All posts by Medha Pratap

Senior Manager, Solutions Marketing

Go Beyond The Label With SmartLabel

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

Let’s Get Real! Transparency Totally Transforms Product Content

Yet product content transparency is a key component driving buyer behavior. Consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

SmartLabel is a program that was initiated by the Grocery Manufacturers Association (GMA) and leading food & beverage companies. By enabling shoppers to scan QR codes on products for nutritional content, they have instant access to information on thousands of products instantly.

Moreover SmartLabel provides consumers with access to more than 350 product attributes including allergens, specific ingredients, usage instructions etc.  By the end of 2017, an estimated 34,000 food products will disclose whether they do, may or do not contain ingredients sourced from genetically modified crops.

Enter 1WorldSync

1WorldSync, the leading provider of product content solutions, recognizes that the SmartLabel is among a number of transparency related programs that are important to your business, including for product safety, quality and corporate social responsibility initiatives. 

Our commitment stands in helping to establish and execute a comprehensive content distribution strategy across the enterprise, within a single platform. We know that sourcing the right product content to meet evolving consumer demands can be challenging.

Trusted Content Anytime = Smarter Content Everywhere

By providing rich, robust content in the palms of consumers’ hands, 1WorldSync provides a full suite of solutions to help companies evaluate, test and implement a best-practice SmartLabelprogram.

The 1WorldSync SmartLabel Solution offers a seamless and efficient way to fulfill the industry initiative requirements. We can:

  • PREPARE your product content for SmartLabel compliance and distribution
  • CAPTURE and aggregate your product content in compliance with SmartLabel specifications
  • MANAGE product content from multiple entry points to ensure complete and accurate SmartLabel product content
  • DISTRIBUTE product information via a SmartLabel-compliant landing page for consumer access and consumption  

You are invited to participate in our SmartLabel™ webinar, hosted by the GMA, on Thursday, June 1 at 2 pm ET that will showcase 1WorldSync’s core competencies to help you implement SmartLabel™.

UDI: Generating Value Beyond Compliance

Getting to Good Data in the GUDID*

The United States Food and Drug Administration (FDA) regulation mandates that UDI data for Class I medical devices to be submitted with an impending deadline of September 24, 2020.  This has made medical device manufacturers on a global basis, readying their organizations for compliance. As a leading healthcare provider or manufacturer, do you find yourself asking yourself the following questions?

  • What is the scope of products impacted (exempted or not)?
  • What are my obligations under FDA UDI regulation?
  • How do I transform compliance into a competitive advantage?
  • How can I source my data from multiple locations, formats and systems, controlled by different functions?
  • How can I ensure the data I provide to the FDA is complete and accurate?

1WorldSync & Innovit Join Forces

Innovit,  a global provider of software solutions for PIM (Product Information Management), MDM (Master Data Management), GDSN (Global Data Synchronization) and Enterprise Workflow Management, and 1WorldSync™, the leading provider of product content solutions, possess a collaborative agreement to enable more robust product content capabilities for the medical device industry.

Whilst manual data entry or Excel spreadsheet upload may have been a viable solution for Class II & III submission deadlines, Class I poses a much greater challenge for labelers.  The sheer volume of products in this category makes manual submission methods too slow.  High product volume increases the burden of data collection, data cleansing and data entry to the GUDID.  The risk of failing to meet FDA’s deadline increases substantially.  

Innovit’s ‘UDI Multi-Connector’ is an automated, machine-to-machine data validation and submission system designed to address today’s needs for GUDID, as well as tomorrow’s needs for other global UDI recipients such as EUDAMED, NHS, and more.    

Whether your organization relies on a HIBC or a GTIN (or you’re looking for definitions on what those terms mean), 1WorldSync offers multiple solutions to send your data to the FDA. A primary benefit of submitting data through a 1WorldSync solution is that the data collected can be easily sent to other recipients, including GPOs, distributors, and other healthcare providers.

With the 1WorldSync UDI Solution, your business can prepare and validate medical device product information before the compliance deadline, giving you more time to focus on producing the quality products your customers and patients love.

One Process, One System and One-time Investment for Compliance. Advanced Readiness

Get ahead of the game and get back the time to focus on producing quality products your customers and patients love! For organizations manufacturing medical devices, 1WorldSync & Innovit experts can help organization prepare to meet the September 24, 2018 deadline through our comprehensive solutions.

Manufacturers can create a sustainable process to collect, manage, and distribute product content to all their UDI recipients, including FDA GUDID, EUDAMED, NHS, and others.

Make plans to visit Innovit and 1WorldSync at the UDI Conference taking place June 7-8 in Baltimore. Learn UDI implementation strategies and identify a sustainable process to successfully publish product content to the GUDID from our experts first-hand!

*GUDID – Global Unique Device Identification Database

UDI: One Cost for Compliance. Advanced Readiness

1WorldSync, the leading provider of product content solutions, recently entered into a collaborative agreement with ReedTech, a provider of data management and analytics solutions for the life sciences industry, to enable more robust product content solutions for the medical device industry.

1WorldSync™ & Reed Tech® Join Forces

Through the integration of data exchange capabilities from 1WorldSync with Reed Tech medical device product data management solutions, the two organizations together are able to offer device manufacturers a single full-service approach to device product data management.

“This collaboration will allow the medical device industry to receive expanded, customizable offerings to meet current and future challenges,” said Dan Wilkinson, Chief Commercial Officer at 1WorldSync. “Our agreement benefits customers of both companies, enabling more robust product content support to meet the continually changing mandates and regulations in healthcare.”

Ethan Eisner, VP of Global Commercial Markets at Reed Tech, also indicated his enthusiasm for the project. “Reed Tech is a leader for medical device product data management solutions, including Unique Device Identifier (UDI) regulatory filings to the FDA. Our organizations are well-aligned to offer superior value to our customers through a single solution capitalizing on the strengths and expertise of both companies. We are excited about the addition of GDSN capabilities into our medical device data management solutions.”

Generating Value Beyond Compliance

With a single, full-service solution from 1WorldSync and Reed Tech, you can feel confident in your company’s product content and rededicate your time to producing the quality products your customers and patients need.

1WorldSync and Reed Tech can help your organization manage and capitalize on the value of your product content, syndicating to trading partners to fulfill requirements of governmental authorities (such as FDA UDI and UK NHS eProcurement) and buyers (such as GPOs and influential hospital networks).

Visit 1WorldSync (booth #6) and Reed Tech (booth #20) at the UDI Conference in Baltimore June 7-8. Learn UDI implementation strategies and identify a sustainable process to successfully manage your device product content from our experts first-hand!

On May 23, Reed Tech and 1WorldSync will co-present a free webinar for industry members on how to meet the UK NHS eProcurement deadline and provide product data to buyers. Register now!

Win Consumers On Their Path To Purchase With Trusted Product Content

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. (Google Shopping Guide, 2016).

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

One may think that managing product content and data is easy, but the challenges include:

  • 10’s enterprise systems in typical back end to manage product data.
  • 100’s people sourcing, aggregating, cleansing data needed for commerce.
  • 1000’s trading partners requiring exchange data with in a variety of formats.
  • 10,000’s of websites, apps and 3rd parties, representing your product/brand to the consumer.

1WorldSync Omni-Channel Data Study: Charting Course for Connected Commerce

A new data study commissioned by 1WorldSync highlighted many of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  The study surveyed 400 merchants and suppliers from Europe and the U.S. with more than $500 million in annual revenue, and uncovered key insights into the struggles that are faced in today’s omni-channel world.

Key findings suggest that a majority of merchants and suppliers are not fully prepared to meet the varied demands of modern customers. One major data highlight emerged:

Lack of content solutions hamper success: Half of merchants and suppliers do not use a third-party content provider, which hinders their ability to syndicate product content across channels and platforms.

Trusted Content, Everytime, Everywhere

Brands and retailers need trusted, experienced experts to help them on their product content journey towards a single source of truth!

On May 24, 1WorldSync is pleased to partner with Progressive Grocer and GMA and host a webinar on how to “Win Consumers On Their Path To Purchase With Trusted Product Content”.

Join industry leaders from Tyson, Mondelez and 1WorldSync for a compelling discussion and Q&A on:

  • The evolution of the product content journey from supply chain to cross-channel commerce
  • How trusted content is curated and delivered anytime, everywhere
  • How to influence consumers with trusted product content strategies on the path to purchase
  • How to effectively navigate hurdles encountered while integrating cross-channel capabilities

Register Today!


Enabling Trusted Content Everytime in Every Channel

The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016).

Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so too increases consumer reliance on consumable content.

EnterWorks & 1WorldSync Q&A

This week, 1WorldSync’s Director of Professional Services, Data Source Solutions, Vanessa Lin, and EnterWorks CEO Rick Chavie joined for a Q&A. Together, they discussed the drivers of cross channel commerce and how EnterWorks and 1WorldSync are joining forces to pave the path for trusted content.

Vanessa Lin:

How is EnterWorks seeing new regulations and data requirements changing the way businesses must manage/distribute data?

Rick Chavie:

We have entered a new era of data standards. Whether it is the Google GTIN update last year which mandated that all brand-name products include the manufacturer-assigned GTIN number or the FDA regulations on nutritional content effective in May 2017, the growing insistence on data quality means online sellers including retailers, brands, and distributors must invest more in time, resources, and digital competencies to update product feeds continuously.

But the imposition of a single view of standard content across channels, while being pushed by the industry and government, pales in comparison to the role that the consumer is playing in driving the expectations for content to a new level.  Fickle or not, loyal or opportunistic, the consumer is now accustomed to having content that they need regarding their preferred products at their fingertips.  Correspondingly, the cost of poor and inconsistent content mounts as sellers increasingly realize that they now compete on content for share of mind and wallet.

Vanessa Lin:

Agreed! Competing with trusted product content consumers can rely on is critical. Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has EnterWorks observed where consumers are driving change?

Rick Chavie:

This is the age of content enthusiasts. Forrester Analyst Carlton Doty recently described our post-digital world, saying “customers aren’t just empowered by digital technology – they’re actually entitled. They think they deserve something, they want it now, and if you can’t provide it, they will quickly find it somewhere else.”  

Retailers, manufacturers and distributors must consider not only the effectiveness of product data, but how their content tells a story and creates differentiated experiences. Compelling, trusted product information that is consistent across channels is key. That’s where Product Information Management (PIM) and Master Data Management (MDM) solutions can help, by enabling companies to acquire, manage and transform product information into persuasive content. This content then drives higher sales and new competitive strengths through e-commerce Web, mobile, print and in-store digital channels.

Vanessa Lin:

Indeed, today’s shopping experience is driven by ‘I need to know’ moments for consumers. Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.

A new data study commissioned by 1WorldSync highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  For example, over half (53 percent) of merchants and suppliers experience a knowledge gap internally when it comes to understanding the value of cross-channel capabilities.

Let’s talk about how 1WorldSync and EnterWorks are working together to provide an end-to-end solution.

Rick Chavie:

The successful partnership between EnterWorks and 1WorldSync continues to hit exciting milestones, ushering in new clients, opportunities, and a powerful go-to-market strategy.

This builds on our news last year that EnterWorks received certification on Major Release 3 from 1WorldSync. The MjR3 certification expands the functionality for EnterWorks customers already connected to GDSN, and offers new users of EnterWorks’ PIM and MDM solutions the most advanced bi-directional data publishing and synchronization tools available.

Vanessa Lin:

Thanks, Rick! Overall, the EnterWorks/1WorldSync partnership brings enhanced access to richer, trusted product content to clients around the globe. We invite readers to learn more about the benefits of our partnership here.

1WorldSync and EnterWorks will both be exhibiting at GS1Connect on June 20-22 in Las Vegas. Visit EnterWorks booth #5 or 1WorldSync booth #17 to learn how the joint PIM solution can help your business.

Learn more about EnterWorks Enable GDSN Solution utilizing the 1WorldSync connector.


Have What It Takes To Win In A Post-Digital World? Forrester 2016


Essential 2017 Omni-Channel Tips: How to Beat The Competition In The Digital Era

There is no denying it…2016 was a rough year for various brick and mortar retailers. The 2016 holiday season  wasn’t as merry as industry pundits anticipated, resulting in the following store closures:

  • Hancock Fabrics:  Filed chapter 11; all 255 stores    
  • The Limited: Filed chapter 11; all 250 stores
  • Office Depot/Office Max – Merged; closed 400 stores
  • Sears / Kmart:  Closed 142 stores (10% of its store base)
  • Sports Authority: Filed chapter 11; all 140 stores
  • Macys: Closed 100 stores
  • American Eagle: Closed 150 stores   

The ‘Amazon’ Effect Takes a Bite Out of Brick & Mortar

The root of their problems may lie with a company that isn’t even competing with them for customers at the mall: Amazon has been poised for success in its pursuit of relentless innovation and a seamless blend of the warehouse processing efficiencies with the e-commerce shopping experience.  

It is estimated that Amazon makes up about 7% of the U.S. apparel market, and that figure is predicted to increase to 19% by 2020 (Barrons 2016). Moreover, the 2016 “State of Amazon” study revealed that Amazon is often involved in almost all online shopping activities (Consumer Goods Technology 2016). Approximately 9 in 10 consumers will check Amazon even if they find a product they want on another retailer’s website.

Blurred Lines & Blended Commerce – The Changing Face of Retail

Today’s consumers float freely from physical shopping to virtual experiences as traditional and modern shopping models unify  into blended commerce. Pure e-commerce retailers are evaluating retail store fronts, while traditional brick and mortar retailers are rapidly pursuing online and mobile commerce channels.

“The shift in retail to the Internet is a huge change… every retail company is trying to manage the transition. It’s not well defined or understood and there’s no road map” said Simeon Gutman, a retailing analyst for Morgan Stanley (New York Times 2015).

Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.

While Amazon is expanding its physical presence, Walmart is strengthening its ecommerce strides (eMarketer 2017).

At the beginning of 2017, Amazon announced that it will open its newest brick-and-mortar bookstore in New York City. At the same time, – a Walmart subsidiary – announced that they purchased online footwear retailer ShoeBuy.

Achieving Operational Excellence Between Brick And Click

Clearly, today’s world of commerce requires a multi-pronged approach. Trying to match the convenience of Amazon with an integrated supply chain with personalized and trusted product content is no easy feat.

A connected commerce approach supports a harmonious model in which transactional and product data work together to optimize the supply chain process.

1WorldSync and DiCentral have set out to explore how brick & mortar retailers can develop the operational backbone that supports e-commerce investments.

Download their joint whitepaper now  and discover how to:

  • Equip your organizations with strategies that set leading digital commerce business apart
  • Connect cloud-based B2B integration with product content aggregation and syndication;
  • Achieve streamlined end-to-end digital commerce in a cost-effective and scalable manner.


  1. “Amazon Could Be Largest U.S. Company by 2020.” Barrons. 2 June 2016,
  2. “Amazon Set to Dominate 2016 Holiday Shopping”. Consumer Goods Technology. 27 September 2016.
  3. “Walmart Plays Catch-Up with Amazon.” New York Times, October 22, 2015.
  4. “Omnichannel 2017: Amazon and Walmart Make Moves”. EMarketer. 9 Jan 2017.

Why Trusted Product Data Matters for Omni-Channel Retail

Big Data’s Big Election Fail

If you followed this year’s United States presidential polls at all closely, chances are that you expected Hillary Clinton to win. So did all of the major prediction models that use polls to game out election outcome probabilities.

This year’s divisive election painted a picture of data divisions by race, gender,  and education. Pollsters will be digging for months (at least) to figure out how exactly their results may have been off. What can we learn from this year’s election?

The election may have divided us, but one thing that we are all unified on is the need for accurate data. This is especially true when it come to product data demands. The rules of competition have changed and your product information is now as important as the product itself, at least in the eyes of the consumer.  

With 81% of consumers scouring through product information online to find or verify the data about a product they are considering, and over 33% abandon shopping carts when the information they crave is absent, it’s apparent how critical product information is in the consumer’s path to purchase (ClickZ 2016).

The Challenge with Managing Product Information

One may think that managing product content and data is easy, but the challenges include:

  • 10’s enterprise systems in typical back end to manage product data.
  • 100’s people sourcing, aggregating, cleansing data needed for commerce.
  • 1000’s trading partners requiring exchange data with in a variety of formats.
  • 10,000’s of websites, apps and 3rd parties, representing your product/brand to the consumer.

Deliver Trusted Product Content Your Customers Can Rely On

With the proliferation of omni-channel commerce and the rising customer expectations, the stakes have been raised. Businesses that fail to provide consistent and contextual experiences across channels stand to lose customers and revenues.

Yes, product information matters – the quality, the completeness and the accuracy matters.  And as suppliers connect and partner with multiple retailers, the need for accurate, complete product information is even greater. Four in 10 shoppers say they’ve given up on an online purchase because they didn’t have enough information on the purchase (Internet Retailing 2014).

For example, consider Google’s 2016 mandate for GTINS (Global Trade Item Numbers which help classify and display products on Google Shopping) now needed for all products.   As of May 16, 2016, Google disapproved relevant products that didn’t meet the GTIN requirements, so it’s critical that suppliers double check that product data is correct and up to date. And according to Google, the financial implications can be significant:  “Merchants who’ve added correct GTINs to their product data have seen conversion rates increase up to 20%.”

The Google GTINS mandate demonstrates that they understand that product content (descriptions, feature bullets, images, videos, reviews) is a critical factor in driving conversion.  Consumers demand to know exactly what they are buying – and the right content makes for a great consumer experience.

Sourcing A Single Source of Truth

Accurate and timely product information helps instill trust and customer loyalty in the interchangeable and complex world of retail.

By working with 25,000+ brands and retailers to build scalable process to ensure the highest impact, consistency and levels of quality, 1WorldSync is the product information company. The 1WorldSync Product Information Cloud solutions deliver rich and trusted product content to engage customers and consumers regardless of the medium. 1WorldSync helps organizations align on the product information governance strategy to apply GTIN standardization, and implement for Google, GDSN, Walmart and beyond.


1 ClickZ, 2016

2 Internet Retailing 2014. ‘Four in 10 Abandon Purchase For Lack Of Information Study’.


Ringing In The Retail: Does Size Matter?

Currently, there are 28 million American small businesses, which account for 54% of all U.S. sales (Patriot Software 2016).

In the Internet Retailer 2016 Second 500 Guide, the most successful e-commerce companies in the middle tier have outperformed their larger rivals by identifying and leveraging their sweet spots (Internet Retailer 2016). Second 500 web merchants, whose 2015 web sales fell between $1.7 million-$28.3 million, are solid proof that small can indeed be mighty. As a group, they grew their online sales last year by 14.9% to $6.99 billion, ahead of their larger Top 500 competitors, who grew at 13.5%.

Many smaller retailers rely on Small Business Saturday, an initiative launched by American Express (CNBC 2016). In its seventh year since the recession, Small Business Saturday events and entertainment encourage consumers to shop at small businesses versus big-box stores and malls that draw in Black Friday shoppers.  

However, as a smaller retailer, competing for e-commerce dollars during the busiest shopping season of the year is no easy feat. With higher than ever stakes, how do you tackle the big retailer squeeze?

Avoid Getting ‘Amazoned’ This Holiday Season

Smaller retailers face the constant struggle of having to match the convenience that Amazon offers, while personalized and trusted product content, including digital assets and insights, to keep streams of loyal consumers returning.

The only way is to create a better end-to-end user experience that is driven by customer insights. Failure to deliver on this experience will mean leaving revenue at the door – revenue that Amazon will be happy to gobble gobble (pun intended!).

86% of companies want to excel at customer experience. But only 27% even qualify as “good” in the eyes of their customers (Forrester Customer Experience Index 2015). One thing is for certain regardless of your size as an organization:

Consumers expect a seamless path to purchase from discovery to delight across all channels and devices.

Agile Is The New Black

One of the greatest benefits a small business has is that they can react much more quickly than most larger corporations or big box stores. In other words, if you see an opportunity to introduce a new vendor, you can make this happen more quickly than the many steps necessary it would take at a big box store.

For example, if you see inventory sales have gone cold turkey (pun intended!), you can help move it through displays, employee engagement and even marking it down to help it sell faster.

Big retailers have the advantage of large scale systems that optimize processes. However giant companies suffer when they lose touch with the granularity of their businesses. As a smaller retailer, you can better understand how swiftly consumer needs change prior to larger competitors because of direct contact. You are better equipped to deal with changes in the environment and test new ideas quicker among customers without obstacles.

Retail Is Big On Small Business

Gaining a national footprint no longer relies solely on big brand partnerships – with the right attitude, resources and strategy, small business have the power to go it alone.

And if a little support is needed to survive holiday pressures, there may even be opportunities to partner collaboratively with industry giants. Smaller retailers may offer flexibility and a more intimate customer experience but when coupled with their larger, wealthier counterparts, the global market offers an array of quality goods and services. If you can’t beat them, join them!


1 “The State of Small Businesses in the U.S” Patriot Software. 2 May 2016.

2 “Keeping up with innovation keeps smaller retailers in the game” Internet Retailer. 13 June 2016.

3  “A secret weapon to help small retailers on Black Friday and Small Business Saturday”. CNBC. 23 November 2016.

 “The US Customer Experience Index, Q1 2015.” Forrester. 6 October 2016

Back to the Future of The Evolution of E-Commerce – Part 2

Coping and competing in this new environment of always-connected, highly informed consumers can be rewarding when done right.

This post elaborates on some of the trends that took place this year  that we introduced a few days ago!

  • Regulatory Compliance Drives Product Transparency Initiatives: Global companies may face different challenges than their domestic-only counterparts when it comes to product data management. With the emergence of multi-channel commerce, and mobile/social engagement, international regulatory and industry initiatives exacerbate pressures on manufacturers to provide a more robust set of trusted, quality product information.

Organizations all over the world are driven by these local, federal, and global regulations to streamline their product information distribution systems for accuracy and transparency. The complexity of compliance in cross border commerce is prevalent and impacts multiple categories and industries including:

    • Product Health & Safety (e.g. RoHs, MSDS)
    • Food & Nutrition (SmartLabel, EU1169 & Food Safety)
    • Product Traceability (UDI Device Traceability)
    • Product Sustainability & Social Responsibility
    • Security and Counter Terrorism

Noel Geoffroy, senior vice president of morning foods marketing and innovation at Kellogg’s, says: “The expectation of transparency from brands is increasing, and we believe in maintaining an open and honest conversation with consumers” (American Marketing Association 2015).

As the leading product information network, 1WorldSync offers a comprehensive solution for addressing transparent and compliant product information across your supply chain. The 1WorldSync Transparency & Compliance solution helps global businesses to simplify and manage the process of exchanging and managing product  information, certificates and documentation, across trading partner communities around the world.

  • Predictive Commerce Uncovers Unprecedented Insight

Retailers have finally begun to embrace predictive models and analytics in the hope of determining the intent of their customers and tracking valuable user behavior.

After 36 months, predictive intelligence influenced 34.71% of brands’ total orders (Predictive Intelligence Benchmark Report 2014). With the ability for more effective marketing, happier and more engaged customers, higher profits and more controlled outgoings it’s easy to see why predictive analytics have become a critical component to an ecommerce retailer.

At times, consumers may not be able to vocalize what they like. But predictive analytics can still recommend the right products. Intelligence gained through predictive analytics helps build a culture of better decision making, where any question that is raised can be modeled using the right data inputs. Without the deep understanding of customers and their shopping patterns, retailers will be flying blind when trying to create an experience  that drives conversions.

Done well, it enables online retailers to target consumers on the basis of their behaviors. Then retailers are in a great position to offer complementary and/or alternative products, search options, and brands, send targeted product promotions even when a shopper is offline.  The added bonus for retailers is that they’re able to keep visitors on their site longer to help drive traffic, boost sales and enhance experience.  

Investing in predictive analytics is a must for retailers also looking to analyze purchasing patterns to configure pricing algorithms as well as reduce fraud.  

Retailers that can harness predictive data can offer relevant, targeted promotions to individual consumers. Moreover, retailers will also be able to achieve other goals that will change the consumer experience, boost conversions, and even improve margins such as predicting the next best-selling product, preventing out-of-stock scenarios, and ensuring proper staffing at stores.

Be the Retailer That Consumers Want to See In the World

2017 unveils a unique opportunity for agile retailers looking to embrace and incorporate trends sweeping the industry in the form of higher conversions, enhanced engagement, and a loyal army of consumer advocates.


“Kellogg Lifts the Flap With New Transparency Effort”-American Marketing Association. 17 Feb 2015,

“75 Digital Marketing Stats from Salesforce Marketing Cloud Research.” Predictive Analytics Benchmark Report. 18 November 2014.

Back to the Future of The Evolution of E-Commerce – Part 1

Hide your stocking stuffers and savor sips of eggnog…2017 is here! Ecommerce continues to grow rapidly, but with the huge market acting as a magnet to brands large and small, competition will ramp up faster than the total growth of the market.  This means that customers will be harder to win, easier to lose and fussier on price and user experience.

The Future of Retail? Look Into The Past

Have you ever heard the saying “You can’t know where you are going until you know where you’ve been?” We will take a look back on the high-impact trends that shaped 2016 and will likely drive 2017 forward.

  • Demand for Complete and Accurate Product Content: Having a great product is truly only step one of the equation. More and more companies are presenting new content regularly, and in unique and compelling ways that not only garner consumer  attention, but  also engage to forge an emotional connection for the consumer to the brand.  

88% of consumers say that detailed product content is extremely important to their purchasing decision (Google Shopping Guide 2016).

Good product content (descriptions, feature bullets, images, videos, reviews) that helps consumers by being informative, educational, and/or inspirational will increase sales and loyalty dramatically over time. Product content is now more important than the product itself. Consumers demand to know exactly what they are buying – and the right content makes for a rich consumer experience, and ultimately makes the consumer hit ‘Buy Now’.  

  • Multi-Channel Makes or Breaks a Business: Shoppers who interact with more than one channel spend 18% to 36% more than those who interact with a single channel (Bazaarvoice 2012).  Customers expect to use all channels as though they are a single experience, requiring tight integration across those channels. Retailers have had  the logistics and physical stores in place, and continue to invest in the physical store experience they are supplementing this with online channels to expand their reach.

Recognizing this, many retailers have pushed to check off all the multichannel boxes: robust physical presence, e-commerce site, social channels, and mobile apps. All of these elements are important, but their mere existence doesn’t ensure success. Understanding the importance of integration of dynamic ecommerce capabilities across all channels and devices is crucial. It’s now clear that the big winners will be the retailers that can blend the online and offline— the digital and the physical—into one seamless, omnichannel shopping experience.


1 Google Shopping Guide, 2016

3 “Four social trends already changing your business.” Bazaarvoice. June 2012.