All posts by Ashley Schmidt

Senior Manager, Product Marketing

Digital Catalogs Drive Conversions

Are you at risk of losing share of the $23.4 trillion in worldwide e-commerce sales predicted for 2017? (Source: eMarketer)  

Today’s buyers and modern-day voyagers are tasked with navigating an ever-evolving e-commerce landscape. Companies are investigating newer and better strategies to meet the evolving demands of partners and consumers.

There’s huge opportunity for merchants and suppliers to use the digital channel to reach shoppers in a new way.

  • Have you ever wanted to send over your seasonal product collection to your buyers?
  • Would a mobile-friendly catalog with information enable your business to train your sales team more effectively?
  • Do you have the ability to give your smaller retailers a place to get your latest, up-to-date product information?
  • Are you ready to go digital, sell everywhere and deliver content efficiently?

Enter the Sales Kit App!

The 1WorldSync Sales Kit App, part of our Product Information Cloud, is a digital catalog that provides businesses with the ability to render their own Digital Catalog(s). Sales Kit mobilizes product content and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids.

Leveraging your company’s product data that’s been loaded into the 1WorldSync Product Information Cloud Sales Kit enables:

  • Creation of a public or private online catalog with complete product details
  • Delivery of field selling sheets, spec sheets, product slicks and other digital sales aids to help drive global sales
  • Power and drive sales through eCommerce, global websites and other digital applications

Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands. To learn more about the 1WorldSync Sales Kit and our Omni-Channel solutions, visit here.

1WorldSync Announces Improved User Interface (UI) Available to WS|Publishing Users

You Asked, We Listened! 

At 1WorldSync, we’ve always valued the voice of our customers and over the past four years, we’ve implemented new functionality to meet the ever increasing demands of suppliers and retailers.

We’ve heard from our customers that their User Experience needed improvement and this year we’re excited to announce we’re delivering on our promise.

I sat down with Stefan Schweikart, CIO at 1WorldSync to understand what went into the new User Interface and how we partnered with our customers to increase the efficiency and user-friendliness of our solutions.

What can our customers expect with the new User Interface?

What you will see is the culmination of months of dedication from the 1WorldSync design and engineering teams who were obsessed with delivering a platform that would allow our customers to work faster and more efficiently, and strengthen their client relationships.

The new UI offers improved navigation, a new dashboard that allows for quicker interactions, new design of item editor and simpler creation and maintenance of packaging hierarchies.

In addition, the new, intelligent GPC-service offers you suggestions for the correct product classification based on the product name. The result is an intuitive, easy-to-use tool that vastly simplifies the user experience.

How did 1WorldSync partner with our clients to gather and implement their feedback?

With our customer centric heritage, we continued to listen to our customers and proactively engaged with them every step of the way in this project. We analyzed our customers’ individual behaviors to determine ways to improve and simplify their user experience.

Measuring user experience is not an easy task, as it’s all about what users think and feel thus for this reason we also utilized the System Usability Scale (SUS), giving a global view of subjective assessments of usability. We collected metrics based on quantitative data collected during user testing sessions and contextual interviews.

They SUS was very valuable in helping us source quantitative information. We collected as much data as we could so that we could have a clear picture on what improvements must be rolled out.

To improve the usability we also followed the ISO standards 9241 with significant tools like:

  • Definition of user groups and personas
  • Contextual interviews in each of the defined user groups
  • Usage tests with thinking aloud
  • Prototyping and immediate testing
  • An open testing period in a separate beta environment with over 230 test users performing more than 400 various tests

When will the improvements be available?

The improvements were made available Friday, March 3rd for all WS|Publishing users starting. To find out more about the list of improvements visit here.

Everyday is Black Friday with the 1WorldSync Omni-Channel Solutions.

As a brand owner, manufacturer or supplier, you want to get your products onto as many shelves, storefronts and retail sources as possible so that everyday feels like Black Friday!  Retailers are asking suppliers to deliver more content, faster and more often than ever before. The problems suppliers, manufacturers and brand owners face in their quest for speed to consumers and online shelves are numerous.

Tis’ The Season To Be Cross-Channel Ready

1WorldSync has an announcement that will undoubtedly make your holiday season to do’s a lot more doable. Suppliers can gain the first-mover advantage by utilizing the 1WorldSync Omni-channel solutions to enable global content distribution and syndication for all your product information, across all channels. Further, 1WorldSync solutions help our customers discover and publish products and more importantly product information in a standardized, easily accessible digital format ensuring accurate information…whether you are shopping online, in store, or eating lunch at your favorite cafe.  

We’ve now made it easier for existing 1WorldSync Data Pool customers to publish their product content and take advantage of our Omni-Channel solutions. 1WorldSync customers can publish and make updates to their 1WorldSync data pool product information and enrich their product information for cross-channel commerce, enabling global content distribution and syndication for all your product information.. Foodservice customers can grow sales to discerning consumers by offering total product information transparency on nutritionals, allergens and more, on all channels.

1WorldSync Capabilities Deliver Rich and Trusted Product Anywhere and Everywhere

The 1WorldSync Omni-channel solutions make it possible to share content anywhere, anytime in any format with anyone such as Google, Walmart, Amazon and beyond.

How to Offer Customers Choice, Convenience and Control

The 1WorldSync Fall Release makes it easier than ever to help organize for omni-channel commerce, making your product content discoverable and highly shoppable during a holiday shopping season expected to set online shopping records (digital sales are expected to hit $94.71 billion this Christmas period, according to research firm eMarketer).  This is a great opportunity for our current customers to gain a major competitive advantage.

How do we find out more?

Register now for our upcoming webcast on Wednesday, November 2nd at 1 pm ET.

  • Receive a demo of the new capability to publish from Item Management into Catalog1 keeping the product information accurate and complete (seamlessly pull your information).
  • Learn how to organize for Omni-Channel sales growth and make your product digital, discoverable and highly shoppable.
  • Understand our new capabilities and apps that have recently been released.

Summer Release Sneak Peek!

Summer Release Sneak Peek

1WorldSync will be launching our Summer release later this month. We’re excited to debut our expanded capabilities to support your Omni-Channel and Healthcare product information initiatives. The Summer Release features new apps and solutions that include:
 
  • Foodservice Product Content Marketplace that will allow foodservice manufacturers to highlight their products to the long tail of foodservice distributors.
  • Digital Catalog which allows you to take your product content in Catalog1 and create a rich online product catalog that can be used by your internal sales and customer service teams, browsed by your customers, and leveraged by your marketing teams.
  • And several new apps that allows you to get your products Google, Walmart, Amazon and beyond!

Stay tuned for more information about our Summer Release!

Are You Ready For FDA UDI Compliance?

Take Our Interactive Assessment and Find Out If You’re Prepared to Meet the September, 24th, 2016 Class II UDI Submission Date

The deadline for Class II Unique Device Identification (UDI) submissions is September 24, 2016.  With only a few short months remaining, companies are faced with the significant challenge of locating tremendous amounts of product data.

The FDA has mandated an effort to improve the identification of medical devices such as blood glucose monitors to scalpels, which is expected to increase standardization, efficiency and most importantly, safety of patients. But, it does place an additional regulatory burden on device manufacturers.

Are you 100% confident that you’re ready for UDI compliance?

Take Our Interactive Assessment!

We Can Help! 1WorldSync Supports Compliance With FDA UDI Regulation
Leverage our experience and world-class solutions to save resources and quickly amplify your profitability. Our connection to the FDA Global Unique Device Identifier Database (GUDID) means that you’ll have trusted, accurate product information to comply with the UDI regulation.
WorldSync’s healthcare offering is a comprehensive solution to capture, manage and share your product information. Our solution empowers manufacturers to:

  • PREPARE product information to be compliant to FDA UDI regulations
  • CAPTURE and aggregate data across multiple countries and markets to ensure compliance with medical device regulations throughout the global supply chain, including International Medical Device Regulatory Forum (IMDRF)
  • MANAGE product information from multiple entry points to ensure complete and accurate information.
  • DISTRIBUTE product information using a timely, manageable and auditable methodology.

Talk To An Expert Today!