Category Archives: USA

Unleash the Power of Product Content to Drive Conversion – Part 1

In today’s digital age, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight.

This week, 1WorldSync’s Head of Global Partnerships, Tom Dillon, and Content Analytics CEO, David Feinleib, joined for a Q&A. Together, they discussed the drivers of e-commerce and how Content Analytics and 1WorldSync are joining forces to pave the path for trusted content.

Tom Dillon: As a brand in today’s e-commerce-driven world, how do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

David Feinleib: No one understands this shift better than Content Analytics & 1WorldSync, industry-changing partners who are bringing together best-in-class analytics and content solutions to enable brands to drive more sales online. E-commerce is now the fastest growing part of the business for most brands. And it’s not just hardliness goods like electronics. Nearly half of Americans now buy groceries online.

Selling online requires companies to operate faster to stay ahead of the rapidly changing dynamics of the e-commerce market. That in turn requires more tools and technology, and experts who can help put those tools and technology to work–that’s where brands can really leverage the strengths of Content Analytics and 1WorldSync.

Tom Dillon: Let’s talk about the 1WorldSync and Content Analytics partnership. What should suppliers expect and what are the main benefits?

David Feinleib: Our # 1 goal is to optimize retail conversion and sales. We’re starting off by offering a core set of reports that tell brands how they’re doing online and what they can do to optimize their sales quickly. 1WorldSync will generate and share the reports with customers–to make it easy, brands don’t need to learn any new software to get started. We’ve seen these reports make a huge difference for leading brands like PepsiCo, P&G, Mattel and many others, and that’s why we wanted to open them up to the thousands of suppliers in the 1WorldSync ecosystem.

Suppliers can benefit from reports covering:

  • Item Content Quality: Since many online retailers merge change data to make it presentable, this helps a brand understand how their data is presented to the consumers and measured against industry best practice KPI’s.
  • Page 1 & 2 Share of Search: This is a great way to enhance content to be more discoverable. The only way to do this without a service is a tedious, manual search on retailer websites.
  • Out of Stock + Price Change Reports: These reports let you know when the retailer changes an item that could impact a brand’s bottom line, which in turn protects margin.
  • Review Reports: These reports tell a brand when a new review or question comes in so they can take action quickly, which helps ensure brand reputation stays intact.

How E-Commerce Ready Is Your Product Content?

Most people do online research and compare different options and start their product searches online, with over 65% of consumers conducting online product research before stepping foot in a store. The need for optimized, accurate and complete product content on the digital shelf is critical to driving sales and protecting brand equity with consumers and partners.

Consumers expect rich and trusted product content from discovery to decision making on all channels to compare choices. If product content is incomplete, they ultimately will lose the confidence to make a purchase.

Big Ten Attributes: Optimize Your Product And Amplify Your Brand With 1WorldSync

In collaboration with leading international e-tailers, (such as Walmart and Kroger) and data analysts, we identified the top 10 B2C attributes that make the difference in online-sales. Those key attributes make your products more discoverable, increase your conversion rates and achieve better brand loyalty.

Top Ten Attributes
# Name Definition
1. Item Identification (GTIN) Global Trade Item Number (GTIN), the GS1 key used for the identification of trade items.
2. Product Description (Title) An understandable and usable description of a trade item using brand and other descriptors.

This attribute is filled with as little abbreviation as possible while keeping to a reasonable length.

Field length is 178 characters. This should be a meaningful description of the trade item with full spelling to facilitate message processing. Retailers can use this description as the base to fully understand the brand, flavour, scent etc. of the specific GTIN in order to accurately create a product description as needed for their internal systems or web shops.

3. Product Dimensions (height, width and depth) The height, width and depth of the trade item, as measured according to the GDSN Package Measurement Rules.
4. Preparation or Usage Instructions Preparation: Code specifying the type of preparation method the nutrient information applies to for example boil or fry. Or a code specifying the technique used to make the product ready for consumption. For example: baking, boiling.

Usage: Expresses in text the consumer usage instructions of a product which are normally held on the label or accompanying the product. This information may or may not be labeled on the pack. Instructions may refer to the how the consumer is to use the product, This does not include storage, food preparations, and drug dosage and preparation instructions.

5. Feature and Benefits Element for consumer facing marketing content to describe the key features or benefits of the style suitable for display purposes. Not repeatable for language. Attribute is repeatable with a field length of 250 characters.
6. Ingredient Statements Information on the constituent ingredient makeup of the product specified as one string for food and non-food items. Attribute is repeatable and has a field length of 5000 characters.
7. Marketing Message (Romance Copy) Marketing message associated to the Trade item. It is a formatted description with a field length of 4000 characters.
8. Key Words
9. Product Images The type of file that is being referenced for example product image. In case of a product image possible links would be:

  • PRODUCT_IMAGE
  • 360_DEGREE_IMAGE
  • MOBILE_DEVICE_IMAGE
10. Additional Images and Digital Assets The type of file that is being referenced for. Examples would be:

  • SAFETY_DATA_SHEET
  • VIDEO
  • WARRANTY_INFORMATION
  • ZOOM_VIEW

 

In order to create a meaningful product description, the data from attributes such as brand name, sub-brand, variant, functional name and net content can be easily adopted and combined in a specified sequence.

In the example below, the product description is composed out of the brand name “Kelly’s”, the sub-brand “Sunland Farm”, the variant “salted”, the functional name “Potato Chips” and the net content “10 OZ”.

Product description with high data quality Product description with low data quality
Kelly’s Sunland Farm salted Potato Chips 10 OZ Kelly Sun S. 100 OZ P. Chips

 

Three of the five attributes (brand name, functional name and the net content) in GDSN are mandatory attributes and should be already available in the supplier’s system. The brand name isn’t maintained correctly and abbreviations are used. Only the net content seems to be correct but is not in the right place of order.

Want to learn more about the relevance of these big 10 attributes or fill out any missing attributes? 

Future of Retail: “Alexa…What is the Weather Today?”

The consumer is changing again, and retail is now about much more than just online shopping. Technology like connected home devices, virtual reality, streaming television services, voice ordering, augmented reality, and drones have made digital shopping easier and more integrated into everyday life.

In today’s digital age, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

How do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

How Technology is Expanding the Scope of Online Commerce Beyond Retail

The Walker Sands Future of Retail 2018 study surveyed 1,600 consumers across the United States on their shopping habits, preferences and views on emerging retail technology. It’s findings inform and open new doors to the future of retail.

Did you know that of the consumers who own a voice controlled device, 64 percent use it at least once a week? Fifty percent have made a voice-controlled purchase in the past year. Many homes are inhabited by voice assistants and automated bots such as Apple’s Siri and Amazon’s Alexa.

Key findings from the study indicate that:

  • Consumers are more comfortable using voice controlled devices to shop.
  • Fast delivery is no longer optional. It’s a must.
  • Amazon’s dominance forces competing retailers to evolve.
  • The popularity of connected devices has skyrocketed.
  • Politics plays a leading role in commerce.

Unleash the Power of Product Content: Drive Conversion with 1WorldSync

The future of online commerce is much bigger than just retail. As the lines between retail and other industries blur, brands and retailers need to transform the commerce experience into a more integrated part of the consumer lifestyle.

An endless supply of product content makes it easier for businesses to connect with consumers at every touchpoint. The key to success will be for brands and retailers to use this data to power more immersive experiences — without compromising consumer trust.

Competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical. Compelling product page content sells products, strengthen your brand loyalty, and maximizes the customer experience.

With a customer base representing over 26,000 of the largest global retailers, 1WorldSync understands the requirements of some of the world’s largest eCommerce platforms. By ensuring product content is accurate, complete and fully optimized, retailers can unleash the power of one solution that distributes the content into the format required by eTailers and turns it into a consistent experience regardless of provider or medium.

Webinar Recap: Maximize Your Investment with 1WorldSync

Last week, we held a webinar, ‘Maximize Your Investment with 1WorldSync,’ that highlighted new capabilities now available within the 1WorldSync Omni-Channel Platform that make it easier for our customers to win consumers on the path to purchase.

Today’s connected consumers have more choices than ever before and the key to the omni-channel consumer experience is content that fully and accurately represents products.

In response to the ever changing digital world, 1WorldSync has risen to these challenges unveiling new capabilities to:

  1. validate our customers’ trust in us to manage their digital content.
  2. satisfy retailer manatees and industry regulations.

The webinar highlighted that our customers now have the opportunity to go further in their product content journey with 1WorldSync!

The new capabilities give our customers the ability to unleash their investment in global standards to grow global cross-channel sales, drive efficient global content syndication and enable global compliance and product transparency.

The new capabilities and solutions highlighted on the webinar included:

  • Improved eCommerce Solutions give our customers the ability to more easily aggregate and syndicate accurate product content to support digital channels. 1WorldSync Connectors enable brands to understand the requirements of some of the world’s largest retailers including Walmart, Gebr. Heinemann, Amazon and Alibaba in order to bring their products to market faster and seamlessly deliver product content in the exact format required by the recipient. This gives brands the ability to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.
  • Expanded Digital Asset Management (DAM) gives brands the ability to capture, manage and syndicate all their digital assets (images, videos, documents, etc.) and import third-party images to share with trading partners. Further, 1WorldSync content creation services include product imaging services (360 degree image capture creates a spinning appearance), weight and dimension data capture services and mass uploading of digital assets.
  • Digital Catalog provides brand owners the ability to render their own product catalogs, mobilizing product content and enables seamless creation of sell sheets, catalogs, slicks and create a visual representation of your product content to help drive global sales.
  • LabelSync Solution gives brands the ability to publish product content that can be used to provide transparency to consumers, participate in industry and government initiatives, and create a more connected omni-channel experiences via SmartLabel pages

To learn more about these expanded capabilities and solutions visit http://solutions.1worldsync.com/omni-all-in-one

To view the webinar recording view here.

From UDI to GDSN: How the Medical Device Data Landscape Keeps Evolving

Are you receiving requests for  your product data from large GPO’s and hospital networks?

Medical device manufacturers receiving these requests from buyers, often require a unique dataset to be transmitted to them by the manufacturer through the Global Data Synchronization Network (GDSN) for each product available for purchase. These companies require unique, but overlapping, datasets for every device product.

With growing demands, device manufactures are unsure where to begin.

How do you collect the data, get it into the GDSN, keep it secure and ensure it is always up-to-date?

Together, Reed Tech and 1WorldSync offer device manufacturers a solution to meet the challenges of securely managing all of this data, ensuring it is accurate and up-to-date, and sharing it with the downstream users who need it.

From UDI to GDSN

The process from UDI to GDSN, from beginning to end seems to be unclear for many organizations. This upcoming webinar gives you the chance to learn and understand this process, through the experience of an accomplished device professional who experienced this challenge at Steris and sought out solutions through Reed Tech and 1WorldSync.

Join us for a compelling webinar on Tuesday, July 24th at 11 am ET that discusses:

  • How Steris, a leader in cleaning validation and infection prevention solutions, pivoted from UDI compliance to commercial data exchange efforts
  • Who is asking for data in GDSN and why they need it
  • How the GDSN works
  • The best practices for collecting, storing, managing and syndicating device product data

Expedite Speed to Market with 1WorldSync Connectors

With total retail e-commerce sales having reached $453.5 billion in 2017 alone, it’s never been more important for brands and retailers to provide quality, trusted and robust product content across their multiple sales channels.

The Problem

In order to reach a wide-range of consumers, it is pertinent that you to connect with a vast amount of retailer and eTailers. Each retailer you connect with requires various product attributes and want that information provided to them in unique formats.

Understanding and collecting the required product content by retailers requires a tremendous amount of manual labor and coordination. This can result in distributing incorrect product content that can result in lost sales and strained relationships with retail partners.

Are you ready to unleash your product content with retailers to drive more sales?

Respond Rapidly To Content Delivery Requirements of the Largest E-Commerce Platforms

1WorldSync understands the challenges for managing product content across disparate channels and our customers leverage our all-in-one solution to ensure their product content is accurate, complete and optimized to ensure it engages and drives shopper purchases.

1WorldSync Connectors empower brands with the ability to understand the requirements of some of the world’s largest eCommerce platforms to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.

By leveraging a 1WorldSync Connector, brands can easily aggregate and syndicate authentic, complete product content to effectively drive and influence sales on digital channels through connectors for Walmart, Gebr. Heinemann, Amazon and Alibaba.

1WorldSync connectors provide brands the ability to distribute content effortlessly to retailers and eTailers with their required attributes, format, quality and communication protocol.

Benefits

  • Improved data quality: Simplify the process to provide the complete, accurate data recipients require and leverage industry, regulatory and global standard validations which ensure data is accurate before being sent to recipients.
  • Speed to market: Understand the requirements of some of the world’s largest eCommerce platforms and load data from anywhere, transform it quickly and publish it in the exact format required by the recipient.
  • Keep Up with Today’s Market Demands: Keep up with the requirements of hundred of retailers ever changing product content demands and get the business intelligence to ensure you’re providing what they demand.

To learn more about 1WorldSync expanded capabilities to drive eCommerce sales sign-up for our upcoming webinar on July 18th at 12 pm ET.

Content Analytics and 1WorldSync Finalize Collaborative Agreement to Optimize Retail Conversion and Sales

Content Analytics, Inc., the Control Center for eCommerce, and 1WorldSync, the world’s leading provider of content solutions, have partnered to bring together 1WorldSync’s product content expertise with Content Analytics reporting, management, and analytics capabilities.

The ecommerce industry relies on trusted, quality product content for its continued growth, and the partnership allows 1WorldSync and Content Analytics’ customers to leverage both companies’ solutions as they manage, distribute, and analyze product content.

Through the partnership, 1WorldSync customers have access to new capabilities including content health measurement, out of stock alerting, search engine optimization, rating and review monitoring, and price tracking. In tandem with 1WorldSync’s upgraded Product Information Cloud, with these analytics capabilities, brands are able to optimize their presence on retail eCommerce sites in order to drive increased traffic, conversion, and sales.

“We are thrilled to be partnering with Content Analytics, an organization that supports our goal of optimizing product content in today’s world of connected commerce,” said Karin Borchert, CEO of 1WorldSync. “Together we hope to analyze content performance on eCommerce sites and pinpoint specific areas of strength and opportunity to improve content for suppliers, retailers and distributors.”

To learn more, visit http://solutions.1worldsync.com/content-analytics-partnership.

“Partnering with 1WorldSync is exciting for us because they are the market leading Data Pool and provide technology and support to thousands of manufacturers,” said David Feinleib, Founder & CEO of Content Analytics. “This reach will provide our industry leading eCommerce capabilities to a wide range of manufacturers and retailers to help them make the leap to digital success.”

About Content Analytics
Content Analytics is the Control Center for eCommerce. Content Analytics is the world’s only end-to-end eCommerce solution combining a full suite of Analytics and Reporting capabilities with a best-in-class content management platform. The Content Analytics team brings deep domain expertise from Amazon, Target and Walmart to help simplify the complexity of eCommerce. The Content Analytics platform includes everything brands and retailers need to manage their eCommerce products and increase revenue. For more information, visit https://www.contentanalyticsinc.com/.

The Power of a Picture: Drive Sales With Efficient Digital Asset Management

They say a picture’s worth a thousand words, and nowhere is that more true than when it comes to selling products online.

Have you audited your brand’s presence on the digital shelf recently? If not, take a moment to visit the product pages across multiple sites. You may be surprised to find outdated product images, images that have incorrect data, low resolution or poor image quality and simply no images at all!

In today’s omni-channel world, consumers expect a consistent experience and the online experience must mirror the offline experience.

To get your share of a rapidly expanding e-commerce market, marketers need to provide customers with an experience online that’s as true as possible to the product they choose at the physical store shelf.

The reality is that the ability to visualize a product boosts sales and innovative companies are using images to drive increased conversion rate online. Further, consumers continue to demand digital assets in many formats (images, video, pdf’s, msds, documents) and the cost and time create, load, manage and distribute digital assets make it very difficult.

Are you ready to reduce the cost of digital content distribution and burden and time of having to customize digital images for your customer or partner?

Enter 1WorldSync Digital Asset Management Solutions

From creation to upload to publish, the 1WorldSync Digital Asset Management Solutions offers organization one solution to easily create, upload, host, share and manage digital assets to be preserve brand integrity and effectively drive online conversion.

We have content creation solutions that help our customers create the content and images they need including product imaging, dimension data capture and we can support the mass uploading of digital assets.

Further, we support our customers to upload, store, view, link, and distribute digital assets, including images, videos, and documents.

Are you ready to support the digital shelf faster and drive conversion on all channels?

Drive Sales With the Digital Catalog

Are you ready to enable your sales team and drive conversion with Digital Catalogs?

Companies that equip their sales teams with up-to-date product content help drive sales. There is a huge opportunity for merchants and suppliers to use digital catalogs  to reach shoppers on the path to purchase anytime, everywhere.

Enter the 1WorldSync Digital Catalog

The 1WorldSync Digital Catalog provides businesses with the ability to leverage their existing product content to render their a visual representation of their product(s) in a custom tailored experience.  Digital Catalog mobilizes product content across multiple devices and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids that can be taken on-the-road or shared with your trading partners!

How to Leverage 1WorldSync Digital Catalog in your Company:

  • Show customized digital catalogs to all your buyers: Give each customer a tailored experience when presenting your catalog. Deliver accurate and up-to-date product content to market as quickly as possible and on your schedule. Make sure your catalog has the latest product information to improve consumer satisfaction at the same time.
  • Carry a tablet with your digital catalog on sales calls:  Stop carrying boxes of potentially out of date literature to sales meetings. Have constantly up to date information available to show your customers using your iPad, iPhone or laptop Download a spec sheet to email them as a leave-behind.
  • Provide your sales team with easy access to the most up-to-date product content, including images.
  • Visually style the rich product pages to advertise your brand and products:  Give your marketing team access to the latest product content. Reduce reliance on email, ftp, and other means of sharing product photos and content.

Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands.

Learn more and start building out your Digital Catalog today!

1WorldSync Annual User Group 2018 Recap: Unleash The Power Of Your Product Content in Phoenix – Part 2

Let’s hear it for our customer speakers!  We traditionally ask several customers to present their story to the audience at the 1WorldSync Annual User Group, and this year’s speakers really demonstrated exciting innovation and how they are unleashing the power of product content within their organization and beyond.

Keynote 1 – C&S Wholesale Grocers

For the event’s first Keynote, we had Riannon Hambleton from C&S Wholesale Grocers on stage walking us through the technology they are implementing that is automating their business and reliant on content coming through 1WorldSync to make it all work. Highlights included automated item picking, to entire robotic warehousing and fulfillment. Not bad for a company that is celebrating their 100th anniversary this year.

Keynote 2 – Coca Cola

Our second keynote featured Liz Sertl from The Coca-Cola Company.  Liz provided us with a great example of how her career had a common thread – Standards.  She then walked us through The Coca-Cola Companies structure, systems and brands while weaving in some key challenges they faced in recent years.  Coca-Cola needed a single source of truth for their internal and external partners. Their journey began in 2005 by signing up with a datapool, but in the past 4 years has ballooned into a multi-tiered journey where they are now powering syndication of content leveraging a PIM, key organizations [like 1WorldSync] and content standards. This combination has led to Coca-Cola to a highly structured governance, MDM and syndication process which enables them to move at the speed of business and changed based on market conditions.

Panel –  The Evolving World of Digital Commerce

One thing that has been consistent over the past 4 years that I have had the pleasure of planning the event is the Panel.  This year’s panel had representatives from Bush Brothers, Kroger, Johnson & Johnson, Sam’s Club, TOPCO, and Walmart. Our goal was to get individuals who were happy to weigh in on several topics and passionate about their organization’s product content. There were great conversations ranging from trust to quality to timeliness to industry challenges.  Each panelist brought a fresh perspective to the audience and were able to provide several key takeaways that were discussed during the breakout sessions that followed.

Amazon Content Capture

We were very happy to have our customer, Amazon, take center stage as well. Kishore Kumar Venkatachalam shared insights on Amazon’s Catalog Content Capture initiative, provided clarity around why Amazon is leveraging 1WorldSync and GS1 Standards and finally to implore our audience to publish more to Amazon. They want all your content – Logistics, Marketing, Digital Assets, you name it!

1WorldSync Product Vision: Where We Are Today & Where We Are Going

The last main session for the day had 1WorldSync’s own Randy Mercer circling back to the Impact of Omni-Channel and Brand Representation Realities. He then highlighted the 1WorldSync Omni-Channel Platform, specifically around specific advancements to the platform in the recent past, and how we are building strategy drivers to further 1WorldSync value to all participants in the product content journey.

During this session, he delivered an in-depth demo of the latest functionality and wrapped the session with insights around where 1WorldSync is going technologically.

Closing Remarks

The end of the day Kurt Pannier, 1WorldSync’s new VP of Sales Americas shared some closing thoughts and wrapped up the day a bit for the audience. The final message was that 1WorldSync has evolved into so much more than a datapool, and while we truly value all the efforts from the past, we are looking forward to serving all our customers in innovative ways in the coming future.

Additionally, we announced the recipients of the 2018 Power of 1 Awards. Recipients are recognized for their market leadership, innovation and their focus on quality and completeness of product content. This year’s recipients show a unique commitment to delivering product content that streamlines the supply chain and drives increased sales across all channels of commerce. Find out who the prestigious winners were!