All posts by Tahreem Khan

No St Patty’s Day Luck Needed: Improve Sales with Kroger in 5 Steps!

According to a survey by the National Retail Federation, Americans plan to spend a record $5.9 billion to celebrate St. Patrick’s Day this year.  Did you know that this is the highest figure in the survey’s entire 14 year history and has risen from last year’s previous record of $5.3 billion? How much of that market share is your company capturing?

Kroger has implemented a series of initiatives, covered in our previous blog, that sets up suppliers to easily compete in this cut-throat market. This week, Kroger announced that it is expanding its partnership with Instacart to increase its customer delivery coverage area in 2018. Kroger customers can access this on the company’s website and app. Product content featured here offers customers a seamless shopping experience.

Enter 1WorldSync

So are your products listed? Is your product content up to par? All this can be overwhelming and it can also be difficult to know where to focus your resources and attention.

We are here to make it simple! All you have to do to be in line for Kroger’s initiatives, like the one above, is ensure your submissions are complete in the Kroger Item MDM before the end of March 2018 deadline.

Steps for Submitting to the Kroger Item MDM

  1. Complete the Kroger Trading Partner Form found at www.1worldsync.com/kroger
  2. Publish all your item hierarchies to the Kroger Co. GLN: 0011110000019 from the 1WorldSync Item Management (IM) solution if access is attainable.
  3. Log into VIP at https://productintro.1worldsync.com/ or via 1worldsync.com > Login > Product Introduction (Log into Prod)
  4. Complete and validate each of your items available in VIP and submit them to Kroger MDM
  5. Contact KrogerSupport@1worldsync.com or call 866.280.4013 Option 8 for any assistance needed or to request your list of missing items

Again, are you overwhelmed? Are you unsure or do you still have questions?

  • Are you confused about who your trading partner contact should be for the the trading partner form? Ask Kroger on March 22nd!
  • How do you know if you or if you should have access to 1WorldSync Item Management (IM)? And how do you get access to and use Kroger VIP? Let us show you!
  • Is there a faster way to fill out all the requested product content information? Hint: Yes, there is.

Kroger breaks down these steps and offers further insight in the Kroger Item MDM Supplier Webinars. If you have not yet submitted your product content to Kroger Item MDM and/or still have questions, we highly recommend you register today for the final webinar on Thursday, March 22, 2018 2:00 pm EST.

The same National Retail Federation survey found that over 149 million U.S. adults plan to celebrate the March 17 Irish holiday, up from last year’s approximate 139 million. That’s an additional 10 million U.S. adults who are looking to buy products from you or your competitor.

You don’t need the luck of the Irish, a four leaved clover, or a pot of gold at the rainbow’s end to measure up – just get in line with Kroger Initiatives!

What Did You Miss During Our Kroger Item MDM Supplier Webinar?

Are you a supplier who struggles with sales volume? Are you lost on how to get your product content on the new high tech digital shelving seen now at select grocery stores? Do you know what images are needed by retailers that sell your products via ecommerce or new initiatives like Clicklist?

Kroger, in conjunction with 1WorldSync, has held two Kroger Item MDM Supplier Webinars on February 8th and 13th, 2018 specifically designed to answer these questions.

Ultimately the Kroger Item MDM Supplier Webinars are centered on the product content submitted by Kroger suppliers. This product content provides information critical to consumers who are making purchase decisions. Meeting Kroger’s product content requirements allows suppliers and brands to participate in Kroger initiatives like Clicklist.

What Initiatives Are Kroger Piloting?

  • The Clicklist initiative allows consumers to buy online and pick up their items curbside at stores. Kroger has established over 1000 clicklist locations in select US markets this past December. Items that meet Kroger’s product content requirements then become available on Clicklist and generate +7% more sales volume.
  • Currently a Kroger pilot lets select customers to ship directly to their house.
  • A separate initiative, available in 400 stores this year, allows Kroger customers to scan items for product content information using a handheld device available through the store or their smartphone.
  • High tech digital shelf edges, already available at over 150 stores, will also alert consumers to products that factor into their purchase decisions. For example, if you are looking for products that are gluten free or high in protein, a green line will appear on the digital shelf to indicate products that meet this requirement.

So how can you increase your sales volume and participate in these Kroger initiatives?

The Kroger Item MDM Supplier Webinars cover the steps and best practices for validating and submitting items and attributes (information that describes the product – images, size, ingredients and nutrient info) to Kroger Item MDM.

This puts your products in queue to participate in the above mentioned Kroger initiatives. Suppliers who would like to participate should submit their items before end of March 2018.

What can we do if we missed the Webinar?

For those who were unable to attend our two prior webinars, the Kroger landing page offers resources and the information necessary to ensure compliance to the Kroger MDM Complete initiative by the March 2018 deadline.

If you still have questions or are seeking additional resources – not to worry! Kroger is offering two additional webinars on the below dates – Register Today!

Tuesday, March 13, 2018 2:00 pm EST

Thursday, March 22, 2018 2:00 pm EST

Why Kroger Loves Trusted Product Content

Roses are red, violets are blue! With Valentine’s Day quickly approaching, Kroger will bring flowers, sweets, and cards to consumers.

Are you making sure your products bring convenience, and accurate product content to your consumers?  If product descriptions fall to the bottom of your content priority list, this could be the heart of your marketing and sales problems.

That is why Kroger vendors and brand owners have emphasized improving customer-facing product content will make or break you this Valentine’s day.

It may seem obvious, but some brand owners put themselves at a competitive disadvantage by not providing some rather essential product content to Kroger and thus their potential customers.

According to a recent Stanford University Study, the more strategic keywords a product description contained the better the product sold. This proves again that product content and descriptions are critical determinants of sales!

Obviously Kroger wants your product content– good product content. But what product content is important for Kroger?

  • High quality and visually stimulating product images in a variety of formats, resolutions, and angles so that customers know they will be satisfied with their Valentine’s day goodies.
  • Packaging and product attributes, including dimensions, weights, ingredients, and nutritional values, usually necessary for any purchase!
  • Product highlights and romance copy so that customers know who you are as a supplier and brand and if that meets their needs for Valentine’s day this year.

Satisfying this growing consumers’ need for timely and accurate information about the products they buy, as well as regulatory compliances, are significant challenges. Don’t miss out on understanding how Kroger is meeting current and future customer demands and visit http://www.1worldsync.com/customer-page/kroger/