Attend 1WorldSync 2016 Annual User Group, Europe!

1WorldSync 2016 Annual User Group, Europe associated with GS1 Germany ECR Tag  is right around the corner!

1WorldSync Annual User Group season kicked off with great success at the 1WorldSync 2016 Annual User Group, Americas in Washington D.C. As we build off the momentum, we are excited to see the community at the 1WorldSync 2016 Annual User Group, Europe on September 19 – 20 at the Titanic Chaussee Hotel in the beautiful city of Berlin!

Every year more than 200 community members, decision makers and industry experts from CPG, Retail, FMCG & Foodservice, Healthcare and DIY industries discuss strategies on Data Quality, Transparency & Compliance, Supply Chain Enablement and Omni-Channel Commerce and more!

This event brings together community members from around the world for networking, collaborative industry workshops, plenary sessions, keynote speakers discussing insights and best practices.

Key Topics include:

  • How to increase supply chain efficiency
  • Comply with regulatory demands
  • Make products digital, discoverable and shop-able across all channels

CONNECT. TRUST. EMPOWER.

These three important words represent this year’s Annual User Group theme and demonstrate that product information and content is key for a sustainable growth and competitive advantage in an Omni-Channel world.

Don’t miss this exclusive and exciting event, held on September 19 – 20, at the Titanic Chaussee Hotel in Berlin, Germany.

We look forward to welcoming you there!

To register, please visit the event website.

Summer Release Sneak Peek!

Summer Release Sneak Peek

1WorldSync will be launching our Summer release later this month. We’re excited to debut our expanded capabilities to support your Omni-Channel and Healthcare product information initiatives. The Summer Release features new apps and solutions that include:
 
  • Foodservice Product Content Marketplace that will allow foodservice manufacturers to highlight their products to the long tail of foodservice distributors.
  • Digital Catalog which allows you to take your product content in Catalog1 and create a rich online product catalog that can be used by your internal sales and customer service teams, browsed by your customers, and leveraged by your marketing teams.
  • And several new apps that allows you to get your products Google, Walmart, Amazon and beyond!

Stay tuned for more information about our Summer Release!

The Dream of a Product Shelf. How to Get Your Products Online and Selling.

Every business person starts their journey with an idea.  An idea they hope will be life-changing.  For many, these entrepreneurial dreams hark back to summer lemonade stands, paper routes or garage made inventions.

Dessert queen, Debbie Fields[1] famously took to the streets, passing out freshly baked chocolate chip cookies to any passerby.  (Her Mrs. Field’s Cookie products are now sold in her namesake retail stores, grocery chains and an online bakery.) ScrubDaddy[2] (an ergonomically designed kitchen sponge) plied its wares on TVs Sharked Tank.  (Since the pitch, they’ve moved 10 million units for total sales of more than $50 million.)  Let’s not forget Joy Mangano, the entrepreneur known for inventions such as the self-wringing Miracle Mop.  Her first appearance on QVC helped the Miracle Mop sell out—more than 18,000 mops in less than a half an hour.

Of course, not every product has the benefit of a TV launch.  Far faster and far easier, it’s about selling your products online.  And yes, selling your product (s) on your own company online store is great and has its own benefits.  But far better is getting placement on one or more of the larger online retailers.  So how will you get your company ready for the selling with the big guys (think Amazon, Google, Walmart, etc.) so that you’re discoverable and comparable across all digital properties?

Correct Product Content

The first step is providing robust and accurate product data for your customers.  Every product online has a large amount of data associated with it, but it can be difficult for mobile applications or web pages to distinguish between two comparable products if the product data is inaccurate or incomplete.

Inaccurate or incomplete product data is extremely problematic for your customers.  Today’s consumers demand rich product information.

Is there enough detail?  Are there photos?  Is there enough detail for them to make a decision?  If not, the likely result is a lost customer and sale.

Consistent Product Content

Ensuring that the product displayed online is the exact same product sent from the fulfillment center can be a challenge.  It’s important to consider solutions that will ensure that product and package variations are managed properly in the fulfillment process so that consumer expectations are met.

Streamline Product Content Management

As consumers, we know the types of content we expect on retail websites and apps. But as a product supplier you know creating, compiling, managing, hosting, updating and publishing this content across all shopper touch points is complex and time-consuming.

For this reason, many retailers and manufacturers are working with 1WorldSync to streamline product information and content management. 1WorldSync’s Omni-channel solutions ensure product information is complete, accurate and consistent. Further, these solutions improve the consumer experience by delivering high-quality and complete data about the product in stores fortifying consumer loyalty and growing sales.

Learn how Dot Foods Increased Sales Using 1WorldSync: View the Case Study

References:

[1] http://www.forbes.com/sites/learnvest/2012/11/20/how-to-build-a-multimillion-dollar-company-the-story-of-mrs-fields-cookies/2/#4df04bfc78d3

[2] http://www.investopedia.com/articles/investing/082415/10-most-successful-products-shark-tank.asp

Game, Set, Match. Online Shopping Takes the Lead.

We confess.  We do love online shopping.  There’s nothing quite like the thud of a big brown box (or red/white/blue box) hitting your front door.  For a moment or two, it’s almost a mini Christmas morning.

Here’s confession number two – it’s happening more and more (insert festive emoji here).  So frankly we’re relieved to hear that we’re not alone.

In fact, for the first time, consumers say they bought more of their purchases on the web than in stores, according to an annual survey of more than 5,000 online shoppers by United Parcel Service Inc.  The shoppers now made 51% of their purchases on the web compared with 48% in 2015 and 47% in 2014, according to the June 2016 survey by UPS.[1] (“Although the findings are skewed toward consumers who already gravitate toward the web, and exclude the $602 billion bricks-and-mortar dominated grocery store industry, they nonetheless represent the latest in a steady climb over the past few years, as consumers become more comfortable buying items on the web.” [2])

The latest results of the survey—now in its fifth year—illustrate the degree to which the adoption of online shopping is accelerating. This year, 44% of smartphone users said they made a purchase from their device, up from 41% a year ago. It also helps explain why retailers are having so much trouble adjusting to the new cybershopping era.

There’s definitely been a dramatic shift as over time, people are getting more and more comfortable shopping online.  And unfortunately, that has hit retailers hard (conversely, Amazon accounted for 60% of total U.S. online sales growth last year alone).

Though millennials make 54% of their purchases online, the rate of adoption by older people is growing at a faster rate. Non-millennials made 49% of their purchases online, according to the survey, compared with 44% in 2014. And as for shopping by smartphone users: the survey found that 63% of millennials use their phones to shop, while 19% of baby boomers and 8% of seniors use their phones to make purchases.

Fortunately, 1WorldSync customers are well positioned to continue building on this trend.  Our customers are able to provide better quality product images and information, while reducing the cost data acquisition.  Ultimately, their customers (online shoppers) will experience fewer errors when searching for products, resulting in more time to concentrate on growing their business.

[1] https://www.consumeraffairs.com/news/

[2] http://www.cnbc.com/2016/06/08/digital-buyers-becoming-even-more-loyal.html

Life, Liberty, and the Pursuit of Product Information

Nothing symbolizes summer in America more than the fourth of July. Barbecues, fireworks and flags waving in the breeze are everywhere you turn. The US of A celebrates her 240th birthday this year and honestly America, you don’t look a day over 220! Seriously, have you had work done?? America the Beautiful is taking health and wellness more seriously than ever before. From what we eat, use to care for our homes and bodies and almost any other consumer product you can think of, access to product information and transparency rules the decision-making process. Let’s discuss how the tradition of Independence Day has transformed over the past generation and what the possibilities are for the future, shall we?!

Barbecues! This tradition is strong and there is no way anyone will ever pull dad away from his grill or pry the tongs out of his hands. What has changed is what gets put on that grill. You may find that nitrate-filled hot dogs and pre-cut hamburger patties are a thing of the past. As people become more concerned with things like preservatives, carcinogens, and animal cruelty, you’re more likely to be served organic chicken sausage, grass-fed beef burgers and of course a vegetarian option like a black bean burger or deviled eggs (cage-free of course!). Beyond just ingredients, food safety and traceability continue to be of high importance and Uncle Sam will only continue to demand more product information from the foodservice industry.

Whether it’s beaches, parks or just your backyard, summer gatherings all (hopefully) have one thing in common – good ol’ Mr. Sun. We all want to have fun in the sun, but without the sting of a sunburn later on. What used to be a simple decision between SPF 15 or 30 has now become an endless list of choices: spray or lotion, safe for children, face or body, waterproof or water resistant, and on and on and ON! I just don’t want to feel sticky and disgusting all day, kthanksbye! But we live and we learn; from premature wrinkles to melanoma, the sun is not to messed with and the public has made it very clear to brand owners that they demand full transparency for sun protection products – and boy did they deliver, yeesh!

No fourth of July celebration would be complete without the iconic firework display. Back in my day, we would set these babies off right in our backyard. How times have changed. This pastime is now, for the most part, completely illegal, but honestly, what were we thinking? “Hey I have a great idea, how about after we drink all day in the sun (sans protection!), we set off some explosives!?” Super smart #eyeroll. Now we all congregate in a wide open space where we can SAFELY view the fireworks from afar without the worry of them backfiring or exploding in our faces. We have also come to know that these loud noises are not so fun for our furry friends, so we keep them out of residential neighborhoods as well. If you can’t make it out to your community fireworks but still want the essence of the holiday, stick to harmless sparklers :)

1WorldSync understands that consumer demands drive business. The more information they have, the more information they want, so companies are only going to have to provide more information in as many ways as possible in the shortest amount of time. 1WorldSync solutions for transparency and compliance, such as the SmartLabel solution,  can help your business to meet these demands and regulations, now and in the future! America seems to be moving in a positive direction to keep ourselves and our families safe and informed, but the only constant in life is change, so in another 20 years we’ll look back on a whole host of new advancements and trends. So, whatever your plans are for July 4th weekend, remember you have the freedom to choose products that meet your standards!

Are you ready for UDI compliance?

This free workshop provides insight for how your business can comply with the FDA UDI regulation. You will learn about:

  • how to transform compliance into a competitive advantage?
  • what are your obligations under the FDA UDI regulation (Class I and Class II products)?
  • how leading manufacturers successfully use 1WorldSync solutions to efficiently manage those challenges
  • Audience: Supply Chain, Data Quality and Regulatory Affairs managers
Register today

 

These workshops are free and seats are limited:

United Kingdom

Date and Time: 23rd June 2016, 10:00 a.m. to 12:30 p.m.
Location: Leicester Marriott Hotel, Smith Way, Grove Park, Enderby, Leicester, LE19 1SW UK
Register now

Germany (this workshop is held in German)

Date and Time: 23.06.2016 10:00 – 13:00 Uhr
Location: Tuttlinger Hallen – Tagungsraum 1,
Am Europaplatz – Königstraße 39, 78532 Tuttlingen
Register now

France (this workshop is held in French)

Date and Time : 28.6.2016, de 9h30 à 12h00
Location: Centre Regus Opéra, 27 avenue de l’Opéra, 75001 Paris
Register now

“Retailers & “Summer-itis” – 3 Tips on How Online Retailers Can Avoid the Summer Blues”

“Summeritis”

“A rapidly spreading condition occurring every year when the weather begins to warm up and summer approaches. Symptoms include: extreme laziness, distraction and sudden lack of effort.”

Yes, indeed it’s a real disease (according to the Urban Dictionary). So here we are, with Memorial Day in our rear view mirror and summer literally days away.  And of course, with summer comes…. vacation and people wishing they were on vacation… and full blown cases of what we call “shopping summeritis.”  While this may be a joyous time of the year for many, online retailers may not exactly share the same excitement. Don’t believe us?  Well, there’s research to confirm that. When temperatures rise, online sales go down – way down.

“When consumers start reaching for sun block and ice cream rather than their credit cards and tablets, that shows up on e-retailers’ bottom lines. An analysis of online shopping habits in the summer by SumAll shows gross sales for online merchants in July decline 30% from December highs, and average order value falls nearly 5% below the annual average in August.”[1]

Well, have no fear.  We have a few great suggestions that will help keep your shoppers engaged and avoid the dreaded ‘summer-itis.’

  1. Leverage Monday Madness

Online shoppers spend the most per item on summer Mondays ($41.13) and the least on summer Fridays ($34.74). So it’s a great opportunity to incorporate sales incentives, such as free shipping for orders of $100 or more on Mondays. This will help push consumers to purchase higher priced items.

  1. Increase your Social Media Engagement

Remember those millennial shoppers we’ve talked about?  Winter, Spring, Summer or Fall, no matter what the season, you can always count on millennial’s heavy usage of social media.  This means that their phones and tablets are still within reach. Take advantage of this opportunity to constantly update your social media channels to engage with your customers. Whether you are showing off a new product or providing a discount code. One day to focus your energy towards is Wednesday. During the summer, Wednesday accounts for a very high number of sales throughout June to August, according to Internet Retailer.

  1. Information, Information, Information!

While people may not be reaching for their keyboard or laptop, their mobile device is always within reach. Take this opportunity to create a summer focused communication sharing information pertaining to discounts, new products and special promotions. Provide links to product specifications, photos & videos and customer comments.  Don’t underestimate the power of relevant, complete and trusted product information to boost your online sales this summer.  It might just be the antidote you need to combat the dreaded summer blues.

[1] Internet Retailer

And the winner is… 1WorldSync gewinnt den Kölner Unternehmerpreis 2016

Zum neunten Mal schrieb der Wirtschaftsclub Köln den Unternehmerpreis aus, der am 07. Juni 2016 durch den EU-Kommissar für Digitale Wirtschaft, Dr. Günther Oettinger verliehen wurde. Der begehrte 1. Platz ging an 1WorldSync GmbH.

Die Auswahlkriterien für die Vergabe des Kölner Unternehmerpreises waren:

Das Unternehmen…

  • bekennt sich zum Standort Köln und zur Verantwortung von regionalen Arbeitsplätzen.
  • behauptet sich auf dem Markt und meistert Veränderungen und Anpassungen.
  • sichert mit seinen Gewinnen die eigene Zukunft.
  • stellt sich den Herausforderungen der digitalen Zukunft.
  • betreibt einen schonungsvollen und verantwortungsbewussten Umgang mit Ressourcen.
  • wirtschaftet nachhaltig und gesellschaftlich verantwortlich.

Als besonderes Kriterium wurde in diesem Jahr die Digitalisierung hervorgehoben.

Wir bedanken uns herzlich und freuen uns sehr über die Würdigung unseres Unternehmens hinsichtlich der Auswahlkriterien, denn als global agierendes Unternehmen, mit Hauptsitz in Köln, arbeitet 1WorldSync getreu dem Motto ‚think global – act local‘.

1WorldSync GmbH gewinnt den diesjährigen Kölner Unternehmerpreis

Are You Ready For FDA UDI Compliance?

Take Our Interactive Assessment and Find Out If You’re Prepared to Meet the September, 24th, 2016 Class II UDI Submission Date

The deadline for Class II Unique Device Identification (UDI) submissions is September 24, 2016.  With only a few short months remaining, companies are faced with the significant challenge of locating tremendous amounts of product data.

The FDA has mandated an effort to improve the identification of medical devices such as blood glucose monitors to scalpels, which is expected to increase standardization, efficiency and most importantly, safety of patients. But, it does place an additional regulatory burden on device manufacturers.

Are you 100% confident that you’re ready for UDI compliance?

Take Our Interactive Assessment!

We Can Help! 1WorldSync Supports Compliance With FDA UDI Regulation
Leverage our experience and world-class solutions to save resources and quickly amplify your profitability. Our connection to the FDA Global Unique Device Identifier Database (GUDID) means that you’ll have trusted, accurate product information to comply with the UDI regulation.
WorldSync’s healthcare offering is a comprehensive solution to capture, manage and share your product information. Our solution empowers manufacturers to:

  • PREPARE product information to be compliant to FDA UDI regulations
  • CAPTURE and aggregate data across multiple countries and markets to ensure compliance with medical device regulations throughout the global supply chain, including International Medical Device Regulatory Forum (IMDRF)
  • MANAGE product information from multiple entry points to ensure complete and accurate information.
  • DISTRIBUTE product information using a timely, manageable and auditable methodology.

Talk To An Expert Today!

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