Category Archives: Europe

How E-Commerce Ready Is Your Product Content?

Most people do online research and compare different options and start their product searches online, with over 65% of consumers conducting online product research before stepping foot in a store. The need for optimized, accurate and complete product content on the digital shelf is critical to driving sales and protecting brand equity with consumers and partners.

Consumers expect rich and trusted product content from discovery to decision making on all channels to compare choices. If product content is incomplete, they ultimately will lose the confidence to make a purchase.

Big Ten Attributes: Optimize Your Product And Amplify Your Brand With 1WorldSync

In collaboration with leading international e-tailers, (such as Walmart and Kroger) and data analysts, we identified the top 10 B2C attributes that make the difference in online-sales. Those key attributes make your products more discoverable, increase your conversion rates and achieve better brand loyalty.

Top Ten Attributes
# Name Definition
1. Item Identification (GTIN) Global Trade Item Number (GTIN), the GS1 key used for the identification of trade items.
2. Product Description (Title) An understandable and usable description of a trade item using brand and other descriptors.

This attribute is filled with as little abbreviation as possible while keeping to a reasonable length.

Field length is 178 characters. This should be a meaningful description of the trade item with full spelling to facilitate message processing. Retailers can use this description as the base to fully understand the brand, flavour, scent etc. of the specific GTIN in order to accurately create a product description as needed for their internal systems or web shops.

3. Product Dimensions (height, width and depth) The height, width and depth of the trade item, as measured according to the GDSN Package Measurement Rules.
4. Preparation or Usage Instructions Preparation: Code specifying the type of preparation method the nutrient information applies to for example boil or fry. Or a code specifying the technique used to make the product ready for consumption. For example: baking, boiling.

Usage: Expresses in text the consumer usage instructions of a product which are normally held on the label or accompanying the product. This information may or may not be labeled on the pack. Instructions may refer to the how the consumer is to use the product, This does not include storage, food preparations, and drug dosage and preparation instructions.

5. Feature and Benefits Element for consumer facing marketing content to describe the key features or benefits of the style suitable for display purposes. Not repeatable for language. Attribute is repeatable with a field length of 250 characters.
6. Ingredient Statements Information on the constituent ingredient makeup of the product specified as one string for food and non-food items. Attribute is repeatable and has a field length of 5000 characters.
7. Marketing Message (Romance Copy) Marketing message associated to the Trade item. It is a formatted description with a field length of 4000 characters.
8. Key Words
9. Product Images The type of file that is being referenced for example product image. In case of a product image possible links would be:

  • PRODUCT_IMAGE
  • 360_DEGREE_IMAGE
  • MOBILE_DEVICE_IMAGE
10. Additional Images and Digital Assets The type of file that is being referenced for. Examples would be:

  • SAFETY_DATA_SHEET
  • VIDEO
  • WARRANTY_INFORMATION
  • ZOOM_VIEW

 

In order to create a meaningful product description, the data from attributes such as brand name, sub-brand, variant, functional name and net content can be easily adopted and combined in a specified sequence.

In the example below, the product description is composed out of the brand name “Kelly’s”, the sub-brand “Sunland Farm”, the variant “salted”, the functional name “Potato Chips” and the net content “10 OZ”.

Product description with high data quality Product description with low data quality
Kelly’s Sunland Farm salted Potato Chips 10 OZ Kelly Sun S. 100 OZ P. Chips

 

Three of the five attributes (brand name, functional name and the net content) in GDSN are mandatory attributes and should be already available in the supplier’s system. The brand name isn’t maintained correctly and abbreviations are used. Only the net content seems to be correct but is not in the right place of order.

Want to learn more about the relevance of these big 10 attributes or fill out any missing attributes? 

Walmart Drops ‘Stores’ from Name, Highlights the Importance of Getting Your Product Represented on Marketplaces!

Walmart, the 55-year-old retailer, announced that it is dropping the word “stores” from its title in order to solidify their eCommerce Strategy. Effective February 1st, Walmart will change its legal name from “Wal-Mart Stores, Inc.” to “Walmart Inc,” according to a company press release.

The company has spent billions acquiring websites like Jet.com and Bonobos, encouraging customers to shop online. According to Reuters, the name change “highlights the company’s online, pickup and delivery and mobile shopping capabilities.”

Their eCommerce strategy is tied to the Walmart Marketplace that continues to expand its number of sellers and SKUs. If your product is not represented on their website, Walmart will dropping ‘stores’ from their name. This highlights the importance of getting your product represented on their marketplace!

Did you know large marketplaces like Walmart, Amazon and Alibaba often get more traffic than a single brand’s website?

Thus, brands and manufacturers must prepare their products to be found everywhere your shopper is, including Walmart, Amazon and Alibaba.

To ensure your products stand out from the competition on these digital shelves it is imperative that high-quality content is reflective of your brand in these large marketplaces. Making sure that your product content and digital assets reflect your brand in these marketplaces will help your products sell.

How are you prepared to tap into Walmart, Amazon and Alibaba’s incredible eCommerce growth?                                                                  

You must take control of your product content to ensure that you are sending accurate and complete product content to Walmart.com and other marketplaces enabling your to protect your brand equity.

1WorldSync works exclusively with companies like Walmart and Amazon to help brands distribute their GDSN and eCommerce data. The 1WorldSync Product Information Cloud helps customers seamlessly list, manage and optimize product content necessary to sell on marketplaces. 

Learn more today on how you can get your product content delivered to Walmart, Amazon and beyond!

Amazon Wants Your GDSN Product Data in 2018!

Deck the Amazon.com marketplace with your product content because Amazon wants your GDSN product content in 2018!

Amazon, No.1 in the Internet Retailer 2017 Top 500, this year began inviting all their brand partners whose products are sold on Amazon to share their GDSN product content using the 1WorldSync Product Information Cloud (PIC) which will accelerate a brand’s ability to synchronize their GDSN data to Amazon.

Amazon hopes to improve the completeness and accuracy of the product content listed on Amazon.com. Further they hope to improve a brand’s user experience by reducing the number of touch points needed to get product content onto their marketplace through their partnership with 1WorldSync.

Amazon commands more than half of all product searches and their website often getting more traffic than a single brand’s website with 55 percent of online shoppers starting their product searches on Amazon (Recode 2016).  Thus, it’s imperative to ensure high-quality content about your brand. Leveraging your GDSN product content on Amazon.com will differentiate your product and help it sell.

The current process to list or update product information is manual, however through Amazon’s partnership with 1WorldSync brands can synchronize  GDSN data to Amazon using the 1WS data pool. This accomplishes a hands-off-the-wheel approach in updating product information to to Amazon.

All brand owners are asked to synchronize all items from your product catalog that are currently sold on Amazon. To learn more about this opportunity please join us for a webinar on December 18th at 2 pm ET.  Register Now.

Or visit here to learn more. 

‘Tis the season for product content! Get your GDSN product content to Amazon today!

 

References

https://www.digitalcommerce360.com/product/top-500/?utm_source=Web&utm_campaign=2017-Article&cmp=1&utm_medium=Article

https://www.recode.net/2016/9/27/13078526/amazon-online-shopping-product-search-engine

Single and Ready to Mingle? Alibaba’s Singles Day Event Reminds United States Businesses It May Be Time to “Swipe Right” in China!

Calling all US Businesses! Are you ready to break into new and international marketplaces? It’s time to swipe right!

China marks its busiest shopping holiday on Nov. 11, Singles Day. Singles Day began as an anti-Valentine’s Day founded by college students in the 1990s, according to the Communist Party-owned People’s Daily.

Singles Day in China has become a major shopping holiday for the e-commerce giant.  This year, sales from the event have hit a new record of $25.3 Billion  (The New York Times 2017). 

During Singles Day in 2016, more items were bought on Alibaba’s platform  in that 24 hours than the entire combined Black Friday and Cyber Monday sales in the United States (CNBC 2017). It’s clear that this day and marketplace presents a huge opportunity for US Companies to drive sales.

It’s Time To Swipe Right and Get Your Products In Front of Chinese Consumers!

It’s clear, Singles Day and the Alibaba marketplace represents a great opportunity for US businesses to grow sales internationally.

It was estimated that 140,000 brands will participate in this year’s Singles Day and that 60,000 of them will be international brands (ET Retail 2017).

For US brands getting started they need to consider the drivers for Chinese shoppers’ purchases across borders which includes secure payment, payments possible in their local currency and proof of product authenticity.

Proof of product authenticity is driven by sharing reliable product content. The easiest way to accomplish this is by providing content directly to Alibaba via 1WorldSync Product Information Cloud (PIC).

Alibaba is sourcing attributes via the GDSN with their content strategy partner, 1WorldSync. Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

With 1WorldSync & Alibaba, It’s Easy to Mingle and Get Your Products in Front of Global Consumers

1WorldSync and Alibaba make it easy for US companies to mingle in global marketplace. It’s time to swipe right and get your products in front of Chinese consumers!

To learn more about mingling in the Chinese marketplace, join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

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References

https://www.cnbc.com/2017/07/10/alibabas-singles-day-is-amazons-prime-day–on-steroids.html  

https://www.nytimes.com/2017/11/10/business/alibaba-singles-day.html

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/140000-brands-to-be-part-of-alibabas-shopping-fest/61194316

Upcoming Webinar: Tap into new market potential with Alibaba!

With China’s GDP being $11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have a lot of cash to spend.

Are you ready to get your products in front of the Chinese consumer?

Enter Alibaba, a popular destination for online shopping with more than 450 million utilizing their platform delivering upwards of 57 million packages per day! Alibaba has empowered everyone from entrepreneurs to established brands to grow their business in China and around the globe. 

Alibaba is excited to announce it will begin sourcing product information via the GDSN with their content strategy partner, 1WorldSync making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process. Alibaba is striving to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

Join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China

1WorldSync 2017 Working Group Day in Review

We’re happy to say that our 1WorldSync Working Group Day on September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany was a total success.

80 attendees from 9 different countries represented 52 different companies in America and Europe to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance, and Omni-Channel Commerce.

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Alibaba’s Astounding Success In Changing The Face Of Global E-Commerce

Jack Ma, the founder of Alibaba, ranks as the world’s 18th richest man and 1st in Asia. He is worth $37.4 billion, according to the Forbes real-time billionaires list. His formula for success?

“I’m not a tech guy. I’m looking at the technology with the eyes of my customers, normal people’s eyes.”

Tapping Into New Market Potential With Alibaba…Wanna Be Startin’ Somethin’!

On Sept. 8, at the party commemorating Alibaba’s 18th birthday, the Chinese e-commerce mogul, paid an ambitious tribute to the ultimate showman – Michael Jackson.

He has a reason to celebrate his company’s 18th birthday in style. The company’s stock has endured a rally since January 2017, and its valuation recently passed the $400 billion mark—putting it just a short distance behind Amazon. Alibaba’s Taobao and Tmall e-commerce sites offer everything via distributors; from clothing and electronics to food and services on the platforms.  

“By year 2035, we will be the fifth largest economy in the world,” Jack Ma says of Alibaba.

A couple years ago, Ma outlined Alibaba’s strategy during a speech at the Economics Club of New York, according to company president Michael Evans.

“Our (Alibaba’s) U.S. strategy is not to sell products to U.S. consumers. Our U.S. strategy is to connect retailers, brands and small businesses with the Chinese consumer,” Evan said. “Our edge is a massive base of consumers in China, more than 500 million of which are on our platform. As that consumer base moves in the middle class, one thing we know, based on our data and activity on our platform today, is that they are more and more focused on buying high quality American products.”

Alibaba’s ‘New Retail’ Concept: Black Or White?

Alibaba Founder and Chairman Jack Ma coined the term “New Retail” in a letter to Alibaba’s shareholders in October last year. Ma said, “Pure e-commerce will be reduced to a traditional business and replaced by the concept of New Retail―the integration of online, offline, logistics and data across a single value chain.” We believe that this is very much how next-generation commerce will look globally, with large retailers and niche category specialists leveraging technology to provide an integrated service with the consumer at its core.

The “New Retail” concept adopts advanced cloud computing technologies, including big data and artificial intelligence (AI) to study the data generated from various aspects of the brands. This will greatly improve the online and offline buying experience for consumers.

Gain Control Over Your Product Content..Don’t Stop ‘Til You Get Enough!

You may or may not sell your products on Alibaba platforms directly but your products may be currently sold by distributors on Alibaba. This is why it’s in your utmost interest as brand owner to gain back control over the quality and comprehensiveness of the product content used by the distributors selling your products.

Alibaba and 1WorldSync Call For Trusted Content

To help Alibaba in their quest for an improved product experience driven by brand identity and quality standards, they brought 1WorldSync, the trusted global source of authentic product content, on board. The goal is to improve the accuracy and trustworthiness of product content and therefore protecting brands against counterfeiters.

Learn more about how to tap into new market potential with Alibaba!

Our apprentice Cynthia’s internship abroad

We are glad that our apprentice, Cynthia Jansen, had the possibility to do an internship in England in spring 2017. Cynthia has been one of five participants from her school class being able to take part in the scholarship program named GATE. The German Apprentices‘ Training in Europe (GATE) is a program which offers apprentices an internship in England or Finland, financed through the European Erasmus+-program. Each year, a defined number of apprentices gets the chance to participate in it.  Cynthia was proposed for the scholarship by her teachers, not only due to her outstanding performance in school but also due to her considerable social behavior in class.
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Insecticide Instead Of Bio: The Consequence Of The Egg Affair

Have you recently abstained from your breakfast egg?

Since it is known that the insecticide “fipronil” has been used for large quantities of eggs, the consumption of eggs or egg-containing products has intensely reduced.
However, it is not just the manufacturing industry that will suffer. Trading does not know yet either how bad consequences will be.

Will consumption reduce in the future? How will the turnover of such products change?

What exactly caused the “egg affair”?

Everything started with a simple cleansing material which was developed for stock breeding companies, especially for poultry farming. In the past, that cleansing material called “Dega-16“ was used by different cleaning companies in that industry to clean poultry stalls and was claimed as a “miracle cure“ for parasites by the Belgian manufacturer.

At that point, retailers and manufacturing companies should have been taken aback and should have realized that this product is a biocidal product because of its effect mentioned on the label. Sadly, this was not the case.

In addition, this product was not accredited as a biocidal product even though it was demanded by the legislator. Despite the missing registration number, this was missed. In accordance to recent chemical analysis‘, the plant protection agent “fipronil“ was added to the product, as well as the dangerous agent “amitraz“. Both are subject to a European ban on use in the food industry and should not have been used for “Dega-16“.

What happens to companies that used or sold the adulterated cleansing material even though it had an obvious biocidal effect?

Failure Of The Supply Chain

Environmental and consumer protection associations blame the involved parties (manufacturers, retailers, suppliers and users) as stakeholders of the supply chain for knowing that a product against parasites needed to contain biocides. They should have tested which agent was included in the product. With the help of the safety data sheet, they should have figured out that forbidden substances were added.

But the safety data sheet of that product was not correctly prepared. Responsible people just neglected the fact that these agents were added to the product. The supply chain failed and the population’s health was put at risk.

In accordance to the Federal Statistical Office, around 369,000 safety data sheets required by law were used in 2015 in Germany alone. Statistics around the safety data sheet check of the 1WorldSync HazMat Compliance Solution show that 35 % of all suppliers‘ safety data sheets throughout Europe contain mistakes.

A retailer or other stakeholder of that supply chain must determine those mistakes and forward it to the manufacturer/supplier or even collect the needed information himself/herself. If there is no safety data sheet about dangerous products at all or it contains gross errors, you cannot provide your customers the right information before or after purchase. It is already a statutory offense.


Generating Value Beyond Compliance

Can you imagine if this scenario applied to one of your own products? As a manufacturer, do you know which responsibilities you have to carry out regarding your own brand’s products?

In this case, you are fully liable for that product, for wrong or undeclared biocidal products or concealed dangerous components.

Even though not all details are clarified yet, the legislator is going to draw consequences on a European as well as on a national level because of this consumer protection disaster.

Trading has to be prepared to allow for tightened identification standards and stricter controls of purchased products and own brands, not only in the food industry, but most of all in the chemical industry (e.g. cleaners).

Up-to-date and available safety data sheets are essential for your business success. Avoid fines, compensation demands and damage to your image by conforming to the duty of supply information conformable to law.

To minimize your compliance risks, we are pleased to support you with our 1WorldSync HazMat Compliance Solution.

DCI AG Enters Extensive Partnership with 1WorldSync to Enhance Product Content for Brands and Retailers

DCI AG, a leading German provider of database services, has secured an extensive partnership agreement with 1WorldSync, the leading provider of product content solutions to supercharge product content for both brand and retailer customers.

DCI’s proprietary asset and document management tools will manage and enhance the product data manufacturers and suppliers distribute to trading partners through the 1WorldSync solution. DCI will optimize content through 1WorldSync’s entire range of available data services, including unique SEO texts, product pictures and relevant attributes to make data more versatile and easier to use. Together, their deep commerce, industry expertise and robust tools and databases will create a strong value proposition for all companies who need reliable and rich product data.

DCI’s content factory is a fast and cost-efficient system to provide extra value for all kinds of product and commerce data in a multitude of languages. Structured workflows enable DCI’s content factory to quickly react and scale based on the client or industry requirements. Supported by 1WorldSync’s market-leading aggregation and syndication platform and expert services, customers will gain access to the robust, authentic product content they need to drive revenue and consumer loyalty.

“We are honored to have been chosen to play an important role in enhancing the service landscape of 1WorldSync,” says Sascha Neubacher, Chief Sales Officer of DCI AG. “Omnichannel trade offers sellers the opportunity to increase sales as well as brand awareness and loyalty. The basis for this is complete digital product information as an essential touchpoint of the customer journey. Our partnership enhances our joint portfolio in key European and North American markets.”

“Complete, consistent product content is mission critical in today’s omnichannel world,” says Dan Wilkinson, CCO of 1WorldSync. “1WorldSync provides brands and retailers an end-to-end solution for consistent product content throughout the supply chain, ensuring data is accurate at every touchpoint, whether it’s online, in store or on a mobile device. We are excited to partner with DCI to enhance the abilities of brands and retailers to meet consumer needs for authentic product content.”

For more information about DCI’s content services, visit www.dci.de/services-and-products/content-services/. For more information about 1WorldSync’s supply chain enablement services, visit www.1worldsync.com/supply-chain/.