Karin joined 1WorldSync on July 19th and will be responsible for driving the company’s operations and global strategy to deliver end-to-end product content aggregation and distribution for industry. She will be based in Lawrenceville, New Jersey, while maintaining a strong presence in the company’s other offices in Cologne, Germany and Chicago, Illinois. Continue reading
Nowadays, “going shopping” doesn’t only entail seeing a product, adding it to the shopping basket, and then checking-out.
We are actively searching for our desired product online. In order to find more comprehensive details, we compare product descriptions, read reviews, and search for pictures and videos. Our shopping universe is digital not only in our private life, but also in a B2B environment. Continue reading
The healthcare industry is evolving and the ability to control trusted quality data can be challenging.
If you manufacture or supply medical devices or pharmaceuticals, then you’ll need to comply with multiple regulations in the near future. Whether it’s for the public sector (NHS in the UK), Group Purchasing Organizations, Regulation in Europe (MDR and IVDR) or in the US (FDA GUDID) – there are strict new regulations and customer demands you must meet in order to continue to do business. Continue reading
In order to make a contribution in the fight against blood cancer, 1WorldSync GmbH has performed a major DKMS registration campaign for employees on April 26, 2017. We were able to inform our employees about the most important facts about blood cancer and to win many of them as potential stem cell donors for DKMS.
As a company, 1WorldSync will bear the cost of the complex and costly typing, which has to be carried out prior to each enrollment into the DKMS donor database. We would like to thank all employees who have registered as potential stem cell donors in the course of our campaign!
88% of consumers say that detailed product content is extremely or very important to their purchasing decision. (Google Shopping Guide, 2016).
Consumers expect rich and trusted product content on all channels: desktop to mobile. Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.
One may think that managing product content and data is easy, but the challenges include:
- 10’s enterprise systems in typical back end to manage product data.
- 100’s people sourcing, aggregating, cleansing data needed for commerce.
- 1000’s trading partners requiring exchange data with in a variety of formats.
- 10,000’s of websites, apps and 3rd parties, representing your product/brand to the consumer.
1WorldSync Omni-Channel Data Study: Charting Course for Connected Commerce
A new data study commissioned by 1WorldSync highlighted many of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities. The study surveyed 400 merchants and suppliers from Europe and the U.S. with more than $500 million in annual revenue, and uncovered key insights into the struggles that are faced in today’s omni-channel world.
Key findings suggest that a majority of merchants and suppliers are not fully prepared to meet the varied demands of modern customers. One major data highlight emerged:
Lack of content solutions hamper success: Half of merchants and suppliers do not use a third-party content provider, which hinders their ability to syndicate product content across channels and platforms.
Trusted Content, Everytime, Everywhere
Brands and retailers need trusted, experienced experts to help them on their product content journey towards a single source of truth!
On May 24, 1WorldSync is pleased to partner with Progressive Grocer and GMA and host a webinar on how to “Win Consumers On Their Path To Purchase With Trusted Product Content”.
Join industry leaders from Tyson, Mondelez and 1WorldSync for a compelling discussion and Q&A on:
- The evolution of the product content journey from supply chain to cross-channel commerce
- How trusted content is curated and delivered anytime, everywhere
- How to influence consumers with trusted product content strategies on the path to purchase
- How to effectively navigate hurdles encountered while integrating cross-channel capabilities
The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016).
Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so too increases consumer reliance on consumable content.
EnterWorks & 1WorldSync Q&A
This week, 1WorldSync’s Director of Professional Services, Data Source Solutions, Vanessa Lin, and EnterWorks CEO Rick Chavie joined for a Q&A. Together, they discussed the drivers of cross channel commerce and how EnterWorks and 1WorldSync are joining forces to pave the path for trusted content.
How is EnterWorks seeing new regulations and data requirements changing the way businesses must manage/distribute data?
We have entered a new era of data standards. Whether it is the Google GTIN update last year which mandated that all brand-name products include the manufacturer-assigned GTIN number or the FDA regulations on nutritional content effective in May 2017, the growing insistence on data quality means online sellers including retailers, brands, and distributors must invest more in time, resources, and digital competencies to update product feeds continuously.
But the imposition of a single view of standard content across channels, while being pushed by the industry and government, pales in comparison to the role that the consumer is playing in driving the expectations for content to a new level. Fickle or not, loyal or opportunistic, the consumer is now accustomed to having content that they need regarding their preferred products at their fingertips. Correspondingly, the cost of poor and inconsistent content mounts as sellers increasingly realize that they now compete on content for share of mind and wallet.
Agreed! Competing with trusted product content consumers can rely on is critical. Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has EnterWorks observed where consumers are driving change?
This is the age of content enthusiasts. Forrester Analyst Carlton Doty recently described our post-digital world, saying “customers aren’t just empowered by digital technology – they’re actually entitled. They think they deserve something, they want it now, and if you can’t provide it, they will quickly find it somewhere else.”
Retailers, manufacturers and distributors must consider not only the effectiveness of product data, but how their content tells a story and creates differentiated experiences. Compelling, trusted product information that is consistent across channels is key. That’s where Product Information Management (PIM) and Master Data Management (MDM) solutions can help, by enabling companies to acquire, manage and transform product information into persuasive content. This content then drives higher sales and new competitive strengths through e-commerce Web, mobile, print and in-store digital channels.
Indeed, today’s shopping experience is driven by ‘I need to know’ moments for consumers. Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.
A new data study commissioned by 1WorldSync highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities. For example, over half (53 percent) of merchants and suppliers experience a knowledge gap internally when it comes to understanding the value of cross-channel capabilities.
Let’s talk about how 1WorldSync and EnterWorks are working together to provide an end-to-end solution.
The successful partnership between EnterWorks and 1WorldSync continues to hit exciting milestones, ushering in new clients, opportunities, and a powerful go-to-market strategy.
This builds on our news last year that EnterWorks received certification on Major Release 3 from 1WorldSync. The MjR3 certification expands the functionality for EnterWorks customers already connected to GDSN, and offers new users of EnterWorks’ PIM and MDM solutions the most advanced bi-directional data publishing and synchronization tools available.
Thanks, Rick! Overall, the EnterWorks/1WorldSync partnership brings enhanced access to richer, trusted product content to clients around the globe. We invite readers to learn more about the benefits of our partnership here.
1WorldSync and EnterWorks will both be exhibiting at GS1Connect on June 20-22 in Las Vegas. Visit EnterWorks booth #5 or 1WorldSync booth #17 to learn how the joint PIM solution can help your business.
Learn more about EnterWorks Enable GDSN Solution utilizing the 1WorldSync connector.
Are you at risk of losing share of the $23.4 trillion in worldwide e-commerce sales predicted for 2017? (Source: eMarketer)
Today’s buyers and modern-day voyagers are tasked with navigating an ever-evolving e-commerce landscape. Companies are investigating newer and better strategies to meet the evolving demands of partners and consumers.
There’s huge opportunity for merchants and suppliers to use the digital channel to reach shoppers in a new way.
- Have you ever wanted to send over your seasonal product collection to your buyers?
- Would a mobile-friendly catalog with information enable your business to train your sales team more effectively?
- Do you have the ability to give your smaller retailers a place to get your latest, up-to-date product information?
- Are you ready to go digital, sell everywhere and deliver content efficiently?
Enter the Sales Kit App!
The 1WorldSync Sales Kit App, part of our Product Information Cloud, is a digital catalog that provides businesses with the ability to render their own Digital Catalog(s). Sales Kit mobilizes product content and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids.
Leveraging your company’s product data that’s been loaded into the 1WorldSync Product Information Cloud Sales Kit enables:
- Creation of a public or private online catalog with complete product details
- Delivery of field selling sheets, spec sheets, product slicks and other digital sales aids to help drive global sales
- Power and drive sales through eCommerce, global websites and other digital applications
Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands. To learn more about the 1WorldSync Sales Kit, visit here.
We are all living a Connected Life in 2017.
Connected and mobile commerce is a way of life for us all and businesses are striving to leverage this connectivity to improve consumer safety, the customer experience and increased market penetration. The growth of cross-channel commerce is a core component of every business plan, regardless of industry or geography.
Global market leaders embrace product content as vital to their engagement with business partners and customers. Trusted content turns that engagement level into commitment. Every business leader knows that more content is better, but what we have all learned is that trustworthy information is often the difference between loyal, repeat consumers and lost sales; or worse injury from lack of available product information.
The Smart Label initiative for consumer goods and EUDAMED and the FDA UDI regulations for medical device labeling initiatives, provide guidance for companies on which content is needed to aid patient safety and provide consumers with information to make health and wellness decisions. However, in the absence of regulations, what content is needed, which channels, and how frequently? These are problems many companies are challenged with in 2017. Digital content is a requirement, not a luxury; and the proliferation of the content consistently remains obstacles to be overcome for all industries globally.
In the 1WorldSync data study launching in April, Charting the Course for Global Commerce, over 400 global respondents reported thirty-nine percent of merchants cannot support mobile commerce, and 68 percent have yet to integrate product information management capabilities across web, mobile apps and in store. Establishing a connected commerce platform remains elusive for many companies.
The 1WorldSync Product Information Cloud solutions continue to evolve and leverage both industry best practices and best in breed technologies to assist our community in overcoming many of the connected commerce challenges: from UDI and Healthcare solutions in Asia, Europe & the Americas to Hazmat solutions and retail apps for increased sales and market penetration.
The Connected Life is a reality for consumers, patients, brands, suppliers, hospitals, governments, retailers and distributors….Everywhere, Every Day.
Digital Product Content is now as strategically important for any company as the product itself. It’s become key for brands and retailers to seamlessly connect all of their online and offline sales channels creating an “cross- commerce” shopping experience, requires clearing multiple hurdles before brands will find success. A cross-commerce shopping experience is about the virtual world coming together with the physical world seamlessly so that the consumer or contractor’s experience is frictionless. Continue reading
You Asked, We Listened!
At 1WorldSync, we’ve always valued the voice of our customers and over the past four years, we’ve implemented new functionality to meet the ever increasing demands of suppliers and retailers.
We’ve heard from our customers that their User Experience needed improvement and this year we’re excited to announce we’re delivering on our promise.
I sat down with Stefan Schweikart, CIO at 1WorldSync to understand what went into the new User Interface and how we partnered with our customers to increase the efficiency and user-friendliness of our solutions.
What can our customers expect with the new User Interface?
What you will see is the culmination of months of dedication from the 1WorldSync design and engineering teams who were obsessed with delivering a platform that would allow our customers to work faster and more efficiently, and strengthen their client relationships.
The new UI offers improved navigation, a new dashboard that allows for quicker interactions, new design of item editor and simpler creation and maintenance of packaging hierarchies.
In addition, the new, intelligent GPC-service offers you suggestions for the correct product classification based on the product name. The result is an intuitive, easy-to-use tool that vastly simplifies the user experience.
How did 1WorldSync partner with our clients to gather and implement their feedback?
With our customer centric heritage, we continued to listen to our customers and proactively engaged with them every step of the way in this project. We analyzed our customers’ individual behaviors to determine ways to improve and simplify their user experience.
Measuring user experience is not an easy task, as it’s all about what users think and feel thus for this reason we also utilized the System Usability Scale (SUS), giving a global view of subjective assessments of usability. We collected metrics based on quantitative data collected during user testing sessions and contextual interviews.
They SUS was very valuable in helping us source quantitative information. We collected as much data as we could so that we could have a clear picture on what improvements must be rolled out.
To improve the usability we also followed the ISO standards 9241 with significant tools like:
- Definition of user groups and personas
- Contextual interviews in each of the defined user groups
- Usage tests with thinking aloud
- Prototyping and immediate testing
- An open testing period in a separate beta environment with over 230 test users performing more than 400 various tests
When will the improvements be available?
The improvements were made available Friday, March 3rd for all WS|Publishing users starting. To find out more about the list of improvements visit here.