All posts by Bert Gregory

Global Director Community Engagement

1WorldSync Proudly Presents: The Bar Method!

Wait, that isn’t right. Let me get this started a bit differently.  What happens when an industry, like beer, wine & spirits starts to realize the item spec data and images they are utilizing throughout the sector needs to be standardized and electronically shared within the multi-tiered distribution channel to meet the digital demand for today’s world?

If you are Beam Suntory, Constellation Brands, and Sazerac, you work with a trusted industry leader, 1WorldSync, to build out an industry community group focused on evolving the digital product content model with a drive for efficiencies.

Total Beverage Alcohol (TBA) is a newly formed 1WorldSync industry group co-founded by these companies to lead modernization of how product specs and images are managed and digitally shared in the Beer, Wine & Spirits industry.   

The TBA group creates value by:

  • Collaborating across all aspects of the multi-tiered system to reduce duplicative work
  • Creating solutions & processes that support On & Off Premise channels  
  • Expanding Brand Ownership models both in the US and abroad
  • Leveraging Standardization to increase efficiencies in digital specs and images to promote consistency in all verticals

Who is a part of the TBA group?  

Apart from the co-founders, there are brewers, controlled States, major retailers, international operators, convenience stores, major US distributors and industry associations.

Each provide unique insights into the Beer, Wine & Spirits industry. In bringing this group together, the goal is to ensure that the entire industry was represented. As we continue to evolve the group, we will be looking to expand the membership further.

What are they going to work on?  

The TBA group will be working on driving consistent accurate, complete, and timely set of standard item specs & digital images that can be electronically shared which will support the item setup and maintenance process.

When does this all start?  

It has been in the planning stages for roughly 6 months, and as those of you who are able to attend the 2017 Annual User Group session in Las Vegas on June 19-20, the effort is already underway!  

The first major meeting of the group will be on July 20th to discuss the goals for this year and what major actions need to be taken to drive change.

Top 5 Reasons to Attend 1WorldSync 2017 Annual User Group, Americas!

At 1WorldSync, we are dedicated to providing our community with collaborative platforms for open engagement and industry alignment. Input from the 1WorldSync community drives our efforts to provide collaborative platforms that deliver information and interactions that benefit our customers. 1WorldSync 2017 Annual User Group (AUG), Americas is a collaborative event that provides this platform for our customers to engage, interact and share best practices, community needs, and encourage user-lead information sharing. In preparation for this worthy event, below are my personal Top 5 Reasons to attend this year’s 1WorldSync 2017 Annual User Group, Americas held in Las Vegas, NV on June 19-20, 2017.

  1. Vegas here we come! Site of the Elvis comeback, the Bellagio fountains, amazing food, and even the Statue of Liberty and Eiffel Tower!  Okay to be fair the last 2 aren’t the “real” ones, but you get the gist.  It is an amazing event hosted in an amazing city.
  2. How you network in Vegas, doesn’t have to stay in Vegas….  In the past, I connected with peers I knew, created new ones and formed relationships that helped us learn from one another.  AUG allows us as a community to explore opportunities and discover solutions that impact industries while allowing organizations across multiple industries the opportunity to network.
  3. Not married? You will be married…to Product Content.  In regards to product content, 1WorldSync strives to achieve excellence in providing accurate and trustworthy product content to our customers, and understanding where the industries as a whole are moving and our customer’s needs has helped to refine our company’s path. As we share authentic, trusted content with customers and consumers, we empower them to make the right choices, purchases, health and lifestyle decisions.
  4. Where the Sky’s the Limit.  After participating in multiple Annual User Group events, I am continuously surprised to learn something new from our attendees and their presentations.  It amazes me still that having been a part of this event  for 10+ years, each year generates more innovation and new perspectives.  Becoming educated on standard changes, innovations within the marketplace and how this impacts our organization always provided value and insight.
  5. The city of Bright Lights and a Bright Future for the 1WorldSync Community.  One of the things you can depend on being discussed during our Annual User Groups are seeing what innovations & solutions 1WorldSync is developing in order to continue to improve capabilities for our community members. Our plans demonstrate our commitment to our customers and the path we are working towards to continuously add value to the 1WorldSync Community.  

With the leadership and guidance of our customers, I promise that this year’s Annual User Group, Americas will be a power packed two-day event filled with collaboration, engagement and best practice learning.

Be sure to follow us @1WorldSync on Facebook, Twitter, and LinkedIn to hear more from us through our exclusive #RoadtoAUG17. We hope to see you in Vegas!

Click here for more information and sign up for event updates.
Register now for your conference pass and save 15% before March 31, 2017.

1WorldSync Exclusive Community Benefits – Get the most out of DC

As 1WorldSync’s self-proclaimed community enabler, I am beyond excited to offer the 1WorldSync Community exclusive access to industry innovators who are excelling in today’s digital world. We invite you to to meet experts from Walgreen’s, Tyson, Kellogg’s, Johnson & Johnson and more!

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Top 5 Reasons to attend 1WorldSync 2016 Annual User Group, Americas

#RoadtoAUG

At 1WorldSync, we are dedicated to providing our community with collaborative platforms for open engagement and industry alignment. Input from the 1WorldSync community drives our efforts to provide collaborative platforms that deliver information and interactions that benefit our customers. The WorldSync 2016 Annual User Group, Americas provides this platform for our customers to engage, interact and share best practices, community needs and encourage user-lead information sharing. Below are my personal Top 5 Reasons to attend this year’s Annual User Group, Americas.
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Translate images into dollars

They say a picture is worth a thousand words, but, in today’s economy, it’s also worth thousands of dollars.

Understanding the importance of digital assets seems second nature.  A product’s main image is the salesman at 3:30 am when someone is shopping online.  It’s customer support in the shape of a digitized instruction manual and the differentiator during a product comparison.

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Shopping for Quality Content

Recently, I became a father and with that came a bunch of new purchases; changing tables, bath toys, strollers…this was all new to me.  Each new item brought a new set of buying requirements (mostly from my wife).  I didn’t know we needed a certain diaper type for night time, or that a stroller had to be easy to turn and collapse (that is key, actually!).  I was merely going off of the experiences of our friends, basing my buying decisions on recommendations and price.

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4 Steps to Delivering High Quality Product Information Using the GDSN

The need for product information is on the rise; everyone wants it and everyone needs it. From your procurement officer to your end consumer, product information is impacting your business’s bottom line. Whether that impact is positive or negative is greatly dependent on the quality of your product information. Enabling your business to deliver high quality product information sets your business up for success in today’s market place. As the global leader in enabling trusted product information exchange, 1WorldSync has identified 4 key steps to delivering quality product information to trading partners:

  1. Understand what information is needed to support your products
    a. Discover what information is needed to register your items within the Global Data Synchronization Network (GDSN)
    i. Some required information needed to register your items in the Global Registry includes:
    1. Global Location Number (GLN)
    2. Global Trade Item Numbers (GTIN), make sure to follow the GTIN allocation rules
    3. Understanding how to build Product Hierarchies
    b. Visit the Landing pages of the Recipients you wish to publish data to in order to understand the specific content requirements each recipient is looking for on your products.
    i. Understand what Top-off attributes are needed to ensure a complete item record is published to your recipients. These may or may not be part of a standard GDSN attribute set.
    ii. Some of the Recipients have provided a portal for you to see their entire requirements. An example of this is Kroger’s VIP Portal access.
    iii. Utilize tools like The Attribute Graph (TAG) to gain further insight into the requirements across multiple recipients at one time.
  2. Build up a process for information gathering and governance to ensure you product records meet the information needs of your recipients.
    a. Gather the needed information or attributes of your product discovered during step 1. These attributes may be stored in several locations across your organization.
    i. GDSN Core
    ii. Recipient Core
    iii. Recipient Extended information sets
    iv.  Digital Assets
    b. Instituting a foundation of Data Governance at the start
    i. Understanding who owns the information or attributes and values within your organization
    ii. Is there a cleanup processed needed on your information to ensure it meets all requirements discovered in Step 1?
  3. Determine the right distribution method to get your content to your recipients through GDSN
    a. Automated information uploads and publications utilizing XML
    b. Manual Portal entry
    c. Select a data loading service
  4. Maintain and Support your product information. Once you synchronize your information to the recipient, the process has not finished.  There may be specific clarifications or inconsistencies that you need to address.  Also recipients are continuing to expand their need for information on your products.
    a. Review Data Accuracy Score Cards provided by recipients to highlight information challenges.
    b. Stay up to date on the latest recipient requirements
    i. Landing Pages
    ii. TAG
    c. Utilize the business and governance processes put into place during step 2.
    i. Information is constantly changing as marketing and brand owners continue to customize and position their products towards specific end consumers. These changes in information need to flow to your recipients to ensure the highest level of customer satisfaction for your products.
    ii. Digital Assets are the face of your product in a digital world. If there are changes to the package, a new image is needed.

Read more about how global industry leaders are leveraging 1WorldSync to enable their businesses for trusted product information exchange. Click here to learn more.