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Nowadays, “going shopping” doesn’t only entail seeing a product, adding it to the shopping basket, and then checking-out.
We are actively searching for our desired product online. In order to find more comprehensive details, we compare product descriptions, read reviews, and search for pictures and videos. Our shopping universe is digital not only in our private life, but also in a B2B environment.
The Digitalization of the Sales Department
According to Forrester Research*, 68% (increasing tendency) of procurement officers begin their search for products online. In order to stay ahead of the competition, suppliers have to present a digital product catalog.
The buzzword is digitalization of the sales department. Outdated datasheets and brochures are still quite common when it comes to the creation of sales materials and display of product information for a sales pitch. Often, the lack of qualified tools is to blame for hindering the sales team from displaying the product information organized and digital.
Obviously, a company’s sales department isn’t the only beneficiary of the digitization. In the supply chain field, they have had a standard of exchanging product information for quite some time. If you complement the existing information with product content, which is relevant for marketing and sales purposes, a company can achieve a well rounded basis for promoting and selling their products.
Product information, which is provided and managed by different departments, is available on any mobile terminal. In addition to the digital sales catalog, all product information can be integrated or transferred to customer oriented applications such as the company website, the online shop or the mobile sales app via interface.
The Benefits of the Sales Kit
The Sales Kit, a part of the Product Information Cloud, is the perfect solution for organizations of any size. With Sales Kit, companies can tackle many problems at once such as:
- Simplifying processes and reducing costs: This eliminates costs for printing or creating print materials
- Latest product content always being digital and state-of-the-art: The sales department is able to show the latest products, product innovations, instructions, videos, or other materials during a sales pitch.
- Improving customer service & quality of consultation: The digitization of materials not only improves the competency of the sales representatives, it enhances the customer service and the quality of the consultation; furthermore, it improves the customers’ perception of the company.
The existing structures and information in combination with the various functions of the Sales Kit enable quick adjustments to market needs.
Our Webinar about the Sales Kit
Detailed information about the usage, the functions and the scope of the Sales Kit, including a live demo, will be discussed during our webinar on August 17, 2017 at 11:00 AM CEST.
* Forrester Research (2017): Death Of A (B2B) Salesman: Two Years Later.