Why Kroger Loves Trusted Product Content

Roses are red, violets are blue! With Valentine’s Day quickly approaching, Kroger will bring flowers, sweets, and cards to consumers.

Are you making sure your products bring convenience, and accurate product content to your consumers?  If product descriptions fall to the bottom of your content priority list, this could be the heart of your marketing and sales problems.

That is why Kroger vendors and brand owners have emphasized improving customer-facing product content will make or break you this Valentine’s day.

It may seem obvious, but some brand owners put themselves at a competitive disadvantage by not providing some rather essential product content to Kroger and thus their potential customers.

According to a recent Stanford University Study, the more strategic keywords a product description contained the better the product sold. This proves again that product content and descriptions are critical determinants of sales!

Obviously Kroger wants your product content– good product content. But what product content is important for Kroger?

  • High quality and visually stimulating product images in a variety of formats, resolutions, and angles so that customers know they will be satisfied with their Valentine’s day goodies.
  • Packaging and product attributes, including dimensions, weights, ingredients, and nutritional values, usually necessary for any purchase!
  • Product highlights and romance copy so that customers know who you are as a supplier and brand and if that meets their needs for Valentine’s day this year.

Satisfying this growing consumers’ need for timely and accurate information about the products they buy, as well as regulatory compliances, are significant challenges. Don’t miss out on understanding how Kroger is meeting current and future customer demands and visit http://www.1worldsync.com/customer-page/kroger/

Best of 2017: Top 3 1WorldSync Webinars

Is it just me or is anyone else not ready to say goodbye to 2017 just yet? If you feel like you couldn’t keep up with all the webinars that 1WorldSync had to offer last year, no worries!

We have put together our top 3 webinars recordings for you to catch up on our trusted content that matters anytime, anywhere!

Win Consumers On Their Path To Purchase With Trusted Product Content

Did you know that nearly half of all merchants and suppliers (49%) do not use a third-party content provider?

Are you ready for a deep dive into the product content journey?

1WorldSync and Reynolds Consumer Products led a compelling webinar around why and how:

  • 1WorldSync stresses the importance of providing complete and consistent product content despite multiple channels.
  • Reynolds new Product Information Management technology cultivates trust in data and decisions.
  • authentic experiences are paramount in the age of the connected and ever-changing consumer, transparent commerce, and blurred lines between brick and click.

Managing The Product Content Explosion: Defining Data Quality

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile. What is the cost of bad product content to your organization?

1WorldSync led a webinar around how to:

  • determine your data quality and how this positively impacts your business.
  • leverage the data you already have in GDSN for e-commerce and omni-channel purposes.
  • start global transparency initiatives

Product Content Management in Your Rearview: A Look Back And A Look Forward

A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched SmartLabel initiatives and so much more.

1WorldSync has been your product content partner committed to connecting your product content to consumers.

Are you committed to your product content journey that will drive tomorrow’s results?

1WorldSync led a webinar around how to:

  • Leverage your investment in GDSN to build a strong base and then top off the additional attributes needed to meet eCommerce needs.
  • Save time to ensure you’re providing the same information across all recipients.
  • Take advantage of new capabilities and solutions 1WorldSync rolled out in 2017.
  • Get a glimpse of the high-impact trends that will likely drive 2018 forward.

Why the Super Bowl is a Touchdown for Retail

Are you ready for some football?! The underdogs, the Philadelphia Eagles, are gearing up to take on the reigning champs, the New England Patriots, for Super Bowl LII.

Super Bowl Means Super Business

Countless Americans are rushing to the grocery store to devise a game plan of what food they are planning to prepare for the big game. NRF expects an average of $15.3 billion will be spent over Super Bowl weekend, an increase of 8.5% compared to last year (NRF, 2018). With those kind of numbers projected to be spent, is your brand exploiting all opportunities to score a touchdown?

Are The Foodservice & CPG Industries Ready For The Blitz?

It’s primetime for industries looking to capitalize off of the Super Bowl phenomenon. Television deals, sports team apparel, food specials, you name it, companies are scrambling against the play clock to get consumers to open their wallets.

American adults are expected to spend an average of $81 per person, primarily spending it on food (NRF, 2018). This time of year is crucial for food, beverage, and consumer goods companies, so why not take advantage of it. The big game isn’t the only thing fans get excited for, there is equal anticipation for the ads and commercials that companies go all out to market, spending an average of $5 million for a 30 second spot.

Though, rather than spend that absurd amount of money, companies should allocate their strategy to the shelves and grocery aisles and get their products where consumers are most likely to see it. Don’t fumble your money, set yourself up for success and win your consumers on the path to purchase with trusted product content!

Outsmart Your Opponents With The SmartLabel Transparency Initiative

As a single source of truth, SmartLabel has revolutionized the way consumers shop today. We can now access thousands of food product descriptions and information including allergens, specific ingredients and nutritional information through a QR code at the touch of our fingertips.

SmartLabel has provided an innovative and effortless way for shoppers to know exactly what goes into the food they’re buying. With nearly two-thirds of American adults owning smartphones, 75% of of consumers said they would be likely to use SmartLabel™(GMA, 2016).

Moreover, SmartLabel strives to provide truthful and accurate product information that can be delivered directly from companies to the consumer. Super Bowl Sunday is the perfect opportunity for Foodservice and CPG companies to get their product content updated to SmartLabel and ready to meet consumer needs.

Get Your Products To The Line Of Scrimmage And Score With 1WorldSync!

Today’s cross-commerce world demands accurate product content at virtually every touch point of the customer journey. Helping more than 25,000 global brands and retailers in 60 countries, 1WorldSync enables organizations to manage all their product content in one solution to support the content creation, management, validation, syndication and discovery of your products ultimately them more shoppable, extend brand equity and enable global compliance and transparency.



  1. https://nrf.com/resources/consumer-research-and-data/holiday-spending/super-bowl
  2. https://www.gmaonline.org/issues-policy/health-nutrition/smartlabeltm-consumer-information-transparency-initiative/

Best of 2017: Top 1WorldSync News Stories

2017 was a big year for news stories spanning all the industries we serve, and 2018 is sure to bring plenty of stories that will continue to shape the world of commerce globally and across all verticals.

Extra extra…read all about it! Here are a few highlights we wanted to make sure you didn’t miss:

Amazon Purchases Whole Foods

We would be amiss if we didn’t lead with this story as it is definitely one of the biggest stories of the year for not only CPG/retail and grocery, but ultimately a foundational shift in how consumers will shop in years to come.  In USA Today’s Article, Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, provides commentary on what this means for the e-commerce giant.

3 Ways to Improve Your Omnichannel Commerce Strategy

Nick Manzo, 1WorldSync’s Global Omni-Channel Lead, provides important insight into how organizations can improve their Omni-Channel Commerce Strategy in this article in Total Retail.  The article highlights the importance of rich and consistent content across all commerce platforms,  providing transparency across the entire supply chain is essential in order to meet the needs of today’s consumer, and how investing in a cloud-based solution allows organizations to adapt to new challenges.

Amazon Announces Its Entry into Healthcare

Internet Health Management published an article on how Amazon’s healthcare plans impact existing healthcare players. It provides insight from 1WorldSync around how Amazon’s entry into the healthcare industry will impact the big players in an already accelerated industry.  Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, describes the need for disruption that only Amazon can provide, “This venture is a logical next step as Amazon continues to involve itself in every facet of consumers’ lives and wallets.”

Home Depot Nails DIY Omnichannel Experience

This year has proven that consumers want a seamless experience from a retailer, whether they are visiting a brick and mortar store, or buying on their phone or tablet. Creating this environment for consumers proves challenging for most, but Home Depot has made great strides this year with what they call their “interconnected retail” initiative.  Nick Manzo, 1WorldSync’s Global Omni-Channel Lead, comments on how this DIY/Hardlines giant is not differentiating when it comes to omnichannel in this article from Supply Chain Executive.

Name Brands Aren’t Immune to the Demands of Today’s Consumers

Campbell’s Soup is a household name that brings a feeling of nostalgia to most, but that does not make them immune to the demands of today’s consumers in their need for an experience and not just a product. Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, speaks to how Campbell’s has confronted this reality head on in this piece Campbell’s shifts their focus from product to experience for the Institute’s of Food Technologists (IFT).

How SmartLabel Delivers Product Transparency To Build Consumer Trust

Initiatives like the Grocery Manufacturing Associations’(GMA) SmartLabel, highlight the common theme across all industries, that especially with foods, consumers want the most accurate and up-to-date information available.  Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, highlights how getting started with SmartLabel is the stepping stone to building consumer trust for your products in Food Manufacturing Magazine.

These few stories are just the tip of the iceberg when it comes to all of the exciting things that are happening globally that impact the future of commerce and product consumption.

To stay up-to-date on the latest news from us, be sure to follow us on Twitter, LinkedIn and Facebook.

Throwback Thursday: Let’s Take It Back to Anatomy Class

According to a recent Shotfarm report, 30% of abandoned carts were due to bad product descriptions.

Examine Your Product Descriptions

Your company’s main goal is to sell your product; in order to do that you must give your customers a thorough and accurate of the product they are scoping out. And how do you do this, you ask? You can start with focusing on your product description attributes. Adopting this best practice will allow you to set your product apart within the flooded world of Ecommerce, ultimately maximizing the opportunity in increase sales.

It is no surprise that the ecommerce marketplace is the #1 way that consumers research and shop for products. And guess what? Even your products that are not sold on within a virtual space are often still represented on web. So no matter what your product intentions are, your product descriptions can be the difference between success and failure.

That being said, it is time to get schooled! To help, we are hosting a webinar on Wednesday, January 31st at 10am CST.

The Anatomy of an Effective Product Description that Boosts E-Commerce

Do your users or recipients complain they can not find your products? Have you ever wondered why there are so many description attributes in the GDSN and if they apply to your company or products? Do you know if the descriptions provided are even what the recipients were expecting?

This webinar will educate you on how to make your product more discoverable and avoid costly data quality errors. Topics will include:

  • The Cost of Bad Search Results
  • GDSN Descriptions Breakdown & Best Practices
  • Steps to Launch a Successful Data Governance Program

Best of 2017: Top 4 1WorldSync E-Books

Is it just me or is anyone else not ready to say goodbye to 2017 just yet? If you feel like you couldn’t keep up with all the e-books that 1WorldSync had to offer last year, no worries!

We have put together our best of the best for you to catch up on our trusted content that matters anytime, everywhere!

Product Content Management In Your Rearview: A Look Back And A Look Forward

A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched large scale SmartLabel initiatives and all of us moved further into the world of digital commerce.

Download this e-book and learn how to:

  • Take advantage of new capabilities and solutions 1WorldSync rolled out in 2017
  • Get a glimpse of the high-impact trends that will likely drive 2018 forward
  • Commit to a product journey that will drive tomorrow’s results

To Marketplace, To Marketplace: A Definitive Guide to Understanding Marketplaces

Last year, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research.

At the heart of this surge to online purchasing are marketplaces, such as Amazon,  Alibaba, Google and Walmart.com which are creating a new era of many-to-many shopping opportunities for the B2B and B2C market.

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers and there are many advantages of marketplace platforms.

Download this e-book and learn more about:

  • The basics of marketplaces and how they have evolved
  • The importance of marketplaces & how they benefit both sellers and buyers
  • How can marketplaces succeed if they are fueled by trust and transparency
  • How 1WorldSync showcases your presence in marketplaces

Connected Commerce Through The Cloud

Clearly, today’s world of commerce requires a multi-pronged approach. Trying to match the convenience of Amazon with an integrated supply chain with personalized and trusted product content is no easy feat.

A connected commerce approach supports a harmonious model in which transactional and product data work together to optimize the supply chain process.

How do brick & mortar retailers can develop the operational backbone that supports e-commerce investments.

Download our joint e-book, co-written with DiCentral, and discover how to:

  • Equip your organizations with strategies that set leading digital commerce business apart
  • Connect cloud-based B2B integration with product content aggregation and syndication;
  • Achieve streamlined end-to-end digital commerce in a cost-effective and scalable manner.

To Be, or Not To Be Transparent: Go Beyond The Label With SmartLabel

It is no secret that transparency totally transforms product content and shapes the path to purchase. Today’s consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

SmartLabel is a program that was initiated by the Grocery Manufacturers Association (GMA) and leading food & beverage companies. By enabling shoppers to scan QR codes on products for nutritional content, they have instant access to information on thousands of products instantly.

Download our e-book, co-written with Enterworks, on: :

  • Why transparency matters – shoppers are more inquisitive about their product choices resulting in a demand for full disclosure to fit personal lifestyle needs and wants.
  • How SmartLabel™ works, the criteria behind it, and the many ways users can access it.
  • How your organization can implement a best practice SmartLabel program and offer rich, robust content in the palms of consumers’ hands.

Tap Into The Power Of The Amazon Effect With 1WorldSync

The Amazon effect is a catchy phrase to describe the ongoing evolution in how Amazon has influenced people’s shopping experience. It also sums up the resulting disruption in the retail market for both online and physical outlets.

Did you know that over half of US shoppers begin their product searches on Amazon.com? Regardless of where the end-consumer decides to make their final purchase, their access to information about the product (which 50% of the time is supplied by Amazon) influences their decision to purchase.

According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”

Have you ever searched for one of your products on Amazon.com? Are your products represented correctly? Does the product content support the product you are trying to sell?

What does the ‘Amazon Effect’ and desire for more product information mean for brands, manufacturers, and distributors?

The Amazon GDSN Product Content Initiative with 1WorldSync

Brand owners should be proud of the products they sell and ensure they are represented appropriately on Amazon.com. By taking control of your product content, you have a huge opportunity to drive incremental revenue and capture new customers.

In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to:

  1. Provide an automated process to manage and distribute product information to Amazon including Prime Pantry, Amazon Fresh etc..
  2. Improve the accuracy of the product content listed on Amazon.com.
  3. Understand the completeness and quality of the product content supplied via the GDSN.

Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to receive product content and changes in real time.

Utilizing the 1WorldSync Product Information Cloud (PIC), not only can brands easily improve their product completeness and accuracy of the products listed on Amazon.com, but also enable fast turnaround time on attribute changes in order for optimized product listings.

Amazon Improves Product Quality and Completeness 

Since launching their Catalog Content Capture Initiative and receiving product content via the 1WorldSync GDSN connection, Amazon has improved their attribute coverage from 71.5 to 97.9% and data quality has improved from 59.7 to 90%. This serves as a testament to the importance of sharing your GDSN data via the 1WorldSync Product Information Cloud! 

Are You Ready To Tap Into The Power Of The Amazon Effect?

inRiver and 1WorldSync Align To Increase Customer Trust In Product Information Worldwide

inRiver, the foremost provider of multi-tenant SaaS-based product information management solutions, and 1WorldSync, the leading provider of product content solutions, are partnering to empower informed consumer purchase decisions through easier access to authentic. trusted content.

1WorldSync and inRiver are deploying a standardized PIM connector that expands their joint capability for customers to exchange relevant and needed product data. Customers that are using inRiver PIM will be able to easily send and receive data to 1WorldSync in an automated fashion. 1WorldSync will then aggregate and distribute that data between trading partners for more consistent information and efficient supply chains.

Consumers and business customers alike rely on product information to seek, discover, and purchase products. To make informed decisions throughout this process, customers must trust the product information they are finding both online and on store shelves. 1WorldSync works with brands globally in industries such as CPG, retail, food service, and hardlines, to ensure that their customer experience is built on trusted product information.

In turn, inRiver provides product information management solutions that enable merchandisers and product marketers of both B2B and B2C enterprises to assemble, enrich, and disseminate consistent and relevant product information to downstream partners and end-user customers.

“inRiver is excited to announce our intention to certify our updated, out-of-the-box connector, with the latest release of 1WorldSync’s GDSN standard datapool solution (3.1.x),” stated Joe Golemba, Vice President of Alliances and Services at inRiver. “Regardless of industry, 1WorldSync aggregates, stores, and circulates trusted product data for thousands of companies across the world. This certified connector will help inRiver’s current and future customers go to market more rapidly and instill even greater trust and confidence for their customers.”

“The 1WorldSync Product Information Cloud platform is designed for organizations to exchange authentic and enriched product information and digital content, creating a mission-critical foundation for connected commerce. With this connector between inRiver and 1WorldSync, customers will be confident that the information they are accessing is high-quality, accurate, and complete,” commented Dan Wilkinson, Chief Commercial Officer at 1WorldSync.

Walmart Drops ‘Stores’ from Name, Highlights the Importance of Getting Your Product Represented on Marketplaces!

Walmart, the 55-year-old retailer, announced that it is dropping the word “stores” from its title in order to solidify their eCommerce Strategy. Effective February 1st, Walmart will change its legal name from “Wal-Mart Stores, Inc.” to “Walmart Inc,” according to a company press release.

The company has spent billions acquiring websites like Jet.com and Bonobos, encouraging customers to shop online. According to Reuters, the name change “highlights the company’s online, pickup and delivery and mobile shopping capabilities.”

Their eCommerce strategy is tied to the Walmart Marketplace that continues to expand its number of sellers and SKUs. If your product is not represented on their website, Walmart will dropping ‘stores’ from their name. This highlights the importance of getting your product represented on their marketplace!

Did you know large marketplaces like Walmart, Amazon and Alibaba often get more traffic than a single brand’s website?

Thus, brands and manufacturers must prepare their products to be found everywhere your shopper is, including Walmart, Amazon and Alibaba.

To ensure your products stand out from the competition on these digital shelves it is imperative that high-quality content is reflective of your brand in these large marketplaces. Making sure that your product content and digital assets reflect your brand in these marketplaces will help your products sell.

How are you prepared to tap into Walmart, Amazon and Alibaba’s incredible eCommerce growth?                                                                  

You must take control of your product content to ensure that you are sending accurate and complete product content to Walmart.com and other marketplaces enabling your to protect your brand equity.

1WorldSync works exclusively with companies like Walmart and Amazon to help brands distribute their GDSN and eCommerce data. The 1WorldSync Product Information Cloud helps customers seamlessly list, manage and optimize product content necessary to sell on marketplaces. 

Learn more today on how you can get your product content delivered to Walmart, Amazon and beyond!

Fireside Chat With 1WorldSync Leadership: Cheers to 2018!

Happy New Year! In a recent conversation with the 1Worldsync marketing team, I was asked to look forward and share insights on the direction that commerce is headed in 2018 based on some of key events that we experienced in the marketplace. Please pull up a chair and join us for a few minutes as we journey into the future!

What were some of the key priorities for 1WorldSync in 2017 that encompassed both our technology and market expansion?

2017 has truly been a momentous year for 1WorldSync. From releasing new capabilities like Sales Kit to supporting Amazon and Alibaba in their quests for quality content, to working with customers like Tyson and P&G to support their SmartLabel initiatives, our partnership with our global customer base of 25,000 has pushed us to continue to innovate.  Every year, 1WorldSync continually strives to make it easier for our customers to share and transform their trusted product content into a competitive differentiator. 2017 was no different.

What is your advice for brands and retailers that want to make their products digital, discoverable and highly shoppable in 2018?

  1. Focus on the customer: According to Forrester’s 2015 Customer Experience Index, 86% of companies want to excel at customer experience. But only 27% of brands even qualify as “good” in the eyes of their customers. Today’s shoppers want exceptional experiences exactly when and where we want it.  Understanding your consumers’ needs and then tailoring the rest of the organization to meeting those needs is crucial.
  2. Break down organizational silos: In many companies, online stores are operated by a specific “digital” team, while physical stores are run by yet another operations team. Further, there may be another team responsible for GDSN data and another for web ready product content. This siloed structure inside an organization can result in a fragmented customer experience. It is crucial to have a holistic strategy for consolidating and distributing product content across the organization.
  3. Leverage one solution to enable Omni-Channel retailing: You cannot keep up with the ever increasing demand for product content, unless you have one solution that addresses the entire project. By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium.

How do you think brands and retailers can better compete with trusted product content that their customers can count on in 2018?  

No matter where you are in your product content journey, focus on data quality! Data quality is  important because:

i) 88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile.

ii) E-commerce recipients are requiring more and more data in order to sell on their websites. Some are factoring in completeness and accuracy of data in search rankings and others are applying penalties who underperform from a data quality perspective.  

Where do you think commerce is headed in the age of the connected consumer?

Technology like connected home devices, virtual reality, streaming television services, voice ordering and drones have made digital shopping easier and more integrated into everyday life.

The shift to the connected consumer shows no signs of slowing down, and buying habits are transforming. Retail isn’t just about when customers are ready to buy anymore– it’s a constant engagement with technology and experiences that drives the future of commerce.

We predict these three trends will shape the future of retail in the years ahead.

  1. Consumers will continue to demand more product content to enable data driven decision making.
  2. Marketplaces will be the driver for global revenue in the retail world.
  3. Organizations will remove silo shackles in order to unify disparate data.

What can we look forward to from 1WorldSync this year?

 2018 will be the year of consistency and uniformity within the 1WorldSync product cloud.  With unification across our technology architecture, we will focus on an improved user experience ranging from sales engagement to support model to industry involvement.

As we wrap up another year, I want to thank you for your continued business and trust in 1WorldSync. At 1WorldSync we truly believe we are one community. The power of 1 adds up to empowering our customers with trusted content to make informed decisions for their health, and well being. We continue to strive to deliver trustworthy content, anytime, anywhere.

On behalf of the entire company, I can confirm to you that we are motivated and inspired by the opportunities that you give us to help you succeed. Continuing to deliver results that exceed your expectations is our top priority in 2018.