Drive Sales With the Digital Catalog

Are you ready to enable your sales team and drive conversion with Digital Catalogs?

Companies that equip their sales teams with up-to-date product content help drive sales. There is a huge opportunity for merchants and suppliers to use digital catalogs  to reach shoppers on the path to purchase anytime, everywhere.

Enter the 1WorldSync Digital Catalog

The 1WorldSync Digital Catalog provides businesses with the ability to leverage their existing product content to render their a visual representation of their product(s) in a custom tailored experience.  Digital Catalog mobilizes product content across multiple devices and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids that can be taken on-the-road or shared with your trading partners!

How to Leverage 1WorldSync Digital Catalog in your Company:

  • Show customized digital catalogs to all your buyers: Give each customer a tailored experience when presenting your catalog. Deliver accurate and up-to-date product content to market as quickly as possible and on your schedule. Make sure your catalog has the latest product information to improve consumer satisfaction at the same time.
  • Carry a tablet with your digital catalog on sales calls:  Stop carrying boxes of potentially out of date literature to sales meetings. Have constantly up to date information available to show your customers using your iPad, iPhone or laptop Download a spec sheet to email them as a leave-behind.
  • Provide your sales team with easy access to the most up-to-date product content, including images.
  • Visually style the rich product pages to advertise your brand and products:  Give your marketing team access to the latest product content. Reduce reliance on email, ftp, and other means of sharing product photos and content.

Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands.

Learn more and start building out your Digital Catalog today!

GS1 Connect 2018 Recap

Last week, attendees from around the world, including myself, took part in an ‘accelerated’ week of learning and networking at the annual GS1 Connect 2018.

The conference highlighted that today’s fast-paced, digital environment connects us all and the power is fully in the hands of consumers.

Bob Carpenter, President and CEO, GS1 US, opened the conference highlighting the urgency and velocity of change needed to evolve at the pace of consumers, technology and business models. Bob spoke with passion and issued a call to arms to take action in leveraging data as an asset vs. liability.

Bob’s opening remarks echoed the many themes I heard in talking with 1WorldSync customers…the time is now to unleash product content.

My 5 takeaways are highlighted below:

  1. Product attributes fuel the path to purchase: I think we’re all aware that today’s digital consumers have never been so discerning. In the past price and availability sold products. Today, consumers judge products based upon attributes. Attributes include product description names, prices, size, romance copy and images. Consumers use product attribute to filter and compare choices. Thus, if you’re missing product information, you’ve lost the consumer on the path to purchase.
  2. You can’t put fresh paint over rotten wood: During the keynote, Bob gave the analogy of fresh paint over rotten wood, when comparing implementing a technology tool to help your organization manage product content. The bottom line is that at core, you’ve got to spend the time, energy and resources getting your product content accurate and robust. Technology may bring innovation but the data has to be accurate and collaboration is imperative. The time is now, to rip out the old wood and get the product content complete, accurate and digitally ready with expanded attributes that make the product shoppable on the digital shelf.
  3. Protect your product identity as you do your personal identity. Piggybacking on the fresh paint on old wood analogy, the bottom line is companies must take pride in their products identity that includes all content and attributes. The product content shared on digital channels is wrong far too often. Bob Carpenter mentioned that only 54% of data on the digital shelf matched the information on the product’s packaging. Inaccurate product data has a serious, and usually underestimated, negative impact on business and customer experience. Product content is the identity of the product. Better get it right!
  4. Leverage your data as an asset, not a liability. I heard this piece of advice both in the keynotes and in the 1WorldSync Annual User Group.  Data should not be holding you back. Data and product content should be your biggest asset and differentiator. If you leverage standards, technology, partners and internal collaboration then data should be your company’s biggest asset. Protect that asset and the product’s identity with everything you have.
  5. Own the narrative behind your product content: The final piece of advice I heard from 1WorldSync customers and from the keynotes is the importance of the narrative behind the data. Data can be boring and hard for your executive leadership to understand the importance of if you don’t get the narrative right. Yet, we know that the data and product content is the cornerstone of the products identity. Thus, be well versed in understanding the implications of not getting your product content strategy right. Leverage your data as an asset not a liability and own the narrative behind the product content so that all people within the organization understand the importance and impact.

The Time Is Now: Unleash Your Product Content

More and more, eCommerce, social media, mobile and in-store are becoming distinctions without a difference and product content is the core of this omni-channel experience. From discovery to decision making, product content is the driver of every shopper’s journey. For years, supply chain professional have been investing in supply chain standards and ensuring supply chain efficiencies.

Now is the time, to shine a light on all the hard work and investment you’ve made in ensuring complete, accurate and quality supply chain and logistics content and demonstrate the value of this supply chain content.

Are you ready to unleash it to the evolving world of digital commerce? Visit http://solutions.1worldsync.com/omni-all-in-one today!

Say Hello to 1WorldSync’s Data Strategy Team

Who is the Data Strategy Team?

The Data Strategy Team (DST) is part of the Global Professional Services Division. The Data Strategy Team is led by Scott Brown, who had over  twelve years of experience with GS1 US before taking a position with 1WorldSync. Collectively, the members of the Data Strategy Team have nearly 35 years of industry-relevant experience.

What does the Data Strategy Team do?

The Data Strategy Team has several important functions within 1WorldSync. The DST is responsible for item and data management, serving as the definitive source for all attributes. Working in the Omni-Channel sphere, DST uses its experience to influence decisions on 1WorldSync Products. DST is responsible for making sure attributes are harmonized across the products, as well as making sure requirements are met for a given retailer.

Using strategy and analysis, the DST creates and updates attributes to better serve 1WorldSync customer and give up-to-date attribute definitions and requirements. In addition, the DST creates appropriate validation rules, cross checks valid value lists, and converts recipient requirements into reliable and accurate attribute information.

Why does this matter?

Our role of attribute management serves as the “Skeleton” for many 1WorldSync Products. By harmonizing, adding, and updating attributes, DST makes sure customers are making an informed decision when they enter content into 1WorldSync platforms. DST’s planning and analysis helps customers make the right choices when it comes to publishing data.

What is in store for the Data Strategy Team?

This is an exciting and dynamic time for 1WorldSync and the Data Strategy Team.

The Data Strategy team plans to make the rest of 2018 a huge year for our customers, with timely product roll outs and accurate information for publishing data. We will be sharing our progress in the form of thought leadership and look forward to your participation!

Win consumers on the path to purchase with 1WorldSync

In the meanwhile, our professional services team invites you to receive a customized data quality report based on a sample of your published data.

This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality.

Please visit http://solutions.1worldsync.com/data-quality-report

Capture The Voice Of Your Product Content

Do you know what SOLOMO means? The first time I heard the term was in 2011. SOLOMO stands for social, local and mobile. At the time, SOLOMO was a brand new imperative for state of the art apps. Such take-home messages are helping product designers and developers to optimize digital building blocks for social, localized and mobile aspects of deployment.

Technologies have progressed, and today we probably have to promote the term from SOLOMO to VOFI. This term would stand for Voice First.

In the digital age, it is merely not enough to provide just standard product information like texts, images, and numbers for hundreds of product attributes. Such an approach still serves the classic B2B demand well, but it utterly fails for modern consumer-facing B2C applications missing “human,” usable interfaces. Voice First may sound unfamiliar to many for the time being.

But I think the industry really must aim to control what Alexa, Siri, Cortana and all these other digital chatterboxes are telling consumers about their valuable brands and products. Extending the customer journey by natural voice interfaces yields to better shopping experiences.

Helping more than 25,000 global brands in 60 countries, the 1WorldSync understands that no matter where you conduct business, trusted content matters. Our teams are diligently working on building the single data pipe for product content.

So far – surprisingly for me – no clients have approached us to get access to voice ready product content. I would be curious to know if you think that voice ready information should become a core component of up-to-date product content? Do your organizations already live and breathe VOFI? Contact us today!

Maximize Your Investment with 1WorldSync: Item Management 8.4 Release

With total retail e-commerce sales having reached $453.5 billion in 2017 alone, it’s never been more important for brands and retailers to provide quality, trusted and robust product content across their multiple sales channels.

1WorldSync is continually innovating its product portfolio to ensure customers around the globe can continue to meet the needs of the market. We have expanded your ability to optimize cross-channel commerce sales through product content syndication.

With the IM 8.4 release, we bring you an all-in-one solution that provides accurate content, anytime, anywhere, in any format needed to support both your supply chain and eCommerce use-cases.

1 Solution for Trusted Product

Join us for a webinar on Wednesday, May 30th, 12:00 pm ET, to learn more about these new enhancements that include:

  • Improved eCommerce Solutions- Quickly and easily understand requirements of largest eCommerce platforms and facilitate the delivery of product content in the exact format required by the recipients simplify and accelerate product sellers’ ability to list products on Walmart.com, Amazon.com and Alibaba
  • Expanded data validation capabilities – New 1WorldSync Playlists simplify the process for suppliers to provide the complete, accurate data their recipients require. Customized playlists for retailers and marketplaces ensure data is accurate before being sent to recipients.
  • Digital Catalog – Enhancements to the Digital Catalog simplify brands’ ability to create a visual representation of their product content. Brands can easily create selling sheets, product catalogs and digital slicks for consistent content across trading partners.
  • Digital Asset Management (DAM) – Brands can now capture, manage and syndicate all their digital assets (images, videos, documents, etc.) and import third-party images to share with trading partners.

These enhancements make it easier than ever to syndicate product content across multiple recipients, expediting speed to market and driving increased sales. The all-in-one solution allows brands to more easily understand retailers’ content requirements and visualize missing information, empowering them to aggregate and syndicate authentic, complete product content to support both supply chain and e-commerce channels.

Are you ready to go further in your product content journey and MAXIMIZE your investment with 1WorldSync?

To learn more about these capabilities and request more information visit here.

1WorldSync 2018 Annual User Group + GS1 Connect Cheat Sheet

1WorldSync 2018 Annual User Group

Get ready to unleash the power of your product content! At 1WorldSync 2018 Annual User Group, we want to make sure you get the most out of attending our event. We have put together a handy guide to ensure you know everything you need before you go!

You will come to the event being prepared to learn hot topics and trends from prominent industry leaders including Coca-Cola, C & S Wholesale Grocers, Walmart, Kroger, Topco and many more.

Not only will you be ready to gain creative insights and engage in peer-led topic breakout groups, but you will also gain knowledge on critical implementation practices and developments from the best and brightest organizations. Saddle up for a great conference experience in the Wild Wild West!

CONFERENCE DATE & TIME: June 4, 2018 | 11am – 5pm MST

LOCATION: Phoenix, AZ

VENUE: JW Marriott Desert Ridge – Grand Canyon Ballroom 6

HELPFUL TO KNOW:

Download Agenda

Power of 1 Networking Reception

This year’s networking event will be held at Dierks Bentley’s Whiskey Row with LIVE entertainment and line dancing! We will honor organizations with the Power of 1 Awards, which are given to those that have had significant impact on the community of trading partners through their Product Information Initiatives and Global Content Distribution.

EVENT DATE & TIME: June 4, 2018 | 7 – 10pm MST

VENUE: Dierks Bentley’s Whiskey Row – Scottsdale, AZ

*Must have a 1WorldSync Annual User Group badge to enter. Entrance to the Power of 1 Networking Reception is included in registration for the event.

GS1 Connect 2018

CONFERENCE DATES: June 5 – 7, 2018

VENUE: JW Marriott Desert Ridge – GS1 Connect Standardsville Exhibit Hall

BOOTH SCHEDULE:

7am – 7pm MST (Tuesday & Wednesday)

7:30am – 4:30pm MST (Thursday)

HELPFUL TO KNOW:

Sessions

1WorldSync will be participating in GS1 Connect track sessions with Topco, Label Insight and FoodLogiQ.

Food Services – Turning Global Food Supply Chain Transparency into Shopper Insights

1WorldSync + Topco + Label Insight

Wednesday, June 6 | 11 – 11:45am MST

Grand Sonoran Ballroom E-F

Tech Track – From Farm to Fork: Building Global Food Supply Chain Transparency Through Trusted Content

1WorldSync + FoodLogiQ

Thursday, June 7 | 1 – 1:50pm MST

Grand Canyon Ballroom 9-11

Download Agenda

 

We look forward to seeing you in Phoenix! Yeehaw!

 

Label Insight and 1WorldSync Introduce LabelSync

Label Insight, the market leader for transparency, and 1WorldSync™, the leading provider of product content solutions, have introduced LabelSync™, the industry’s most comprehensive solution for product data distribution and transparency.

LabelSync pairs Label Insight’s high-order attribute data with 1WorldSync’s unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, high-quality product content.

 Research shows that consumers are looking for product transparency. Two-thirds of consumers feel product transparency should be provided by brands and manufacturers, yet only 12 percent consider brands a trusted source. With SmartLabel, an industry initiative led by the Trading Partner Alliance, brands can deliver easy and instant access to detailed product information directly to consumers.

“SmartLabel is the industry standard for increasing transparency with consumers. With LabelSync, brands can quickly and easily meet all SmartLabel-mandated requirements,” said Karin Borchert, CEO of 1WorldSync. “In our analysis, LabelSync provides twice as much product data across eight major categories than pages created by other methods. Additionally, LabelSync can provide non-mandatory classes of information, such as sustainability, health and safety and product instructions. No other solution on the market can deliver the breadth and depth of information that LabelSync does.”

LabelSync enables manufacturers to source SmartLabel content from a variety of sources, including package flat data and through the Global Data Synchronization Network (GDSN). Brands can create and onboard their data in multiple ways, then preview their SmartLabel pages and manage their attributes to ensure accuracy and consistency. LabelSync creates parsed ingredient lists with intuitive and navigable access to detailed information, such as plain language ingredient definitions — powered by Label Insight’s glossary of 300,000 ingredient definitions — that can explain to consumers what it is and why it’s included in the product. From there, 1WorldSync’s powerful Product Information Cloud allows manufacturers to distribute the product content to any of their trading partners across the globe.

“LabelSync is simply the best way for brands to expand their transparency story and move the needle on digital transformation in their business,” said Ronak Sheth, Chief Strategy Officer of Label Insight. “LabelSync unlocks more than 100 attributes for each product, maximizing SmartLabel as a brand canvas for product transparency in the palm of every shopper’s hand. This allows brands to address product features and benefits that matter to consumers, but that physical packaging can’t accommodate. Brands can also leverage SmartLabel data for other transparency initiatives, addressing consistency and completeness gaps with LabelSync’s data generation capabilities.”

By using LabelSync to manage SmartLabel, brands can ensure pages are always up to current specifications and compatible across devices — no longer worrying about software updates, testing and technology upgrades.

CPG brands can select the LabelSync package that best suits their needs. LabelSync Now is a fast and affordable option that leverages GDSN product data. LabelSync Pro offers complete transparency with the industry standard for creating, managing and publishing SmartLabel pages that include off-package and voluntary information. LabelSync Premium is the best-in-class offering that also provides a full suite of images compliant with GS1 standards.

For more information on LabelSync, click here!

1 Solution for Trusted Product Content: 1WorldSync

The increased demand for complete product content is no longer a “nice to have” but  “a must have.”

Win Consumers On The Path to Purchase With 1WorldSync

The same company that brought you solutions for supply chain enablement, now brings you the power of one solution to support multi-channel commerce.

1WorldSync is the single source of accurate, rich and robust product content that your business needs to engage consumers at every touchpoint.

    • Drive cross-channel sales with a single source for trusted product content to support both supply chain and eCommerce
    • Expedite speed to market by unleashing existing supply chain product content across multiple channels
    • Leverage one solution to eliminate internal silos and reduce costs
    • Improve accuracy and completeness  by leveraging industry, regulatory and global standard validations.
    • Enrich, transform, and deliver product content to any channel in any format

1WorldSync has you covered in every step of the product content journey, today and tomorrow. Watch our video below and learn more about how to drive sales with product content!  

 

 

The Arthrex Journey: Achieving Data Requirements For UDI And Beyond

The next UDI Compliance deadline for Class 1 is September 24, 2020.  We want to make sure you are prepared to meet those requirements and evaluate the breadth of products that impact your company.

Many medical device manufacturers, including Arthrex, have already had to prepare for FDA’s UDI and meet compliance dates for Class III and Class II devices. Many more medical device manufacturers are in the midst of preparing for the upcoming Class I compliance date in 2020.

Getting to Good Data in the GUDID*

We can prepare and validate medical device product information before the compliance deadline, giving you more time to focus on producing the quality products your customers and patients love.

Recently 1WorldSync attended the UDI Conference that took place April 24 – 25 in Baltimore. Our healthcare experts were present and offered UDI implementation strategies and identify a sustainable process to successfully publish product content to the GUDID!

Are you prepared for the next FDA-UDI compliance dates?

Join us for a compelling webinar with Innovit and Arthrex on May 8th at  11 am EST.

You will learn how:

  • A ‘single source of truth’ can help you get to good data in the GUDID and generate value beyond compliance
  • Arthrex, a leading orthopedic medical device company, implemented a global strategy with Innovit PIM and 1WorldSync Data Pool to successfully comply with the UDI regulation.
  • To roll-out a global strategy for product data syndication with help from Innovit & 1WorldSync experts

*GUDID – Global Unique Device Identification Database

Begin Your Data Quality Journey With 1WorldSync

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

Why Is Data Quality A Big Deal For Brand Owners?

  • Recipients drive eCommerce: Do you want your recipients to substitute or scrub your product content? Take back control of your brand message.
  • Volume is everything: Recipients require maximum product content input to drive traffic, optimize search return and boost revenue.
  • Consequences of incomplete product content: Some suppliers face financial penalties due to poor product content management.

Why Is Having Good Data Quality Difficult?

  • Suppliers have multiple systems that house product content for individual departments.
  • Product content requirements change quickly and often.  
  • The disparity between GDSN and e-commerce product content leads to damaging consumer experiences

Win Consumers On The Path To Purchase With 1WorldSync

Enabling more than 25,000 global brands in 60+ countries, 1WorldSync understands that no matter where you conduct business, trusted content and data quality are essential.

The 1WorldSync Professional Services team will help improve your product content quality and accuracy levels. Here are some ways in which we can help:

Our professional services team invites you to receive a customized data quality report based on a sample of your published data.

This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality.

Please visit http://solutions.1worldsync.com/data-quality-report