Category Archives: Asia

Sales Kit – Our secret to a successful sales department

Nowadays, “going shopping” doesn’t only entail seeing a product, adding it to the shopping basket, and then checking-out.

We are actively searching for our desired product online. In order to find more comprehensive details, we compare product descriptions, read reviews, and search for pictures and videos. Our shopping universe is digital not only in our private life, but also in a B2B environment. Continue reading

1 Solution – Global Healthcare Compliance

The healthcare industry is evolving and the ability to control trusted quality data can be challenging.

If you manufacture or supply medical devices or pharmaceuticals, then you’ll need to comply with multiple regulations in the near future. Whether it’s for the public sector (NHS in the UK), Group Purchasing Organizations, Regulation in Europe (MDR and IVDR) or in the US (FDA GUDID) – there are strict new regulations and customer demands you must meet in order to continue to do business. Continue reading

Win Consumers On Their Path To Purchase With Trusted Product Content

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. (Google Shopping Guide, 2016).

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

One may think that managing product content and data is easy, but the challenges include:

  • 10’s enterprise systems in typical back end to manage product data.
  • 100’s people sourcing, aggregating, cleansing data needed for commerce.
  • 1000’s trading partners requiring exchange data with in a variety of formats.
  • 10,000’s of websites, apps and 3rd parties, representing your product/brand to the consumer.

1WorldSync Omni-Channel Data Study: Charting Course for Connected Commerce

A new data study commissioned by 1WorldSync highlighted many of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  The study surveyed 400 merchants and suppliers from Europe and the U.S. with more than $500 million in annual revenue, and uncovered key insights into the struggles that are faced in today’s omni-channel world.

Key findings suggest that a majority of merchants and suppliers are not fully prepared to meet the varied demands of modern customers. One major data highlight emerged:

Lack of content solutions hamper success: Half of merchants and suppliers do not use a third-party content provider, which hinders their ability to syndicate product content across channels and platforms.

Trusted Content, Everytime, Everywhere

Brands and retailers need trusted, experienced experts to help them on their product content journey towards a single source of truth!

On May 24, 1WorldSync is pleased to partner with Progressive Grocer and GMA and host a webinar on how to “Win Consumers On Their Path To Purchase With Trusted Product Content”.

Join industry leaders from Tyson, Mondelez and 1WorldSync for a compelling discussion and Q&A on:

  • The evolution of the product content journey from supply chain to cross-channel commerce
  • How trusted content is curated and delivered anytime, everywhere
  • How to influence consumers with trusted product content strategies on the path to purchase
  • How to effectively navigate hurdles encountered while integrating cross-channel capabilities

Register Today!

 

Enabling Trusted Content Everytime in Every Channel

The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016).

Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so too increases consumer reliance on consumable content.

EnterWorks & 1WorldSync Q&A

This week, 1WorldSync’s Director of Professional Services, Data Source Solutions, Vanessa Lin, and EnterWorks CEO Rick Chavie joined for a Q&A. Together, they discussed the drivers of cross channel commerce and how EnterWorks and 1WorldSync are joining forces to pave the path for trusted content.

Vanessa Lin:

How is EnterWorks seeing new regulations and data requirements changing the way businesses must manage/distribute data?

Rick Chavie:

We have entered a new era of data standards. Whether it is the Google GTIN update last year which mandated that all brand-name products include the manufacturer-assigned GTIN number or the FDA regulations on nutritional content effective in May 2017, the growing insistence on data quality means online sellers including retailers, brands, and distributors must invest more in time, resources, and digital competencies to update product feeds continuously.

But the imposition of a single view of standard content across channels, while being pushed by the industry and government, pales in comparison to the role that the consumer is playing in driving the expectations for content to a new level.  Fickle or not, loyal or opportunistic, the consumer is now accustomed to having content that they need regarding their preferred products at their fingertips.  Correspondingly, the cost of poor and inconsistent content mounts as sellers increasingly realize that they now compete on content for share of mind and wallet.

Vanessa Lin:

Agreed! Competing with trusted product content consumers can rely on is critical. Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has EnterWorks observed where consumers are driving change?

Rick Chavie:

This is the age of content enthusiasts. Forrester Analyst Carlton Doty recently described our post-digital world, saying “customers aren’t just empowered by digital technology – they’re actually entitled. They think they deserve something, they want it now, and if you can’t provide it, they will quickly find it somewhere else.”  

Retailers, manufacturers and distributors must consider not only the effectiveness of product data, but how their content tells a story and creates differentiated experiences. Compelling, trusted product information that is consistent across channels is key. That’s where Product Information Management (PIM) and Master Data Management (MDM) solutions can help, by enabling companies to acquire, manage and transform product information into persuasive content. This content then drives higher sales and new competitive strengths through e-commerce Web, mobile, print and in-store digital channels.

Vanessa Lin:

Indeed, today’s shopping experience is driven by ‘I need to know’ moments for consumers. Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.

A new data study commissioned by 1WorldSync highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  For example, over half (53 percent) of merchants and suppliers experience a knowledge gap internally when it comes to understanding the value of cross-channel capabilities.

Let’s talk about how 1WorldSync and EnterWorks are working together to provide an end-to-end solution.

Rick Chavie:

The successful partnership between EnterWorks and 1WorldSync continues to hit exciting milestones, ushering in new clients, opportunities, and a powerful go-to-market strategy.

This builds on our news last year that EnterWorks received certification on Major Release 3 from 1WorldSync. The MjR3 certification expands the functionality for EnterWorks customers already connected to GDSN, and offers new users of EnterWorks’ PIM and MDM solutions the most advanced bi-directional data publishing and synchronization tools available.

Vanessa Lin:

Thanks, Rick! Overall, the EnterWorks/1WorldSync partnership brings enhanced access to richer, trusted product content to clients around the globe. We invite readers to learn more about the benefits of our partnership here.

1WorldSync and EnterWorks will both be exhibiting at GS1Connect on June 20-22 in Las Vegas. Visit EnterWorks booth #5 or 1WorldSync booth #17 to learn how the joint PIM solution can help your business.

Learn more about EnterWorks Enable GDSN Solution utilizing the 1WorldSync connector.

References

Have What It Takes To Win In A Post-Digital World? Forrester 2016 http://blogs.forrester.com/carlton_doty/16-05-04-have_what_it_takes_to_win_in_a_post_digital_world

 

Digital Catalogs Drive Conversions

Are you at risk of losing share of the $23.4 trillion in worldwide e-commerce sales predicted for 2017? (Source: eMarketer)  

Today’s buyers and modern-day voyagers are tasked with navigating an ever-evolving e-commerce landscape. Companies are investigating newer and better strategies to meet the evolving demands of partners and consumers.

There’s huge opportunity for merchants and suppliers to use the digital channel to reach shoppers in a new way.

  • Have you ever wanted to send over your seasonal product collection to your buyers?
  • Would a mobile-friendly catalog with information enable your business to train your sales team more effectively?
  • Do you have the ability to give your smaller retailers a place to get your latest, up-to-date product information?
  • Are you ready to go digital, sell everywhere and deliver content efficiently?

Enter the Sales Kit App!

The 1WorldSync Sales Kit App, part of our Product Information Cloud, is a digital catalog that provides businesses with the ability to render their own Digital Catalog(s). Sales Kit mobilizes product content and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids.

Leveraging your company’s product data that’s been loaded into the 1WorldSync Product Information Cloud Sales Kit enables:

  • Creation of a public or private online catalog with complete product details
  • Delivery of field selling sheets, spec sheets, product slicks and other digital sales aids to help drive global sales
  • Power and drive sales through eCommerce, global websites and other digital applications

Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands. To learn more about the 1WorldSync Sales Kit, visit here.

A Connected Lifestyle for 2017

We are all living a Connected Life in 2017.

Connected and mobile commerce is a way of life for us all and businesses are striving to leverage this connectivity to improve consumer safety, the customer experience and increased market penetration.   The growth of cross-channel commerce is a core component of every business plan, regardless of industry or geography.

Global market leaders embrace product content as vital to their engagement with business partners and customers.  Trusted content turns that engagement level into commitment.  Every business leader knows that more content is better, but what we have all learned is that trustworthy information is often the difference between loyal, repeat consumers and lost sales; or worse injury from lack of available product information.

The Smart Label initiative for consumer goods and EUDAMED and the FDA UDI regulations for medical device labeling initiatives, provide guidance for companies on which content is needed to aid patient safety and provide consumers with information to make health and wellness decisions.  However, in the absence of regulations, what content is needed, which channels, and how frequently?  These are problems many companies are challenged with in 2017.  Digital content is a requirement, not a luxury; and the proliferation of the content consistently remains obstacles to be overcome for all industries globally.

In the 1WorldSync data study launching in April, Charting the Course for Global Commerce, over 400 global respondents reported thirty-nine percent of merchants cannot support mobile commerce, and 68 percent have yet to integrate product information management capabilities across web, mobile apps and in store.  Establishing a connected commerce platform remains elusive for many companies.

The 1WorldSync Product Information Cloud solutions continue to evolve and leverage both industry best practices and best in breed technologies to assist our community in overcoming many of the connected commerce challenges: from UDI and Healthcare solutions in Asia, Europe & the Americas to Hazmat solutions and retail apps for increased sales and market penetration.

The Connected Life is a reality for consumers, patients, brands, suppliers, hospitals, governments, retailers and distributors….Everywhere, Every Day.

Omni-Channel Starter Kit for GS1 Member Organizations – The Launch

Digital Product Content is now as strategically important for any company as the product itself. It’s become key for brands and retailers to seamlessly connect all of their online and offline sales channels creating an “cross- commerce” shopping experience, requires clearing multiple hurdles before brands will find success. A cross-commerce shopping experience  is about the virtual world coming together with the physical world seamlessly so that the consumer or contractor’s experience is frictionless. Continue reading

NHS continues with GDSN implementation plans

The NHS (National Health Service England) announced in their January 2017 Case Study they will continue with their Global Data Synchronization Network™ (GDSN) roll-out now.

The Case Study confirms that GDSN is the right process to deploy for manufacturers to send all their product content to 154 trusts in the UK; with official implementations deadlines as early as September 2017 for the initial product categories.  Continue reading

2016, A Year in Review!

As we wrapped another year, I want to thank you for your continued business and trust in 1WorldSync.  We know that to deliver a truly exceptional experience, we must have an innovative and forward looking global team to serve you, from product development to support. As I traveled the globe meeting with customers, partners and employees, I am proud of the accomplishments we’ve made as a company collaboratively with your feedback and involvement. I believe that we have truly evolved from the global leader in delivered product information, to ‘The Global Leader in Delivered Product Content.’

We began 2016 with several key priorities encompassing both our technology and market expansion.

  • Achieve Major Release 3 (MR3) compliance;
  • Obtain ISO27001 Certification for Information Security Management
  • Help customers globally (both recipients and suppliers) share product content to meet the industry’s growing commerce and cross channel / omni-business challenges; and
  • Leverage evolving capabilities to help onboard a variety of companies in multiple industries – both large and small – that traditionally have not participated in GDSN.

I’m pleased to say that 1WorldSync is succeeding on all fronts and are well positioned for even greater success in 2017.

Historically, product information has served a very specific purpose, such as supplier communications or logistics, and was B2B centric.  Today, regardless of your industry or product mix, the evolution and growth of omni-business commerce is a game changer for B2C commerce and has placed product content as a business imperative for all companies.

Consumer behaviors, shopping tastes and expectations have evolved and have become key drivers in the transformation to a more consumer-centric world.  I’ve spoken before about today’s “Omni-shopper,” which essentially means that the consumer, not the channel, is defining the business relationship. Trusted product content is what empowers a consumer in their cross-channel shopping experience and in their daily purchasing decisions.

These new demands are completely reshaping the retail landscape and with an increased focus on regulatory compliance, the healthcare and foodservice industries are evolving as well. Today there is a much greater focus on the role of trusted product information.  Establishing a product information and content management framework for high growth, compliance and transparency is no longer a nice to have, but an absolute mandate.

Looking ahead, we continue to make innovation an integral part of our strategy to help our global community share more product content with more people, whether B2B or B2C, no matter where they are located or have business operations.  Our Transparency, Supply Chain and Omni-business solutions help our customers succeed with the ability to:

  • Be Flexible – ability to develop digital product content and catalogs for maximum responsiveness
  • Go Digital – deliver content efficiently and enable operational efficiencies at the global level
  • Sell Everywhere – showcase and promote more products on any channel in any region
  • Be Transparent and Compliant – integrated content designed to help meet regulatory and local mandates
  • Go Global – discover new products and brands from any region to feature and sell, with digital ready content
  • Be Consumer-Centric – rich product storefronts, collateral and trusted product content for sales and eCommerce

Thank you for your continued confidence in 1WorldSync. On behalf of the entire company, I can confirm to you that we are motivated and inspired by the opportunities that you give us to help you succeed. Continuing to deliver results that exceed your expectations is our top priority in 2017.

Sincerely,
Nihat Arkan
CEO, 1WorldSync

Blurred Lines & Blended Commerce – Are You Organized To Win?

Sync-Up! With Nihat
Nihat Arkan, CEO, 1WorldSync

The retail industry is in a transition.  Some of those changes have been unfolding over a long period of time, but more rapid changes have propelled the industry into a near revolution.  Retail as a whole was always complex and diverse, but with today’s technological advancements and globalization, the industry landscape has dramatically changed.   Consumer behaviors, shopping tastes and expectations are evolving and have become key drivers in retail’s transformation to a more consumer-centric industry.  International retailers (and consumer product manufacturers) have relied on developing markets and technology to fuel growth and I believe that a change in retail strategy is needed.

According to a recent study released by PwC, “The 2020 retail landscape may represent one of the more complex environments retailers and their trading partners have ever faced. Retail organizations that do not change where and how they sell and operate will fail to adapt and succeed in this challenging landscape.”  

Retailers are at a critical fork in the road.  A strategic mindset is needed.  Change, expand or become obsolete.  Globalization, cross-channel commerce, and transparency of product information must find an intersection point for retail businesses to thrive current day.

The Global Landscape

Amid ongoing economic turbulence, developing markets continue to offer retailers prime opportunities for growth. China, for example, has become the world’s undisputed leader in e-commerce, with 2015 online sales of $672 billion after 42 percent year-over-year growth. The rapid rise of e-commerce has turned China into a leading innovator in mobile payments (Global Retail Development Index, 2016).

I had the pleasure of attending a customer event in Berlin recently and had an opportunity to speak with customers about their challenges and their agendas.  During one particular conversation, a major global retailer in the U.K. shared that mobile commerce is now surpassing desktop (Criterio Research, September 2016).  The result is that they can no longer ignore mobile (whether apps or the mobile web) nor mobile targeting strategies if they wish to engage shoppers.

Retailers worldwide are challenged to rethink everything from store formats and payment methods, to digital impact on their operations. In order to survive and thrive in this evolving environment, retailers and suppliers alike need to acknowledge that changing landscape, identify those most critical to their business and chart a course for adaptation and change.

Here’s a great example of just that.  More and more customers and industry insiders are talking about Artificial Intelligence (AI) and how they can leverage this in relation to product content. Specifically, people are talking about how to reduce friction associated with mass data management by implementing AI assisted content entry, validation and data quality.  We’ve taken steps in this arena by engaging a leading machine learning professor Dr. Sascha Lange (PSIORI GmbH) to prove out predictive standards allocation.  We were pleased to discover that we had over a 95% accuracy rate for application of standardized product classification structures to product information at the point of entry to our catalogs.   

With the rise of SO/LO/MO (social/local/mobile) commerce our retail customers are demanding that tens of millions of products be available to present to consumers, with thousands of attributes per item.  AI will be instrumental in helping to source, classify, structure and analyze content for commerce.

The Changing Global Omni-Shopper:

Today’s “omni-shopper” shops when they want, how they want and where they want.  Consumers proactively search for savings, are generally brand loyal and shop across channels (McKinsey, March 2016).  They have more places and ways to shop and are exposed to an infinite number of shopping choices online.

As such, retailers are able to engage with shoppers via a variety of touch points, from a traditional shop around the corner to the 24/7 accessibility and convenience of their laptops, tablets and smartphones.  According to a report from Zebra (Zebra, 2015), “Today’s consumer seeks out stores updated to reflect the new shopping paradigm, equipped with digital tools like mobile checkout, to flexible delivery options that reflect their omni-channel purchasing patterns, such as buy online, pick up in-store.”

The notion of a global omni shopper is extremely powerful since this essentially means that the consumer, not the channel, is defining retail.  These global shoppers, no matter if they are in Los Angeles, Hong Kong or Dubai (and wish to shop within and between those countries), have infinitely more choices in today’s environment.  For the brand and retailer, that means a challenge or an opportunity.

Transparency and Knowledge-Centric Shopping

As consumers shop when/how/where they want, they are also more demanding of ‘what’ they want.  Today’s omni-shopper has high expectations for a rich and consistent experience with a retailer’s products and brand, across multiple commerce channels and borders.  Therefore, the way a retailer informs, educates and engages customers and consumers using product information must be comprehensive, trustworthy and current. One cannot ignore the value of that product information.  Of course, perhaps I’m biased in this regard.  Yet, I should mention that one of the largest retailers in the world told me that “digital product information is as important as the product itself.”

In that light, it’s clear that the quality and completeness of product presentation in online retail has a quantifiable and direct impact on product sales.   My belief is that the on-line retailers that offer compelling, engaging, and complete content to shoppers will be rewarded by repeat purchases, lower levels of returns, and long-term loyalty.

The key to success is identifying and maximizing the opportunities where they exist.  Just as consumers are more connected, retailers will need to follow suit, engaging with consumers wherever they are and at each stage of the promotion of a product or service: the before, during and after have never been more important.

Final Thoughts

As an organization that operates between businesses, 1WorldSync has privileged access to over 23,000 brands and hundreds of analog, digital and blended commerce players.  That gives us an ideal insider advantage – we can observe and advise our customers’ journey towards a blended commerce.  

Finally, let me conclude with a question.  Is your business already organized in a way that you can operate seamlessly between analog and digital channels to market?  If the answer is no, that’s OK.  Only a handful of companies can answer ‘yes’ to this question.  However, I can tell you that hundreds of companies are already on that path.