Category Archives: USA

Go beyond the label with the 1WorldSync SmartLabel solution

Transparency and trust are critical in today’s shifting marketing place.  Consumers are making smarter purchasing decisions on the spot by using their smartphones to access information about the products they buy. *  Connect consumers with your products and deliver an empowering consumer experience.

Adopting SmartLabel for your products is an easy and efficient way to demonstrate your commitment to your consumers and stand out from your competitors.

SmartLabel goes beyond the label, bringing extended attributes right into the palm of your consumer’s hands. As transparency becomes more critical to your consumers, your ability to provide trusted product information to your consumers is a strategic differentiator.

At 1WorldSync we understand how important this initiative is to brands, that’s why we made an easy and efficient way for you to add a SmartLabel solution to your existing subscription. Learn more about the 1WorldSync SmartLabel solution or contact your account manager to get started today!

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*Source: http://fortune.com/2015/10/13/food-revolution-millennials/

Catalog1 and Communities

The capabilities of 1WorldSync’s Product Information Cloud are growing!  Since December, we have been actively releasing new functionality to Catalog1 and Communities.

Catalog1, a solution to distribute content easily with a rich contextual GUI, look and feel is shared with TAG: an attribute rationalization and reporting tool that allows users to interact with industry, recipient and regulatory requirements called “playlists.”

Our latest release introduced:

  • Smart Label Solution offering a seamless and efficient way to fulfill the industry initiative requirements and easily generate a Rich Product Content page for all of your products.
  • 1WorldSync Communities “Chatter” provides the ability for customers, industry groups, like communities to collaborate, learn, inform and relate on key topics and initiatives.
  • Get your products to Google Manufacturer Center to meet their online requirements, with Catalog1
  • Click here to view a demonstration of key Winter Release capabilities

Please reach out to businessdevelopment@1worldsync.com with any questions about adding Catalog1, Content1 or Chatter capabilities to your existing subscriptions.

2016 Readers’ Choice: Mobility

Originally posted in Readers Choice of CGT – A Short List of the Best Technology & Services Providers to the Industry

According to Peter Drucker, “Business has only two functions — marketing and innovation.” But with the pace of innovation and technology quickening we might want to think on using a new portmanteau; TECHNOVATION.

Technovation suggests that marketers must recognize the accelerating pace of evolving technology, now inextricably linked to adapting consumers, while adjusting our comprehension and organizational structures to embrace not just the obvious, e.g., big data and analytics, but also how consumers, themselves, view their online and offline lives as part of a seamless whole. Marketers must understand that technovation is not only about understanding what consumers are doing with technology, but also what technology is doing to them.

Mary Meeker of KPCB notes that since 2008, the time an adult spends on digital media has gone from 2.7 to 5.6 hours per day, and that mobile has increased from 12 percent of that time spent to 51 percent. In June 2015, Pew Research noted that a fifth of Americans are ‘almost constantly’ online, with 36 percent of 18 to 29 year olds reporting they are ‘almost constantly’ online. Nielsen recently reported, in the desirable 18 to 34 year old demographic, that 8.5 million people per minute now use smartphones and other TV connected devices, surpassing 8.1 million per minute that use traditional TV screens.
In his book “Decoding the New Consumer Mind: How and Why We Shop and Buy” Kit Yarrow opines, “our use of technology has changed our psychology” including for innovation optimism, consumer empowerment, faster thinking, symbol power, and new ways of connecting.

The Ericson Institute, in a just released study representing 1.1 billion people across 24 countries found that constantly having a screen in the palm of your hand is not always a practical solution, however. Prognosticators now believe this technology will be a thing of the past, perhaps in fewer than five years.

What might make this forecast a reality? The Internet-of-Things has already taken hold, and Virtual Reality now has a purchase on popular imagination. Watch for a plethora of new form factors, from flexible screens, to wearables, to implantables. The computing power driving this technology is readily available and rapidly evolving. IBM has Watson, and Google claims its “D-Wave Quantum Computer” will be 100 million times faster than any of today’s machines. If true, D-Wave could theoretically solve a mathematical problem within seconds that would take today’s digital computer 10,000 years to calculate.

This kind of computing power, linked to Artificial Intelligence, coupled with new user form factors, will drive innovation for the next era of digital communication making possible – quite literally – commerce-at-the-speed-of-thought.

A brave new world is upon us, taking shape around us and with all of us as participants and innovators in our own right.
Hail the consumer!

What Makes a Trend… a Trend?

Rubik’s Cube.  Leg Warmers.  Juicers.  Boom Boxes.  Atari, Tivo, Game Boys. Chances are good that you bought in to one of the many product trends from the last couple of decades.  After all, whether its fashion, toys, gaming or foods (think “artisanal” cheese), who can resist jumping on a trendy bandwagon?  Admittedly, some trends are best left to the pop culture history books, but today – in 2016 – we’re seeing a definite trend towards trends becoming more than trends (did you get that?).

Consider eCommerce.  It was only 15 years or so ago that online sales were left to Amazon or eBay. For others in retail, online shopping was a nice add-on.   The theory was that the consumer wouldn’t abandon the brick and mortars.  Consumers wanted to see, touch and hold their purchases. So what was considered a trend in the year 2000 (15 ½ million households shopped online in September 2000), has evolved into a full-fledged way of life (spending a total of $4.2 billion online – an average of $272 per person).  Today, consumers are spending an average of $2,466 per person on online purchases.  Even traditional grocery items are added to the list, with online grocery growing at nearly twice the rate of any other industry.

Convenience, value and the proliferation of mobile devices have been key drivers in changing consumer shopping behaviors.  So what’s a growing retailer to do?  How can retailers capitalize on current eCommerce buying trends, while building for the future?

  1. Invest in digital technologies that enhance the Omni-Channel experience whether in-store, online or anytime. For example, consider tools that enable online chats and video merchandising to help describe and demonstrate how an item looks or works.  Curated content, suggested buys & upsell, on-line shelves and eCarts are varied components of an engaging on-line shopping experience. Walmart recently announced making a move to marry the retailer’s online and mobile assets with its 11,500 stores worldwide..  According to Fortune Magazine, “Walmart said it was merging to the two divisions to create a new unit called ‘Walmart Technology.’ Walmart pointed to the recent launch of its Walmart Pay mobile payment service as an example of the kind of collaboration between the teams that it hopes the merger will spur.”
  1. Offer a convenient shopping experience that responds to the consumer path to purchase. One-stop-shopping convenience is no longer about selling everything from a single supercenter or website. It’s more profitably targeted at giving a seamless Omni-Channel experience to shoppers who are budgeting for both time and money. Consider retailers that are offering services that combine their in-store and digital capabilities, for example ‘click-to-curb’ for groceries, ‘site to store’ at mass retailers or virtual dressing rooms for apparel.
  1. Content, content, content…did we mention Content?

We encourage retailers to focus on enhanced content and content distribution strategies to provide differentiated levels of product information for customers and consumers.  As research indicates, rich content, more content and trusted content will make a consumer click BUY NOW and continue as a repeat customer online and in-store.  Conversely, if a consumer cannot see a picture of the product they want to buy…they go elsewhere, and likely never return.

What sets a seller of goods apart from competition is their ability to give the buyer what they want, how they want, where they want it, when they want it.  Omni-Channel is not a trend – it is a full-fledged way of commerce and consumerism: yesterday, today and tomorrow.

The Omni Channel Challenge – 3 Tips on How your Organization can transition to a full customer shopping experience

“Here is a simple but powerful rule: always give people more than what they expect to get.” ~ Nelson Boswell

“The customer experience is the next competitive battleground.” ~ Jerry Gregoire

“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” ~ Mark Cuban

We love a good quote.  But three stellar quotes about the customer experience?  Absolutely irresistible.  Because as it relates the world of retail, we know that businesses are knee-deep in adopting new standards and technologies to improve and enhance the customer’s shopping experience.  After all, it’s the customer that now defines retailing, transcending channels to shop exactly the way they want to shop, whether online or in-store.  And their expectations are significant.  With a shopping basket in one hand and a smartphone in the other, shoppers also turning to mobile to do research, compare prices and even make their final purchase.

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Streamlining the Global Healthcare Data Supply Chain to Comply with Safety and Traceability Mandates

Article originally featured in Pharmaceutical Compliance Monitor.

The demand for robust product information is pervasive. It touches every industry and comes from multiple facets – end consumers to global governments – and the healthcare industry is no exception. Patients are no longer simply recipients of care, but active participants requiring access to rich product information to make informed decisions about their health, care and wellness.

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Top 5 Reasons to attend 1WorldSync 2016 Annual User Group, Americas

#RoadtoAUG

At 1WorldSync, we are dedicated to providing our community with collaborative platforms for open engagement and industry alignment. Input from the 1WorldSync community drives our efforts to provide collaborative platforms that deliver information and interactions that benefit our customers. The WorldSync 2016 Annual User Group, Americas provides this platform for our customers to engage, interact and share best practices, community needs and encourage user-lead information sharing. Below are my personal Top 5 Reasons to attend this year’s Annual User Group, Americas.
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Roses are red, violets are blue, I love chocolate but I’m allergic to glu (ten)

‘Tis the season. You romantics might know it as Valentine’s Day, but for us chocolate lovers, its chocolate month. It’s everywhere you look. Giant and small, in heart-shaped and square boxes, accompanied by various t-shirt wearing stuffed animals, and in weird and wonderful shapes (I’m looking at you chocolate heart-shaped key). For a chocolate lover like me, this has always been the most wonderful time of the year…until this year. When I found out that I have an intolerance to gluten, I was afraid it was going to put a bit of a damper on my ability to indulge in the libations of the season. Lucky for me, the U.S. FDA has a law requiring gluten-free products to be labeled, so I know exactly which chocolate heart-shaped keys I can happily enjoy, and those that I can’t. This got me thinking about my beloved chocolate, and labels, and what ingredients are in the products I know and love.

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5 Tips for Moving Business Online After the Era of “Black Friday”

It’s December 2015 and Black Friday is behind us.  I mean that in a literal sense (2 weeks have now passed) but also in the sense of The End of an Era.

Per retail analysis firm Shopper Track, Black Friday 2015 showed a 10.4% drop year-over-year in physical store sales since 2014.  This drop is unprecedented, and is attributed to consumers shopping over a longer span of time and taking advantage of the convenience (and safety!) of the online marketplace.

Meanwhile, Cyber Monday was reported by Adobe Digital Index to be the largest online sales day ever in the US, up 16% from 2014 to top $3 Billion.

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