Just as the leaves are turning from green to auburn brown this Fall, our attention turns to the holiday season. The time of the year when consumers are getting ready to spend for the Holidays. The leaves aren’t the only thing changing, however, shopping habits have been immeasurably impacted by conscious consumers and smart mobile devices. According to Andreessen Horowitz:
By 2020 over 80% of adults on earth will have a smartphone, and most of them preferring to conveniently discover and purchase products from their laps or the palm of their hand.