All posts by Ashley Schmidt

Senior Manager, Product Marketing

Tap Into The Power Of The Amazon Effect With 1WorldSync

The Amazon effect is a catchy phrase to describe the ongoing evolution in how Amazon has influenced people’s shopping experience. It also sums up the resulting disruption in the retail market for both online and physical outlets.

Did you know that over half of US shoppers begin their product searches on Amazon.com? Regardless of where the end-consumer decides to make their final purchase, their access to information about the product (which 50% of the time is supplied by Amazon) influences their decision to purchase.

According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”

Have you ever searched for one of your products on Amazon.com? Are your products represented correctly? Does the product content support the product you are trying to sell?

What does the ‘Amazon Effect’ and desire for more product information mean for brands, manufacturers, and distributors?

The Amazon GDSN Product Content Initiative with 1WorldSync

Brand owners should be proud of the products they sell and ensure they are represented appropriately on Amazon.com. By taking control of your product content, you have a huge opportunity to drive incremental revenue and capture new customers.

In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to:

  1. Provide an automated process to manage and distribute product information to Amazon including Prime Pantry, Amazon Fresh etc..
  2. Improve the accuracy of the product content listed on Amazon.com.
  3. Understand the completeness and quality of the product content supplied via the GDSN.

Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to receive product content and changes in real time.

Utilizing the 1WorldSync Product Information Cloud (PIC), not only can brands easily improve their product completeness and accuracy of the products listed on Amazon.com,but also enable fast turnaround time on attribute changes in order for optimized product listings.

Are You Ready To Tap Into The Power Of The Amazon Effect?

Walmart Drops ‘Stores’ from Name, Highlights the Importance of Getting Your Product Represented on Marketplaces!

Walmart, the 55-year-old retailer, announced that it is dropping the word “stores” from its title in order to solidify their eCommerce Strategy. Effective February 1st, Walmart will change its legal name from “Wal-Mart Stores, Inc.” to “Walmart Inc,” according to a company press release.

The company has spent billions acquiring websites like Jet.com and Bonobos, encouraging customers to shop online. According to Reuters, the name change “highlights the company’s online, pickup and delivery and mobile shopping capabilities.”

Their eCommerce strategy is tied to the Walmart Marketplace that continues to expand its number of sellers and SKUs. If your product is not represented on their website, Walmart will dropping ‘stores’ from their name. This highlights the importance of getting your product represented on their marketplace!

Did you know large marketplaces like Walmart, Amazon and Alibaba often get more traffic than a single brand’s website?

Thus, brands and manufacturers must prepare their products to be found everywhere your shopper is, including Walmart, Amazon and Alibaba.

To ensure your products stand out from the competition on these digital shelves it is imperative that high-quality content is reflective of your brand in these large marketplaces. Making sure that your product content and digital assets reflect your brand in these marketplaces will help your products sell.

How are you prepared to tap into Walmart, Amazon and Alibaba’s incredible eCommerce growth?                                                                  

You must take control of your product content to ensure that you are sending accurate and complete product content to Walmart.com and other marketplaces enabling your to protect your brand equity.

1WorldSync works exclusively with companies like Walmart and Amazon to help brands distribute their GDSN and eCommerce data. The 1WorldSync Product Information Cloud helps customers seamlessly list, manage and optimize product content necessary to sell on marketplaces. 

Learn more today on how you can get your product content delivered to Walmart, Amazon and beyond!

Amazon Wants Your GDSN Product Data in 2018!

Deck the Amazon.com marketplace with your product content because Amazon wants your GDSN product content in 2018!

Amazon, No.1 in the Internet Retailer 2017 Top 500, this year began inviting all their brand partners whose products are sold on Amazon to share their GDSN product content using the 1WorldSync Product Information Cloud (PIC) which will accelerate a brand’s ability to synchronize their GDSN data to Amazon.

Amazon hopes to improve the completeness and accuracy of the product content listed on Amazon.com. Further they hope to improve a brand’s user experience by reducing the number of touch points needed to get product content onto their marketplace through their partnership with 1WorldSync.

Amazon commands more than half of all product searches and their website often getting more traffic than a single brand’s website with 55 percent of online shoppers starting their product searches on Amazon (Recode 2016).  Thus, it’s imperative to ensure high-quality content about your brand. Leveraging your GDSN product content on Amazon.com will differentiate your product and help it sell.

The current process to list or update product information is manual, however through Amazon’s partnership with 1WorldSync brands can synchronize  GDSN data to Amazon using the 1WS data pool. This accomplishes a hands-off-the-wheel approach in updating product information to to Amazon.

All brand owners are asked to synchronize all items from your product catalog that are currently sold on Amazon. To learn more about this opportunity please join us for a webinar on December 18th at 2 pm ET.  Register Now.

Or visit here to learn more. 

‘Tis the season for product content! Get your GDSN product content to Amazon today!

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References

https://www.digitalcommerce360.com/product/top-500/?utm_source=Web&utm_campaign=2017-Article&cmp=1&utm_medium=Article

https://www.recode.net/2016/9/27/13078526/amazon-online-shopping-product-search-engine

Product Content Is Your Brand’s Competitive Differentiator in an Omni-Channel World

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase.

However, it’s clear that having a clearly defined omni-channel strategy is key. The word ‘omni-channel’ has been a buzzword the past few years, but what does it actually mean?

According to the dictionary omni-channel denotes or relates to a type of retail that integrates the different methods of shopping available to consumers (e.g., online, in a physical store, or by phone).

HubSpot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”

Key to Omni-Channel Success: Product Content

Regardless of your definition, the key to success in omni-channel retailing is product content. Consumers rely on access to information about products they are considering purchases. Thus,  the way businesses inform, educate and engage customers and consumers using product information must be robust and accurate.

Trusted product content is king when is comes to delivering a consistent experience across channels. The quality of a product matters less to a consumer than the quality of the product content.

Product content that includes images, information, and data about the product is playing a larger role in brands’ omni-channel effectiveness. Today, consumers are leveraging product content across the path to purchase for informed data driven decision-making.

To satisfy a consumer’s quest for information, brands must ensure that the right product content is available across channels, including online, mobile, and in-store. To master omni-channel commerce, retailers must create and distribute product content across channels.

Product content includes:

  • Product images (including a variety of formats, resolutions and angles)
  • Packaging attributes (e.g., dimensions, weights)
  • Product attributes (e.g., ingredients, nutritional values)
  • Product highlights (romance copy, directions, warnings and marketing claims)

The role product content plays in a brand’s omni-channel effectiveness is rather straight-forward:

  • Product images and information are necessary to engage with consumers across the path to purchase.
  • Product content is essential to meet retailers’ requirements so they can market and sell products across channels.
  • Product data is used to automate and feed internal systems (e.g. warehousing, transportation, ordering, etc.) to ensure operations can meet demand profitably.

The Struggle is Real for Omni-Channel Retailing

However, the struggle is real when it comes to success with omni-channel commerce. According to 1WorldSync’s report ‘Charting a Course for Global Commerce’ found that 80% of merchants struggle to aggregate and distribute complete, consistent and trusted product information across all channels.

The increasing detail required for product content is not the only factor adding to the complexity.

Brands owners’ challenge in providing this content – quickly and cost-effectively – is made more difficult by the internal silos in most companies. In any given organization, product images might be managed by Marketing, product dimensions by Category Management or Logistics, ingredients by R&D and other details by yet other departments.

To transform product content from an obstacle to an omni-channel advantage, brands can follow these best practices.

  1. Break Down Organizational Silos: In many companies, online stores are operated by a specific “digital” team, while physical stores are run by yet another operations team. Further, there may be another team responsible for GDSN data. This siloed structure inside an organization can result in a fragmented customer experience. Silos must be broken down. There is no longer such thing as in-store merchandise vs online merchandise. The channel is different, however the product content supporting the product remains the same. Thus it’s more important than ever to have a holistic strategy for consolidating and distributing product content across the organization.
  2. Leverage 1 Solution to Enable Omni-Channel Retailing: You cannot keep up with the ever increasing demand for product content, unless you have a holistic strategy that addresses the entire project. By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium. 1WorldSync’s Omni-Channel solutions helps leading retailers capitalize on product information to drive conversion. 1WorldSync works exclusively to feed companies like Amazon and Walmart GDSN and eCommerce data. Additionally, 1WorldSync customers can publish and make updates to their 1WorldSync data pool product information and enrich their product information for cross-channel commerce, enabling global content distribution and syndication for all your product information.

Watch our video below and learn how you can organize for cross-channel sales growth!

 

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References:

  1.  https://blog.hubspot.com/marketing/mastering-the-art-of-omni-channel-personalization

Single and Ready to Mingle? Alibaba’s Singles Day Event Reminds United States Businesses It May Be Time to “Swipe Right” in China!

Calling all US Businesses! Are you ready to break into new and international marketplaces? It’s time to swipe right!

China marks its busiest shopping holiday on Nov. 11, Singles Day. Singles Day began as an anti-Valentine’s Day founded by college students in the 1990s, according to the Communist Party-owned People’s Daily.

Singles Day in China has become a major shopping holiday for the e-commerce giant.  This year, sales from the event have hit a new record of $25.3 Billion  (The New York Times 2017). 

During Singles Day in 2016, more items were bought on Alibaba’s platform  in that 24 hours than the entire combined Black Friday and Cyber Monday sales in the United States (CNBC 2017). It’s clear that this day and marketplace presents a huge opportunity for US Companies to drive sales.

It’s Time To Swipe Right and Get Your Products In Front of Chinese Consumers!

It’s clear, Singles Day and the Alibaba marketplace represents a great opportunity for US businesses to grow sales internationally.

It was estimated that 140,000 brands will participate in this year’s Singles Day and that 60,000 of them will be international brands (ET Retail 2017).

For US brands getting started they need to consider the drivers for Chinese shoppers’ purchases across borders which includes secure payment, payments possible in their local currency and proof of product authenticity.

Proof of product authenticity is driven by sharing reliable product content. The easiest way to accomplish this is by providing content directly to Alibaba via 1WorldSync Product Information Cloud (PIC).

Alibaba is sourcing attributes via the GDSN with their content strategy partner, 1WorldSync. Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

With 1WorldSync & Alibaba, It’s Easy to Mingle and Get Your Products in Front of Global Consumers

1WorldSync and Alibaba make it easy for US companies to mingle in global marketplace. It’s time to swipe right and get your products in front of Chinese consumers!

To learn more about mingling in the Chinese marketplace, join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

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References

https://www.cnbc.com/2017/07/10/alibabas-singles-day-is-amazons-prime-day–on-steroids.html  

https://www.nytimes.com/2017/11/10/business/alibaba-singles-day.html

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/140000-brands-to-be-part-of-alibabas-shopping-fest/61194316

Upcoming Webinar: Tap into new market potential with Alibaba!

With China’s GDP being $11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have a lot of cash to spend.

Are you ready to get your products in front of the Chinese consumer?

Enter Alibaba, a popular destination for online shopping with more than 450 million utilizing their platform delivering upwards of 57 million packages per day! Alibaba has empowered everyone from entrepreneurs to established brands to grow their business in China and around the globe. 

Alibaba is excited to announce it will begin sourcing product information via the GDSN with their content strategy partner, 1WorldSync making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process. Alibaba is striving to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

Join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China

Big Ten Attributes: Optimize Your Product And Amplify Your Brand With 1WorldSync

Online purchases start with a Google or Amazon search. Most people do online research and compare different options. Actually, 73% of purchase decisions begin with research conducted on either Google or Amazon (SearchEngine Land 2016).

Today people gather information about products from multiple sources. Even though social media and Internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family.

Further, consumers expect a consistent experience across channels. Did you know that 72% of consumers value consistency in the products available across brick-and-mortar and online stores, and 69% value consistency in customer service (Infosys 2014)?

Whether your customers come into your store, visit your website, access your mobile app, or receive a mail order catalogue, email or text message, they expect the inventory and offers to be consistent.

Owning your brand on other websites is just as important than on yours!

In 2014, Jeff Bezos stated ‘Your brand is what other people say about you when you’re not in the room. Today, this statement still rings true.

Brand integrity is defined how consumers perceive your company or brand through its products, image, and reputation. And while every customer experience may not meet or exceed the brand promise, when a brand loses integrity, its meaning and value to consumers is diminished.

Brand owners should take back control of their brands by paying close attention to the quality of their web ready content and their online distribution methods.

By ensuring content is curated and distributed effectively, here are 10 attributes that support optimal eCom product page listings.

  1. Item Identification
  2. Product Description
  3. Image
  4. Product Dimensions
  5. Additional Images and Digital Assets
  6. Marketing Message (Romance Copy)
  7. Features and Benefits
  8. Ingredient Statement
  9. Preparation Instructions (Primarily for Food items)
  10. Consumer Usage Instructions (Primarily for Non Food items)

Are you only providing one or two description attributes and want to know why you should provide more? Is your brand or reputation at risk because of non-compliant or misrepresented product?

By incorporating these attributes as a fully integrated component of your retail experience as a best practice, you can effectively achieve:

  • Higher conversion rates with a clear understanding of what resonates with and retains your customers.
  • Products and experiences that boost brand loyalty and drive sales

Discover Professional Services: Experts In Product Content

One of the most common product content challenges that can slow down a consumer’s product information journey involves leveraging the data you already have in GDSN for e-commerce requirements.

Our professional services team is here to support you in getting your content ‘web-ready’!

 

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References

https://searchengineland.com/survey-amazon-beats-google-starting-point-product-search-252980

https://www.infosys.com/newsroom/press-releases/Documents/genome-research-report.pdf

Are You Prepared to Get Your Products Selling on Walmart.com Before the Holidays?

Last week, 1WorldSync held a webinar with Walmart titled ‘Get Your Products to Walmart.com Before the Holidays.’

The webinar featured JP De Villiers, Director of Content Acquisition, at Walmart, who explained that focusing on omnichannel commerce has helped Walmart remain a top competitor in the retail industry.

JP shared that brands should no longer differentiate in-store products from online products because the only difference is the physical shelf vs the digital shelf. The product itself and content supporting the product remains the same on all channels and all channels are equally important.

Walmart has been pushing to grow its online presence through its third-party site, the Walmart Marketplace. They have seen 60% year growth in eCommerce and are expecting US e-Commerce sales to grow by roughly 40% in 2019 (Bloomberg 2017).

It is clear that Walmart will continue to make investments in eCommerce to drive traffic and improve the customer value proposition.

On the webinar, JP shared that Walmart has five goals for their marketplace:

  1. Continue and expand representation of brand owner products on Walmart.com
  2. Provide a highly successful eCommerce platform to brand owners to accelerate growth
  3. Ensure brand owners are sharing quality product content
  4. Protect brand integrity
  5. Drive conversions and product assortment to increase traffic to Walmart.com

Are you prepared to get your products onto Walmart’s digital shelf?

  • Expand your reach to more consumers globally and reach 200+ million unique visitors to Walmart.com
  • Control your product content shared on digital platforms to improve online search results and product visibility
  • Speed up item setup and maintenance through automation

Enter 1WorldSync

1WorldSync, a certified Content Service Provider to Walmart, is uniquely positioned to help you house all your product data in one solution and deliver to Walmart Stores and Walmart.com.

We received a number of questions on the webinar including:

How does this differ from how we’re currently publishing to Walmart?”

If you’re already publishing product content to Walmart via the GDSN, you can leverage your investment and your content already in GDSN to send to Walmart.com with the 1WorldSync product information cloud (PIC) and top-off your data to ensure you capture the required product attributes to get your products onto Walmart’s digital shelf.

If you do not use GDSN today, you can still leverage 1WorldSync to get your product content to Walmart.com as well as any of the other trading partners you do business with today.

There are three easy steps to comply with Walmart.com to get your products selling online:

  1. Load or leverage your existing item information into 1WorldSync
  2. Select the relevant Walmart category to validate your item
  3. Resolve any issues and deliver your product data to Walmart.com

1WorldSync has been a strategic content provider of Walmart’s for over 10 years and we are the only solution that provides a single source to feed product content to brick and mortar and digital channels.

Are you prepared to tap into Walmart’s incredible eCommerce growth and publish your data to Walmart.com utilizing the 1WorldSync Walmart.com App?

Take the first step today and follow these steps or simply contact us to get set-up!

 

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References

https://www.bloomberg.com/news/articles/2017-10-10/wal-mart-expects-online-sales-to-grow-40-as-it-chases-amazon

Boost Sales and Break Into the Chinese Marketplace with Alibaba and 1WorldSync

Alibaba is a popular destination for online shopping, in the world’s fastest growing e-commerce market. Transactions on its online sites totaled $248 billion last year, more than those of eBay and Amazon.com combined.

Through its partnership with 1WorldSync, the global source of authentic product content, Alibaba is ramping up efforts to bring US brands to its home country, China.

Are you ready to ramp up your efforts and get your products onto the Alibaba marketplace?

Alibaba’s partnership with 1WorldSync is a testament to ensuring a product’s brand integrity. Through this partnership, they will leverage the 1WorldSync product information cloud and global data synchronization network (GDSN) standards to ensure brand identity and source authentic and trusted product content. The goal is to improve the accuracy and trustworthiness of product content.

Alibaba will begin sourcing attributes via the GDSN making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process.

Join us for an upcoming webinar to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China.

 

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Opportunity is Calling! Break into the Chinese Market with Alibaba and 1WorldSync

With China’s GDP being a 11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have little debt and a lot of cash to spend. In addition, many Western brands have proven to be very popular in the Chinese market.

10 years ago many companies had global ambitions to break into the Chinese market but often failed. However, fast-forward to 2017 and times have drastically changed.

Are you ready to boost your sales to Chinese consumers?

Alibaba has more than 450 million utilizing their platform and delivers upwards of 57 million packages per day!

While Americans are familiar with the idea that most of their consumer goods come from China, Alibaba sees an opportunity to import consumer goods from the United States!

Unlike the Amazon model that Americans are familiar with, Alibaba does not sell directly to consumers. Instead, it operates marketplaces that connect buyers and sellers. Founder of Alibaba, Jack Ma simplifies the Alibaba model saying “think of us as a virtual mall with nearly half a billion shoppers buying from sellers that operate their own online storefronts.”

Alibaba’s edge is a massive base of consumers in China, more than 450 million of which are shopping on the platform, that are more and more focused on buying high quality American products.

The Time is Now to Break Into China!

As Ma shared with 2,000 U.S. brand owners in Detroit in June this year,If you miss the opportunity of selling your products to China, you will miss the future.” It is clear: The time is now to begin selling your products to China.

Alibaba has partnered with 1WorldSync, the global source of authentic product content, to improve the accuracy and trustworthiness of product content expediting suppliers speed to market on the Alibaba marketplace. 1WorldSync helps brands and Alibaba to combat counterfeit in China.

Every brand owner can easily unlock the power behind the Alibaba marketplace and automatically distribute authentic product content to Alibaba via 1WorldSync!

In an open letter to U.S. businesses, Alibaba published a letter on its website,  to make it easy for American small business owners to “take advantage of the China opportunity.”

Are you ready to take advantage of the China opportunity? Now is the time to break into China! Learn more today!