Digital Product Content is now as strategically important for any company as the product itself. It’s become key for brands and retailers to seamlessly connect all of their online and offline sales channels creating an “cross- commerce” shopping experience, requires clearing multiple hurdles before brands will find success. A cross-commerce shopping experience is about the virtual world coming together with the physical world seamlessly so that the consumer or contractor’s experience is frictionless. Continue reading
You Asked, We Listened!
At 1WorldSync, we’ve always valued the voice of our customers and over the past four years, we’ve implemented new functionality to meet the ever increasing demands of suppliers and retailers.
We’ve heard from our customers that their User Experience needed improvement and this year we’re excited to announce we’re delivering on our promise.
I sat down with Stefan Schweikart, CIO at 1WorldSync to understand what went into the new User Interface and how we partnered with our customers to increase the efficiency and user-friendliness of our solutions.
What can our customers expect with the new User Interface?
What you will see is the culmination of months of dedication from the 1WorldSync design and engineering teams who were obsessed with delivering a platform that would allow our customers to work faster and more efficiently, and strengthen their client relationships.
The new UI offers improved navigation, a new dashboard that allows for quicker interactions, new design of item editor and simpler creation and maintenance of packaging hierarchies.
In addition, the new, intelligent GPC-service offers you suggestions for the correct product classification based on the product name. The result is an intuitive, easy-to-use tool that vastly simplifies the user experience.
How did 1WorldSync partner with our clients to gather and implement their feedback?
With our customer centric heritage, we continued to listen to our customers and proactively engaged with them every step of the way in this project. We analyzed our customers’ individual behaviors to determine ways to improve and simplify their user experience.
Measuring user experience is not an easy task, as it’s all about what users think and feel thus for this reason we also utilized the System Usability Scale (SUS), giving a global view of subjective assessments of usability. We collected metrics based on quantitative data collected during user testing sessions and contextual interviews.
They SUS was very valuable in helping us source quantitative information. We collected as much data as we could so that we could have a clear picture on what improvements must be rolled out.
To improve the usability we also followed the ISO standards 9241 with significant tools like:
- Definition of user groups and personas
- Contextual interviews in each of the defined user groups
- Usage tests with thinking aloud
- Prototyping and immediate testing
- An open testing period in a separate beta environment with over 230 test users performing more than 400 various tests
When will the improvements be available?
The improvements were made available Friday, March 3rd for all WS|Publishing users starting. To find out more about the list of improvements visit here.
The NHS (National Health Service England) announced in their January 2017 Case Study they will continue with their Global Data Synchronization Network™ (GDSN) roll-out now.
The Case Study confirms that GDSN is the right process to deploy for manufacturers to send all their product content to 154 trusts in the UK; with official implementations deadlines as early as September 2017 for the initial product categories. Continue reading
Recent research indicates that the product information management (PIM) market will be worth $15.78 billion by 2021 (Whatech 2017). The rising demand compliance and verification and need for operational excellence and data quality are driving the PIM market.
“Online retailers that offer compelling, engaging, and complete content to shoppers will be rewarded by repeat purchases, lower levels of returns, and long-term loyalty” says Nihat Arkan, CEO of 1WorldSync.
Compete With Trusted Product Content Your Customers Can Rely On
88% of consumers say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016).
Accurate and timely product information is critical in the path to purchase from discovery to delight. It helps instill trust and customer loyalty in the interchangeable and complex world of retail.
Think about it! Can you imagine how drastically different our purchasing decisions would be if product content wasn’t as detailed as it is today?! Society relies heavily on the importance of obtaining detailed content…it would take us forever to get what we need and let’s face it, we aren’t getting any younger!
Common product content challenges that can slow down consumers’ product information journey include:
- Identification of data quality issues that inhibit complete, consistent, usable, high quality product content for internal and external use
- Demand of evolving cross-channel needs to aggregate and manage product data in one centralized location.
- Inability to deliver expected transparency into products and related attributes.
Discover 1WorldSync Services Experts in Product Content Management
1WorldSync Professional Services Team can address these challenges while building a partnerships that will outlast the initial engagement.
- We are global. Helping more than 25,000 global brands in 60 countries, the 1WorldSync Professional Services understands that no matter where you conduct business, trusted content matters.
- We know our stuff. Leading organizations put their faith in our hands because we bring over a decade of experience and offer a full spectrum of best-in-class product information strategies and services to support customer vision and growth.
- We’ve got your back. We understand your business, understand the toughest product content challenges you face and can deliver valuable services to address these challenges.
- We take you places. Then we can build the right blend of service offerings to help you share authentic, trusted content with your customers and move your business forward with decisions that you want – and confidence that you need.
- “Recent Research: Product information management market growing worth 15.78 billion USD by 2021”. Whatech 2017. https://www.whatech.com/market-research/it/260447-product-information-management-market-growing-worth-15-78-billion-usd-by-2021
- ‘Seven Steps To Successful Customer Experience Measurement’. Forrester 2016. Programs https://go.forrester.com/wp-content/uploads/Forrester-Seven-Steps-To-Successful-Customer-Experience.pdf
As we wrapped another year, I want to thank you for your continued business and trust in 1WorldSync. We know that to deliver a truly exceptional experience, we must have an innovative and forward looking global team to serve you, from product development to support. As I traveled the globe meeting with customers, partners and employees, I am proud of the accomplishments we’ve made as a company collaboratively with your feedback and involvement. I believe that we have truly evolved from the global leader in delivered product information, to ‘The Global Leader in Delivered Product Content.’
We began 2016 with several key priorities encompassing both our technology and market expansion.
- Achieve Major Release 3 (MR3) compliance;
- Obtain ISO27001 Certification for Information Security Management
- Help customers globally (both recipients and suppliers) share product content to meet the industry’s growing commerce and cross channel / omni-business challenges; and
- Leverage evolving capabilities to help onboard a variety of companies in multiple industries – both large and small – that traditionally have not participated in GDSN.
I’m pleased to say that 1WorldSync is succeeding on all fronts and are well positioned for even greater success in 2017.
Historically, product information has served a very specific purpose, such as supplier communications or logistics, and was B2B centric. Today, regardless of your industry or product mix, the evolution and growth of omni-business commerce is a game changer for B2C commerce and has placed product content as a business imperative for all companies.
Consumer behaviors, shopping tastes and expectations have evolved and have become key drivers in the transformation to a more consumer-centric world. I’ve spoken before about today’s “Omni-shopper,” which essentially means that the consumer, not the channel, is defining the business relationship. Trusted product content is what empowers a consumer in their cross-channel shopping experience and in their daily purchasing decisions.
These new demands are completely reshaping the retail landscape and with an increased focus on regulatory compliance, the healthcare and foodservice industries are evolving as well. Today there is a much greater focus on the role of trusted product information. Establishing a product information and content management framework for high growth, compliance and transparency is no longer a nice to have, but an absolute mandate.
Looking ahead, we continue to make innovation an integral part of our strategy to help our global community share more product content with more people, whether B2B or B2C, no matter where they are located or have business operations. Our Transparency, Supply Chain and Omni-business solutions help our customers succeed with the ability to:
- Be Flexible – ability to develop digital product content and catalogs for maximum responsiveness
- Go Digital – deliver content efficiently and enable operational efficiencies at the global level
- Sell Everywhere – showcase and promote more products on any channel in any region
- Be Transparent and Compliant – integrated content designed to help meet regulatory and local mandates
- Go Global – discover new products and brands from any region to feature and sell, with digital ready content
- Be Consumer-Centric – rich product storefronts, collateral and trusted product content for sales and eCommerce
Thank you for your continued confidence in 1WorldSync. On behalf of the entire company, I can confirm to you that we are motivated and inspired by the opportunities that you give us to help you succeed. Continuing to deliver results that exceed your expectations is our top priority in 2017.
More than over 100 1WorldSync community members, from over 19 countries, gathered in Berlin, Germany for the 1WorldSync 2016 Annual User Group, Europe that took place on September 19 & 20. This year’s focus concentrated on emerging trends and developments surrounding omni-channel commerce under the theme: CONNECT. TRUST. EMPOWER. Attendees heard insightful and stimulating sessions from Europe’s industry pioneers touching on the enhancements and implications of digital supply chain, as well as participated in dedicated industry workshops focused on trends and developments in Healthcare and FMCG & Foodservice sectors. Rounding off the agenda, 1WorldSync’s Chief Marketing Officer, Nick Parnaby gave a dynamic presentation on extending the GDSN for omni-channel use.
Additionally, 1WorldSync took the pleasure in hosting its annual Power of 1 Awards Networking Reception honoring Hilcona AG, Edeka, Henkel, Markant, Metro AG, Nestle, P&G Services GmbH and Dr. Oetker for having made outstanding innovation and community advances in the global product content aggregation and distribution space.
Annual User Group, Europe attendees actively engaged in the 1WorldSync Events App, creating a dynamic community digital experience right at their fingertips! Users were able to access 1WorldSync and customer collateral, share ideas and thoughts in real time, and participate in contests and polls.
Overall, the week was a great success with positive reviews and reinforcing the need to continue the next phase of product database and supply chain management in Europe.
Sync-Up! With Nihat
Nihat Arkan, CEO, 1WorldSync
The retail industry is in a transition. Some of those changes have been unfolding over a long period of time, but more rapid changes have propelled the industry into a near revolution. Retail as a whole was always complex and diverse, but with today’s technological advancements and globalization, the industry landscape has dramatically changed. Consumer behaviors, shopping tastes and expectations are evolving and have become key drivers in retail’s transformation to a more consumer-centric industry. International retailers (and consumer product manufacturers) have relied on developing markets and technology to fuel growth and I believe that a change in retail strategy is needed.
According to a recent study released by PwC, “The 2020 retail landscape may represent one of the more complex environments retailers and their trading partners have ever faced. Retail organizations that do not change where and how they sell and operate will fail to adapt and succeed in this challenging landscape.”
Retailers are at a critical fork in the road. A strategic mindset is needed. Change, expand or become obsolete. Globalization, cross-channel commerce, and transparency of product information must find an intersection point for retail businesses to thrive current day.
The Global Landscape
Amid ongoing economic turbulence, developing markets continue to offer retailers prime opportunities for growth. China, for example, has become the world’s undisputed leader in e-commerce, with 2015 online sales of $672 billion after 42 percent year-over-year growth. The rapid rise of e-commerce has turned China into a leading innovator in mobile payments (Global Retail Development Index, 2016).
I had the pleasure of attending a customer event in Berlin recently and had an opportunity to speak with customers about their challenges and their agendas. During one particular conversation, a major global retailer in the U.K. shared that mobile commerce is now surpassing desktop (Criterio Research, September 2016). The result is that they can no longer ignore mobile (whether apps or the mobile web) nor mobile targeting strategies if they wish to engage shoppers.
Retailers worldwide are challenged to rethink everything from store formats and payment methods, to digital impact on their operations. In order to survive and thrive in this evolving environment, retailers and suppliers alike need to acknowledge that changing landscape, identify those most critical to their business and chart a course for adaptation and change.
Here’s a great example of just that. More and more customers and industry insiders are talking about Artificial Intelligence (AI) and how they can leverage this in relation to product content. Specifically, people are talking about how to reduce friction associated with mass data management by implementing AI assisted content entry, validation and data quality. We’ve taken steps in this arena by engaging a leading machine learning professor Dr. Sascha Lange (PSIORI GmbH) to prove out predictive standards allocation. We were pleased to discover that we had over a 95% accuracy rate for application of standardized product classification structures to product information at the point of entry to our catalogs.
With the rise of SO/LO/MO (social/local/mobile) commerce our retail customers are demanding that tens of millions of products be available to present to consumers, with thousands of attributes per item. AI will be instrumental in helping to source, classify, structure and analyze content for commerce.
The Changing Global Omni-Shopper:
Today’s “omni-shopper” shops when they want, how they want and where they want. Consumers proactively search for savings, are generally brand loyal and shop across channels (McKinsey, March 2016). They have more places and ways to shop and are exposed to an infinite number of shopping choices online.
As such, retailers are able to engage with shoppers via a variety of touch points, from a traditional shop around the corner to the 24/7 accessibility and convenience of their laptops, tablets and smartphones. According to a report from Zebra (Zebra, 2015), “Today’s consumer seeks out stores updated to reflect the new shopping paradigm, equipped with digital tools like mobile checkout, to flexible delivery options that reflect their omni-channel purchasing patterns, such as buy online, pick up in-store.”
The notion of a global omni shopper is extremely powerful since this essentially means that the consumer, not the channel, is defining retail. These global shoppers, no matter if they are in Los Angeles, Hong Kong or Dubai (and wish to shop within and between those countries), have infinitely more choices in today’s environment. For the brand and retailer, that means a challenge or an opportunity.
Transparency and Knowledge-Centric Shopping
As consumers shop when/how/where they want, they are also more demanding of ‘what’ they want. Today’s omni-shopper has high expectations for a rich and consistent experience with a retailer’s products and brand, across multiple commerce channels and borders. Therefore, the way a retailer informs, educates and engages customers and consumers using product information must be comprehensive, trustworthy and current. One cannot ignore the value of that product information. Of course, perhaps I’m biased in this regard. Yet, I should mention that one of the largest retailers in the world told me that “digital product information is as important as the product itself.”
In that light, it’s clear that the quality and completeness of product presentation in online retail has a quantifiable and direct impact on product sales. My belief is that the on-line retailers that offer compelling, engaging, and complete content to shoppers will be rewarded by repeat purchases, lower levels of returns, and long-term loyalty.
The key to success is identifying and maximizing the opportunities where they exist. Just as consumers are more connected, retailers will need to follow suit, engaging with consumers wherever they are and at each stage of the promotion of a product or service: the before, during and after have never been more important.
As an organization that operates between businesses, 1WorldSync has privileged access to over 23,000 brands and hundreds of analog, digital and blended commerce players. That gives us an ideal insider advantage – we can observe and advise our customers’ journey towards a blended commerce.
Finally, let me conclude with a question. Is your business already organized in a way that you can operate seamlessly between analog and digital channels to market? If the answer is no, that’s OK. Only a handful of companies can answer ‘yes’ to this question. However, I can tell you that hundreds of companies are already on that path.
Join us for 1WorldSync 2016 Annual User Group, Europe taking place September 19 & 20 in the heart of Berlin!
You will have the opportunity to engage with industry peers and trading partners and learn the emerging trends and developments surrounding omni-channel commerce. You will also hear success stories from Europe’s industry trailblazers from EHI Retail Institute, METRO Group, Nestlé Purina Petcare Deutschland, PSIORI, Salesforce and more!
If your role involves a focus in Consumer Transparency, Omni-Channel Commerce or Data Quality, then this is a must-attend event!
As a registered attendee, you will have admission to the annual Power of 1 Awards Networking Reception, on September 19, at Berlin’s chic Gendarmerie Hauptstadtrestaurant. This year’s reception dinner will honor leading companies that have made outstanding advances in innovation and community engagement in the global product content aggregation and distribution space. The night will conclude with plenty of networking opportunities and great entertainment.
On September 20, the 1WorldSync Annual User Group Europe will be located at the new Titanic Chaussee Hotel with special opening remarks by 1WorldSync’s CEO, Nihat Arkan. The day’s agenda is filled with power packed and thought-provoking sessions, including an exciting industry panel touching on the enhancements and implications of digital supply chain in Europe. Later on, there will be dedicated industry workshops focused on insights in Healthcare, DIY, FMCG & Foodservice sectors.
Don’t wait! Register your participation for this year’s 1WorldSync Annual User Group Europe! Be a part of this exciting event that is tailored-made to address your needs into the next phase of product database and supply chain management in Europe.
To view the full Agenda of the power packed event, please visit our Annual User Group, Europe website.
For more information or questions, contact us at firstname.lastname@example.org.
One of the main value adds we bring to our customers is the ability to provide our community with collaborative platforms for open engagement and industry alignment. 1WorldSync Annual User Groups ensures opportunity for community engagement and encourages user-led information sharing.
Driven by 1WorldSync experts coupled with leadership and guidance from our valued customers, 1WorldSync has a series of usergroups to capture the community needs and develop roadmaps towards industry betterment.
During the week of May 31- June 3, 1WorldSync held its Annual User Group, Americas and Joint Industry Council meetings in co-location with GS1 Connect in Washington DC. This event and all associated activities and workshops were very well organized and ushered remarkable customer attendance from the US/Canada to Germany, UK and Japan. Having such a diverse community, along with GDSN’s post Major Release 3 excitement, initiated very interesting discussions around today’s demand for omni-channel requirements and product content management.
I received many positive comments around 1WorldSync’s User Group workshops where many of our customers (Sam’s Club and The Kroger Co. to Target and Kellogg’s) shared their experiences, opportunities and best practices. I was particularly pleased to see how well 1WorldSync customers eCommerce content acquisition strategy is aligned with 1WorldSync’s omni-channel strategy (linking GDSN to Digital Commerce requirements).
As a global organization, 1WorldSync hosts various community activities throughout the year. In fact, building on the momentum and success of 1WorldSync Annual User Group, Americas, we are in the final planning stages of 1WorldSync Annual User Group, Europe scheduled for September 19 – 20 in Berlin, Germany.
This is 1WorldSync’s largest event in Europe with over 200 community members from CPG, Retail, Foodservice, Healthcare and DIY industries discussing strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance and Omni-Channel Commerce.
We will keep you fully engaged and informed on all our community events and will continue to invest in global community enablement and engagement. In the meantime, I would like to thank 1WorldSync customers and partners for openly sharing their experiences and insight with the community. We all look forward to seeing you soon at our upcoming European event.
1WorldSync 2016 Annual User Group, Europe associated with GS1 Germany ECR Tag is right around the corner!
1WorldSync Annual User Group season kicked off with great success at the 1WorldSync 2016 Annual User Group, Americas in Washington D.C. As we build off the momentum, we are excited to see the community at the 1WorldSync 2016 Annual User Group, Europe on September 19 – 20 at the Titanic Chaussee Hotel in the beautiful city of Berlin!
Every year more than 200 community members, decision makers and industry experts from CPG, Retail, FMCG & Foodservice, Healthcare and DIY industries discuss strategies on Data Quality, Transparency & Compliance, Supply Chain Enablement and Omni-Channel Commerce and more!
This event brings together community members from around the world for networking, collaborative industry workshops, plenary sessions, keynote speakers discussing insights and best practices.
Key Topics include:
- How to increase supply chain efficiency
- Comply with regulatory demands
- Make products digital, discoverable and shop-able across all channels
CONNECT. TRUST. EMPOWER.
These three important words represent this year’s Annual User Group theme and demonstrate that product information and content is key for a sustainable growth and competitive advantage in an Omni-Channel world.
Don’t miss this exclusive and exciting event, held on September 19 – 20, at the Titanic Chaussee Hotel in Berlin, Germany.
We look forward to welcoming you there!
To register, please visit the event website.