It’s Prime Time!

As a marketer, I have to give credit where credit is due. The creation of Amazon Prime Day was a brilliant move! With the third Amazon Prime Day now over, it’s clear that Amazon is trying achieve the same status as consumer calendar events like Cyber Monday and Black Friday.

Amazon said last week that their sales event was its “biggest day ever,” with sales this year surpassing its 2016 Black Friday and Cyber Monday results. Their Prime Day generated $1 billion in sales, making it the best sales day ever for the company (Bloomberg 2017).

According to Amazon, “The Prime Day 2017 event grew by more than 60 percent compared to the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher” (Businesswire 2017).

Market Domination: The Struggle For Shelf Space

Smart suppliers are going “Prime”and ensuring their products are on the Amazon marketplace shelves and differentiating themselves with in-depth product content.

Amazon’s giant footprint gives suppliers an enormous opportunity to get in front of millions of potential customers they could not hope to find alone. Amazon enables small suppliers to compete with the larger players.

Are you ready to get your products discovered by Amazon?

1WorldSync makes it easy for customers to go “prime” and set-up their products based on Amazon.com requirements and publish directly to  Amazon Vendor Central. Smart suppliers are standardizing and leveraging their GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently.

1WorldSync has partnered with Amazon enabling our customers to send data to Amazon electronically.

Learn more today!

References

  1. “Amazon’s Prime Day Generates Estimated $1 Billion in Sales” 12 July, 2017<https://www.bloomberg.com/news/articles/2017-07-12/amazon-s-prime-day-proves-to-be-biggest-shopping-day-ever>
  2. “Prime Members Enjoyed Biggest Global Shopping Event in Amazon History this Prime Day”> 12  July, 2017. <http://www.businesswire.com/news/home/20170712005745/en/>

How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions

Reynolds Consumer Products Company was faced with the challenge of decommissioning an existing Product Information Management (PIM) solution that would no longer be supported.

At the same time, retailer demands for additional pieces of information about their products made it crucial to implement a solution that could easily handle the growing number of attributes required, allowing for both automated and manual data entry.

Reynolds PIM Rehaul

Their challenges were best summarized around:

People

  • Lack of Understanding
  • No engagement with GS1 and standards
  • Failure to leverage 1Worldsync

Processes

  • Informal Processes
  • Reliance on tribal knowledge
  • Lack of buy-in from leadership

Systems

  • Product Information Management (PIM) inadequate to meet growing needs
    • Data Accuracy
    • Efficiency
    • Attribute Expansions
    • Omni-channel
  • “All PIMs must be alike” mentality

Getting In-Sync with 1WorldSync & LANSA

To accomplish these objectives, Reynolds decided that they needed a new PIM that could:

  • replicate the functionality of their existing solution
  • provide more robust integration and workflows
  • offer improved validations and messaging to streamline troubleshooting
  • syndicate data across an increasingly vast omnichannel ecosystem

In order to fully realize the benefits of product content management, Reynolds turned to 1WorldSync and LANSA for a PIM technology solution and implementation expertise.

To implement the solution seamlessly, Reynolds enlisted the help of product content experts, the 1WorldSync Professional Services team, whose best-in-class product content management strategy and wealth of expertise would support their vision.  

Premium access to 1WorldSync’s world-class data pool solution certified for the GS1 Global Data Standardization Network™ (GDSN®) provided Reynolds with a full end-to-end global content aggregation and product distribution solution.

1WorldSync leveraged their long-standing partnership with LANSA, a leading GDSN Connector solution, providing supply-side connectivity. Both companies have a proven history of working together, since 2001, and have successfully completed many joint customer engagements by simplifying Item Management Processes through thought leadership and technology.

Reynolds – Enabling Trusted Content Everytime in Every Channel

The initial decision of choosing 1WorldSync to manage the engagement ensured Reynolds would benefit from 1WorldSync industry experience and provide a best practice approach to data quality and delivery. Selecting LANSA Data Sync Direct for aggregation, validation and syndication of item data, Reynolds has a solution to address today’s requirements and positions them for future change.

“Thanks to 1WorldSync and LANSA, there was a significant improvement to our current state, and the capability to distribute non-GDSN product information to the Kroger VIP.”

~Vernetta McDowell, Director of Sales and Operations Planning, Reynolds

To read more about how the 1WorldSync/LANSA Data Sync Direct Solution was instrumental in a highly configurable solution with trusted and accurate product information management at Reynolds, download our case study.

Take Advantage of the 1WorldSync Expanded Offerings to Improve Global Cross-Channel Commerce Capabilities this Summer!

Success in the retail space is challenging. Grabbing a competitive edge is a must. The best suppliers move quickly to get their products onto new shelves and improve product transparency…which in turn drives sales!

Are You Ready to Sizzle This Summer?

1WorldSync is excited to announce that we’ve enhanced our Product Information Cloud® Platform to help our customers syndicate content more efficiently and improve global compliance and product transparency to drive sales.

This summer, we have launched five new apps and features to enhance customers’ ability to grow global cross-channel sales.

The new capabilities enable more efficient content syndication and improved compliance and product transparency offerings to simplify content aggregation and exchange between trading partners.

Suppliers can now take advantage of the 1WorldSync expanded product suite:

  • The Amazon App allows customers to set up products based on Amazon.com requirements and publish directly to Amazon Vendor Central. This accelerates sellers’ ability to standardize their GDSN data. Do you sell to Amazon today?  Do you want to learn how to leverage your GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently? Learn more on how you can connect to Amazon today.
  • The Walmart App provides users a ‘Content Service Provider (CSP)’ API connection to Walmart Store Assortment Online (SAO), simplifying and accelerating product sellers’ ability to list products on Walmart.com. The app eliminates the extra step of having to top off data in the Walmart vendor portal.
  • The Lidl App enables suppliers to publish product data in the format consistent with category-specific playlists that adhere to Lidl product information requirements.
  • SmartLabel enhancements meet the updated requirements by the Grocery Manufacturers Association (GMA). 1WorldSync customers will benefit from a new layout of the Nutrition Fact Panel, upgraded design and improved format for a more consumer-friendly experience.
  • The Recipient Catalog enables buyers to accept items from manufacturers and publish to their own digital storefronts, including products from many brands or suppliers organizing products by category or type as desired.

As the demands of global commerce and consumers have evolved, so have the 1WorldSync product solutions. It’s time to sizzle this Summer! Take action and request a strategy to learn more about our expanded capabilities and new Apps request one today.

Sales Kit – Our secret to a successful sales department

Nowadays, “going shopping” doesn’t only entail seeing a product, adding it to the shopping basket, and then checking-out.

We are actively searching for our desired product online. In order to find more comprehensive details, we compare product descriptions, read reviews, and search for pictures and videos. Our shopping universe is digital not only in our private life, but also in a B2B environment. Continue reading

1WorldSync AUG 2017: What Happens In Vegas..Does Not Stay in Vegas!

Oh what a time!  Late June back in 2017…

Sounds a bit like a song, right?  I was asked to write up a little something to recap our recent Annual User Group, and I have to say, there were some amazing times had in Las Vegas.

On Day 1

Ken Yontz from 1WorldSync, our MC for our two-day event, painted a picture for the audience around “why” were we here. That simple question has a host of different answers, regulations, mandates, efficiencies and last but not least, end consumer impact.  

Vernetta McDowell from Reynolds then provided the attendees some amazing insights into their product content journey and transformation. I can’t tell you how many attendees came up to me after that sessions relating to Reynolds’ story and were ready to start moving forward on their own product content journey.

We then had some great breakout sessions with insights around visibility, content sourcing, as well as process & governance. Thought leaders from Dot Foods, Kellogg Company, the J.M. Smucker Company, Target Corporation, Tyson Foods, Walgreens and Walmart Stores Inc all provided insights into how they are addressing the need for more content. They engaged the audience in collaborative conversations to discuss what other challenges, and opportunities were in place.

We closed the day with two additional plenary sessions. The first was focused on the upcoming GDSN release presented by 1WorldSync’s own Cristina Macias. Cristina, our Director of Implementation, walked the audience through the changes coming, and provided guidance and insights into the newest feature functionality and capabilities of the latest release.  

The second had Mark Hoyle of Teleflex provide insights on their product content journey through insights around UDI, and how they educated their organization on what effort would be needed to meet those needs. Mark then capped off his session with a riveting video that took us back to the news reels of the 1940’s.

Power of 1 Networking Reception

That evening, we had an amazing event in the Boombox Room of Marquee Nightclub at the Cosmopolitan Hotel.  Living it up the only way Vegas can provide, the attendees enjoyed fabulous views of the strip while 1WorldSync recognized some amazing organizations for their efforts and achievements:

We also announced the recipients of the 1WorldSync 2017  Power of 1 Awards. These awards honor organizations that have displayed exceptional leadership and made a significant impact in transforming their product content practices.

On Day 2

Day 1 and the Power of 1 event did a great job highlighting what has been accomplished or is currently underway within our client community.  Day 2 took a different angle and provided the audience direction on “what” is coming.  It started with a few of our Industry & Share Group Customer Chairs providing insights around what has occurred, and direction towards where they see the groups going.  

Greg Zwanziger, from SuperValu, provided some milestones that the Recipient Share group have accomplished, and pushed for a call to action from other recipients to join the group and help drive change within the community.  

Mark Whitman, from Intalere, provided a brief history around how the Healthcare Industry group is re-introducing itself, and where we are looking to grow.  

Lastly, Tim McDaniel from Constellation Brands, and Eric Ginsburg from Sazerac, introduced the Alcohol Beverage Industry Group to the audience and provided insights into the opportunity they see, and what this group is looking to achieve through their product content journey.

We then entered the hallmark session for the Annual User Group, the “Tonight Show Panel”.  Our host, Harris Diamand from 1WorldSync, provided a bit of levity during his “when good signs go bad monologue”, and then welcomed up our first guest, Patricia Chavez, from Walmart Stores Inc. Patricia provided some great insights into where Walmart Stores Inc is going, and what changes we can expect to see during the rest of 2017.  

Jean-Marc Klopfenstein, from Nestlé, was the next guest on stage, and provided a very thoughtful manufacturer’s perspective on how Nestle views and seeks to improve the world through their innovation, transparency and philanthropic efforts.  

The final guest for the session was Nick Kaufman, from The Kroger Company.  Nick shared the current state of Kroger’s content efforts, and a peek into where they are planning continue to disrupt the Grocery industry in the near future.  Harris wrapped up the session with a couple of questions to all guests focused on industry direction.

Our closing session for the Annual User Group was led by Dan Wilkinson from 1WorldSync. He provided the vision of where 1WorldSync is continuing to grow within the Product Content Space and how the journey for all of us is just getting started with new innovations that are in need of massive amounts of content.

This all led into a great GS1 Connect networking event as well.

It’s a Wrap!

I want to thank all the speakers, who shared their insights and direction and all the audience participants who helped to make the collaboration sessions a success. We are grateful to our Customer Community for making the 2017 Annual User Group the best one to date!

Please visit our 2017 AUG website to reflect back on the content including speaker presentations and photos from the event.

1WorldSync Recognizes 2017 Industry Leaders with Power of 1 Awards for Transformative Product Content Practices

1WorldSync is recovering from the high of yet another successful power packed 2017 Annual User Group, co-located with GS1 Connect in Las Vegas. The event summed up two days of collaboration, engagement, best practices and fun (we repeat Las Vegas!)

We also announced the recipients of the 2017 1WorldSync Power of 1 Awards. These awards honor organizations that have displayed exceptional leadership and made a significant impact in transforming their product content practices to address the ever-growing demand for trusted product information by consumers in all industries.

The recipients were recognized during the 2017 1WorldSync Power of 1 Networking Reception held on June 19, 2017.

They Came, They Saw, They Conquered…With Trusted Content

The Compass Award: Dick Tracy, Dot Foods, Inc

Dick Tracy, President of Dot Foods, Inc., received the prestigious 1WorldSync Compass Award for his individual contribution in driving next generation product content initiative practices in the industry.

The 1nnovation Award: Tyson Foods & H-E-B

The 1nnovation Award, shines a light on the creative spirit of an organization, was handed to Tyson Foods and H-E-B. Both companies have focused on innovative solutions to power the exchange of trusted product content that customers can count on.

The Quality1 Award: Teleflex, Inc. & Agricultural Research Service (ARS)

Teleflex Incorporated and Agricultural Research Service (ARS) of the United States Department of Agriculture (USDA) were presented with the Quality1 Award. These organizations adopted best practices to significantly raise the standards in sharing compelling, engaging and consistent product content with their customers, stakeholders and trading partners.

The 1Community Award: Joint Industry Council

The 1Community Award was presented to the 1WorldSync Joint Industry Council consisting of Dot Foods, The J.M. Smucker Company, Johnson & Johnson, Kellogg Company, The Kroger Company, The Procter & Gamble Co., Target Corporation, Tyson Foods, Walgreens, and Walmart Stores Inc.  Over the past year, the Joint Industry Council  has been a vital thought partner for the 1WorldSync community and has driven strategic initiatives that deliver value and measurable benefits for industry trading partners.

Winning Consumers On Their Path To Purchase With 1WorldSync

Chief Commercial Officer, Dan Wilkinson states “On behalf of the entire 1WorldSync community, I congratulate the 2017 1WorldSync Power of 1 Award recipients. The companies exemplify industry leadership excellence by consistently driving improved supply chain efficiency, increased product information transparency, enhanced cross-channel commerce initiatives, and reliable and trusted product content everytime, everywhere.”

At 1WorldSync, we are dedicated to providing our community with collaborative platforms for open engagement and industry alignment. The Power of 1 adds up to empowering our consumers with trusted content to make informed decisions regarding purchases, health and well-being.

It’s a wrap for Annual User Group 2017 and we can’t wait to see everyone at Annual User Group 2018!

There is no I in Team…but there is a me

Congrats, you are part of a team. One that is focused, has a vision, one that needs….COLLABORATION.  Being part of a team is great, you get diverse ideas, insights and others to share in the wins and challenges.  It is also highly ineffective if you do not know how to collaborate with one another.

Collaboration Is Everything

Merriam-Webster defines collaborate as: to work jointly with others or together especially in an intellectual endeavor.  What is my take on collaborate?  What does it take to successfully collaborate?

The definition describes the act, but not the effort needed to be successful at it. Each team is made up of unique individuals with different strengths and weaknesses. To be a truly successful and result driven team, each must concentrate on the “Me”. Bringing together each individual strength creates a more powerful team. This is your internal team of Justice League or Avengers, whichever you are partial to.

Enter the Total Beverage Alcohol (TBA) Group

Recently a new industry group was formed here at 1WorldSync.

1WorldSync is the leading provider of product content solutions. Enabling more than 25,000 global companies in over 60 countries to share authentic, trusted content with customers and consumers, 1WorldSync provides solutions that meet the diverse needs of the industry through its technology platform and expert services empowering intelligent choices for purchases, wellness, and lifestyle decisions.

Over the past few months, 3 major wine & spirits manufacturers have been collaborating with 1WorldSync to form a group focused on an opportunity to standardize product content management and distribution in the beer, wine & spirits industries.  

This group, the Total Beverage Alcohol Industry, came together organically from a side conversation between 2 former colleagues over coffee. The thought was that the industries of beer, wine and spirits have unique opportunity to leverage standards & best practices currently in place within the Consumer Package Goods industry.

From that simple meeting, the start of collaboration occurred. Both parties were able to internalize the industry needs and focus on their “me” strengths to form a collaborating team. More organizations were recruited to drive change and build strength. Two organizations became four, and a full planning team was created.  This team is now actively recruiting additional members to fully represent the multi-tiered system in the US.

During this recruitment phase, the collaboration and “me” are showing up more and more. Each participating organization is being asked to help drive towards modernization, cooperate with peers, reduce duplicative work, support on & off premise efforts and develop/adopt industry best practices. At each stage within this collaboration, the “me” is split. Some of the “me” is focused on how collaborating on an industry wide solution help “me” & my organization. The remaining are focused on how collaboration can drive impactful change within the industry.

Trusted Content That Our Customers Count On..Anytime, Everywhere

The good news is that collaboration at it’s core can help you achieve so much if you are able to internalize the goals and understand how your teammates are also.  Industry efforts in particular like the TBA, are being driven to enact change, bring awareness to opportunities for improvement and enable all participants in the multi-tiered system to  benefit from the collaboration.  

One of the hallmarks of 1WorldSync is how we view our customer community.  We are partners in continually improving our offerings, addressing industry opportunities and driving towards innovation that will help position our customers in the driver seat for years to come.  

If you are not part of one of our 1WorldSync Groups, I highly encourage you to email Brandon White, our Global Community Engagement Manager. And if you happen to be part of the beer, wine and spirits industry please let us know if you would be interested in collaborating with us there too! Other questions? Don’t forget to reference our FAQ if you haven’t already.

Product Content and the Impact on Nutrition

1WorldSync’s Senior Manager, Community Enablement, Payal Patel discusses the importance of product content and the impact on nutrition with Robert Howell Vice President, Merchandising, from Sysco.

1WorldSync: What would you tell your suppliers who are currently not synchronizing product content with Sysco?

Sysco: The foodservice industry has made the adoption and implementation of GS1 Standards a top priority in an effort to improve the completeness, accuracy and availability of product information for foodservice operators and consumers. One aspect of this adoption is active participation in the Global Data Synchronization Network (GDSN). With this renewed emphasis on supplier participation, Sysco is requiring suppliers to begin synchronizing product information via the GDSN.

1WorldSync: Before leveraging GDSN to capture product attribute data, what did your environment look like in regards to capturing and updating your suppliers’ product content?

Sysco: Prior to leveraging GDSN to obtain data from suppliers, Sysco utilized a process called Request for Data (RFD). This process involved a manual population of data attributes into an Excel Spreadsheet. This process also lacked enriched data such as nutritional, marketing, and image information.

1WorldSync:  What is the risk when lacking accessible, accurate, timely product content from Suppliers?

Sysco: Not having access to complete and accurate content may lead to several issues including:

  • Lost Sales
  • Impact on brand image
  • Compliance and regulatory challenges
  • Profitability

1WorldSync: What is Sysco doing with this content?

Sysco: Sysco is using the content we receive via the GDSN to feed the master product catalog, which consists of items sold to our customers. Our customers include restaurants, healthcare and educational facilities, lodging establishments and other customers who consume meals prepared away from home.

Sysco also uses the content received from manufacturers via the GDSN for our customer-facing ecommerce applications, as well as our Marketing Associates sales systems. The data, including product images, is particularly important when it comes to being able to effectively market and sell to customers using web-based order entry platforms.

Our buyers utilize the GDSN information to look up the items they want to source for our customers, and therefore, it is important for us to have complete and accurate product information to support sales. Again, images and nutritional information is of critical significance to enable customers to make more informed buying decisions.

1WorldSync: How would you describe your relationship with 1WorldSync and the onboarding process?

Sysco: Sysco partnered with 1WorldSync to drive participation among our supplier community. 1WorldSync is assisting in on-boarding our suppliers via communication, training & education, supplier outreach and program awareness activities.

1WorldSync: How would you describe the results that you have achieved in working with us?

Sysco: 1WorldSync has assisted in the coordination of onboarding suppliers, as well as building the supplier relationship with GDSN and Sysco by providing outreach and assistance to the supplier community.

1WorldSync can help you address your product content challenges and get engaged. Contact businessdevelopment@1worldsync.com to get started today!

What is the cost of bad product content to your organization?

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile.

Common product content challenges that can slow down consumers’ product information journey include:

  • determining your data quality and how this positively impacts your business
  • leveraging the data you already have in GDSN for e-commerce and omni-channel purposes
  • global transparency initiatives

Now let’s hone in on the first product content challenge: data quality. No matter where you are on your product content journey, 1WorldSync Professional Services can help improve your data quality levels.

Data quality issues…the struggle is real

We hear the same challenges from all of our customers.

  • Suppliers have a large number of separate information stores and systems as well as other manual sources that house data for individual departments. It is difficult and expensive to integrate those connections.  With data replicated across the enterprise it is very challenging to align on ownership and establish data standards.
  • Data requirements change very quickly and can be hard to keep up with.  These changes can come from multiple places. They can be internally, market or recipient driven.  
  • A large amount of the 1WorldSync Supplier community is treating GDSN data separately from e-commerce data. This segregation can cause inconsistent or even conflicting consumer experiences for the same attributes, and ultimately cause harm to a brand.   

What’s the big deal around data quality?

Data quality is important for many reasons.  Some of the most popular reasons include:

  • Recipients are using the data you send them to drive their multi areas of their business as well as their e-commerce channels.  Do you, as a brand owner, want your recipients to clean your data and potentially impact your brand’s identity?
  • E-commerce recipients are requiring more and more data in order to sell on their websites.
  • Some e-commerce recipients are factoring in completeness and accuracy of data in search ranking and returns of your products.  Other recipients are applying penalties for suppliers who consistently underperform from a data quality perspective.    

Countdown to the Cosmo: Trusted Content, Anytime, Everywhere

1WorldSync is excited to join more than 1,000 partners in Las Vegas at GS1 Connect . For companies looking to upgrade their data quality capabilities, be sure to stop by the 1WorldSync booth (#17,18)!

Our professional services team invites you to receive your customized data quality report based on your existing items and take part in a 30 minute tailored consultation on your Consistency and Completeness against several key data quality performance indicators.

This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality.

Sign up here for a 30 minute consultation during GS1 Connect!

It’s Time to Cash In With 1WorldSync At GS1 Connect!

Did you know that 53% of retailers and suppliers experience a knowledge gap within their organization when it comes to understanding the eCommerce landscape (1WorldSync)?

Don’t leave money on the table!

Channel readiness is a significant struggle throughout the value chain as e-commerce continues to evolve. In the dynamic world of digital commerce, retailers and suppliers are facing significant issues capitalizing on the opportunities within different channels.

1WorldSync is excited to join more than 1,000 partners in Las Vegas at GS1 Connect . We will demonstrate how our Product Information Cloud can deliver turnkey solutions to share and promote product content, ensure data accuracy, and optimize operational processes in today’s cross-channel world.

For companies looking to upgrade their e-commerce capabilities, be sure to stop by the 1WorldSync booth (#17,18) where we’ll be showcasing how you can connect, empower and build trust everytime, everywhere!

We’ll be hosting ‘Appy Hours’ where we’ll be demoing:

    • Customer Distribution Apps: Distribute content to specific recipient retailers, e-tailers or app providers. Each app includes the ‘Playlist’ of attribution expected by the merchant, the validation rules and the integration capability for distributing catalog in a compliant format to the merchant/app developer….
      • We’ll be highlighting our apps that enable access to adhere to Walmart, Kroger, Lidl, Alibaba & Amazon content & data specifications.
    • Compliance and Transparency Apps: Sell and trade in any geography, while meeting local regulatory mandates or consumer transparency expectations.
      • We’ll be highlight our capabilities for SmartLabel and Unique Device Identifier (UDI) compliance.
    • Enterprise Enablement Apps: Helping Sales, CRM and supply chain teams to engage customers and sell more.
      • We’ll be highlighting our capabilities  that enables easy creation of selling sheets, catalogs, slicks and other digital sales aids to help drive global sales.

Appy Hour Schedule:

Customer Distribution Apps June, 20th 12 – 1pm

June, 20th 6 – 7 pm

Compliance and Transparency Apps June, 20th 1-2 pm

June, 21st – 12 -1 pm

Enterprise Enablement Apps June, 20th 5 – 6 pm

June, 21st 1pm – 2pm

 

We invite you to stop by our booth # 17 & 18 and learn how we can help you ensure you’re not losing or leaving money on the table!

It’s time to cash out at GS1 Connect. We look forward to seeing you in Las Vegas.

References:

Charting Course for Global Commerce by 1WorldSync