All posts by Brianna Feeney

VP of Global Marketing - "Marketing globally to connect locally."

Walmart.com is getting ready for Cyber Week…Are you?

Where did summer go? Fall decorations, Halloween costumes and cold weather gear surrounds us and yet summer still lingers. It’s crazy how retail brings the seasons to us before mother-nature does. I have now succumbed to pumpkin lattes, Oktoberfest beers and started to decorate in browns and gold.

Continue reading

Consume with Peace of Mind

As I was scanning through my personal feed on Facebook, I came across a post that grabbed my attention, as it affects me both personally and professionally.  You see I am VP of Global Marketing at 1WorldSync a company that enables the exchange of product information from the source side (suppliers, manufacturers, brand owners) to the recipient side (retailers, e-tailers) to help provide consumers (like you and I) the information required to make smart purchasing decisions.

Continue reading

1WorldSync and Innovit Support Local Community – CASA 5K

1WorldSync and solution partner Innovit are excited to co-sponsor a local community event for a worthy cause: the CASA Superhero 5K Race. 1WorldSync is committed to local communities around the world and focused on encouraging health and wellness within the organization.  With a similar mission, Innovit’s commitment to local community programs has always been a core to its values and business practices.  Partnering with 1WorldSync reaffirms this commitment to support focused programs that encourage health and wellness. Continue reading

1WorldSync & Clavis Insight: Benchmark Data Quality Study

clavis logo

Online sales are up *23 percent year over year from Thanksgiving Day through Cyber Monday due to the holiday shopping.  Therefore it is essential for product information to be accurate and complete so consumers can make smart buying decisions. That is why, 1WorldSync and Clavis Insight collaborated to identify the causes of inaccurate product data and in the course of this collaboration they have identified the opportunity to help customers to ensure the highest levels of data accuracy. Continue reading

1WorldSync’s customers have the convenience of having a “One Stop Shop”…

Pam Hoock from Bunzl describes her experience with 1WorldSync’s Digital Asset Management capability

Supply Chains are evolving to address the pressing needs of the digital economy. Businesses must respond to the demand for the exchange of digital assets, from high quality images, eCommerce thumbnails, product safety documentations, video and other digital media.

1WorldSync offers a powerful digital asset management capability within its Product Information Cloud platform, which customers are currently taking advantage of.  Brianna Feeney, VP of Global Marketing at 1WorldSync discussed with Pam Hoock, Data Sync Administrator at Bunzl to get her experience on leveraging 1WorldSync’s Digital Asset Management capability.

Continue reading

Product Information Cloud Forecasted in Global Supply Chain

In today’s fast pace business environment, technology challenges are increasing due to the ability to connect large numbers of trading partners around the world with accurate, authentic, timely data. With ever changing customer requirements companies have been forced over the last decade to become more dynamic and support the shift in supply chain architecture from manual to IT cloud based solutions.

Reliance on the one-to-any connection requirements is difficult for both the data source and data recipient. If they can’t connect virtually with all trading partners, then product information and reporting can be unusable and lost, impacting sales, brand integrity and compliance.

Continue reading

Enable and Empower your Supply Chain!

Now, more than ever, global supply chains are under pressure to be agile and transparent, in the face of renewed consumer demand and the massive rise of Omni-channel commerce. In today’s digital world, your product information is one of your most valuable assets. Before your customers and trading partners ever see the physical product, they will have access to the digital information representing it. With the explosion of product information in the marketplace, the demand for quality, accurate product data has grown exponentially.

Continue reading

Omnipresent Approach to Next Generation Retail

Did you know that *over $272,000 is spent online every minute and **72% of people are influenced socially through ratings, reviews and recommendations? Shopping behavior has changed significantly due to the multitude of online channels with information that is easily accessible to consumers to help make smart purchase decisions. Traditionally purchase decisions were influenced through advertisements and promotions directly from the brand owner or retailer. This trend is changing significantly and today’s shoppers increasingly leverage information from multiple online channels provided through mobile devices and social networks to enrich their shopping experience.

Continue reading

Addressing Continuous Product Safety & Compliance – Cope is not a Strategy!

How does your business address product risk and compliance?    Are you simply coping from one regulatory mandate to the next… stringing several point solutions together as you go along, or is there a more holistic solution.   For most businesses, addressing product risk and compliance is not an easy one to answer and you are certainly not alone.  Collecting, storing, managing and validating product safety or risk-related information is not a simple undertaking.  Whether you are a medical device manufacturer preparing to comply with the upcoming FDA UDI regulations, a Foodservice brand owner selling your products in Europe enforced to comply with EU Food regulations (e.g. EU 1169 ) or a retailer facing demands for accurate, robust and legally compliant product information from consumers. The ability to control quality data and its distribution across a large network of external trading partners becomes an ever growing challenge.  With legal and regulatory drivers behind these needs, failure to manage product risk effectively is not an option, and can have a major impact upon your sales and brand. Continue reading