Don’t Put the Accuracy “Cart” Ahead of the Completeness “Horse”

Throughout time, grandiose aspirations have seemingly convoluted processes and procedures.  What exactly do I mean by this? The Foodservice Industry has been struggling with this balancing act for a number of years now. The balance between reaching an Ultimate Goal vs. Ability to Execute towards that goal. That balancing act has never been more tested than with the concept of Data Quality. On a daily basis, I’m constantly having conversations with some of the largest Foodservice manufacturers and they all have the same aspirations around Data Quality: be Complete (be seen as 100% “phase 2” attribute requirements across their entire product offerings) and Accurate (provide the most accurate product information as possible).

The problem manufacturers consistently run into is accomplishing both at once. They are in and of themselves two separate tasks. In this blog, we hope to help Manufacturers tackle the “Completeness” effort.

The problem with reaching true “Completeness” is that it is no small task due to:

  1. The sheer number of Attributes per product
  2. Monitoring New and Discontinued Items
  3. The ever-increasing attributes coming with Major Release (MjR3)

Today, 1WorldSync can help proactively measure a Manufacturer’s product attribute level of completeness and compliancy for phase 1 and phase 2. Data “Scorecarding” is nothing new to the industry, however the Food Service Industry Readiness Monitor (FIRM) makes this process streamlined and easy-to-use for any user attempting to monitor a level of “what attributes am I missing?”

As I’ve just returned from a meeting at one of North America’s largest Foodservice distributors, it’s apparent that they (the distributor) are now taking the proverbial “reins” to monitor their suppliers’ “completeness”. They simply want to provide their Distributor Sales Reps (DSR’s) with all the information they need to drive volume and profit. It’s becoming glaringly obvious that this influence must come from Distributors as well as large Operator groups. To state the obvious, any and all Sales Reps must be armed with every product attribute necessary to ensure overall product knowledge, allergen knowledge and safety, shipping detail, preparation recommendations, etc… However, many times this is still not the case.

What are some Risks of Avoiding “Completeness”?

  • Loss of Sale on perhaps more profitable product(s) because there is a lack of attributes and images (very common at previously referenced distributor )
  • Product Selection potentially containing an allergen (just imagine school bid business importance)
  • Inaccurate shipping information leading to unfilled transportation (inadequately packed trucks cost organizations millions)

Achieving accurate data will always be a common hurdle for distributors, but only by putting the horse before the cart and achieving complete data first will your organization have accurate data for all of your data.

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