All posts by Medha Pratap

Senior Manager, Solutions Marketing

But First…Accurate Product Content

According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.”

It is critical when selling products because it explains a products benefits and uses, attracting the shoppers’ attention. Customers need to know a product’s features, benefits and whether it solves their problems before purchasing. Product content  lets them see your products and provides useful information so your customers make informed buying decisions.

Additionally, product content provides major benefits for your company, including but not limited to:

  1. helping the sales team make their quotas
  2. boosting brand reputation
  3. driving product discovery.

Is your product content e-commerce ready? In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

Win Consumers On The Path To Purchase With Trusted Product Content And Analytics

Gain product content visibility for your company across all platforms in a more effective and efficient way with 1WorldSync and Content Analytics!

1WorldSync and Content Analytics are industry changing partners who know and understand the importance of delivering and analyzing product information. Sign up for our compelling webinar on September 27th. You will:

  • Learn how analytics & reporting can help you to drive more sales
  • Grasp why competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical
  • Learn how to unleash the power of product content to drive discovery, conversion and loyalty
  • Take a deep dive into how Content Analytics and 1WorldSync help brands and retailers drive online sales with best-in-class analytics and content solutions
  • Get actionable insights into how your content is performing relative to competitors via custom reports and dashboards

Customer Experience is the King of E-Commerce

Customer Experience is the King of E-Commerce

In the age of instant gratification, customer experience is everything! A personalized, engaging customer experience is critical for the success of any marketing initiative in the modern landscape.

A Walker Sands study found that 86% of buyers will pay more for a better customer experience. By 2020, customer experience will overtake price and production as the key brand differentiator.

Why is Customer Experience Important to Your Company?

According to Esteban Kolsky, if the customers are not satisfied, 13% of them will tell to 15 or even more people that they are unhappy. On the other hand, 72% of customers will share a positive experience with 6 or more people. Positive customer experience directly increases your company’s revenue and success.

Big data and analytics enable marketers to formulate these enriched experiences for more effective lead generation, nurturing, and eventually conversion as prospects reach the end of the buyer’s journey.

When you think about interacting with your customers when you’re asking them for feedback you cross the questions of, Are you doing it on their time, in a way that they would want to provide feedback? Are you asking for feedback in a short and concise way, as to not waste their time? Would YOU take the survey on your own time?

1WorldSync Customer Experience is World Class

It is a mission of 1WorldSync to continuously enhance the customer experience, and as a result, we’ve made some improvements with you in mind:

  • Customer Support Ticketing System
    • A new customer support ticketing system provides efficient, timely, and high quality responses to inquiries.
    • Every customer receives a satisfaction survey when ticket is closed.
  • Service Desk Improvements
    • Increased speed of answering incoming calls and decreased abandoned call rates
    • 80%+ of tickets resolved same day
    • 95% of tickets resolved within 3 days
  • Customer Satisfaction and Call Quality Statistics
    • Customer satisfaction – 4.7 / 5 star rating (94%)
  • You Talked, We Listened – Actions taken from past survey feedback
    • New and easier process for ‘password reset’
    • Contact and enhancement request forms have been added to commercial applications and the Solution Center
    • System Usability Survey (SUS) administered to all core users
  • Coming Soon:
    • An annual comprehensive customer satisfaction survey will be released later this year.

Thank you for your business with 1WorldSync. You have our unwavering commitment to continue to grow and improve how we serve you!

 

Four Keys To Unlocking Content Quality With Master Data Management

“Data is useful. High-quality, well-understood, auditable data is priceless.”~ Ted Friedman, Gartner

In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight.

Competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

Furthermore, the cost of bad content is shockingly high. In the face of critical deadlines, many individuals make corrections themselves but do not follow up with the content creator or owner. These content inaccuracies can continue to propagate, leading to lost sales, potential fines, and dissatisfied customers.

Why Is Having Good Content Quality Difficult?

  • Suppliers have multiple systems that house product content for individual departments.
  • Product content requirements change quickly and often.  
  • The disparity between GDSN and e-commerce product content leads to damaging consumer experiences

Begin Your Content Quality Journey With 1WorldSync and EnterWorks

1WorldSync and EnterWorks understand that no matter where you conduct business, trusted content and data quality are essential.

Read our joint e-book as a guide to not only better understand the cost of bad product content to your business but also validate, report and strategize for improved data quality.

You will learn:

  • why data quality is a big deal for brand owners and why having good data quality is difficult
  • what is the cost of bad product content to your business
  • the four keys to unlocking data quality ranging from data validation, data stewardship, data matching, and data governance

From UDI to GDSN: How the Medical Device Data Landscape Keeps Evolving

Are you receiving requests for  your product data from large GPO’s and hospital networks?

Medical device manufacturers receiving these requests from buyers, often require a unique dataset to be transmitted to them by the manufacturer through the Global Data Synchronization Network (GDSN) for each product available for purchase. These companies require unique, but overlapping, datasets for every device product.

With growing demands, device manufactures are unsure where to begin.

How do you collect the data, get it into the GDSN, keep it secure and ensure it is always up-to-date?

Together, Reed Tech and 1WorldSync offer device manufacturers a solution to meet the challenges of securely managing all of this data, ensuring it is accurate and up-to-date, and sharing it with the downstream users who need it.

From UDI to GDSN

The process from UDI to GDSN, from beginning to end seems to be unclear for many organizations. This upcoming webinar gives you the chance to learn and understand this process, through the experience of an accomplished device professional who experienced this challenge at Steris and sought out solutions through Reed Tech and 1WorldSync.

Join us for a compelling webinar on Tuesday, July 24th at 11 am ET that discusses:

  • How Steris, a leader in cleaning validation and infection prevention solutions, pivoted from UDI compliance to commercial data exchange efforts
  • Who is asking for data in GDSN and why they need it
  • How the GDSN works
  • The best practices for collecting, storing, managing and syndicating device product data

Content Analytics and 1WorldSync Finalize Collaborative Agreement to Optimize Retail Conversion and Sales

Content Analytics, Inc., the Control Center for eCommerce, and 1WorldSync, the world’s leading provider of content solutions, have partnered to bring together 1WorldSync’s product content expertise with Content Analytics reporting, management, and analytics capabilities.

The ecommerce industry relies on trusted, quality product content for its continued growth, and the partnership allows 1WorldSync and Content Analytics’ customers to leverage both companies’ solutions as they manage, distribute, and analyze product content.

Through the partnership, 1WorldSync customers have access to new capabilities including content health measurement, out of stock alerting, search engine optimization, rating and review monitoring, and price tracking. In tandem with 1WorldSync’s upgraded Product Information Cloud, with these analytics capabilities, brands are able to optimize their presence on retail eCommerce sites in order to drive increased traffic, conversion, and sales.

“We are thrilled to be partnering with Content Analytics, an organization that supports our goal of optimizing product content in today’s world of connected commerce,” said Karin Borchert, CEO of 1WorldSync. “Together we hope to analyze content performance on eCommerce sites and pinpoint specific areas of strength and opportunity to improve content for suppliers, retailers and distributors.”

To learn more, visit http://solutions.1worldsync.com/content-analytics-partnership.

“Partnering with 1WorldSync is exciting for us because they are the market leading Data Pool and provide technology and support to thousands of manufacturers,” said David Feinleib, Founder & CEO of Content Analytics. “This reach will provide our industry leading eCommerce capabilities to a wide range of manufacturers and retailers to help them make the leap to digital success.”

About Content Analytics
Content Analytics is the Control Center for eCommerce. Content Analytics is the world’s only end-to-end eCommerce solution combining a full suite of Analytics and Reporting capabilities with a best-in-class content management platform. The Content Analytics team brings deep domain expertise from Amazon, Target and Walmart to help simplify the complexity of eCommerce. The Content Analytics platform includes everything brands and retailers need to manage their eCommerce products and increase revenue. For more information, visit https://www.contentanalyticsinc.com/.

1WorldSync Recognizes Leaders in Product Information and Global Content Distribution Through the 2018 Power of 1 Awards

1WorldSync, the leading provider of product content solutions, announced the recipients of the 2018 Power of 1 Awards during the 2018 Annual Group, co-located with GS1 Connect in Phoenix. Recipients are recognized for their market leadership, innovation and their focus on quality and completeness of product content.

The 1WorldSync Power of 1 Awards are given to organizations that have had a significant impact on their community of trading partners through product information initiatives and global content distribution. This year’s recipients show a unique commitment to delivering product content that streamlines the supply chain and drives increased sales across all channels of commerce.

The USAID Global Health Supply Chain Program-Procurement and Supply Management (GHSC-PSM) project received the prestigious 1nnovation Award for their work on behalf of the U.S Agency for International Development, the U.S. President’s Emergency Plan for AIDS Relief, and the U.S. President’s Malaria Initiative.

The Quality1 Award was given to Johnson & Johnson Family of Companies, and recognizes the company’s commitment to significantly raising the standards in sharing compelling, engaging and consistent product information. The award also recognizes the company’s investment to improve the quality of product content they share with their customers.

Albertsons Companies was awarded the Big 1mpact Award, in recognition for their significant impact in the CPG industry. The company was chosen for its noted commitment to the exchange of trusted product content with customers, consumers and trading partner communities.

The Transparency1 Award was presented to Topco Associates LLC as a result of its ability to power a landscape of loyalty in the age of socially conscious consumers and regulatory compliance. The award spotlights the organization’s commitment to product content transparency and compliance as critical pieces in the path to purchase.

“This year’s Power of 1 Award winners are a testament to the importance of quality product content, and I’d like to congratulate them on behalf of the entire 1WorldSync community,” said Kurt Pannier, Vice President of Sales, Americas, at 1WorldSync. “These organizations stand out in the market for their commitment to improving the quality of their content, their focus on transparency and compliance, and ability to deliver reliable and trusted product content.”For more information on 1WorldSync, visit https://www.1worldsync.com

Label Insight and 1WorldSync Introduce LabelSync

Label Insight, the market leader for transparency, and 1WorldSync™, the leading provider of product content solutions, have introduced LabelSync™, the industry’s most comprehensive solution for product data distribution and transparency.

LabelSync pairs Label Insight’s high-order attribute data with 1WorldSync’s unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, high-quality product content.

 Research shows that consumers are looking for product transparency. Two-thirds of consumers feel product transparency should be provided by brands and manufacturers, yet only 12 percent consider brands a trusted source. With SmartLabel, an industry initiative led by the Trading Partner Alliance, brands can deliver easy and instant access to detailed product information directly to consumers.

“SmartLabel is the industry standard for increasing transparency with consumers. With LabelSync, brands can quickly and easily meet all SmartLabel-mandated requirements,” said Karin Borchert, CEO of 1WorldSync. “In our analysis, LabelSync provides twice as much product data across eight major categories than pages created by other methods. Additionally, LabelSync can provide non-mandatory classes of information, such as sustainability, health and safety and product instructions. No other solution on the market can deliver the breadth and depth of information that LabelSync does.”

LabelSync enables manufacturers to source SmartLabel content from a variety of sources, including package flat data and through the Global Data Synchronization Network (GDSN). Brands can create and onboard their data in multiple ways, then preview their SmartLabel pages and manage their attributes to ensure accuracy and consistency. LabelSync creates parsed ingredient lists with intuitive and navigable access to detailed information, such as plain language ingredient definitions — powered by Label Insight’s glossary of 300,000 ingredient definitions — that can explain to consumers what it is and why it’s included in the product. From there, 1WorldSync’s powerful Product Information Cloud allows manufacturers to distribute the product content to any of their trading partners across the globe.

“LabelSync is simply the best way for brands to expand their transparency story and move the needle on digital transformation in their business,” said Ronak Sheth, Chief Strategy Officer of Label Insight. “LabelSync unlocks more than 100 attributes for each product, maximizing SmartLabel as a brand canvas for product transparency in the palm of every shopper’s hand. This allows brands to address product features and benefits that matter to consumers, but that physical packaging can’t accommodate. Brands can also leverage SmartLabel data for other transparency initiatives, addressing consistency and completeness gaps with LabelSync’s data generation capabilities.”

By using LabelSync to manage SmartLabel, brands can ensure pages are always up to current specifications and compatible across devices — no longer worrying about software updates, testing and technology upgrades.

CPG brands can select the LabelSync package that best suits their needs. LabelSync Now is a fast and affordable option that leverages GDSN product data. LabelSync Pro offers complete transparency with the industry standard for creating, managing and publishing SmartLabel pages that include off-package and voluntary information. LabelSync Premium is the best-in-class offering that also provides a full suite of images compliant with GS1 standards.

For more information on LabelSync, click here!

The Arthrex Journey: Achieving Data Requirements For UDI And Beyond

The next UDI Compliance deadline for Class 1 is September 24, 2020.  We want to make sure you are prepared to meet those requirements and evaluate the breadth of products that impact your company.

Many medical device manufacturers, including Arthrex, have already had to prepare for FDA’s UDI and meet compliance dates for Class III and Class II devices. Many more medical device manufacturers are in the midst of preparing for the upcoming Class I compliance date in 2020.

Getting to Good Data in the GUDID*

We can prepare and validate medical device product information before the compliance deadline, giving you more time to focus on producing the quality products your customers and patients love.

Recently 1WorldSync attended the UDI Conference that took place April 24 – 25 in Baltimore. Our healthcare experts were present and offered UDI implementation strategies and identify a sustainable process to successfully publish product content to the GUDID!

Are you prepared for the next FDA-UDI compliance dates?

Join us for a compelling webinar with Innovit and Arthrex on May 8th at  11 am EST.

You will learn how:

  • A ‘single source of truth’ can help you get to good data in the GUDID and generate value beyond compliance
  • Arthrex, a leading orthopedic medical device company, implemented a global strategy with Innovit PIM and 1WorldSync Data Pool to successfully comply with the UDI regulation.
  • To roll-out a global strategy for product data syndication with help from Innovit & 1WorldSync experts

*GUDID – Global Unique Device Identification Database

Begin Your Data Quality Journey With 1WorldSync

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

Why Is Data Quality A Big Deal For Brand Owners?

  • Recipients drive eCommerce: Do you want your recipients to substitute or scrub your product content? Take back control of your brand message.
  • Volume is everything: Recipients require maximum product content input to drive traffic, optimize search return and boost revenue.
  • Consequences of incomplete product content: Some suppliers face financial penalties due to poor product content management.

Why Is Having Good Data Quality Difficult?

  • Suppliers have multiple systems that house product content for individual departments.
  • Product content requirements change quickly and often.  
  • The disparity between GDSN and e-commerce product content leads to damaging consumer experiences

Win Consumers On The Path To Purchase With 1WorldSync

Enabling more than 25,000 global brands in 60+ countries, 1WorldSync understands that no matter where you conduct business, trusted content and data quality are essential.

The 1WorldSync Professional Services team will help improve your product content quality and accuracy levels. Here are some ways in which we can help:

Our professional services team invites you to receive a customized data quality report based on a sample of your published data.

This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality.

Please visit http://solutions.1worldsync.com/data-quality-report

Building Transparency Through Trust

It’s no secret that transparency totally transforms product content and shapes the path to purchase. 83 percent say they would find value in having access to more in-depth product information*.

In today’s e-commerce-driven world, as a brand, how do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

Building Transparency Through Trust

No one understands this shift more than Label Insight & 1WorldSync: industry-changing partners who have reacted to the fact that product content transparency is critical in the path to purchase from discovery to delight.

Label Insight™, the market leader for transparency and digital transformation, and 1WorldSync™, the leading provider of product content solutions, recently joined forces to create a comprehensive solution for product data distribution and transparency.

Trusted Content Anytime = Smarter Content Everywhere

Join us for a compelling webinar with 1WorldSync and Label Insight on Thursday, May 3rd at 11 am EST. Learn how:

  • Why transparency – and shoppers’ demand for products to fit their lifestyles – matters.
  • How 1WorldSync and Label Insight help brands create, manage, and deliver high-quality and high-powered content in the new digital world. These capabilities include data loading maintenance, data curation, digital asset management, and more.
  • How your organization can implement a LabelSync™ for SmartLabel™ program to offer rich, robust content in the palms of consumers’ hands.

*Label Insight Food Revolution Study 2016