Cash In on the Micro Moment: Turn Content into Currency With 1WorldSync

Did you know that 75 percent of online shoppers are more likely to switch to a brand that provides more in-depth product content beyond what’s provided on the physical label?

Further, more than 65% of consumers conducting online product research before stepping foot in a store .

Shopping used to be a linear process, but this is no longer the case.  Enabled by digital, consumer behaviors have evolved rapidly. The path to purchase contains overlapping touch points along the way. Every touch point is a ‘micro-moment’ that is an opportunity to capture the consumer.

Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries.

But what exactly are micro-moments?

In what ways are they shaping the consumer journey?

Think with Google leads the charge on researching the way smartphone technology revolutionizes the digital marketing space and states that  “Micro moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”

These intent-driven moments when a person turns to a device to act on:

  • I want to know
  • I want to go
  • I want to do
  • I want to buy

These are micro moments. The moments occur when consumers want to find information quickly and accurately and they can happen anytime and anywhere. Thanks to mobile devices consumers have all the information in the world right at their fingertips turning to their device to learn, watch or buy.

Thus, it’s more important than ever that brands deliver the information consumers are looking for exactly when they are looking for.

How can brands start delivering on these micro moments to optimize digital experience?

Delivering rich and robust product content is the only way to digitally optimize for these micro moments. Having more images also helps convert consumers more often, and rank higher on retailers like Amazon.

There is a great deal of work that goes into getting delivering product information onto a virtual shelf to be viewed over e-commerce platforms, mobile apps and more.

The elements required for the “digital shelf” include multiple images of a product, videos, descriptions, ingredients, instructions, ratings, reviews, product availability, pricing and promotion and all of the ways of driving a shopper to the digital shelf.

Micro-moments mean that businesses must be agile and proactive about the types of product content and experiences they share on the digital shelf in order to forge a meaningful connections between businesses and consumers.

Learn how one marketer cashed in on the micro-moment and fueled the digital path to purchase with trusted product content.  It’s time to amplify the digital experience and turn content into currency with 1WorldSync!

1WorldSync: Supplying Healthcare Organizations With Trusted Product Content

In a world of regulatory compliance, there has never been a more important time for the healthcare industry to address product information management. Patient safety, medical device traceability and government regulations are having a profound effect on product information within the healthcare industry.

The demands are growing and it is essential that healthcare companies find a comprehensive and cost-effective approach to manage, collect, validate and distribute information.

Continue reading

GDSN 101

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere.

According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.”

As rich and robust product content is an integral part of the shopping experience, the availability of 1World Sync makes that far easier for customers to achieve and improve the shopping experience for consumers.

What is the GDSN?

The Global Data Synchronization Network (GDSN) enables trading
partners to globally share trusted product content. The 1WorldSync GS1 GDSN-certified data pool is the industry-leading solution for implementing data synchronization and supporting user needs over time. Companies can now get products on the shelf faster, reduce logistics costs and enhance customer relationships.

As early innovators within the GDSN, we have paved the way for the successful synchronization of standardized product content in markets all over the world. Now, consumers are empowered to make data-driven decisions on their path to purchase thanks to trusted, globally distributed product content.

1WorldSync has the largest number of items in the Global Data Synchronization Network (GDSN) with 80% of GDSN data activity enabled by the 1WorldSync Product Information Cloud supporting more than 25,000 brands and retailers in over 60 countries.

Moreover, 1WorldSync is the only GDSN Data Pool for product information services with ISO certification & applied standards and we offer global scalability – multi-lingual product and customer support services, serving the CPG-Retail, Foodservice, Healthcare and Hardlines/DIY industries.

Why Does GDSN Matter?

By enabling companies to distribute trusted product content to your customers via the GDSN and beyond, 1WorldSync empowers consumers to make data-driven decisions on their path to purchase.

Major retailers such as Kroger, Lowes, and Amazon – just to name a few. This adoption of GDSN allows companies, consumers, and retailers to benefit from automated content delivery and its rewards. It allows for efficient digital optimization, thereby lowering times for new experiences to get online and attract consumers.

Don’t waste countless hours uploading data to individual portals! Whether you are a content supplier or a recipient, read our brand new whitepaper! Learn how  GDSN can help you exchange trusted content anytime everywhere.

How Do Successful SMBs Operate Within eCommerce Storefronts?

E-Commerce potential growth will only continue to rise and there is still room for smaller retailers to grow their sales. Today, small-to- medium-sized businesses (SMBs) allow shoppers to successfully find and purchase,  through searches and/or from a curated list on popular eCommerce sites.

In order to do so successfully, product content, specifically, product images, key words, and rankings are primarily what determine sales and conversions. And a trusted retailer with consistent, informative, and compelling product content creates sales and conversions that are long-term.

Rich, Robust Product Content

In fact, a recent report, “The Transparency Imperative” from Label Insight and Food Marketing Institute states 75 percent of online shoppers are more likely to switch to a brand that provides more in-depth product content beyond what’s provided on the physical label.

The product image is the first piece of product content your potential consumer will see. Smart SMBs will use images that inform the consumer and tells a brand story.  Whenever possible, images give us specifications like width, length, and height via informational graphics. They also show us the product in use/practice.

Of course, consumers can’t find your product without searchable and pragmatic key words. For example, consumers are more likely to search for “dryer sheets” than “fabric softener sheets” and these searches are what leads to sales. Keywords should be designed with users and potential consumers in mind. And terminology should also be consistent across platforms. If a product is described with one set of terms via Facebook and Google, those terms should be consistent when viewing the product on Amazon. Changing terminology and general inconsistency leads to product distrust and a higher bounce rate.

Marketing + Operations = E-Commerce Success

This is why it is critical that marketing and operations are uniform and working in tandem. Afterall, a higher bounce rate will most likely have a malaffect on product rankings via Google, Amazon, etc.

If an eCommerce site lowers search rankings when a product is found to be out of stock by a consumer, this can impact sales and conversions for months. This “rep out of stock rate” and its effect on the ranking algorithm again stresses the point of marketing and operations working together. If marketing pushes a campaign out and drives potential consumers on select eCommerce platforms, when items are out of stock, even for an hour, this hurt sales for months.

Best Practices For SMBs

  • Robust, Informational, and Compelling Product Images
  • Knowledge and Successful Use of Key Search Terms
  • Proper use of Marketing and Trade teams to Improve Brand Rankings via Google, Amazon, etc

For more information on how to implement consistent, informative, and compelling product content, contact 1WorldSync via businessdevelopment@1worldsync.com.

But First…Accurate Product Content

According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.”

It is critical when selling products because it explains a products benefits and uses, attracting the shoppers’ attention. Customers need to know a product’s features, benefits and whether it solves their problems before purchasing. Product content  lets them see your products and provides useful information so your customers make informed buying decisions.

Additionally, product content provides major benefits for your company, including but not limited to:

  1. helping the sales team make their quotas
  2. boosting brand reputation
  3. driving product discovery.

Is your product content e-commerce ready? In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

Win Consumers On The Path To Purchase With Trusted Product Content And Analytics

Gain product content visibility for your company across all platforms in a more effective and efficient way with 1WorldSync and Content Analytics!

1WorldSync and Content Analytics are industry changing partners who know and understand the importance of delivering and analyzing product information. Sign up for our compelling webinar on September 27th. You will:

  • Learn how analytics & reporting can help you to drive more sales
  • Grasp why competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical
  • Learn how to unleash the power of product content to drive discovery, conversion and loyalty
  • Take a deep dive into how Content Analytics and 1WorldSync help brands and retailers drive online sales with best-in-class analytics and content solutions
  • Get actionable insights into how your content is performing relative to competitors via custom reports and dashboards

Customer Experience is the King of E-Commerce

Customer Experience is the King of E-Commerce

In the age of instant gratification, customer experience is everything! A personalized, engaging customer experience is critical for the success of any marketing initiative in the modern landscape.

A Walker Sands study found that 86% of buyers will pay more for a better customer experience. By 2020, customer experience will overtake price and production as the key brand differentiator.

Why is Customer Experience Important to Your Company?

According to Esteban Kolsky, if the customers are not satisfied, 13% of them will tell to 15 or even more people that they are unhappy. On the other hand, 72% of customers will share a positive experience with 6 or more people. Positive customer experience directly increases your company’s revenue and success.

Big data and analytics enable marketers to formulate these enriched experiences for more effective lead generation, nurturing, and eventually conversion as prospects reach the end of the buyer’s journey.

When you think about interacting with your customers when you’re asking them for feedback you cross the questions of, Are you doing it on their time, in a way that they would want to provide feedback? Are you asking for feedback in a short and concise way, as to not waste their time? Would YOU take the survey on your own time?

1WorldSync Customer Experience is World Class

It is a mission of 1WorldSync to continuously enhance the customer experience, and as a result, we’ve made some improvements with you in mind:

  • Customer Support Ticketing System
    • A new customer support ticketing system provides efficient, timely, and high quality responses to inquiries.
    • Every customer receives a satisfaction survey when ticket is closed.
  • Service Desk Improvements
    • Increased speed of answering incoming calls and decreased abandoned call rates
    • 80%+ of tickets resolved same day
    • 95% of tickets resolved within 3 days
  • Customer Satisfaction and Call Quality Statistics
    • Customer satisfaction – 4.7 / 5 star rating (94%)
  • You Talked, We Listened – Actions taken from past survey feedback
    • New and easier process for ‘password reset’
    • Contact and enhancement request forms have been added to commercial applications and the Solution Center
    • System Usability Survey (SUS) administered to all core users
  • Coming Soon:
    • An annual comprehensive customer satisfaction survey will be released later this year.

Thank you for your business with 1WorldSync. You have our unwavering commitment to continue to grow and improve how we serve you!

 

Four Keys To Unlocking Content Quality With Master Data Management

“Data is useful. High-quality, well-understood, auditable data is priceless.”~ Ted Friedman, Gartner

In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight.

Competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

Furthermore, the cost of bad content is shockingly high. In the face of critical deadlines, many individuals make corrections themselves but do not follow up with the content creator or owner. These content inaccuracies can continue to propagate, leading to lost sales, potential fines, and dissatisfied customers.

Why Is Having Good Content Quality Difficult?

  • Suppliers have multiple systems that house product content for individual departments.
  • Product content requirements change quickly and often.  
  • The disparity between GDSN and e-commerce product content leads to damaging consumer experiences

Begin Your Content Quality Journey With 1WorldSync and EnterWorks

1WorldSync and EnterWorks understand that no matter where you conduct business, trusted content and data quality are essential.

Read our joint e-book as a guide to not only better understand the cost of bad product content to your business but also validate, report and strategize for improved data quality.

You will learn:

  • why data quality is a big deal for brand owners and why having good data quality is difficult
  • what is the cost of bad product content to your business
  • the four keys to unlocking data quality ranging from data validation, data stewardship, data matching, and data governance

Back To School: A+ For Efficiency

As we pack away our flip flops, sunscreen, and beach chairs, and reminisce about the hot summer weather and sunshine, it’s now time to come back to reality and face what we’ve all been dreading: Back to School.

Teachers, parents, students, and faculty are prepping for the essentials they’ll need for the school year and hitting online and in-store retailers for the cheapest deals. With domestic back-to-school spending projected to reach $27.6 billion this year or $510 per household, people are scouting every avenue to get the best bang for their buck (Multi-Channel Merchant, 2018)!

This guy knows what I’m talking about!

Beat Back to School Blues!

Thanks to Amazon, back to school shopping is already in full effect with Amazon Prime Day. Prime Days not only deliver a massive revenue bump, with an estimated $3.4 billion alone on their previous July event, but it’s an imperative marketing strategy to lure new customers in and showcase their own products through their subscription program (CNN Money, 2018). Amazon Prime Days have effectively proven year after year why they manage to stay on top ahead of other retailers. Amazon is paving the way of how retailers should be targeting their consumers.

Here are a few reasons why people love them:

  • Astounding deals
  • A central location
  • Free shipping
  • Convenience
  • Most importantly: Efficiency!

3 Ways Retailers Can Better Compete With the King of E-Commerce

Retailers such as Walmart, JCPenney, and Kohl’s have already begun to take notice and started releasing their own back-to-school initiatives including 3D shopping experiences to visualize what an item will look like in a student’s dorm and even exclusive partnerships on back-to-school clothing (Market Watch, 2018).

1. Price Matching and Bundle Offers

The best way brands and retailers are going to be able to compete with companies like Amazon are by offering the customers with the best price options. Offer as many cost-effective deals as allows especially for back-to-school shopping because consumers are looking to get more bounce to the ounce!

2. Fast Delivery

Amazon offers Free Delivery with the Prime subscription program on qualifying items. Ironically, consumers are turned off even with shipping costs as low as $5, so it’s music to one’s ears when they hear free shipping on items. This tiny detail of convenience can exponentially impact positive results in sales.

3. Make Checkout Easier

Many reasons why Amazon has excelled in the eCommerce business is because they offer the convenience of not having to leave your home. The last thing people want to do is wait in line at the store. “Buy online, pick up in store” and advanced mobile app purchase methods are forcing retailers like Walmart and Kroger to push the envelope and recognize these on-the-go tendencies. These new and innovative ways for shopping convenience will popularize your brand and encourage future growth.

It’s Time To Get Schooled

It is no surprise that the e-commerce marketplace is the #1 way that consumers research and shop for products. Wherever students shop for school supplies this year, one thing is for certain: their decision will depend on the quantity and quality of available product content.

In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

1WorldSync enables more than 25,000 global companies in over 60 countries to share authentic, trusted product content that paves the way for a better customer experience and fuels the path to purchase.

Learn more!

Unleash the Power of Product Content to Drive Conversion – Part 2

Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and encourages brand loyalty.

This week, 1WorldSync’s Head of Global Partnerships, Tom Dillon, and Content Analytics CEO, David Feinleib, continue their conversation around the drivers of e-commerce and how Content Analytics and 1WorldSync are joining forces to pave the path for trusted content.

Tom Dillon: You’ve written a book, Bricks to Clicks, about how leading brands are navigating the transition from in-store to online. Sri Rajagopolan at J&J recommended it as one of three must-read books about e-commerce. Tell us more about what we can learn from the book.

David Feinleib:

First, leading brands are doing a lot of hard work–and doing that work quickly–in order to grow their eCommerce businesses. They see that shoppers are changing how they make purchase decisions and how they connect with new products. Even if a shopper makes a purchase online, they start the purchase process, the research, and the information gathering online. That makes it absolutely critical to get product content right, make sure products are in-stock, and make sure you’re monitoring reviews and other key metrics. If a shopper reads a few bad reviews, or can’t see what a product looks like due to poor imagery posted online, they’re not going to buy your product.

Second, leading brands are transforming their organizations through technology and training. They’re bringing in new tools to help them keep pace with the fast-moving algorithms that retailers are now using, and they’re training their people on the latest E-Commerce practices.

Third, they’re constantly experimenting. We work with one company that was founded over a hundred years ago. You might expect that they would have a ton of process to navigate and yet it’s the exact opposite. They’ve created a dedicated E-Commerce group and they’re one of our fastest moving clients.

Tom Dillon: Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has Content Analytics observed where consumers are driving change?

David Feinleib:

Consumer expectations of the quality of product content have increased dramatically. My smartphone has a 12 megapixel camera built into it and takes ultra high resolution photos. Consumers are expecting that same high quality in terms of imagery, product descriptions and video when they shop for or research products online. Brands that don’t have high quality product content not only seem out of date, but are creating unnecessary friction in the purchase process.

What’s more–with free shipping on almost everything these days, great product content is a great way to ensure that fewer products are returned. If you can see what you’re buying and the product description is accurate, what you receive in the mail is more likely to match what you thought you were buying.  

Tom Dillon: An as organization, we are thrilled to partner with Content Analytics. Together we hope to analyze content performance on eCommerce sites and pinpoint specific areas of strength and opportunity to improve content for suppliers, retailers and distributors. What excites you personally about our partnership?

David Feinleib: This partnership is exciting for us because 1WorldSync is the market leading Data Pool and provides technology and support to thousands of manufacturers. This reach will provide our industry leading eCommerce capabilities to a wide range of manufacturers and retailers to help them make the leap to digital success. We look forward to growing the partnership and working with the many brands and retailers in the 1WorldSync ecosystem. Learn more at http://solutions.1worldsync.com/content-analytics-partnership

Missed Part 1?

Unleash the Power of Product Content to Drive Conversion – Part 1