Category Archives: USA

Expedite Speed to Market with 1WorldSync Connectors

With total retail e-commerce sales having reached $453.5 billion in 2017 alone, it’s never been more important for brands and retailers to provide quality, trusted and robust product content across their multiple sales channels.

The Problem

In order to reach a wide-range of consumers, it is pertinent that you to connect with a vast amount of retailer and eTailers. Each retailer you connect with requires various product attributes and want that information provided to them in unique formats.

Understanding and collecting the required product content by retailers requires a tremendous amount of manual labor and coordination. This can result in distributing incorrect product content that can result in lost sales and strained relationships with retail partners.

Are you ready to unleash your product content with retailers to drive more sales?

Respond Rapidly To Content Delivery Requirements of the Largest E-Commerce Platforms

1WorldSync understands the challenges for managing product content across disparate channels and our customers leverage our all-in-one solution to ensure their product content is accurate, complete and optimized to ensure it engages and drives shopper purchases.

1WorldSync Connectors empower brands with the ability to understand the requirements of some of the world’s largest eCommerce platforms to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.

By leveraging a 1WorldSync Connector, brands can easily aggregate and syndicate authentic, complete product content to effectively drive and influence sales on digital channels through connectors for Walmart, Gebr. Heinemann, Amazon and Alibaba.

1WorldSync connectors provide brands the ability to distribute content effortlessly to retailers and eTailers with their required attributes, format, quality and communication protocol.

Benefits

  • Improved data quality: Simplify the process to provide the complete, accurate data recipients require and leverage industry, regulatory and global standard validations which ensure data is accurate before being sent to recipients.
  • Speed to market: Understand the requirements of some of the world’s largest eCommerce platforms and load data from anywhere, transform it quickly and publish it in the exact format required by the recipient.
  • Keep Up with Today’s Market Demands: Keep up with the requirements of hundred of retailers ever changing product content demands and get the business intelligence to ensure you’re providing what they demand.

To learn more about 1WorldSync expanded capabilities to drive eCommerce sales sign-up for our upcoming webinar on July 18th at 12 pm ET.

Content Analytics and 1WorldSync Finalize Collaborative Agreement to Optimize Retail Conversion and Sales

Content Analytics, Inc., the Control Center for eCommerce, and 1WorldSync, the world’s leading provider of content solutions, have partnered to bring together 1WorldSync’s product content expertise with Content Analytics reporting, management, and analytics capabilities.

The ecommerce industry relies on trusted, quality product content for its continued growth, and the partnership allows 1WorldSync and Content Analytics’ customers to leverage both companies’ solutions as they manage, distribute, and analyze product content.

Through the partnership, 1WorldSync customers have access to new capabilities including content health measurement, out of stock alerting, search engine optimization, rating and review monitoring, and price tracking. In tandem with 1WorldSync’s upgraded Product Information Cloud, with these analytics capabilities, brands are able to optimize their presence on retail eCommerce sites in order to drive increased traffic, conversion, and sales.

“We are thrilled to be partnering with Content Analytics, an organization that supports our goal of optimizing product content in today’s world of connected commerce,” said Karin Borchert, CEO of 1WorldSync. “Together we hope to analyze content performance on eCommerce sites and pinpoint specific areas of strength and opportunity to improve content for suppliers, retailers and distributors.”

To learn more, visit http://solutions.1worldsync.com/content-analytics-partnership.

“Partnering with 1WorldSync is exciting for us because they are the market leading Data Pool and provide technology and support to thousands of manufacturers,” said David Feinleib, Founder & CEO of Content Analytics. “This reach will provide our industry leading eCommerce capabilities to a wide range of manufacturers and retailers to help them make the leap to digital success.”

About Content Analytics
Content Analytics is the Control Center for eCommerce. Content Analytics is the world’s only end-to-end eCommerce solution combining a full suite of Analytics and Reporting capabilities with a best-in-class content management platform. The Content Analytics team brings deep domain expertise from Amazon, Target and Walmart to help simplify the complexity of eCommerce. The Content Analytics platform includes everything brands and retailers need to manage their eCommerce products and increase revenue. For more information, visit https://www.contentanalyticsinc.com/.

The Power of a Picture: Drive Sales With Efficient Digital Asset Management

They say a picture’s worth a thousand words, and nowhere is that more true than when it comes to selling products online.

Have you audited your brand’s presence on the digital shelf recently? If not, take a moment to visit the product pages across multiple sites. You may be surprised to find outdated product images, images that have incorrect data, low resolution or poor image quality and simply no images at all!

In today’s omni-channel world, consumers expect a consistent experience and the online experience must mirror the offline experience.

To get your share of a rapidly expanding e-commerce market, marketers need to provide customers with an experience online that’s as true as possible to the product they choose at the physical store shelf.

The reality is that the ability to visualize a product boosts sales and innovative companies are using images to drive increased conversion rate online. Further, consumers continue to demand digital assets in many formats (images, video, pdf’s, msds, documents) and the cost and time create, load, manage and distribute digital assets make it very difficult.

Are you ready to reduce the cost of digital content distribution and burden and time of having to customize digital images for your customer or partner?

Enter 1WorldSync Digital Asset Management Solutions

From creation to upload to publish, the 1WorldSync Digital Asset Management Solutions offers organization one solution to easily create, upload, host, share and manage digital assets to be preserve brand integrity and effectively drive online conversion.

We have content creation solutions that help our customers create the content and images they need including product imaging, dimension data capture and we can support the mass uploading of digital assets.

Further, we support our customers to upload, store, view, link, and distribute digital assets, including images, videos, and documents.

Are you ready to support the digital shelf faster and drive conversion on all channels?

Drive Sales With the Digital Catalog

Are you ready to enable your sales team and drive conversion with Digital Catalogs?

Companies that equip their sales teams with up-to-date product content help drive sales. There is a huge opportunity for merchants and suppliers to use digital catalogs  to reach shoppers on the path to purchase anytime, everywhere.

Enter the 1WorldSync Digital Catalog

The 1WorldSync Digital Catalog provides businesses with the ability to leverage their existing product content to render their a visual representation of their product(s) in a custom tailored experience.  Digital Catalog mobilizes product content across multiple devices and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids that can be taken on-the-road or shared with your trading partners!

How to Leverage 1WorldSync Digital Catalog in your Company:

  • Show customized digital catalogs to all your buyers: Give each customer a tailored experience when presenting your catalog. Deliver accurate and up-to-date product content to market as quickly as possible and on your schedule. Make sure your catalog has the latest product information to improve consumer satisfaction at the same time.
  • Carry a tablet with your digital catalog on sales calls:  Stop carrying boxes of potentially out of date literature to sales meetings. Have constantly up to date information available to show your customers using your iPad, iPhone or laptop Download a spec sheet to email them as a leave-behind.
  • Provide your sales team with easy access to the most up-to-date product content, including images.
  • Visually style the rich product pages to advertise your brand and products:  Give your marketing team access to the latest product content. Reduce reliance on email, ftp, and other means of sharing product photos and content.

Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands.

Learn more and start building out your Digital Catalog today!

1WorldSync Annual User Group 2018 Recap: Unleash The Power Of Your Product Content in Phoenix – Part 2

Let’s hear it for our customer speakers!  We traditionally ask several customers to present their story to the audience at the 1WorldSync Annual User Group, and this year’s speakers really demonstrated exciting innovation and how they are unleashing the power of product content within their organization and beyond.

Keynote 1 – C&S Wholesale Grocers

For the event’s first Keynote, we had Riannon Hambleton from C&S Wholesale Grocers on stage walking us through the technology they are implementing that is automating their business and reliant on content coming through 1WorldSync to make it all work. Highlights included automated item picking, to entire robotic warehousing and fulfillment. Not bad for a company that is celebrating their 100th anniversary this year.

Keynote 2 – Coca Cola

Our second keynote featured Liz Sertl from The Coca-Cola Company.  Liz provided us with a great example of how her career had a common thread – Standards.  She then walked us through The Coca-Cola Companies structure, systems and brands while weaving in some key challenges they faced in recent years.  Coca-Cola needed a single source of truth for their internal and external partners. Their journey began in 2005 by signing up with a datapool, but in the past 4 years has ballooned into a multi-tiered journey where they are now powering syndication of content leveraging a PIM, key organizations [like 1WorldSync] and content standards. This combination has led to Coca-Cola to a highly structured governance, MDM and syndication process which enables them to move at the speed of business and changed based on market conditions.

Panel –  The Evolving World of Digital Commerce

One thing that has been consistent over the past 4 years that I have had the pleasure of planning the event is the Panel.  This year’s panel had representatives from Bush Brothers, Kroger, Johnson & Johnson, Sam’s Club, TOPCO, and Walmart. Our goal was to get individuals who were happy to weigh in on several topics and passionate about their organization’s product content. There were great conversations ranging from trust to quality to timeliness to industry challenges.  Each panelist brought a fresh perspective to the audience and were able to provide several key takeaways that were discussed during the breakout sessions that followed.

Amazon Content Capture

We were very happy to have our customer, Amazon, take center stage as well. Kishore Kumar Venkatachalam shared insights on Amazon’s Catalog Content Capture initiative, provided clarity around why Amazon is leveraging 1WorldSync and GS1 Standards and finally to implore our audience to publish more to Amazon. They want all your content – Logistics, Marketing, Digital Assets, you name it!

1WorldSync Product Vision: Where We Are Today & Where We Are Going

The last main session for the day had 1WorldSync’s own Randy Mercer circling back to the Impact of Omni-Channel and Brand Representation Realities. He then highlighted the 1WorldSync Omni-Channel Platform, specifically around specific advancements to the platform in the recent past, and how we are building strategy drivers to further 1WorldSync value to all participants in the product content journey.

During this session, he delivered an in-depth demo of the latest functionality and wrapped the session with insights around where 1WorldSync is going technologically.

Closing Remarks

The end of the day Kurt Pannier, 1WorldSync’s new VP of Sales Americas shared some closing thoughts and wrapped up the day a bit for the audience. The final message was that 1WorldSync has evolved into so much more than a datapool, and while we truly value all the efforts from the past, we are looking forward to serving all our customers in innovative ways in the coming future.

Additionally, we announced the recipients of the 2018 Power of 1 Awards. Recipients are recognized for their market leadership, innovation and their focus on quality and completeness of product content. This year’s recipients show a unique commitment to delivering product content that streamlines the supply chain and drives increased sales across all channels of commerce. Find out who the prestigious winners were!

1WorldSync Annual User Group 2018 Recap: Unleash The Power Of Your Product Content in Phoenix – Part 1

During the 4 years I have been involved in 1WorldSync’s Annual User Group, not one of the events has been the exact same.  Each had their own formats, locations, goals and opportunities.  This last one however stands out as a celebration of our evolution from a GDSN datapool to a Content aggregation & Syndication powerhouse.  

Opening

Our New Master of Ceremony, Harris Diamand set the stage for the day for us to focus on “Unleash the Power of Product Content”. What a theme right?  We are no longer just your GDSN datapool, but have been driving towards the digital sector along with all of you. During the first part of the day, our speakers touched on what 1WorldSync has evolved to, and how we are continuing to evolve in the ever changing digital world.  

These sessions kicked off with 1WorldSync’s CEO Karin Borchert discussed the current challenges facing all participants in the product content journey – Trust, Timing, Quality, and the insatiable need for more content.  

With Content Management, Product Discovery, Content Syndication, Transparency & Compliance and Insights Solutions, you can arm all parties with the insights and means to get all impacting product content from the trusted manufacturer sources all the way to the digital footprint retailers, operators and sites are presenting to the customers.

Information in the Digital World – The Need for Web Ready Content is Now

The next speaker, Randy Mercer, 1WorldSync’s Head of Solution Sales, then dug into the specifics further by discussing what the impact of product content has in the digital world. Digital Sales are growing, an estimated $254 Billion over the next five years, and that digital is impacting not just impressions online but in store as well.  

Roughly 71% of in-store shoppers say that digital significantly impacts their shopping experience and 75% of customers expect consistent interactions across channels. In short consumers are expecting accurate representation of products with digital assets and transparency across all channels. Higher content quality, consistency and completeness drives conversion rates. Bad content results in cart abandonment, higher levels of returns impacting costs and reduction in brand loyalty.

1WorldSync has historically been a trusted partner in getting supply chain content syndicated throughout the product content journey, and will continue to excel in those areas.  Randy mentioned that 1WorldSync is also evolving based on these needs and we are continuing to focus on Customer Experience, Customer Value, how can we be better today and where can we be more agile to meet the needs in the future. These focus areas are driving our 2018 Strategic Initiatives in Growing Product Content, Strengthening Content Quality, Increasing Market Drivers and improving Customer Satisfaction.

1WorldSync End to End Partner Ecosystem

Tom Dillon, VP Global Community Management & Strategic Partnerships, walked the audience through the efforts we have been driving to expand our partner ecosystem.  The challenge of multiple requests from multiple recipients via multiple channels has been building for years now, and we have seen a significant want for a consolidated conversation providing best in class end to end services.  Tom highlighted a few of these partners and walked the audience through our eco-system and discussed use cases were leveraging 1WorldSync as a centralized point can promote quality, timelines and completeness for all parties in the product content journey and in the eyes of the end consumer.

And what is amazing is this was just the first hour of Annual User Group.  There were so many additional insights and outstanding speakers we needed to break this post into 2 parts!

Read 1WorldSync Annual User Group 2018 Recap: Unleash The Power Of Your Product Content in Phoenix – Part 2.

1WorldSync Recognizes Leaders in Product Information and Global Content Distribution Through the 2018 Power of 1 Awards

1WorldSync, the leading provider of product content solutions, announced the recipients of the 2018 Power of 1 Awards during the 2018 Annual Group, co-located with GS1 Connect in Phoenix. Recipients are recognized for their market leadership, innovation and their focus on quality and completeness of product content.

The 1WorldSync Power of 1 Awards are given to organizations that have had a significant impact on their community of trading partners through product information initiatives and global content distribution. This year’s recipients show a unique commitment to delivering product content that streamlines the supply chain and drives increased sales across all channels of commerce.

The USAID Global Health Supply Chain Program-Procurement and Supply Management (GHSC-PSM) project received the prestigious 1nnovation Award for their work on behalf of the U.S Agency for International Development, the U.S. President’s Emergency Plan for AIDS Relief, and the U.S. President’s Malaria Initiative.

The Quality1 Award was given to Johnson & Johnson Family of Companies, and recognizes the company’s commitment to significantly raising the standards in sharing compelling, engaging and consistent product information. The award also recognizes the company’s investment to improve the quality of product content they share with their customers.

Albertsons Companies was awarded the Big 1mpact Award, in recognition for their significant impact in the CPG industry. The company was chosen for its noted commitment to the exchange of trusted product content with customers, consumers and trading partner communities.

The Transparency1 Award was presented to Topco Associates LLC as a result of its ability to power a landscape of loyalty in the age of socially conscious consumers and regulatory compliance. The award spotlights the organization’s commitment to product content transparency and compliance as critical pieces in the path to purchase.

“This year’s Power of 1 Award winners are a testament to the importance of quality product content, and I’d like to congratulate them on behalf of the entire 1WorldSync community,” said Kurt Pannier, Vice President of Sales, Americas, at 1WorldSync. “These organizations stand out in the market for their commitment to improving the quality of their content, their focus on transparency and compliance, and ability to deliver reliable and trusted product content.”For more information on 1WorldSync, visit https://www.1worldsync.com

GS1 Connect 2018 Recap

Last week, attendees from around the world, including myself, took part in an ‘accelerated’ week of learning and networking at the annual GS1 Connect 2018.

The conference highlighted that today’s fast-paced, digital environment connects us all and the power is fully in the hands of consumers.

Bob Carpenter, President and CEO, GS1 US, opened the conference highlighting the urgency and velocity of change needed to evolve at the pace of consumers, technology and business models. Bob spoke with passion and issued a call to arms to take action in leveraging data as an asset vs. liability.

Bob’s opening remarks echoed the many themes I heard in talking with 1WorldSync customers…the time is now to unleash product content.

My 5 takeaways are highlighted below:

  1. Product attributes fuel the path to purchase: I think we’re all aware that today’s digital consumers have never been so discerning. In the past price and availability sold products. Today, consumers judge products based upon attributes. Attributes include product description names, prices, size, romance copy and images. Consumers use product attribute to filter and compare choices. Thus, if you’re missing product information, you’ve lost the consumer on the path to purchase.
  2. You can’t put fresh paint over rotten wood: During the keynote, Bob gave the analogy of fresh paint over rotten wood, when comparing implementing a technology tool to help your organization manage product content. The bottom line is that at core, you’ve got to spend the time, energy and resources getting your product content accurate and robust. Technology may bring innovation but the data has to be accurate and collaboration is imperative. The time is now, to rip out the old wood and get the product content complete, accurate and digitally ready with expanded attributes that make the product shoppable on the digital shelf.
  3. Protect your product identity as you do your personal identity. Piggybacking on the fresh paint on old wood analogy, the bottom line is companies must take pride in their products identity that includes all content and attributes. The product content shared on digital channels is wrong far too often. Bob Carpenter mentioned that only 54% of data on the digital shelf matched the information on the product’s packaging. Inaccurate product data has a serious, and usually underestimated, negative impact on business and customer experience. Product content is the identity of the product. Better get it right!
  4. Leverage your data as an asset, not a liability. I heard this piece of advice both in the keynotes and in the 1WorldSync Annual User Group.  Data should not be holding you back. Data and product content should be your biggest asset and differentiator. If you leverage standards, technology, partners and internal collaboration then data should be your company’s biggest asset. Protect that asset and the product’s identity with everything you have.
  5. Own the narrative behind your product content: The final piece of advice I heard from 1WorldSync customers and from the keynotes is the importance of the narrative behind the data. Data can be boring and hard for your executive leadership to understand the importance of if you don’t get the narrative right. Yet, we know that the data and product content is the cornerstone of the products identity. Thus, be well versed in understanding the implications of not getting your product content strategy right. Leverage your data as an asset not a liability and own the narrative behind the product content so that all people within the organization understand the importance and impact.

The Time Is Now: Unleash Your Product Content

More and more, eCommerce, social media, mobile and in-store are becoming distinctions without a difference and product content is the core of this omni-channel experience. From discovery to decision making, product content is the driver of every shopper’s journey. For years, supply chain professional have been investing in supply chain standards and ensuring supply chain efficiencies.

Now is the time, to shine a light on all the hard work and investment you’ve made in ensuring complete, accurate and quality supply chain and logistics content and demonstrate the value of this supply chain content.

Are you ready to unleash it to the evolving world of digital commerce? Visit http://solutions.1worldsync.com/omni-all-in-one today!

Say Hello to 1WorldSync’s Data Strategy Team

Who is the Data Strategy Team?

The Data Strategy Team (DST) is part of the Global Professional Services Division. The Data Strategy Team is led by Scott Brown, who had over  twelve years of experience with GS1 US before taking a position with 1WorldSync. Collectively, the members of the Data Strategy Team have nearly 35 years of industry-relevant experience.

What does the Data Strategy Team do?

The Data Strategy Team has several important functions within 1WorldSync. The DST is responsible for item and data management, serving as the definitive source for all attributes. Working in the Omni-Channel sphere, DST uses its experience to influence decisions on 1WorldSync Products. DST is responsible for making sure attributes are harmonized across the products, as well as making sure requirements are met for a given retailer.

Using strategy and analysis, the DST creates and updates attributes to better serve 1WorldSync customer and give up-to-date attribute definitions and requirements. In addition, the DST creates appropriate validation rules, cross checks valid value lists, and converts recipient requirements into reliable and accurate attribute information.

Why does this matter?

Our role of attribute management serves as the “Skeleton” for many 1WorldSync Products. By harmonizing, adding, and updating attributes, DST makes sure customers are making an informed decision when they enter content into 1WorldSync platforms. DST’s planning and analysis helps customers make the right choices when it comes to publishing data.

What is in store for the Data Strategy Team?

This is an exciting and dynamic time for 1WorldSync and the Data Strategy Team.

The Data Strategy team plans to make the rest of 2018 a huge year for our customers, with timely product roll outs and accurate information for publishing data. We will be sharing our progress in the form of thought leadership and look forward to your participation!

Win consumers on the path to purchase with 1WorldSync

In the meanwhile, our professional services team invites you to receive a customized data quality report based on a sample of your published data.

This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality.

Please visit http://solutions.1worldsync.com/data-quality-report

Capture The Voice Of Your Product Content

Do you know what SOLOMO means? The first time I heard the term was in 2011. SOLOMO stands for social, local and mobile. At the time, SOLOMO was a brand new imperative for state of the art apps. Such take-home messages are helping product designers and developers to optimize digital building blocks for social, localized and mobile aspects of deployment.

Technologies have progressed, and today we probably have to promote the term from SOLOMO to VOFI. This term would stand for Voice First.

In the digital age, it is merely not enough to provide just standard product information like texts, images, and numbers for hundreds of product attributes. Such an approach still serves the classic B2B demand well, but it utterly fails for modern consumer-facing B2C applications missing “human,” usable interfaces. Voice First may sound unfamiliar to many for the time being.

But I think the industry really must aim to control what Alexa, Siri, Cortana and all these other digital chatterboxes are telling consumers about their valuable brands and products. Extending the customer journey by natural voice interfaces yields to better shopping experiences.

Helping more than 25,000 global brands in 60 countries, the 1WorldSync understands that no matter where you conduct business, trusted content matters. Our teams are diligently working on building the single data pipe for product content.

So far – surprisingly for me – no clients have approached us to get access to voice ready product content. I would be curious to know if you think that voice ready information should become a core component of up-to-date product content? Do your organizations already live and breathe VOFI? Contact us today!