All posts by Ashley Schmidt

Senior Manager, Product Marketing

Webinar Recap: Maximize Your Investment with 1WorldSync

Last week, we held a webinar, ‘Maximize Your Investment with 1WorldSync,’ that highlighted new capabilities now available within the 1WorldSync Omni-Channel Platform that make it easier for our customers to win consumers on the path to purchase.

Today’s connected consumers have more choices than ever before and the key to the omni-channel consumer experience is content that fully and accurately represents products.

In response to the ever changing digital world, 1WorldSync has risen to these challenges unveiling new capabilities to:

  1. validate our customers’ trust in us to manage their digital content.
  2. satisfy retailer manatees and industry regulations.

The webinar highlighted that our customers now have the opportunity to go further in their product content journey with 1WorldSync!

The new capabilities give our customers the ability to unleash their investment in global standards to grow global cross-channel sales, drive efficient global content syndication and enable global compliance and product transparency.

The new capabilities and solutions highlighted on the webinar included:

  • Improved eCommerce Solutions give our customers the ability to more easily aggregate and syndicate accurate product content to support digital channels. 1WorldSync Connectors enable brands to understand the requirements of some of the world’s largest retailers including Walmart, Gebr. Heinemann, Amazon and Alibaba in order to bring their products to market faster and seamlessly deliver product content in the exact format required by the recipient. This gives brands the ability to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.
  • Expanded Digital Asset Management (DAM) gives brands the ability to capture, manage and syndicate all their digital assets (images, videos, documents, etc.) and import third-party images to share with trading partners. Further, 1WorldSync content creation services include product imaging services (360 degree image capture creates a spinning appearance), weight and dimension data capture services and mass uploading of digital assets.
  • Digital Catalog provides brand owners the ability to render their own product catalogs, mobilizing product content and enables seamless creation of sell sheets, catalogs, slicks and create a visual representation of your product content to help drive global sales.
  • LabelSync Solution gives brands the ability to publish product content that can be used to provide transparency to consumers, participate in industry and government initiatives, and create a more connected omni-channel experiences via SmartLabel pages

To learn more about these expanded capabilities and solutions visit http://solutions.1worldsync.com/omni-all-in-one

To view the webinar recording view here.

Expedite Speed to Market with 1WorldSync Connectors

With total retail e-commerce sales having reached $453.5 billion in 2017 alone, it’s never been more important for brands and retailers to provide quality, trusted and robust product content across their multiple sales channels.

The Problem

In order to reach a wide-range of consumers, it is pertinent that you to connect with a vast amount of retailer and eTailers. Each retailer you connect with requires various product attributes and want that information provided to them in unique formats.

Understanding and collecting the required product content by retailers requires a tremendous amount of manual labor and coordination. This can result in distributing incorrect product content that can result in lost sales and strained relationships with retail partners.

Are you ready to unleash your product content with retailers to drive more sales?

Respond Rapidly To Content Delivery Requirements of the Largest E-Commerce Platforms

1WorldSync understands the challenges for managing product content across disparate channels and our customers leverage our all-in-one solution to ensure their product content is accurate, complete and optimized to ensure it engages and drives shopper purchases.

1WorldSync Connectors empower brands with the ability to understand the requirements of some of the world’s largest eCommerce platforms to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.

By leveraging a 1WorldSync Connector, brands can easily aggregate and syndicate authentic, complete product content to effectively drive and influence sales on digital channels through connectors for Walmart, Gebr. Heinemann, Amazon and Alibaba.

1WorldSync connectors provide brands the ability to distribute content effortlessly to retailers and eTailers with their required attributes, format, quality and communication protocol.

Benefits

  • Improved data quality: Simplify the process to provide the complete, accurate data recipients require and leverage industry, regulatory and global standard validations which ensure data is accurate before being sent to recipients.
  • Speed to market: Understand the requirements of some of the world’s largest eCommerce platforms and load data from anywhere, transform it quickly and publish it in the exact format required by the recipient.
  • Keep Up with Today’s Market Demands: Keep up with the requirements of hundred of retailers ever changing product content demands and get the business intelligence to ensure you’re providing what they demand.

To learn more about 1WorldSync expanded capabilities to drive eCommerce sales sign-up for our upcoming webinar on July 18th at 12 pm ET.

The Power of a Picture: Drive Sales With Efficient Digital Asset Management

They say a picture’s worth a thousand words, and nowhere is that more true than when it comes to selling products online.

Have you audited your brand’s presence on the digital shelf recently? If not, take a moment to visit the product pages across multiple sites. You may be surprised to find outdated product images, images that have incorrect data, low resolution or poor image quality and simply no images at all!

In today’s omni-channel world, consumers expect a consistent experience and the online experience must mirror the offline experience.

To get your share of a rapidly expanding e-commerce market, marketers need to provide customers with an experience online that’s as true as possible to the product they choose at the physical store shelf.

The reality is that the ability to visualize a product boosts sales and innovative companies are using images to drive increased conversion rate online. Further, consumers continue to demand digital assets in many formats (images, video, pdf’s, msds, documents) and the cost and time create, load, manage and distribute digital assets make it very difficult.

Are you ready to reduce the cost of digital content distribution and burden and time of having to customize digital images for your customer or partner?

Enter 1WorldSync Digital Asset Management Solutions

From creation to upload to publish, the 1WorldSync Digital Asset Management Solutions offers organization one solution to easily create, upload, host, share and manage digital assets to be preserve brand integrity and effectively drive online conversion.

We have content creation solutions that help our customers create the content and images they need including product imaging, dimension data capture and we can support the mass uploading of digital assets.

Further, we support our customers to upload, store, view, link, and distribute digital assets, including images, videos, and documents.

Are you ready to support the digital shelf faster and drive conversion on all channels?

Drive Sales With the Digital Catalog

Are you ready to enable your sales team and drive conversion with Digital Catalogs?

Companies that equip their sales teams with up-to-date product content help drive sales. There is a huge opportunity for merchants and suppliers to use digital catalogs  to reach shoppers on the path to purchase anytime, everywhere.

Enter the 1WorldSync Digital Catalog

The 1WorldSync Digital Catalog provides businesses with the ability to leverage their existing product content to render their a visual representation of their product(s) in a custom tailored experience.  Digital Catalog mobilizes product content across multiple devices and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids that can be taken on-the-road or shared with your trading partners!

How to Leverage 1WorldSync Digital Catalog in your Company:

  • Show customized digital catalogs to all your buyers: Give each customer a tailored experience when presenting your catalog. Deliver accurate and up-to-date product content to market as quickly as possible and on your schedule. Make sure your catalog has the latest product information to improve consumer satisfaction at the same time.
  • Carry a tablet with your digital catalog on sales calls:  Stop carrying boxes of potentially out of date literature to sales meetings. Have constantly up to date information available to show your customers using your iPad, iPhone or laptop Download a spec sheet to email them as a leave-behind.
  • Provide your sales team with easy access to the most up-to-date product content, including images.
  • Visually style the rich product pages to advertise your brand and products:  Give your marketing team access to the latest product content. Reduce reliance on email, ftp, and other means of sharing product photos and content.

Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands.

Learn more and start building out your Digital Catalog today!

GS1 Connect 2018 Recap

Last week, attendees from around the world, including myself, took part in an ‘accelerated’ week of learning and networking at the annual GS1 Connect 2018.

The conference highlighted that today’s fast-paced, digital environment connects us all and the power is fully in the hands of consumers.

Bob Carpenter, President and CEO, GS1 US, opened the conference highlighting the urgency and velocity of change needed to evolve at the pace of consumers, technology and business models. Bob spoke with passion and issued a call to arms to take action in leveraging data as an asset vs. liability.

Bob’s opening remarks echoed the many themes I heard in talking with 1WorldSync customers…the time is now to unleash product content.

My 5 takeaways are highlighted below:

  1. Product attributes fuel the path to purchase: I think we’re all aware that today’s digital consumers have never been so discerning. In the past price and availability sold products. Today, consumers judge products based upon attributes. Attributes include product description names, prices, size, romance copy and images. Consumers use product attribute to filter and compare choices. Thus, if you’re missing product information, you’ve lost the consumer on the path to purchase.
  2. You can’t put fresh paint over rotten wood: During the keynote, Bob gave the analogy of fresh paint over rotten wood, when comparing implementing a technology tool to help your organization manage product content. The bottom line is that at core, you’ve got to spend the time, energy and resources getting your product content accurate and robust. Technology may bring innovation but the data has to be accurate and collaboration is imperative. The time is now, to rip out the old wood and get the product content complete, accurate and digitally ready with expanded attributes that make the product shoppable on the digital shelf.
  3. Protect your product identity as you do your personal identity. Piggybacking on the fresh paint on old wood analogy, the bottom line is companies must take pride in their products identity that includes all content and attributes. The product content shared on digital channels is wrong far too often. Bob Carpenter mentioned that only 54% of data on the digital shelf matched the information on the product’s packaging. Inaccurate product data has a serious, and usually underestimated, negative impact on business and customer experience. Product content is the identity of the product. Better get it right!
  4. Leverage your data as an asset, not a liability. I heard this piece of advice both in the keynotes and in the 1WorldSync Annual User Group.  Data should not be holding you back. Data and product content should be your biggest asset and differentiator. If you leverage standards, technology, partners and internal collaboration then data should be your company’s biggest asset. Protect that asset and the product’s identity with everything you have.
  5. Own the narrative behind your product content: The final piece of advice I heard from 1WorldSync customers and from the keynotes is the importance of the narrative behind the data. Data can be boring and hard for your executive leadership to understand the importance of if you don’t get the narrative right. Yet, we know that the data and product content is the cornerstone of the products identity. Thus, be well versed in understanding the implications of not getting your product content strategy right. Leverage your data as an asset not a liability and own the narrative behind the product content so that all people within the organization understand the importance and impact.

The Time Is Now: Unleash Your Product Content

More and more, eCommerce, social media, mobile and in-store are becoming distinctions without a difference and product content is the core of this omni-channel experience. From discovery to decision making, product content is the driver of every shopper’s journey. For years, supply chain professional have been investing in supply chain standards and ensuring supply chain efficiencies.

Now is the time, to shine a light on all the hard work and investment you’ve made in ensuring complete, accurate and quality supply chain and logistics content and demonstrate the value of this supply chain content.

Are you ready to unleash it to the evolving world of digital commerce? Visit http://solutions.1worldsync.com/omni-all-in-one today!

Maximize Your Investment with 1WorldSync: Item Management 8.4 Release

With total retail e-commerce sales having reached $453.5 billion in 2017 alone, it’s never been more important for brands and retailers to provide quality, trusted and robust product content across their multiple sales channels.

1WorldSync is continually innovating its product portfolio to ensure customers around the globe can continue to meet the needs of the market. We have expanded your ability to optimize cross-channel commerce sales through product content syndication.

With the IM 8.4 release, we bring you an all-in-one solution that provides accurate content, anytime, anywhere, in any format needed to support both your supply chain and eCommerce use-cases.

1 Solution for Trusted Product

Join us for a webinar on Wednesday, May 30th, 12:00 pm ET, to learn more about these new enhancements that include:

  • Improved eCommerce Solutions- Quickly and easily understand requirements of largest eCommerce platforms and facilitate the delivery of product content in the exact format required by the recipients simplify and accelerate product sellers’ ability to list products on Walmart.com, Amazon.com and Alibaba
  • Expanded data validation capabilities – New 1WorldSync Playlists simplify the process for suppliers to provide the complete, accurate data their recipients require. Customized playlists for retailers and marketplaces ensure data is accurate before being sent to recipients.
  • Digital Catalog – Enhancements to the Digital Catalog simplify brands’ ability to create a visual representation of their product content. Brands can easily create selling sheets, product catalogs and digital slicks for consistent content across trading partners.
  • Digital Asset Management (DAM) – Brands can now capture, manage and syndicate all their digital assets (images, videos, documents, etc.) and import third-party images to share with trading partners.

These enhancements make it easier than ever to syndicate product content across multiple recipients, expediting speed to market and driving increased sales. The all-in-one solution allows brands to more easily understand retailers’ content requirements and visualize missing information, empowering them to aggregate and syndicate authentic, complete product content to support both supply chain and e-commerce channels.

Are you ready to go further in your product content journey and MAXIMIZE your investment with 1WorldSync?

To learn more about these capabilities and request more information visit here.

1 Solution for Trusted Product Content: 1WorldSync

The increased demand for complete product content is no longer a “nice to have” but  “a must have.”

Win Consumers On The Path to Purchase With 1WorldSync

The same company that brought you solutions for supply chain enablement, now brings you the power of one solution to support multi-channel commerce.

1WorldSync is the single source of accurate, rich and robust product content that your business needs to engage consumers at every touchpoint.

    • Drive cross-channel sales with a single source for trusted product content to support both supply chain and eCommerce
    • Expedite speed to market by unleashing existing supply chain product content across multiple channels
    • Leverage one solution to eliminate internal silos and reduce costs
    • Improve accuracy and completeness  by leveraging industry, regulatory and global standard validations.
    • Enrich, transform, and deliver product content to any channel in any format

1WorldSync has you covered in every step of the product content journey, today and tomorrow. Watch our video below and learn more about how to drive sales with product content!  

 

 

Cash In And Sell More On Global Marketplaces Like Alibaba!

Are you fed up with your business, products and brands being undiscovered? Online global marketplaces might be your solution.

The opportunity to grow your product sales on marketplaces is even greater now. Brands and retailers have multiple marketplace options such as Walmart.com and Alibaba. While multiple choices can be a good thing, retailers must pay close attention to:

  • which marketplaces they opt to sell on
  • the products they sell
  • how the financials of the marketplace work for their companies.

In 2016, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research.

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers.

Alibaba’s Astounding Success In Changing The Face Of Global E-Commerce

Did you know that China’s e-commerce giant, Alibaba, has more than 580 million shoppers utilizing their platform and delivers upwards of 57 million packages per day?

Are you ready to unlock the power behind the Alibaba marketplace and automatically distribute authentic product content to Alibaba via 1WorldSync?

On Wednesday, April 18 at 10:00 am CT, join us for an interactive webinar with leaders from Alibaba and 1WorldSync! You will learn about:

  • The basics of marketplaces and how they benefit both sellers and buyers
  • Why Alibaba has grown to be known as a top retailer
  • How does Alibaba embrace US businesses and encourage them to get their product listed on Alibaba

The Devil Is In The Product Content Details

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere.

In fact, 1 in 3 consumers have bought from a brand other than their preferred choice because of the information they received while shopping online. Consumers demand accurate and robust product content on the path to purchase.

The devil is truly in the product content details. From discovery to decision making, product content is the driver of every shopper’s journey. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees loyalty.

The long and winding path to purchase

The path to purchase is no longer linear! Don’t lose your way. Consumers find information about products via social media, apps, internet research, in-store visits, and online purchases, in no particular order. Shoppers expect consistent product content along their individual paths to purchase as they are constantly shifting between the online and physical world. There are blurred lines between blended commerce.

As a result, product content, which has always been important for trading partners, is also important for the consumers. For this reason, product content management should no longer be the exclusive purview of IT and supply chain executives. All business domains—especially  marketing, merchandising, sales and customer service—have critical dependencies on product content and complete for the best customer experience.

Win consumers on the path to purchase with 1WorldSync

Best-in-class retailers such as Kroger, Lidl and Walmart partner with 1WorldSync to ensure they receive the product attributes that give customers better visibility about the products they are buying. These retailers are clearly outlining what content they want from brands and how they want it delivered. They leverage the 1WorldSync Product Information Cloud (PIC) to prepare, capture, validate, transform and deliver the product content.

A key ingredient to both successfully growing as a company and mastering e-commerce trends lies in strong product content management. 1WorldSync can help in this regard.

Are you ready to go further in your product content journey?

  • GO DIGITAL: Centralize and digitize Product Content for Omni-Channel (GDSN & NON)
  • SELL EVERYWHERE: Showcase and promote more products on any channel  
  • DELIVER CONTENT EFFICIENTLY: Engage and integrate product information with Omni-Channel customers

Request a consultation to learn more

Take Control Of Your Product’s Experience On The Path To Purchase

Are you at risk of losing share of the $1.915 Trillion of eCommerce sales this year?

Today’s consumers have more choices and are more informed than ever before. The road to product domination is fierce both online and in-store and the roads blend together because it’s an omni-channel world!

Thus, it’s more important than ever to take control of the product experience the entire path to purchase.

Initial product awareness often begins online. In fact, according to Deloitte 76% of consumers interacting with products online long before stepping into a brick-and-mortar store and over half of US shoppers begin their product searches on Amazon.com. Regardless of where the end-consumer decides to make their final purchase, their access to information about the product influences their decision to purchase.

Ecommerce is clearly far from being an online-only affair. Both online and offline channels are effective in creating consumer awareness and demand, especially when they are used together.

The fuel pushing the consumer down the path to purchase is content. According to Forbes, 88% of shoppers characterize detailed product content as being extremely important on the path to purchase. Sharing compelling, engaging and consistent product content with customers will maximize sales, minimize returns, optimize speed to market and enhance brand equity.

Those who fail to take control of their product’s experience every step of the journey risk damaging customer perception of the brands and businesses at hand. So, what are the challenges in going cross channel?

Download our latest Infographic: The Common Roadblock on the Path to Purchase, to learn the statistics and habits behind shoppers’ clicks.