Category Archives: USA

The Mobile Product Information Gap

The Mobile Product Information Gap

Online sales in the U.S. totaled $263 billion dollars in 2013, an increase of almost 17% from 2012 according to the US Census. According to research firm Javelin, mobile commerce accounted for almost $60 billion, representing 188% growth from 2012. While this impressive growth in mobile commerce represents a tremendous opportunity for the retail industry, it also represents a huge challenge.

Continue reading

Shopping Bags

The Next Great Transformation in Retail

digital shoppingThe Harvard Business Review ran a great blog post: The Future of Shopping. The post pointed out that every 50 years or so, retail undergoes a major transformation.

digital shoppingEvery 50 years or so, retailing undergoes this kind of disruption. A century and a half ago, the growth of big cities and the rise of railroad networks made possible the modern department store. Mass-produced automobiles came along 50 years later, and soon shopping malls lined with specialty retailers were dotting the newly forming suburbs and challenging the city-based department stores. The 1960s and 1970s saw the spread of discount chains—Walmart, Kmart, and the like—and, soon after, big-box “category killers” such as Circuit City and Home Depot, all of them undermining or transforming the old-style mall. Each wave of change doesn’t eliminate what came before it, but it reshapes the landscape and redefines consumer expectations, often beyond recognition. Continue reading

Product transparency for building consumer trust!

We have come a pretty long way since we’ve hunted our dinner with crossbows and scavenged leaves and berries from the forests. In the 21st century, modern civilization is running global food and product supply chains that make markets independent from seasonal and regional restraints.

Continue reading