Attribute Explosion and Data Quality in an Omni-Channel Global Economy

Cologne (Germany), Oct. 02, 2014 – 1WorldSync held their 5th Annual Congress at Cologne’s World Cup Soccer Stadium with 130 representatives from over 20 countries.  Industry experts drove discussions on consequences for increasing regulations, modified consumer expectations and new omni-channel strategies for multi-enterprise product information exchange. The annual congress brought together industry leaders from around the world who shared best practices of how enterprises can effeciently meet the deadline to comply with new regulations and support increasing consumer demands by working with 1WorldSync, the leading provider of product information networks and data pool solutions certified for the Global Data Synchronization Network ™ (GDSN®).

Omni-Channel retailing has become the new norm

As Omni-Channel retailing has become the new norm companies rely on creating a seamless shopping experience across multiple channels online, mobile and in stores with accurate, complete, and authentic product information and high data quality to drive consumer interest and influence purchase decisions. Industry leaders drove discussions on how today’s consumers are demanding more data than ever which is fueling the attribute explosion. Including Jason Lavik, Business Process Consultant at Target, a leading U.S. retailer, presented on the demand Target has for more product information from their sources and how they are both using and simplifying distribution of data. Also, Sven Herschel, Product Manager at Google’s Zurich office, explained how product data is defined for search engine processes and how high-quality product data improves these processes enabling a consistent online and offline shopping experience.  Metcash, the leading Australian Wholesaler, shared the way they successfully approached an omni-channel solution based on GDSN principles, presented by Michael Haire, General Manager eData Administration at Metcash.

Comply with new regulation demands

At the congress, key topics were presented on how enterprises are working efficiently to comply with new regulatory demands – such as the EU Food Regulation and the FDA UDI regulation – using the GDSN data network. The participants discussed time-saving and cost reduction solutions to the challenges for the EU Food Regulation that will go into effect December 13, 2014.  Volker Zeinar, Global Coordinator Auto-ID Affairs and global UDI project leader at B. Braun Melsungen AG, a major healthcare supplier, informed the attendees about the product information exchange with the FDA, the internal data maintenance and how medical devices have to be marked machine-readable (AIDC). Nihat Arkan, CEO at 1WorldSync: “Producers and distributors are obliged to gather and maintain up to several hundred attributes per product as well as to provide them promptly to trading partners and customers. With our data pool, all members of the supply chain can publish and obtain these attributes reliably and efficiently via a single information pipe.”

Power of 1 Awards for Excellence in
Innovation, GDSN Adoption and Data Management 

1WorldSync held a Power of 1 Awards dinner during the congress where CEO of 1WorldSync, Nihat Arkan, awarded three companies that achieved excellence in innovation, GDSN adoption and personal efforts in product information management practices. The Power of 1 Awards honor organizations that have made a significant impact on their trading partner communities, through their outstanding work and leadership of product information exchange and Global Data Synchronization Network (GDSN®) initiatives. This year’s award in the category “Innovation” was Holger Clobes, Head of Global eCommerce & Auto ID at B. Braun Melsungen AG. The CEO at GS1 Netherlands, Pieter Maarleveld recieved the awarded in the category “GDSN Adoption”.  The “Compass Award” was presented to  Stephan von Seydlitz, Head of Ressource Management & Master Data Management at REWE-Group, “whose outstanding personal efforts have had a profound and enduring impact driving next generation data management practices.”


With more than 15,000 customers across 54 countries, 1WorldSync is the leading product information network and data pool solutions provider, certified within GS1 Global Data Synchronization Network™ (GDSN®). 1WorldSync solutions and services enable businesses to exchange product information across their buy and sell side trading partner communities, via a single cloud based platform – with solutions including Supply Chain Enablement, Product Risk & Compliance, and Omni-Channel Commerce. 1WorldSync is jointly owned by the member organizations of GS1 Germany and GS1 US. GS1 is the preeminent organization for the development of global standards, for identifying, capturing and sharing product information.

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