers (including Amazon) to expediting brands ability to centralize and digitize product content.

Are you ready to get your products onto Amazon.com?

1WorldSync does the heavy lifting for you making your product content efforts more efficient expediting your speed to market on the Amazon marketplace.

The 1WorldSync Amazon App allows customers to set-up products based on Amazon.com requirements and publish directly to Amazon Vendor Central. This accelerates sellers’ ability to standardize their GDSN data.

Do you sell to Amazon today?  Do you want to learn how to leverage your GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently? Click here to learn more on how to send data to Amazon electronically!

References

55 percent of online shoppers start their product searches on Amazon https://www.recode.net/2016/9/27/13078526/amazon-online-shopping-product-search-engine

Retail + Boxing: When Worlds Collide (Part 1)

When Floyd Mayweather welcomes UFC Champion Conor McGregor inside the boxing ring, it is expected to be the biggest fighting spectacle of this generation, if not ever. On August 26, 2017 viewers will witness, for the first time, the sports version of when two worlds collide.

Boxing has long been the staple in the combat sports world, until Mixed Martial Arts (MMA) became the fastest growing sport in the world and captured newer audiences. Today many view it as the old vs. new age, one seems to be on a meteoric rise and the other struggling to stay relevant.

Brick and mortar retail stores are following the same traditional format that we all grew up with. Mayweather, while flashy and controversial, represents a sport that gets the same headlines as brick and mortar stores; “Boxing is dead” or “Boxing is a dying sport”. You can replace brick and mortar in any of those headlines and find thousands of results on Google. This superfight, not only brings both sports to a height neither has seen in some time, but will create a new blended party for audiences.

Lines continue to blur between traditional brick and mortar shopping and e-commerce. Shoppers care more about bottom lines price and will go wherever that leads them, online or in store. These two worlds collide and coexist to consumers everyday while brands continue to struggle.

The $1.9 trillion e-commerce world shows no signs of slowing down, companies are facing more challenges managing product content across channels, and are losing revenue as a result.

A New Hybrid  

Thanks to e-commerce, online sales have scaled new heights, winning a growing percentage of the market every year. The Irishman, McGregor has made his own emergence from obscurity, much like MMA and e-commerce. The UFC Champion was said to be living out of his car just a few years ago. Now he is on the verge of a multi-million dollar pay day, bringing MMA into its largest spotlight to date. Regardless of who wins, audiences will fill the arena and create a new hybrid of both sports, leaving room for only growth.

An estimated  8,640 brick-and-mortar stores will close their doors in 2017, more than 2008 in the great recession (Zero Hedge 2017). Each retailer must look to online sales to keep consumers and both sides must concentrate on what the consumer wants/needs more than thinking of winning them for their side. This will not be a Blockbuster vs Netflix, we all know how that turned out, this battle is all about placement and willingness to adapt.

We have seen past dual sport athletes, Michael Jordan, Bo Jackson and Deion Sanders did it first by showing the cross over appeal. Now athletes like Tim Tebow and Brock Lesnar bring a different appeal to dual sports by sole mass appeal to the media. But this is not playing two sports separately, this is a head-to-head battle of two becoming one.

Weighing In

The weigh ins for a fighter are as mentally tough as they are physical. Today with regulations becoming stricter and heavier regulated in order to keep transparency and safety for fighters health, there is very little room for error.

Missing weight by 1 pound can result in losing millions of dollars from their fight purse, sponsors and overall brand loyalty. New industry regulations like UDI and SmartLabel have put pressure on companies to be more transparent in order to help consumers be more aware of the ingredients and processes used everyday. Bad data or ignoring consumer and federal guidelines can result in heavy profit loss, it would be as bad as not paying taxes ;)

Product information is becoming rich, robust, accurate and readily available to customers and consumers alike, and businesses are becoming more efficient, compliant, and transparent. Consumers want to know more about the products they buy and are basing purchasing decisions on the information available to them.

Companies that aren’t paying attention to larger trends will lose customers trust; the value of a cross channel approach is becoming a must in order to maintain trust loyalty and consistent experiences across every channel.

Follow us to know when part 2 drops next week…

References

“The Retail Bubble Has Now Burst: A Record 8,640 Stores Are Closing In 2017 – ZeroHedge” 22 April, 2017.  http://www.zerohedge.com/news/2017-04-22/retail-bubble-has-now-burst-record-8640-stores-are-closing-2017

“Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year – E-Marketer” 22 August, 2016.  https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369

Sourcing A Single Source Of Truth For Lowe’s And Beyond

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

Did you know that you only need one solution to get your product content to Lowe’s and beyond?

Further, did you know that 1WorldSync is certified with the largest number of items in the Global Data Synchronization Network (GDSN)?  Changing data pool partners causes multiple work streams, and is time consuming and costly.

Win Consumers On Their Path To Purchase With 1WorldSync

At 1WorldSync, we’ve been reliably helping 25,000+ suppliers and brands to build product information strategies to sell products to Lowes, Amazon, Walmart and beyond!

By leveraging 1WorldSync’s technology and relationships with thousands of suppliers and brands in its network, content service platforms will always have a scalable service provider to help exchange trusted product content anytime, everywhere.

We are a dedicated partner to our customers delivering unprecedented expertise and thought leadership throughout their entire product content journey.

Exceeding Expectations and Creating Stellar Experiences

  • No Hidden Fees: Gain unlimited users and unlimited access to new recipients.
  • Save Time & Money: Save time and effort and allow your current partner to manage all of your brand and content data in the manner that Lowes would like, allowing you to keep running your business
  • Unlimited Number of Demand Side Partners: Publish product and company information to as many recipients as desired (Get your products to Lowes, Amazon, Walmart and beyond)!
  • Enhanced Data Quality: Reduce time and money in your manual processes and involve fewer systems
  • Superior Service: 1WorldSync’s Professional Services Team can help create a complete end-to­-end global product content strategy tailored to each customer specific to their industry.

Undoubtedly accurate and timely product content helps instill trust and customer loyalty in the interchangeable and complex world of retail.

1WorldSync continues to offers a one-stop location for publishing GDSN and non-GDSN data to Lowe’s.  Learn more here!

Shift or Reverse? Retail Is Alive!

Over the past couple of months, we have had some pretty significant changes to the retail/e-tail landscape. From mall staples shuttering their doors, to brand divestiture and IPOs going south.  It almost feels like the wild wild west. What has happened to change the landscape?  

Well it depends on the organization. Some took to embracing the future too far and lost who they were. Others did not change with the times and got stuck with their core competency shrinking.

When was the last time you went to a Sears or Kmart store? The announcement earlier last year announcing the closure of 265 stores was followed this announcing an additional 43 Sears & Kmart stores closing in 2017. They are no longer the new generations go to place when you need advice around tools or appliances.

Could these challenges have been stopped? Could companies like Sears have changed course? I could say yes, but the reality is that those driving the ships were the ones to initiate the change and not course correct. Even with some recent positive news around their deal to sell their Kenmore-branded appliances on Amazon, they are just another store, where you can now get their products online from Amazon.

I have been listening to experts for years talk about the end of retail. They have changed their tune and now call retail locations as assets to the omni or multi-channel commerce experience.   

1WorldSync and DiCentral set out earlier this year with a white-paper exploring how brick & mortar retailers can develop the operational backbone that supports e-commerce investments. On September 12 they will host a webinar in which we provide valuable tips for achieving operational excellence and a connected commerce approach.

Getting Smart About Sustainability and the SmartLabel™ Initiative

Last week, I attended the Global Sustainability Summit and listened to a panel where Jim Flannery, Senior Executive Vice President of GMA and a panel of experts, including our very own Chris Lemmond, discussed SmartLabel™ & Sustainability.

The panelists discussed how consumers think about things like a brand’s sustainability contribution, how ingredients are sourced and how brands can leverage SmartLabel™ pages to tell their story around sustainability delivering trust and transparency to the end consumer.  

We all know that consumers have become more conscientious about what they buy and want to be informed about what is inside the products they purchase. The SmartLabel™ initiative, a program that was initiated by the Grocery Manufacturers Association (GMA), allows brands to communicate fact-based information about their products to consumers meeting shoppers expectations for accessing all types of information in new and practical ways.

While a nutrition facts label provides insight into what ingredients are in an item, it only scratches the surface as these labels have limited real estate on the package. SmartLabel™ pages allows brands to share in-depth product information empowering consumers to make better, more informed choices.

Are your ready to differentiate your brand?

The SmartLabel™ initiative offers brands the opportunity to own their product content online and share out fact-based product data via SmartLabel™ pages. Companies investing in sustainability best-practices have the opportunity to tell their story to the end consumer and present it via SmartLabel™ pages diversifying their product. Each product participating in SmartLabel has a specifically formatted landing page, which can be accessed through a web search, and QR code on their smart phones.

Transparency isn’t just about disclosure…It can be about a more complete picture of the details of how the product is created and what sustainable best-practices the brand is putting in place to manufacture the product. These details can support a brand’s promise and give consumer more reason to love this brand.

Are you ready to take control of your product content and meet transparency demands?

1WorldSync has a longstanding partnership with brand manufacturers and retailers to manage product content and distribute it to consumers. Our customers can now leverage their investment in GDSN to go further and push their product content onto SmartLabel™ pages giving customers clear access to information about the product.

Learn more today!

DCI AG Enters Extensive Partnership with 1WorldSync to Enhance Product Content for Brands and Retailers

DCI AG, a leading German provider of database services, has secured an extensive partnership agreement with 1WorldSync, the leading provider of product content solutions to supercharge product content for both brand and retailer customers.

DCI’s proprietary asset and document management tools will manage and enhance the product data manufacturers and suppliers distribute to trading partners through the 1WorldSync solution. DCI will optimize content through 1WorldSync’s entire range of available data services, including unique SEO texts, product pictures and relevant attributes to make data more versatile and easier to use. Together, their deep commerce, industry expertise and robust tools and databases will create a strong value proposition for all companies who need reliable and rich product data.

DCI’s content factory is a fast and cost-efficient system to provide extra value for all kinds of product and commerce data in a multitude of languages. Structured workflows enable DCI’s content factory to quickly react and scale based on the client or industry requirements. Supported by 1WorldSync’s market-leading aggregation and syndication platform and expert services, customers will gain access to the robust, authentic product content they need to drive revenue and consumer loyalty.

“We are honored to have been chosen to play an important role in enhancing the service landscape of 1WorldSync,” says Sascha Neubacher, Chief Sales Officer of DCI AG. “Omnichannel trade offers sellers the opportunity to increase sales as well as brand awareness and loyalty. The basis for this is complete digital product information as an essential touchpoint of the customer journey. Our partnership enhances our joint portfolio in key European and North American markets.”

“Complete, consistent product content is mission critical in today’s omnichannel world,” says Dan Wilkinson, CCO of 1WorldSync. “1WorldSync provides brands and retailers an end-to-end solution for consistent product content throughout the supply chain, ensuring data is accurate at every touchpoint, whether it’s online, in store or on a mobile device. We are excited to partner with DCI to enhance the abilities of brands and retailers to meet consumer needs for authentic product content.”

For more information about DCI’s content services, visit www.dci.de/services-and-products/content-services/. For more information about 1WorldSync’s supply chain enablement services, visit www.1worldsync.com/supply-chain/.

Breweries, Distilleries & Wineries…Cheers!

What happens when you get a group of distillers, brewers, vineyards, distributors, and retailers in a room to talk about the exchange of trusted product content?  

Well for starters, you gain a pretty good understanding on where the Beer, Wine & Spirits industry is today. You also get some great thought leaders providing insight and direction to modernize the process of passing item specs data/images from the origin all the way to the end consumer.

Meanwhile in Kentucky

An industry-working event took place on July 20th at the historic Buffalo Trace distillery in Frankfort, Kentucky. Representatives from Ahold Delhaize, Alberstons, Beam Suntory, Breakthru Beverage Group, Brown-Foreman, Constellation Brands, GS1 US, Kroger, 1WorldSync, RNDC, Sazerac, and Walmart Stores Inc. came together to discuss the current item specs data/images opportunities facing the Beer, Wine & Spirits industry.

After spending a full day talking through the ins and outs of the industry, our incredible hosts (Sazerac) gave us a tour of the beautiful Buffalo Trace Distillery. It was an amazing tour showcasing the history of each brand and the campus, a reminder of the difficulties they had to overcome through the years, how they became a success and will remain a success. If you’re wondering if we were able to taste a broad sampling of their legendary brands, well, you should’ve been there!

I’ll Drink To That

The group is excited to begin working towards the following to help establish the foundation for future impacts to the industry:

  • Construct an industry specific process map for item setup
  • Develop a roadmap outlining goals and benchmarks for the group
  • Collaborate with NABCA on a comprehensive look into the Control State systems and data

Stay tuned for further updates; or, better yet, consider joining us as we transform the Beer, Wine & Spirits industry!

For more information on the event, or to join the Share Group, please contact Brandon at bwhite@1worldsync.com.

It’s Just Commerce!

Since I was a toddler, I have been exposed to multiple paradigm shifts within the marketplace that in one way or another are an attempt to reinvent how we as consumers buy things.

For me, it started with going to stores, or shopping in a catalog and then blossomed into the world of connected commerce today. Recently when I stepped back from the daily act of using my phone or computer to research and buy products I came to a realization, the revolutionary experience I have been leveraging was not all that different from when commerce started.

Commerce took a turn for increased accessibility to products and a centralized way to purchase multiple goods/services from one location. Trust, reviews, availability and price were still the cornerstones of commerce.

Customers trusted the store to offer friendly advice (owners & employees), have products on the shelves and if the prices weren’t right, the customer went to a different store. The main thing that changed was how the products were brought to the customer.

First Came The Big Box Retailers

You no longer needed to be concerned with selection, because the big box had “everything’ you could want. Stores got bigger allowing for greater availability, lower prices, and product insights from media outlets (newspapers, TV, Radio).

E-commerce has shaped our relationship with how we buy and sell products, but at it’s core e-commerce is just next evolution of catalog shopping The innovation is not the method or even commerce itself, but an expansion on the idea of getting any item even from the comfort of your couch.  

Bridging the gap between digital and physical does present a challenge for the retailers/e-tailers etc. as they are looking to make the trust, availability, price and review experience seamless across all avenues of purchase.

From Brick To Click

1WorldSync recently completed a data study that highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  and uncovered key insights into the struggles that are faced in today’s omni-channel world.

Key findings suggest that a majority of merchants and suppliers are not fully prepared to meet the varied demands of modern customers. 45% of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities into their commerce strategy (Source: 1WorldSync Data Study).

You can read more here about how 1WorldSync can you make your products stand out in a very crowded Omni-Channel world.

Karin Borchert Appointed CEO and Managing Director of 1WorldSync

1WorldSync™, the leading provider of product content solutions and a joint venture developed by GS1 US® and GS1 Germany, has appointed Karin Borchert Chief Executive Officer and Managing Director.

Karin joined 1WorldSync on July 19th and will be responsible for driving the company’s operations and global strategy to deliver end-to-end product content aggregation and distribution for industry. She will be based in Lawrenceville, New Jersey, while maintaining a strong presence in the company’s other offices in Cologne, Germany and Chicago, Illinois. Continue reading

Let’s Get Real! Transparency Totally Transforms Product Content

Food contamination costs the food industry $55.5 billion (Fortune 2016).

Historically, the foodservice industry has focused on how to manufacture, distribute and sell items. However, in recent years, there has been a shift and product content transparency is a key component driving buyer behavior.

Consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition. There are also more government regulations around menu labeling and nutritional standards that foodservice manufacturers, brokers and distributors must address.

FoodLogiq & 1WorldSync: Powerful Alone, Better Together

1WorldSync, the leading multi-enterprise product information network, and FoodLogiQ, are in a close partnership to provide the entire spectrum of the food supply industry with a supply chain traceability solution that delivers transparency while tackling food safety and compliance issues.

“Food industry trends are changing fast—sometimes faster than what you and your supply chain can keep up with. From the customer demand for transparency to the U.S. Food and Drug Administration’s mandate for better processes, traceability is no longer just a nice-to-have asset. Without this sort of insight, keeping up with the evolving industry will be highly problematic, if not impossible,” says Dean Wiltse, CEO of FoodLogiQ.

“The fresh food industry has struggled in the past in figuring out a way to engage in true data synchronization with their retail and foodservice partners,” explains Nick Manzo, Global Omni-Channel Lead at 1WorldSync. “1WorldSync’s product information and fresh industry solutions coupled with FoodLogiQ’s enhanced traceability and supply chain management capabilities allows the fresh industry an opportunity to be fully engaged in global product information sharing.”

Turning Global Food Supply Chain Transparency Into Shopper Insights

As supply chains expand,transparency and traceability are strategic initiatives for businesses within the food industry. Ingredients and labeling is increasingly mandatory, not just because of FSMA and regulations but because customers are demanding it.

On September 21st, join industry leaders from FoodLogiQ and 1WorldSync for a compelling webinar on:

  • The challenges and market forces in delivering safe and quality food products to the consumer and driving supply chain transparency
  • How companies are adopting transparency and traceability to drive business goals
  • The technology and skills needed to ensure customer loyalty while protecting your brand

 

 

References

“Why Our Food Keeps Making Us Sick” – Fortune.  6 May 2016. http://fortune.com/food-contamination/