Happy Holidays! Tis The Season For Trusted Product Content

As Halloween passes and the smell of Pumpkin Spice surrounds you, you see Christmas decorations appearing in stores. We say it every year, “Already, it’s the beginning of November?” Stores seem to remind us earlier and earlier every year that Christmas is coming.

The shopping season has already kicked off, 30% of shoppers plan to do holiday shopping between Halloween and Thanksgiving (Forbes 2017). It is no longer a Friday & Monday sales event, but a week plus long shopping extravaganza, online and in-store.

As the Christmas decorations light up the streets and stores. We get ourselves ready for family dinners at thanksgiving. Retailers are preparing for their biggest few months of the year with what started as a single shopping day in Black Friday and has transformed into over a week of consumer frenzy shopping.

For years, the Black Friday trend was huge competition for retailers to provide the best deals to bring consumers in the store. Consumers would burn off the prior day’s feast by fighting through crowded lines, battling traffic and in many cases darting into store after to store to avoid the cold weather.

Lazy Black Friday

Why would you go through that when Siri and Alexa can do it for you? Over the past several years Cyber Monday has become the online version of Black Friday shopping. Many thought it would only be a trend, but online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US e-commerce sales for the year (Forrester 2017).

We used to wake up from our food comas at 5am in order to make it to the many stores who would open early or even open on Thanksgiving Day. With the growth of online shopping, many stores have begun the opposite trend of staying closed on Thanksgiving in-order to focus on online sales.

Consumers are no longer relying on Black Friday to get their shopping done as there are an abundance of online specials enticing them to stay at home. Online holiday sales are predicted to break the $100 billion mark in 2017 after Cyber Monday 2016 became the biggest day in the history of U.S. e-commerce and 2017 could top that with a predicted $5 billion in sales. (Adobe 2016).   

No matter if you stay in and shop online or venture into the stores this year, retailers will do everything they can to keep you shopping the entire season.

Compete With Trusted Product Content Consumers Can Count On

60% of shoppers use their phones to do research even when in store to look up product information, do price comparisons and check online reviews (Retail Dive 2017). Consumers expect rich and trusted product content on all channels: desktop to mobile. Getting accurate and detailed product information in front of consumers is crucial.

1WorldSync believes that trust and transparency are key components that account for a successful transaction.

As a leading provider of product content solutions, 1WorldSync helps brands and suppliers organize their product content and gets their products listed and in front of millions of new shoppers.

1WorldSync helps you easily publish your product content to key marketplaces such as Walmart and Amazon by:

  • Streamlining the item setup process with 100% accurate data and complying with industry standards.
  • Gaining exposure and managing all your product information via one solution.
  • Reducing operational time while increasing your online presence and penetrating new markets.

Are you prepared to get your products selling before the holidays?

It’s not too late! 1WorldSync can help you get your products on Walmart & Amazon!

Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

 

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References

https://www.forrester.com/report/US+Holiday+2017+Outlook+Digital+Sales+Grow+Boosting+Total+Retail/-/E-RES140075

http://news.adobe.com/press-release/marketing-cloud/media-alert-adobe-data-shows-black-friday-breaks-online-sales-record-3

https://www.retaildive.com/news/how-shoppers-use-their-smartphones-in-stores/444147/

https://www.forbes.com/sites/nikkibaird/2017/11/06/positive-and-negative-factors-that-could-impact-retail-holiday-2017/#43a95bf113b9

 

Single and Ready to Mingle? Alibaba’s Singles Day Event Reminds United States Businesses It May Be Time to “Swipe Right” in China!

Calling all US Businesses! Are you ready to break into new and international marketplaces? It’s time to swipe right!

China marks its busiest shopping holiday on Nov. 11, Singles Day. Singles Day began as an anti-Valentine’s Day founded by college students in the 1990s, according to the Communist Party-owned People’s Daily.

Singles Day in China has become a major shopping holiday for the e-commerce giant.  This year, sales from the event have hit a new record of $25.3 Billion  (The New York Times 2017). 

During Singles Day in 2016, more items were bought on Alibaba’s platform  in that 24 hours than the entire combined Black Friday and Cyber Monday sales in the United States (CNBC 2017). It’s clear that this day and marketplace presents a huge opportunity for US Companies to drive sales.

It’s Time To Swipe Right and Get Your Products In Front of Chinese Consumers!

It’s clear, Singles Day and the Alibaba marketplace represents a great opportunity for US businesses to grow sales internationally.

It was estimated that 140,000 brands will participate in this year’s Singles Day and that 60,000 of them will be international brands (ET Retail 2017).

For US brands getting started they need to consider the drivers for Chinese shoppers’ purchases across borders which includes secure payment, payments possible in their local currency and proof of product authenticity.

Proof of product authenticity is driven by sharing reliable product content. The easiest way to accomplish this is by providing content directly to Alibaba via 1WorldSync Product Information Cloud (PIC).

Alibaba is sourcing attributes via the GDSN with their content strategy partner, 1WorldSync. Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

With 1WorldSync & Alibaba, It’s Easy to Mingle and Get Your Products in Front of Global Consumers

1WorldSync and Alibaba make it easy for US companies to mingle in global marketplace. It’s time to swipe right and get your products in front of Chinese consumers!

To learn more about mingling in the Chinese marketplace, join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

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References

https://www.cnbc.com/2017/07/10/alibabas-singles-day-is-amazons-prime-day–on-steroids.html  

https://www.nytimes.com/2017/11/10/business/alibaba-singles-day.html

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/140000-brands-to-be-part-of-alibabas-shopping-fest/61194316

Upcoming Webinar: Tap into new market potential with Alibaba!

With China’s GDP being $11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have a lot of cash to spend.

Are you ready to get your products in front of the Chinese consumer?

Enter Alibaba, a popular destination for online shopping with more than 450 million utilizing their platform delivering upwards of 57 million packages per day! Alibaba has empowered everyone from entrepreneurs to established brands to grow their business in China and around the globe. 

Alibaba is excited to announce it will begin sourcing product information via the GDSN with their content strategy partner, 1WorldSync making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process. Alibaba is striving to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

Join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China

Big Ten Attributes: Optimize Your Product And Amplify Your Brand With 1WorldSync

Online purchases start with a Google or Amazon search. Most people do online research and compare different options. Actually, 73% of purchase decisions begin with research conducted on either Google or Amazon (SearchEngine Land 2016).

Today people gather information about products from multiple sources. Even though social media and Internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family.

Further, consumers expect a consistent experience across channels. Did you know that 72% of consumers value consistency in the products available across brick-and-mortar and online stores, and 69% value consistency in customer service (Infosys 2014)?

Whether your customers come into your store, visit your website, access your mobile app, or receive a mail order catalogue, email or text message, they expect the inventory and offers to be consistent.

Owning your brand on other websites is just as important than on yours!

In 2014, Jeff Bezos stated ‘Your brand is what other people say about you when you’re not in the room. Today, this statement still rings true.

Brand integrity is defined how consumers perceive your company or brand through its products, image, and reputation. And while every customer experience may not meet or exceed the brand promise, when a brand loses integrity, its meaning and value to consumers is diminished.

Brand owners should take back control of their brands by paying close attention to the quality of their web ready content and their online distribution methods.

By ensuring content is curated and distributed effectively, here are 10 attributes that support optimal eCom product page listings.

  1. Item Identification
  2. Product Description
  3. Image
  4. Product Dimensions
  5. Additional Images and Digital Assets
  6. Marketing Message (Romance Copy)
  7. Features and Benefits
  8. Ingredient Statement
  9. Preparation Instructions (Primarily for Food items)
  10. Consumer Usage Instructions (Primarily for Non Food items)

Are you only providing one or two description attributes and want to know why you should provide more? Is your brand or reputation at risk because of non-compliant or misrepresented product?

By incorporating these attributes as a fully integrated component of your retail experience as a best practice, you can effectively achieve:

  • Higher conversion rates with a clear understanding of what resonates with and retains your customers.
  • Products and experiences that boost brand loyalty and drive sales

Discover Professional Services: Experts In Product Content

One of the most common product content challenges that can slow down a consumer’s product information journey involves leveraging the data you already have in GDSN for e-commerce requirements.

Our professional services team is here to support you in getting your content ‘web-ready’!

 

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References

https://searchengineland.com/survey-amazon-beats-google-starting-point-product-search-252980

https://www.infosys.com/newsroom/press-releases/Documents/genome-research-report.pdf

Are You Prepared to Get Your Products Selling on Walmart.com Before the Holidays?

Last week, 1WorldSync held a webinar with Walmart titled ‘Get Your Products to Walmart.com Before the Holidays.’

The webinar featured JP De Villiers, Director of Content Acquisition, at Walmart, who explained that focusing on omnichannel commerce has helped Walmart remain a top competitor in the retail industry.

JP shared that brands should no longer differentiate in-store products from online products because the only difference is the physical shelf vs the digital shelf. The product itself and content supporting the product remains the same on all channels and all channels are equally important.

Walmart has been pushing to grow its online presence through its third-party site, the Walmart Marketplace. They have seen 60% year growth in eCommerce and are expecting US e-Commerce sales to grow by roughly 40% in 2019 (Bloomberg 2017).

It is clear that Walmart will continue to make investments in eCommerce to drive traffic and improve the customer value proposition.

On the webinar, JP shared that Walmart has five goals for their marketplace:

  1. Continue and expand representation of brand owner products on Walmart.com
  2. Provide a highly successful eCommerce platform to brand owners to accelerate growth
  3. Ensure brand owners are sharing quality product content
  4. Protect brand integrity
  5. Drive conversions and product assortment to increase traffic to Walmart.com

Are you prepared to get your products onto Walmart’s digital shelf?

  • Expand your reach to more consumers globally and reach 200+ million unique visitors to Walmart.com
  • Control your product content shared on digital platforms to improve online search results and product visibility
  • Speed up item setup and maintenance through automation

Enter 1WorldSync

1WorldSync, a certified Content Service Provider to Walmart, is uniquely positioned to help you house all your product data in one solution and deliver to Walmart Stores and Walmart.com.

We received a number of questions on the webinar including:

How does this differ from how we’re currently publishing to Walmart?”

If you’re already publishing product content to Walmart via the GDSN, you can leverage your investment and your content already in GDSN to send to Walmart.com with the 1WorldSync product information cloud (PIC) and top-off your data to ensure you capture the required product attributes to get your products onto Walmart’s digital shelf.

If you do not use GDSN today, you can still leverage 1WorldSync to get your product content to Walmart.com as well as any of the other trading partners you do business with today.

There are three easy steps to comply with Walmart.com to get your products selling online:

  1. Load or leverage your existing item information into 1WorldSync
  2. Select the relevant Walmart category to validate your item
  3. Resolve any issues and deliver your product data to Walmart.com

1WorldSync has been a strategic content provider of Walmart’s for over 10 years and we are the only solution that provides a single source to feed product content to brick and mortar and digital channels.

Are you prepared to tap into Walmart’s incredible eCommerce growth and publish your data to Walmart.com utilizing the 1WorldSync Walmart.com App?

Take the first step today and follow these steps or simply contact us to get set-up!

 

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References

https://www.bloomberg.com/news/articles/2017-10-10/wal-mart-expects-online-sales-to-grow-40-as-it-chases-amazon

Boost Sales and Break Into the Chinese Marketplace with Alibaba and 1WorldSync

Alibaba is a popular destination for online shopping, in the world’s fastest growing e-commerce market. Transactions on its online sites totaled $248 billion last year, more than those of eBay and Amazon.com combined.

Through its partnership with 1WorldSync, the global source of authentic product content, Alibaba is ramping up efforts to bring US brands to its home country, China.

Are you ready to ramp up your efforts and get your products onto the Alibaba marketplace?

Alibaba’s partnership with 1WorldSync is a testament to ensuring a product’s brand integrity. Through this partnership, they will leverage the 1WorldSync product information cloud and global data synchronization network (GDSN) standards to ensure brand identity and source authentic and trusted product content. The goal is to improve the accuracy and trustworthiness of product content.

Alibaba will begin sourcing attributes via the GDSN making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process.

Join us for an upcoming webinar to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China.

 

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Spooky Halloween Trends Throw Retailers Financial Treats

Trick or treat, smell my feet, give me something transparent to eat! Halloween is creeping up on us as an abundance of candy, costumes, and décor flood websites and local convenience and retail stores with endless Halloween specials.

For a majority of candy companies, Halloween is their highest revenue earning time of the year. 2017 is projected to reach a 5.5% increase in Halloween candy sales, making it the strongest rise since 2011. In fact, sales are estimated to reach $9.1 billion, according to the National Retail Federation (USA Today, 2017).

When, where, and what are consumers buying this Halloween?

Of the 179 million celebrants expected to participate in Halloween this year, 43.6% of people are going to begin shopping in the first two weeks of October (NRF, 2017). That means retailers and especially candy companies should begin setting up their Halloween discounts and value bundles to successfully hit their sales numbers.

Approximately 65% of people will find their treats online or in-store; spending the most on costumes. $3.4 billion will be spent on costumes followed by $2.7 billion on candy and decorations (NRF, 2017).

Whether or not they’re in the mood for a sweet tooth, consumers each Halloween attempt to source out the cheapest way to participate by finding the best deals. Retailers and conveniences stores like Walmart, Five Below, or the Dollar Tree are going to be the most visited stores because they focus on offering consumers the best value with the best prices.

What does this mean for retailers this holiday season?

Consumers are looking for the best deals where they can get a big bang for their buck. A survey found that 47% of buyers are planning to attend discount stores and speciality stores to find what they need (USA Today, 2017). As a retailer, start preparing those markdown offerings because consumers are going to be on the look-out for those early bird promotions.

The sales retailers make this Halloween season will set a precedent for how they will do this holiday season. Forrester Research projects that online sales will reach an astounding 12% increase making this holiday season look optimistic for companies who have struggled during this spooky season in previous years (USA Today, 2017).

So you must be thinking, what is causing Halloween sales to reach an all new high?

The success in the economy recently has played an influential factor in why consumers are willing to spend a little more than previous years. The decrease in gasoline prices and unemployment as well as wage increase are the leading economic factors into why consumers are indulging in the Halloween spirit this year (Forbes, 2016).

Double, Double Toil and Trouble: Happy Halloween From 1WorldSync!

Are you haunted by the idea of distributing complete, accurate and useful product content to all your recipients that are demanding it? Fear not! 1WorldSync, the leading provider of product content solutions, enables more than 25,000 global companies in over 60 countries to share authentic, trusted content with customers and consumers, empowering intelligent choices for purchases, wellness, and lifestyle decisions.

 

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References

  1. https://www.usatoday.com/story/money/2017/09/21/halloween-sales-candy-and-costumes-expected-break-record/689153001/
  2. https://www.forbes.com/sites/michelinemaynard/2016/10/30/halloween-candy-sales-are-booming-dentists-and-confectioners-rejoice/#7420193d6f72
  3. https://nrf.com/resources/consumer-research-and-data/holiday-spending/halloween-headquarters

 

Are You Prepared to Tap Into Walmart’s Incredible E-Commerce Growth?

This year, Walmart posted an impressive 60% year-over-year e-commerce growth and they expect U.S. e-commerce sales to surge 40 percent in the next fiscal year.

The company also plans to add 1,000 online-grocery locations which help fill orders from customers buying their food on Walmart.com. Walmart’s is driving impressive digital growth and results.

Their eCommerce strategy is tied to the Walmart Marketplace that continues to expand its number of sellers and SKUs. Walmart has to increase variety and options on Walmart.com growing the marketplace to 67 million products online this year.

E-commerce retailers can enhance sales and awareness of their own products and offerings by participating in large marketplaces like Amazon and Walmart.

How are you prepared to tap into Walmart’s incredible eCommerce growth?

There are three things you need to do to tap into Walmart’s remarkable eCommerce growth: Learn, clean and connect.  

  1. Learn:

The first step we recommend you take is to understand Walmart’s requirements to get your products onto their marketplaces. We have a couple resources we encourage you to take advantage of:

i) Watch the recorded webinar ‘Get Your Products to Walmart.com Before the Holidays’

ii) Walmart & Sam’s Club Ask the Expert (LIVE)

  1. Clean (Data Quality Services):                                                                   

In order to tap into Walmart’s eCommerce success you must take control of your data to ensure you’re sending Walmart.com accurate and complete product content. 1WorldSync has you covered so taking advantage of our data quality services

i) Our professional services team invites you to receive your customized data quality report based on your existing items and take part in a 30 minute tailored consultation on your Consistency and Completeness against several key data quality performance indicators. This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality. 

3. Connect

i) Leverage Walmart GDSN product content and eCommerce attribute requirements to create complete and accurate product content records.

ii) Reduce manual steps to submit product content and use the 1WorldSync API to get your product content delivered successfully.

iii) Enable your product’s discovery listed on the Walmart.com marketplace.

Opportunity is Calling! Break into the Chinese Market with Alibaba and 1WorldSync

With China’s GDP being a 11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have little debt and a lot of cash to spend. In addition, many Western brands have proven to be very popular in the Chinese market.

10 years ago many companies had global ambitions to break into the Chinese market but often failed. However, fast-forward to 2017 and times have drastically changed.

Are you ready to boost your sales to Chinese consumers?

Alibaba has more than 450 million utilizing their platform and delivers upwards of 57 million packages per day!

While Americans are familiar with the idea that most of their consumer goods come from China, Alibaba sees an opportunity to import consumer goods from the United States!

Unlike the Amazon model that Americans are familiar with, Alibaba does not sell directly to consumers. Instead, it operates marketplaces that connect buyers and sellers. Founder of Alibaba, Jack Ma simplifies the Alibaba model saying “think of us as a virtual mall with nearly half a billion shoppers buying from sellers that operate their own online storefronts.”

Alibaba’s edge is a massive base of consumers in China, more than 450 million of which are shopping on the platform, that are more and more focused on buying high quality American products.

The Time is Now to Break Into China!

As Ma shared with 2,000 U.S. brand owners in Detroit in June this year,If you miss the opportunity of selling your products to China, you will miss the future.” It is clear: The time is now to begin selling your products to China.

Alibaba has partnered with 1WorldSync, the global source of authentic product content, to improve the accuracy and trustworthiness of product content expediting suppliers speed to market on the Alibaba marketplace. 1WorldSync helps brands and Alibaba to combat counterfeit in China.

Every brand owner can easily unlock the power behind the Alibaba marketplace and automatically distribute authentic product content to Alibaba via 1WorldSync!

In an open letter to U.S. businesses, Alibaba published a letter on its website,  to make it easy for American small business owners to “take advantage of the China opportunity.”

Are you ready to take advantage of the China opportunity? Now is the time to break into China! Learn more today!

 

To Marketplace, To Marketplace..To Buy And Sell! – Part 2

How is the Alibaba marketplace different than the Amazon marketplace?

Short version, for end consumers, there is not a huge difference.  People shop products, and there are multiple sellers who will fulfill those products.  Longer answer would focus more on the suppliers providing product and supporting them with content.  Vetting processes, agreements, reverse logistics, and commission/percentages all play factors into how suppliers/distributors/retailers collaborate to get product up on these marketplace sites.

Why has Amazon grown to be known as the best online marketplace?

  1. Much like real estate, location location locaton.  Amazon is a brand virtually everyone on the planet knows, and as such companies want to feature their products on Amazon.com.  For Amazon this results in one of the largest and richest selections of products available.
  2. End Consumers know how to interact with Amazon.  They are continuing to evolve their platform to ensure a user-friendly design [think Alexa], along with intuitive search options and multiple filters to get the end consumer to the right product.  
  3. They also provide end consumers comprehensive review system with star rating, personalized offers and recommendations to consumers, based on their shopping and browsing history and customer loyalty programs with free shipping and other goodies.

Why is it more important than ever to get your products listed on online marketplaces?

I wouldn’t say it is important to get your products listed, as they are already out there.  I would say that it is important to work with these marketplaces to ensure your brand’s integrity is maintained across all digital challenges, and be aware of how you as a manufacturer are being viewed by the global consumers.  Your products are out there, but how they are being represented might not be how you and your organization envision it.  

How Does 1WorldSync Enable You To Get Onto Marketplaces Like Amazon, Alibaba, Walmart.com & Google?

Marketplaces have the potential to help your products reach millions of new, global customers and 1WorldSync has you covered! It’s time for your products to be discovered by more buyers on the world’s largest marketplaces.

1WorldSync believes that trust and transparency are key components that account for a successful marketplace. What draws consumers to a marketplace is how the marketplace manages trust. A certain level of trust is required for any transaction to take place.

As a leading provider of product content solutions, 1WorldSync helps brands and suppliers organize their product content according to marketplace specifications and gets their products listed and in front of millions of new shoppers.

1WorldSync helps you easily publish your product content to key marketplaces such as Walmart, Alibaba, Amazon and beyond by:

  • Streamlining the item setup process with 100% accurate data and complying with industry standards.
  • Gaining exposure and managing all your product information via one solution.
  • Reducing operational time while increasing your online presence and penetrating new markets.

Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.