All posts by Stefan Schweikart

CHIEF INFORMATION OFFICER

Capture The Voice Of Your Product Content

Do you know what SOLOMO means? The first time I heard the term was in 2011. SOLOMO stands for social, local and mobile. At the time, SOLOMO was a brand new imperative for state of the art apps. Such take-home messages are helping product designers and developers to optimize digital building blocks for social, localized and mobile aspects of deployment.

Technologies have progressed, and today we probably have to promote the term from SOLOMO to VOFI. This term would stand for Voice First.

In the digital age, it is merely not enough to provide just standard product information like texts, images, and numbers for hundreds of product attributes. Such an approach still serves the classic B2B demand well, but it utterly fails for modern consumer-facing B2C applications missing “human,” usable interfaces. Voice First may sound unfamiliar to many for the time being.

But I think the industry really must aim to control what Alexa, Siri, Cortana and all these other digital chatterboxes are telling consumers about their valuable brands and products. Extending the customer journey by natural voice interfaces yields to better shopping experiences.

Helping more than 25,000 global brands in 60 countries, the 1WorldSync understands that no matter where you conduct business, trusted content matters. Our teams are diligently working on building the single data pipe for product content.

So far – surprisingly for me – no clients have approached us to get access to voice ready product content. I would be curious to know if you think that voice ready information should become a core component of up-to-date product content? Do your organizations already live and breathe VOFI? Contact us today!

No Mercy For Bad Data

For many years, product master data has been exchanged between suppliers and recipients to support automation of backend processes. There was a significant focus on B2B aspects of data, information, and structured data. Data was exchanged between suppliers and recipients to support automation of backend processes.

What’s the Big Deal About Data Quality?

Today digitalization drives a much stronger form and rigid level of automation for retailers’ backend systems. Automated sales and procurement forecasting systems are now a commodity for all major retailer and e-tailer backends. Plus process costs must be kept at the lowest levels possible to beat competition.

Clean and accurate data is the prerequisite for all aspects of digitalization in retail backend systems. Because of the high degree of automation and real-time requirements in digitalized backend processes, the negative consequences of inaccurate data range from loss of customers to declining revenue.

Enter 1WorldSync: Trusted Content, Everytime, Everywhere

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

Enabling more than 25,000 global brands in 60+ countries, 1WorldSync understands that no matter where you conduct business, trusted content and data quality are essential.

Here are some ways in which we can help:

  1. New User Interfaces: 1WorldSync invests in new user interfaces to drive the do-it-right-first-time (DRIFT) value proposition to avoid errors while typing data in the User Interaface.
  2. Data Quality Standards: Global data quality programs support the definition of data quality standards for communities or industry initiatives. The Global Data Synchronization Network (GDSN) is a great foundation for data quality standards because it standardizes formats, syntax and semantics. In Germany alone, over 300 new validation rules have been integrated to the 1WorldSync systems to assess product data.
  3. Machine Learning: 1WorldSync is developing state of the art components using machine learning methods to detect data outliers. These outliers ensure that data that passes all validation rules will be inspected with smart methods and minimal efforts. Initial results have been extremely promising and already prove that machine learning can take product data quality to new levels.

For more information on 1WorldSync Data Quality Solutions, please visit http://solutions.1worldsync.com/data-quality-report